Affect (general). (1987).
Stuart, E.W.; Shimp, T.A.; Engle, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 3.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect (music). (1984).
Dillon, W.R.; Mulani, N.; Frederk, D.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 4-6.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect intensity (measure). [AIM]. (1984).
Larsen, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 7-9.
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Affective Response (Evaluation of Service Environment). (1997).
Hui, M.K.; Dube, L.; Chebat, J.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 10.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). [PANAS]. (1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 11-12.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 13.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1995).
Derbaix, C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 14.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1995).
Derbaix, C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 15.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1996).
Murray Jr, J.P.; Dacin, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 16-17.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Taylor, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 18.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). [PANAS]. (1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 19-21.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 22-23.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Derbaix, C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 24.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Derbaix, C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 25.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1996).
Murray Jr, J.P.; Dacin, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 26-27.
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Affective Response to Waiting. (1997).
Hui, M.K.; Dube, L.; Chebat, J.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 28.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Air pollution (social norms). (1997).
Osterhus, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 29.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Alienation (consumer). (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 30-31.
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Amused. (1985).
Asmus, E.P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 32-33.
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Anger. (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 34-35.
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Anticipated Interaction with Salesperson. (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 36.
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Anticipated negative consequences. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 37.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anxiety state. (1996).
Pham, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 38.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anxious. (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 39-40.
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Arousal. (1995).
Broach, V.C.,J.r.; Page Jr, T.J.; Wilson, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 41.
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Arousal. (1993).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 42-44.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1995).
Darden, W.R.; Babin, B.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 45.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 46-47.
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Attitude toward complaining (personal norms). (1982).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 48-49.
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Attitude toward cosmetic pharmaceuticals. (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 50.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward coupon use. (1994).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 51.
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Attitude toward drug use. (1996).
Schoenbachler, D.D.; Whittler, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 52.
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Attitude Toward New Uses for Product. (1994).
Wansink, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 53-54.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward nicotine patch. (1996).
Keller, P.A.; Block, L.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 55.
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Attitude toward ordering option. (1994).
Dabholkar, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 56.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward political candidate. (1997).
Pinkleton, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 57-58.
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Attitude toward store background music. (1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 59-60.
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Attitude Toward the Act (Semantic Differential). (1980).
Fishbein, M.; Ajzen, I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 61-64.
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Attitude Toward the Bank. (1997).
Hui, M.K.; Dube, L.; Chebat, J.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 65.
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Attitude Toward the Brand. (1994).
Putrevu, S.; Lord, K.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 66.
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Attitude Toward the Brand. (1994).
Peracchio, L.A.; Meyers-Levy, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 67-68.
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Attitude Toward the Brand (Food). (1994).
Prasad, V.K.; Smith, L.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 69.
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Attitude Toward the Brand (Status). (1997).
Rosenberg, E.; Pieters, R.; Wedel, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 70.
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Attitude Toward the Brand (Unipolar). (1994, 1996).
LaTour, M.S.; Henthorne, T.; Snipes, R.L.; Bliss, S.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 71-72.
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Attitude Toward the Brand Name. (1994).
Schmitt, B.H.; Pan, Y.; Tavassoli, N.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 73.
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Attitude Toward the Business (Originality). (1995).
Homer, P.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 74.
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Attitude Toward the Business (Overall). (1995).
Homer, P.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 75.
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Attitude Toward the Conservation Activity. (1997).
Osterhus, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 76.
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Attitude Toward the English Language. (1994).
Koslow, S.; Shamdasani, P.N.; Touchstone, E.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 77-78.
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Attitude Toward the Object. (1994).
Lord, K.R.; Lee, M.; Sauer, P.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 79.
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Attitude toward the offer. (1988, 1989).
Burton, S.; Lichtenstein, D.R.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 82-82.
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Attitude Toward the Organization. (1995).
Moore, D.J.; Harris, W.D.; Chen, H.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 83.
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Attitude Toward the Product/Brand (Semantic Differential). (Varied. Attitude Toward the Product/Brand (Semantic Differential). (Varied.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 84-93.
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Attitude Toward the Service Provider. (1986).
Stafford, M.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 94-95.
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Attitude Toward the Spanish Language. (1994).
Koslow, S.; Shamdasani, P.N.; Touchstone, E.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 96-97.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attribute favorability. (1994).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 98-99.
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Attribution of Blame. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 100.
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Authority, part of Narcissistic personality inventory. [NPI]. (1988).
Raskin, R.; Terry, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 101-102.
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Behavioral intention. (varied. Behavioral intention. (varied.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 103-107.
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Behavioral intention. (1997).
Oliver, R.L.; Rust, R.T.; Varki, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 108.
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Behavioral intention (external response). (1996).
