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Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes.
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These pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am, personally, unable to provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to determine if it has the source volume;
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Full Instruments Available in:

Bruner GC II & Hensel PJ (1994). Marketing scales handbook: A compilation of multi-item measures. Vol 1. Chicago: American Marketing Association. [588 fulltext instruments]UTA location and call number


Activity (stimulus). (1981).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 10-11.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect (general). (1981).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 12-14.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect (music).(1984).
Dillon, W.R.; Mulani, N.; Frederick, D.G.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 15-17.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Age related responsibility (child). (1988).
Crosby, L.A.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 18-19.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Aggressiveness (consumer). (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 20-21.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Aggressiveness (general). (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 22-24.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Appropriateness (object). (1989).
Stayman, D.M.; Deshpande, R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 25-26.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1993).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 27-28.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal seeking tendency. (1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 29-31.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arts enthusiast.(1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 32-33.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Assertiveness (consumer). (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 34-36.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Assertiveness (general). (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 37-39.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward branded products. (1978).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 40-41.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward business. (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 42-43.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward business ethics (Consumer normlessness). (1980, 1985).
Lambert, Z.V.; Durand, R.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 44-45.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward buying American made products. (1987).
Shimp, T.A.; Sharma, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 46-47.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward computer technology. (1983).
Dickerson, M.D.; Gentry, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 48-49.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward humor. (1982, 1985).
Gorn, G.J.; Allen, C.T.; Madden, T.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 50-51.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward pricing practices. (1986).
Gaski, J.F.; Etzel, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 52-53.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward salespeople. (1978, 1981).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 54-55.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward shampoo. (1984).
Kisielius, J.; Sternthal, B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 56-57.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward soft drink consumption. (1988).
Beatty, S.E.; Kahle, L.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 58-59.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the act (likert). (1979, 1980).
Oliver, R.L.; Berger, P.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 60-61.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the act (likert). (1983, 1989).
Bello, D.C.; Pitts, R.E.; Etzel, M.J.; Petroshius, S.M.; Crocker, K.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 62-63.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the act (likert). (1987).
Petroshius, S.M.; Monroe, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 64-65.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the act (reuse salesperson). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 66-67.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the act (semantic differential). (1975, 1982, 1985, 1988).
Ahtola, O.T.; Bagozzi, R.P.; Fishbein, M.; Ajzen, I.; Gardener, M.P.; Mitchell, A.A.; Russo, J.E.; Gill, J.D.; Grossbard, S.; Laczniak, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 68-73.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the offer. (1988, 1989).
Burton, S.; Lichtenstein, D.R.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 74-75.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward the product. (1976, 1982).
Maddox, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 76-78.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the product brand (likert). (1985, 1988, 1989).
Duncan, C.P.; Nelson, J.E.; Petroshius, S.M.; Crocker, K.E.; Stayman, D.M.; Aaker, D.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 79-81.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward the product price. (1976, 1982).
Maddox, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 93-94.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward the product retail placement. (1976, 1982).
Maddox, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 95-96.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward the purchase (feeling dimension). (1987).
Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 97-98.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward the purchase (thinking dimension). (1987).
Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 99-100.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attribute importance. (1989).
Sujan, M.; Bettman, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 101-102.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attribute variability. (1989).
Sujan, M.; Bettman, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 103-104.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand differentiation (cameras). (1989).
Sujan, M.; Bettman, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 105-106.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand loyalty (soft drinks). (1988).
Beatty, S.E.; Kahle, L.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 107-108.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand name appropriateness. (1989).
Allen, C.T.; Janiszewski, C.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 109-110.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand similarity. (1989).
Sujan, M.; Bettman, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 111-112.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand switcher.(1980).
Raju, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 113-114.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand variability (cameras). (1989).
Sujan, M.; Bettman, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 115-116.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Choice independence (child). (1977, 1988).
Ward, S.; Wackman, D.B.; Wartella, E.; Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 117-118.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Clothing interest. (1984, 1985).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 119-120.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Communication avoidance (parent child). (1958).
Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 121-122.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Communication encouragement (parent child) [encouraging verbalization]. (1958).
Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 123-124.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Community mindedness. (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 125-127.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping. (1984, 1985).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 128-129.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaining acceptability. (1982, 1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 130-131.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint responsiveness. (1982, 1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 132-133.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complexity (stimulus). (1974, 1981).
Berlyne, D.E.; Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 134-135.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compliance (physician's advice). (1987).
Friedman, M.L.; Churchill Jr., G.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 136-137.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compliance motivation. (1989).
Bearden, W.O.; Netemeyer, R.G.; Teel, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 138-139.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compulsivity (general). (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 140-141.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compulsivity (purchase). (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 142-143.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conformity (dress). (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 144-145.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conformity motivation. (1984).
Lennox, R.D.; Wolfe, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 146-147.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consequences (physician's treatment). (1987).
Friedman, M.L.; Churchill Jr., G.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 148-149.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conservatism (politicoeconomic). (1950, 1987).
Levinson, D.J.; Shimp, T.A.; Sharma, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 150-151.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consumer affairs knowledge. (1978, 1981).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 152-153.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consumer role expectations (adolescents'). (1984).
Moschis, G.P.; Moore, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 154-155.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consumption motivation (objective). (1978, 1981, 1988).
Moschis, G.P.; Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 156-157.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consumption motivation (social). (1978, 1981, 1988).