Zeithaml, V.A.; Berry, L.L.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 109.
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Body consciousness (public). (1981).
Miller, L.C.; Murphy, R.; Buss, A.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 110-111.
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Brand Beliefs for a Luxury Sedan (Comparative). (1994).
Neese, W.T.; Taylor, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 112.
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Brand Beliefs for a Luxury Sedan (Noncomparative). (1994).
Neese, W.T.; Taylor, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 113.
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Brand consciousness. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 114.
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Brand consciousness. (1986, 1996).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 115.
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Brand differences. (1996).
van Trijp, H.C.M.; Hoyer, W.D.; Inman, J.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 116.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand equity. (1996).
Ha, L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 117-118.
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Brand familiarity. (1993).
Machleit, K.A.; Allen, C.T.; Madden, T.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 119.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand loyalty. (1994).
Putrevu, S.; Lord, K.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 120.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand loyalty. (1994).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 121.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand personality (competence). (1997).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 122.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand personality (excitement). (1997).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 123.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand personality (ruggedness). (1997).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 124.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand personality (sincerity). (1997).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 125.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand personality (sophistication). (1997).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 126.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand preference. (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 127.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Budget constraints. (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 128.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Calm. (1985).
Asmua, E.P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 129-130.
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Choice confusion. (1986, 1996).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 131.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Choice task meaningfulness. (1997).
Sen, S.; Johnason, E.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 132.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Clothing concern. (1979).
Gurel, L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 133-134.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Clothing style preference. (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 135.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Collectivism (coworkers). (1988).
Hui, C.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 136-137.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Collectivism (parents). (1988).
Hui, C.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 138-139.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Commitment (organizational). (1994).
Kelley, S.W.; Davis, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 140-141.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Commitment (store). (1997).
Bettencourt, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 142.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (check prices). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 143.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (initial). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 144.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (multiple stores). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 145.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (product attributes). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 146.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (routine). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 147.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (unit prices). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 148.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions (private). (1988).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 149-150.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions (third party). (1988).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 151-152.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions (voice). (1988).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 153-154.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint likelihood (direct). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 155.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compulsive buying. (1992).
Faber, R.J.; O'Guinn, T.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 156-157.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Confidence (task). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 158.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conformity motivation (consumption). (1995).
Kahle, L.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 159.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conservation (energy). (1997).
Osterhus, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 160.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Contribution to Purchase Decision (Initiation Stage). (1994).
Beatty, S.E.; Talpade, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 161-162.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Contribution to Purchase Decision (Search/Decision Stage). (1994).
Beatty, S.E.; Talpade, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 163-164.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cooperation. (1997).
Battencourt, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 165-166.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cosmetics use. (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 167.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Image (People). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 168-169.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Image (Similarity). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 170-171.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Cars). (1986, 1992).
Pisharodi, R.M.; Rarameswaran, R.; Yaprak, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 172-173.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Desirable Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 174-175.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Desirable Blender Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 176-177.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Distribution/Advertising). (1986, 1992).
Pisharodi, R.M.; Rarameswaran, R.; Yaprak, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 178-179.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Positive Blender Attributes). (1994).
Maherswaran, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 180.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Undesirable Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 181-182.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Undesirable Blender Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 183-184.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Coupon use (economic benefits). (1994).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 185.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Coupon use (others). (1994).
Tat, P.K.; Bejou, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 186.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Coupon use (time costs). (1994).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 187.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Coupon use limitations. (1994).
Tat, P.K.; Bejou, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 188.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cultural openness. (1995).
Sharma, S.; Shimp, T.A.; Shin, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 189-190.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Dangerous. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 191.
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Dangerous. (1987, 1995).
Meyerowitz, B.E.; Chaiken, S.; Block, L.G.; Keller, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 192.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Deal opportunities (grocery). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 193.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Deal proneness. (1994).
Roy, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 194.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Deal proneness (in store promotions). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 195.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Decision action control orientation. (1985).
Kuhl, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 196-198.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Decision Maker Role (Major Products for Family). (1997).
Kim, C.; Lee, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 199-200.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Decision Maker Role (Minor Products for Child). (1997).
Kim, C.; Lee, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 201-202.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Decision Maker Role (Minor Products for Family). (1997).
Kim, C.; Lee, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 203-204.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Decision making style. (1985).
Buck, J.N.; Daniels, M.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 205-206.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Delay duration. (1994).
Taylor, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 207.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Disconfirmation (museum services). (1995).
Bhattacharya, C.B.; Rao, H.; Glynn, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 208.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Discount age segmentation cue. (1994).
Tepper, K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 209.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Discount credibility. (1994).
Tepper, K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 210.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Discount usage (perceived self devaluation). (1994).
Tepper, K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 211.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Discount usage (perceived stigma). (1994).
Tepper, K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 212-214.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Discount usage intention. (1994).
Tepper, K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 215-216.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Discount usage social visibility. (1994).
Tepper, K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 217.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Dominance. (1995).
Darden, W.R.; Babin, B.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 218.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Dominant language (spanish). (1994).
Koslow, S.; Shamdasani, P.N.; Touchstone, E.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 219-220.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Economic threat (domestic). (1995).
Sharma, S.; Shimp, T.A.; Shin, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 221.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Economic threat (personal). (1995).
Sharma, S.; Shimp, T.A.; Shin, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 222.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Emotion (empathy). (1995).
Moore, D.J.; Harris, W.D.; Chen, H.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 223.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Emotion (negative). (1995).
Moore, D.J.; Harris, W.D.; Chen, H.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 224.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Emotion (positive). (1995).
Moore, D.J.; Harris, W.D.; Chen, H.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 225.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Energy Problems (Attribution of Responsibility). (1997).
Osterhus, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 226.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Entitlement. (1988).
Raskin, R.; Terry, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 227-228.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental paradigm. (1978).
Van Liere, K.D.; Dunlap, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 229-230.
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Ethical perspective (idealism) Ethics perception questionnaire. [EPQ]. (1980, 1994).
Treise, D.; Weigold, M.F.; Conna, J.; Garrison, H.; Forsyth, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 231-232.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ethical perspective (relativism) Ethics perception questionnaire. [EPQ]. (1980, 1994).
Treise, D.; Weigold, M.F.; Conna, J.; Garrison, H.; Forsyth, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 233-234.
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Ethicality (moral equity/relativism dimension), Multidimensional ethics scale. [MES]. (1988, 1990).
Reidenbach, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 235-237.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ethnic identification. (1994).
Donthu, N.; Cherian, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 238-239.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ethnocentrism. [CETSCALE]. (1987).
Shimp, T.A.; Sharma, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 240-243.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exhibitionism, part of Narcissistic personality inventory. [NPI]. (1988).
Raskin, R.; Terry, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 244-245.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Experiential Response to Music. (1988).
Mizerski, R.; Pucely, M.J.; Perrewe, P.; Baldwin, L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 246.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exploitativeness, part of Narcissistic personality inventory. [NPI]. (1988).
Raskin, R.; Terry, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 247-248.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exploratory consumer tendencies. (1995).
Menon, S.; Kahn, B.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 249-251.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

External search (friends' advice). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 252.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exuberance. (1985).
Asmus, E.P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 253-254.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Familiarity of Purchase Situation. (1997).
Shapiro, S.; MacInnis, D.J.; Heckler, S.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 255-256.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Family meal importance. (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 257.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Family resources (intangible). (1997).
Rindfleisch, A.; Burroughs, J.E.; Denton, F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 258-259.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Family resources (tangible). (1997).
Rindfleisch, A.; Burroughs, J.E.; Denton, F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 260-261.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Family stressors. (1997).
Rindfleisch, A.; Burroughs, J.E.; Denton, F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 262-263.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fanaticism. (1996).
Wakefield, K.L.; Barnes, J.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 264.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fashion consciousness. (1986, 1995).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 265.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fear. (1996).
Keller, P.A.; Block, L.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 266.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Financial health. (1995).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 267.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Flattery. (1995).
Howard, D.J.; Gengler, C.; Jain, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 268.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Frustration. (1994).
Taylor, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 269.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Glamorous. (1994).
Pechmann, C.; Ratneshwar, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 270.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Grandiosity. (1985).
Robbins, S.B.; Patton, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 271-272.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Grocery market knowledge. (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 273.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Grocery market knowledge (price). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 274.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Grocery market knowledge (specialty departments). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 275.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Helplessness. (1988).
Holbrook, M.B.; Batra, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 276.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Heroic. (1985).
Asmus, E.P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 277-278.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Homemaker pride. (1994).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 279.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Identification with organization. (1988).
Mael, F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 280-281.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Imagery quantity. (1997).
Babin, L.A.; Burns, A.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 282.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Imaginal Response to Music. (1994).
Lacher, K.T.; Mizerski, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 283-284.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Imaginary audience. (1997).
Schoenbachler, D.D.; Whittler, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 285-288.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Impulse buying. (1995).
Rook, D.W.; Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 289-290.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Impulse buying. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 291.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Impulse buying. (1993).
Weun, S.; Jones, M.A.; Beatty, S.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 292-293.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Impulse buying. (1986, 1995).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 294.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Impulse buying (music). (1986, 1995).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 295.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 296.
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Innovativeness (domain specific). (1991).
Goldsmith, R.E.; Hofacker, C.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 297-299.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Intellectual environment. (1994).
Halstead, D.; Hartman, D.; Schmidt, S.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 300.
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Intention to Use Credit Card. (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 301.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interpersonal influence susceptibility, Consumer susceptibility to interpersonal influence. [CSII]. (1989).
Bearden, W.O.; Netemeyer, R.G.; Teel, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 302-304.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Intolerance for Ambiguity. (1962).
Budner, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 305-306.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (cents off offers). (1995).
Lichtenstein, D.R.; Burton, S.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 307-308.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (contests/sweepstakes). (1995).
Lichtenstein, D.R.; Burton, S.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 309-310.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (coupons). (1990).
Lichtenstein, D.R.; Burton, S.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 311-313.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (coupons). (1994).
Tat, P.K.; Bejou, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 314.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (coupons). (1994).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 315.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (coupons). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 316.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (ego). (1994).
Neese, W.T.; Taylor, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 317.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (End of Aisle Displays). (1995).
Lichtenstein, D.R.; Burton, S.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 318-319.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (enduring). (1985).
Zaichkowsky, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 320-323.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (environment). (1995).
Schuhwerk, M.E.; Lefkoff-Hagius, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 324.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (experimental task). (1996).
Pham, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 325.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (premiums). (1995).
Lichtenstein, D.R.; Burton, S.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 326-327.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (product class). (1994).
Beatty, S.E.; Talpade, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 328-329.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (product class). (1996).
van Trijp, H.C.M.; Hoyer, W.D.; Inman, J.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 330.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (product class). (1997).
Moorthy, S.; Ratchford, B.T.; Talukdar, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 331.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (product related pleasure). (1990).
Jain, K.; Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 332-333.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (product related relevance). (1990).
Jain, K.; Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 334-335.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (product related risk importance). (1990).
Jain, K.; Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 336-337.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (product related risk probability). (1990).
Jain, K.; Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 338-339.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (product related sign). (1990).
Jain, K.; Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 340-341.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (rebates). (1995).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 342-343.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (sales promotion deals). (1995).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 344-345.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (sales). (1993).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 346-347.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (situational). (1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 348-349.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (televised soccer game). (1995).
Tavassoli, N.T.; Shultz II, C. J.; Fitzsimons, G.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 350-351.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (two for one deals). (1995).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 352-353.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Justice (distributive). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 354-355.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Justice (interactional). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 356-357.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Justice (procedural). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 358-359.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Knowledge (cars). (1991).
Srinivasan, N.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 360-361.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Knowledge (product class). (1994).
Park, C.W.; Mothersbaugh, D.L.; Feick, L.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 362.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Knowledge (product class). (1994).
Beatty, S.E.; Talpade, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 363.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Knowledge (product class). (1996).
Flynn, L.R.; Goldsmith, R.E.; Eastman, J.K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 364-365.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Love (romantic). (1997).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 366.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Love (tender). (1997).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 367.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Loyalty (organizational). (1996).
Zeithaml, V.A.; Berry, L.L.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 368-369.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Loyalty proneness. (1986, 1995).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 370.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Market maven. (1987).
Feick, L.F.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 371-372.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Marriage role attitude. (1950).
Jacobson, A.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 373-374.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Materialism (centrality). (1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 375-377.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Materialism (happiness). (1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 378-379.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Materialism (student). (1994).
Brand, J.E.; Greenberg, B.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 380.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Materialism (success). (1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 381-383.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Mood. (1995).
Howard, D.J.; Gengler, C.; Jain, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 384.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Mood (global). (1993).
Swinyard, W.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 385-386.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Need for Cognition. (1984).
Cacioppo, J.T.; Petty, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 387-389.
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Need to Reexperience Music. (1994).
Lacher, K.T.; Mizerski, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 390.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Normative evaluation. (1995).
Rook, D.W.; Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 391-392.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Normativeness of Situation (Sending Card). (1996).
Houston, M.B.; Walker, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 393.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Nostalgia proneness. (1993).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 394-395.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Opinion leadership (domain specific). (1996).
Flynn, L.R.; Goldsmith, R.E.; Eastman, J.K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 396-397.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Opinion leadership (domain specific). (1986).
Childers, T.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 398-400.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Opinion seeking (domain specific). (1996).
Flynn, L.R.; Goldsmith, R.E.; Eastman, J.K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 401-402.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Optimism. (1997).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 403.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ordering Option Beliefs (Ease of Use). (1994).
Dabholkar, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 404-405.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ordering option beliefs (fun). (1994).
Dabholkar, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 406-407.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ordering option beliefs (performance). (1994).
Dabholkar, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 408-409.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Organizational prestige. (1988, 1995).
Mael, F.; Bhattacharya, C.B.; Rao, H.; Glynn, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 410.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Participation. (1997).
Bettencourt, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 411.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Patriotism/conservatism. (1995).
Sharma, S.; Shimp, T.A.; Shin, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 412-413.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad (Claim). (1995).
Derbaix, C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 414-413.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance (service provider). (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 414-415.
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Personal fable coping response (drug usage). (1996).
Schoenbachler, D.D.; Whittler, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 416-417.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Pleasantness. (1995).
Broach, V.C.,J.r.; Page Jr, T.J.; Wilson, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 418-419.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Pleasure. (1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 420-422.
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Pleasure. (1995).
Darden, W.R.; Babin, B.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 423.
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Pleasure. (1995).
Babin, B.J.; Darden, W.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 423.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Prepurchase planning (grocery shopping). (1992).
Putrevu, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 424.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Pressures to be Thin. (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 425.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Price consciousness. (1996).
Shin, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 426.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Price dispersion (grocery stores). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 427.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Price dispersion (grocery stores/products). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 428-429.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Price perception. (1995).
Folker, V.; Wheat, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 430.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Price consciousness. Price consciousness.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 431-433.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Price prestige relationship. (1993).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 434-435.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product evaluation. (1994).
Lim, J.S.; Darley, W.K.; Summers, J.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 436-437.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product evaluation. (1996).
Meyers-Levy, J.; Peracchio, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 438-439.
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Product evaluation (beverage). (1997).
Meyers-Levy, J.; Tybout, A.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 440-441.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product evaluation (camera). (1996).
Malaviya, P.; Kisielius, J.; Sternthal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 442-443.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product evaluation (food). (1997).
Meyers-Levy, J.; Tybout, A.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 444.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product evaluation (food). (1994).
Park, C.W.; Mothersbaugh, D.L.; Feick, L.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 445-446.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product experience. (1994).
Park, C.W.; Mothersbaugh, D.L.; Feick, L.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 447.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product experience. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 448.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Program liking. (1992).
Murray Jr, J.P.; Lastovicka, J.L.; Singh, S.N.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 449.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Program reality. (1996).
Murray Jr, J.P.; Dacin, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 450.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Program relevance. (1996).
Murray Jr, J.P.; Dacin, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 451.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Provision of Extras (Service Provider). (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 452.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase intention. (1994).
Putrevu, S.; Lord, K.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 453.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase intention. (1977).
Baker, M.J.; Churchill Jr., G.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 454-456.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase intention (service). (1994).
Taylor, S.A.; Baker, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 457.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase involvement (affective). (1987).
Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 458-459.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase involvement (cognitive). (1987).
Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 460-461.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quality (apartment). (1997).
Urbany, J.E.; Bearden, W.O.; Kaicker, A.; Smith de Borrero, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 462.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quality consciousness. (1996).
Shim, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 463.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quality of Service Environment (Stadium). (1996).
Wakefield, K.L.; Barnes, J.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 464.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Rage. (1994).
Lacher, K.T.; Mizerski, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 465-466.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Repatronage intentions. (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 467-468.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Resource expenditures. (1995).
Darden, W.R.; Babin, B.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 469.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Response difficulty. (1995).
Menon, G.; Raghubir, P.; Schwartz, N.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 470.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Responsiveness to Patient Requests (Medication). (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 471.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk (financial). (1982).
Shimp, T.A.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 472-473.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk (performance). (1982).
Shimp, T.A.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 474-475.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk attraction. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 476.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk aversion. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 477.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk aversion. (1997).
Moorthy, S.; Ratchford, B.T.; Talukdar, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 478.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sadness. (1994).
Lacher, K.T.; Mizerski, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 479-480.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sadness. (1997).
Nyer, P.U.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 481.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Salesperson listening (evaluating). (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 482-483.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Salesperson listening (responding). (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 484.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Salesperson listening (sensing). (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 485.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Salesperson typicality manipulation. (1995).
Babin, B.J.; Boles, J.S.; Darden, W.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 486.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (generalized). (1996).
Spreng, R.A.; Mackroy, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 487-488.
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Satisfaction (generalized). (1987, 1990, 1996).
Crosby, L.A.; Stephens, N.; Eroglu, S.A.; Machleit, K.A.; Spreng, R.A.; MacKenzie, S.B.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 489-490.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (generalized). (1981, 1991).
Westbrook, R.A.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 491-493.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (global). (1994).
Taylor, S.A.; Baker, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 494.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (with Activity). (1991).
Fisher, R.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 495-496.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (with Health Club). (1994).
Kelley, S.W.; Davis, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 497.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (with Hospital). (1996).
Dube, L.; Morgan, M.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 498.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (with Salesperson). (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 499.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (with Server). (1997).
Winsted, K.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 500-501.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (with Store). (1997).
Bettencourt, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 502.
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Satisfaction (with University Selection). (1993, 1994).
Boulding, W.; Kalra, A.; Staelin, R.; Zeithaml, V.A.; Halstead, D.; Hardman, D.; Schmidt, S.L.; Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 503.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self actualization. (1986).
Jones, A.; Crandall, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 504-505.
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Self esteem. (1965, 1992).
Rosenberg, M.I.; Richins, M.L.; Dawson, S.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 506-508 .
Online at: http://www.bsos.umd.edu/socy/grad/socpsy_rosenberg.html
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Self esteem. (1994).
Boush, D.M.; Friestad, M.; Rose, G.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 509.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self esteem (appearance). (1991).
Heatherton, T.F.; Polivy, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 510-511.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self image congruence. (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 512-513.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self image congruence (college major). (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 514-515.
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Self Image Congruence (Focal verses Referent Brand). (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 516-517.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self sufficiency. (1988).
Raskin, R.; Terry, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 518-519.
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Selling Orientation/Customer Orientation (Customer's Perception of Specific Salesperson. (1982).
Saxe, R.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 520-521.
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Selling Orientation/Customer Orientation (Customer's Perception of Salespeople in General. (1982).
Saxe, R.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 522-524.
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Sensation seeking
v.2, pg. 594-596. (1992).
Steenkamp, J.E.M.; Baumgartner, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 525-528.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Server encounter behavior (authenticity). (1997).
Winsted, K.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 529.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Server encounter behavior (civility). (1997).
Winsted, K.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 530-531.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Server encounter behavior (congeniality). (1997).
Winsted, K.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 532-533.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Server encounter behavior (conversation). (1997).
Winsted, K.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 534-535.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Server encounter behavior (personalization). (1997).
Winsted, K.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 536-537.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Server encounter behavior (responsiveness). (1997).
Winsted, K.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 538-539.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service evaluation (airline cabin condition). (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 540.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service evaluation (airline check in). (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 541.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service evaluation (airline meal). (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 542.
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Service evaluation (general airline flight). (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 543.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality. (1994).
Baker, J.; Grewal, D.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 544.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (assurance) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 545-547.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (assurance) part of SERVQUAL. (1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 548-549.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (convenience). (1994).
Andaleeb, S.S.; Basu, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 550.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (empathy) part of SERVQUAL. [SERVQUAL]. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 551-553.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (empathy) part of SERVQUAL. [SERVQUAL]. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 554-555.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (empathy). (1994).
Andaleeb, S.S.; Basu, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 556-557.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (employees). (1996).
Hartline, M.D.; Ferrell, O.C.; Bush, R.P.; Bush, A.J.; Ortinau, D.J.; Hair Jr., J.F.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 558-559.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (fairness). (1994).
Andaleeb, S.S.; Basu, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 560.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (global). (1994).
Taylor, S.A.; Baker, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 561.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (global). (1996).
Spreng, R.A.; Mackroy, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 562.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (health club). (1994).
Kelley, S.W.; Davis, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 563-564.
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Service Quality (Personal Interaction of Retailer). (1996).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 565-566.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality (Reliability of Retailer). (1994).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 565-566.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (personalization). (1996).
Mittal, B.; Lassar, W.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 567-568.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality (Physical Aspects of Retailer). (1996).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 569-570.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality (Reliability of Retailer). (1996).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 571-572.
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Service quality (reliability) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 573-575.
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Service quality (reliability) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 576-578.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (reliability). (1994).
Andaleeb, S.S.; Basu, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 579.
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Service quality (responsiveness) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 580-582.
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Service quality (responsiveness) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 583-585.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (responsiveness). (1994).
Andaleeb, S.S.; Basu, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 586.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (retailer policy). (1996).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 587-588.
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Service quality (retailer problem solving). (1996).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 589.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (tangibles) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 590-592.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality (tangibles) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 593-595.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service recovery expectations (health club). (1994).
Kelley, S.W.; Davis, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 596-598.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shame. (1997).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 599.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping convenience. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 600.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping enjoyment. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 601-602.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping enjoyment. (1996).
Shim, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 603.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping enjoyment (grocery). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 604.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping enjoyment (grocery). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 605.
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Shopping orientation (acquisition). (1985, 1994).
Roy, A.; Westbrook, R.A.; Black, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 606.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping orientation (recreation). (1985).
Westbrook, R.A.; Black, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 607.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping value (hedonic). (1994).
Babin, B.J.; Darden, W.R.; Griffin, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 608-609.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping value (utilitarian). (1994).
Babin, B.J.; Darden, W.R.; Griffin, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 610-611.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Skepticism. (1988).
Holbrook, M.B.; Batra, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 612.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Skin cancer knowledge. (1995).
Block, L.G.; Keller, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 613.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Skin lotion beliefs. (1995).
Muthukrishnan, A.V.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 614.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Smartness. (1994).
Pechmann, C.; Ratneshwar, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 615.
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Social desirability bias, Marlowe-Crowne. (1960).
Crowne, D.P.; Marlowe, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 616-619.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Status concern. (1957).
Kaufman, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 620-621.
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Status consumption. (1993).
Kilsheimer, J.C.,(Eastman).
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 622-623.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Store design. (1994).
Baker, J.; Grewal, D.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 624.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Store image (pleasantness). (1994).
Baker, J.; Grewal, D.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 625.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Store personnel (quantity & quality). (1993).
Baker, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 626-627.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Superiority part of the Narcissistic personality inventory. [NPI]. (1988).
Raskin, R.; Terry, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 628.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Supply control (electricity). (1997).
Osterhus, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 629.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Support for Customers. (1997).
Bettencourt, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 630-631.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Time pressure. (1994).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 632.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Time pressure (grocery shopping). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 633.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Transaction utility. (1997).
Urbany, J.E.; Bearden, W.O.; Kaicker, A.; Smith de Borrero, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 634.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Trust in Salesperson. (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 635.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Trust in Source's Position Toward the Environment. (1997).
Osterhus, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 636-637.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Understanding. (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 638.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Value (Ability to Judge). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 639.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Value (offer). (1988).
Urbany, J.E.; Bearden, W.O.; Weilbaker, D.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 640-641.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Value (offer). (1980, 1988).
Berkowitz, E.N.; Walton, J.R.; Burton, S.; Lichtenstein, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 642-644.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Value (offer). (1996).
Wakefield, K.L.; Barnes, J.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 645.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Value consciousness. (1994).
Donthu, N.; Cherian, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 646.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Vanity (achievement concern). (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 647-648.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Vanity (achievement view). (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 649-650.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Vanity (physical concern). (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 651-652.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Vanity (physical view). (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 653-654.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Variety seeking tendency. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 655.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Variety seeking tendency (entertainment). (1996).
Wakefield, K.L.; Barnes, J.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 656.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Word of Mouth Intentions (Negative). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 657-658.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Worry part of CES Consumption emotion set. (1997).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 659.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad avoidance (magazines). (1997).
Speck, P.S.; Elliot, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 663.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad avoidance (newspapers). (1997).
Speck, P.S.; Elliot, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 664.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad avoidance (radio). (1997).
Speck, P.S.; Elliot, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 665.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad avoidance (television). (1997).
Speck, P.S.; Elliot, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 666.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad Copy/Ad Picture (Ease of Relating). (1997).
Peracchio, L.A.; Meyers-Levy, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 667.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad copy/ad picture (relevance). (1997).
Peracchio, L.A.; Meyers-Levy, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 668.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad credibility. (1994).
Putrevu, S.; Lord, K.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 669.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad credibility (claim). (1994).
Kent, R.J.; Allen, C.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 670.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad medium effectiveness (enthusiasm). (1997).
King, K.W.; Reid, L.N.; Morrison, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 671.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad medium effectiveness (sales impact). (1997).
King, K.W.; Reid, L.N.; Morrison, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 672.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad medium effectiveness (sales representatives). (1997).
King, K.W.; Reid, L.N.; Morrison, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 673.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad medium effectiveness (targeting). (1997).
King, K.W.; Reid, L.N.; Morrison, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 674.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad medium effectiveness (versatility). (1997).
King, K.W.; Reid, L.N.; Morrison, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 675.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad message involvement. (1994).
Ha, L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 676.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad size manipulation. (1995).
Homer, P.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 677.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective Response to Ad (Fear). (1996).
Keller, P.A.; Block, L.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 678.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective Response to Ad (Negative Feelings). (1987, 1988, 1996).
Edell, J.A.; Burke, M.C.; Madden, T.J.; Allen, C.T.; Twible, J.L.; Mooradian, T.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 679-681.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective Response to Ad (Uneasy Feelings). (1990, 1996).
Goodstein, R.C.; Edell, J.A.; Moore, M.A.; Mooradian, T.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 682.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective Response to Ad (Upbeat Feelings). (1971).
Wells, W.D.; Leavitt, C.; McConville, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 683-685.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective Response to Ad (Warm Feelings). (1987).
Edell, J.A.; Burke, M.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 686-687.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Argument strength. (1991, 1995, 1996).
Lord, K.R.; Lee, M.; Sauer, P.L.; Pham, M.T.; Whittler, T.E.; DiMeo, J.; Zhang, Y.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 688-689.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal (energy) part of the Activation deactivation checklist. (1978).
Thayer, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 690-691.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal (tension) part of the Activation deactivation checklist. (1978).
Thayer, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 692-693.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward advertising. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 694.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward Advertising of Cosmetic Pharmaceuticals. (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 695-696.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward advertising (overall). (1987).
Muehling, D.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 697-698.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward advertising (vehicle specific). (1996).
Ha, L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 699.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward direct marketing. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 700.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward Pharmaceutical Advertising to Consumers. (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 701.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward Pharmaceutical Advertising to Physicians. (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 702.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward political ad (credibility). (1997).
Pinkleton, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 703.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward political ad (relevance). (1997).
Pinkleton, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 704.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward public service announcement. (1996).
Schoenbachler, D.D.; Whittler, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 705.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward Sex in Advertising. (1994).
Treise, D.; Weigold, M.F.; Conna, J.; Garrison, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 706.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad. (1987, 1994).
Neese, W.T.; Taylor, R.D.; Holmes, J.H.; Crocker, K.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 707-708.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad. (1995).
Kamp, E.; MacInnis, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 709.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad (Affective Component). (1985, 1986, 1988, 1989, 1991, 1996, 1997).
Kilbourne, W.E.; Painton, S.; Ridley, D.; Laczniak, R.N.; Muehling, D.D.; Okechuku, C.; Wang, G.; Olney, T.J.; Holbrook, M.B.; Petroshius, S.M.; et al.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 710-714.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad (Cognitions). (1995).
Homer, P.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 715.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad (Cognitive Component). (1985, 1986, 1988, 1989, 1991, 1992, 1994, 1995).
Burton, S.; Lichtenstein, D.R.; Donthu, N.; Kilbourne, W.E.; Painton, S.; Ridley, D.; Lord, K.R.; Lee, M.S.; Sauer, P.L.; Miniard, P.W.; et al.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 716-719.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad (Humor). (1996).
Zhang, Y.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 720.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad (Nonclaim). (1995).
Derbaix, C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 721.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad (Overall). (various.
various.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 722-729.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad (Unipolar). (1993).
Henthorne, T.; LaTour, M.S.; Nataraajan, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 730-731.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad (Uniqueness). (1995).
Homer, P.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 732.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Advertiser (Semantic Differential). (1987, 1989, 1996).
MacKenzie, S.B.; Lutz, R.J.; Muehling, D.D.; Simpson, P.M.; Horton, S.; Brown, G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 733-734.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Institution of Advertising. (1987).
Muehling, D.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 735-736.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Instruments of Advertising. (1980).
Sandage, C.H.; Leckenby, J.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 737-738.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the TV Commercial. (1994).
Prasad, V.K.; Smith, L.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 739.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward TV Advertising (Disbelief in Ad Claims). (1994).
Boush, D.M.; Friestad, M.; Rose, G.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 740-741.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward TV Advertising (Frequency and Content). (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 742-743.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward tv advertising (helpfulness). (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 744.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward TV Advertising (informational Benefits). (1994).
Boush, D.M.; Friestad, M.; Rose, G.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 745-746.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward TV Advertising (Mistrust of Advertiser Motives). (1994).
Boush, D.M.; Friestad, M.; Rose, G.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 747-748.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward tv advertising (offensive). (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 749.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward tv advertising (uninformative). (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 750-751.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Competitive ad influence. (1997).
Ha, L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 752.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Credibility. (1995).
Block, L.G.; Keller, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 753.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Credibility (manufacturer). (1997).
Kirmani, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 754.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ease of Ad Claim Substantiation. (1995).
Meyers-Levy, J.; Peracchio, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 755.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Emotional/rational appeal. (1995).
Stafford, M.R.; Day, E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 756.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Emotional reaction (strength) part of the Differential emotions scale. [DES III]. (1979).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 757-758.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Emotional Reaction to Ad (Strength). (1996).
Moore, D.J.; Harris, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 759.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Endorser/product fit. (1997).
Sengupta, J.; Goodstein, R.C.; Boninger, D.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 760.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Endorser status. (1996).
Pham, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 761.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Expertise (source). (1992, 1994).
Tripp, C.; Jensen, T.; Carlson, L.; Netemeyer, R.G.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 762-763.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

External search (advertised specials). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 764.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

External search (grocery related articles). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 765.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

External search (quantity). (1997).
Moorthy, S.; Ratchford, B.T.; Talukdar, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 766.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Imagery elaboration. (1997).
Babin, L.A.; Burns, A.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 767.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (advertisement). (1994, 1995).
Lord, K.R.; Lee, M.; Sauer, P.L.
IN: Bruner II, G.C.; Hensel,