Moschis, G.P.; Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 158-159.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Contact frequency (sales agent). (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 160-161.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (locating products with store). (1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 162-163.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (movement in store). (1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 164-165.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (shopping). (1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 166-167.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (shopping ease). (1985).
Saegert, J.; Hoover, R.J.; Hilger, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 168-169.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (store features). (1985).
Saegert, J.; Hoover, R.J.; Hilger, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 170-171.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (within store). (1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 172-173.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cooking enjoyment. (1983).
Dickerson, M.D.; Gentry, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 174-175.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Coping (life).(1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 176-177.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Coviewing TV (parent child). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 178-179.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Creativity (product usage). (1983).
Price, L.L.; Ridgway, N.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 180-181.
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Credit usage.(1974, 1983, 1984, 1985).
Darden, W.R.; Ashton, D.; Dickerson, M.D.; Gentry, J.W.; Davis, D.L.; Rubin, R.S.; Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 182-184.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Curiosity (product operation). (1983, 1986).
Price, L.L.; Ridgway, N.M.; Childers, T.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 185-186.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cynicism (political). (1969, 1985).
Olsen, M.E.; Durand, R.M.; Lambert, Z.V.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 187-188.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Dieter. (1976, 1982).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 189-190.
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Disconfirmation.(1987, 1989).
Westbrook, R.A.; Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 191-193.
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Dogmatism.(1985).
Bruning, E.R.; Kovacic, M.L.; Oberdick, L.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 194-195.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Dogmatism.(1960).
Rokeach, M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 196-199.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Domination.(1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 200-201.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Energy consciousness. (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 202-203.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Envy. (1984).
Belk, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 204-206.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ethnocentrism. [CETSCALE]. (1987).
Shimp, T.A.; Sharma, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 207-208.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange equity (customer's with dealer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 209-210.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange equity (customer's with salesperson). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 211-230.
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Exchange inputs (customer's with salesperson). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 215-216.
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Exchange inputs (dealer's with customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 217-218.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange inputs (salesperson's with customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 219-220.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange outcomes (customer's with dealer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 221-222.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange outcomes (customer's with salesperson). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 223-224.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange outcomes (dealer's with customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 225-226.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange outcomes (salesperson's with customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 227-228.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exploratory shopper. (1980).
Raju, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 229-230.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange inputs (customer's with dealer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 231-214.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Expressiveness (stimulus). (1981).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 231-232.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fairness (dealer's treatment of customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 233-234.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fairness (salesperson's treatment of customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 235-236.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Familiarity (generalized). (1984).
Hirschman, E.C.; Solomon, M.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 237-238.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Familiarity (object). (1985).
Oliver, R.L.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 239-240.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fantasizing.(1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 241-242.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fashion consciousness. (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 243-244.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Femininity.(1974; 1985).
Bem, S.L.; Barak, B.; Stern, B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 245-247.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Financial concern. (1989).
Rahtz, D.R.; Sirgy, M.J.; Meadow, H.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 248-249.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Freedom. (1981).
Unger, L.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 250-251.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Futility (political). (1969).
Olsen, M.E.; Durand, R.M.; Lambert, Z.V.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 252-253.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Generosity.(1984).
Belk, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 254-256.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Healthiness.(1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 257-258.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Healthiness.(1989).
Rahtz, D.R.; Sirgy, M.J.; Meadow, H.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 259-260.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Health safety concern. (1989).
Rahtz, D.R.; Sirgy, M.J.; Meadow, H.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 261-262.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Hemispheric orientation. (1983).
Hirschman, E.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 263-264.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Homebody [limited activity]. (1989).
Rahtz, D.R.; Sirgy, M.J.; Meadow, H.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 265-266.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Homebody. (1983).
Dickerson, M.D.; Gentry, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 267-268.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Household chore expectations (parent child) [early maturity demand]. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 269-270.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Housework hater.(1976, 1982).
Darden, W.R.; Perreault Jr, W.D.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 271-272.
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Imagery vividness. (1973).
Marks, D.F.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 273-275.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Inflation consciousness. (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 276-277.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information seeker (interpersonal). (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 278-279.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information seeker (interpersonal). (1989).
Bearden, W.O.; Netemeyer, R.G.; Teel, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 280-281.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information usage (company sources). (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 282-283.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information usage (personal sources). (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 284-285.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

In home shopper.(1984).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 286-287.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (brand). (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 288-289.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (fashion). (1980).
Hirschman, E.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 290-291.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (fashion). (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 292-293.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness [open processing]. (1985).
Leavitt, B.; Walton, J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 294-296.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (product). (1985).
Oliver, R.L.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 297-298.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (shopping). (1984).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 299-300.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (shopping). (1980).
Raju, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 301-302.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

In shopping preference. (1984).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 303-304.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

In shopping preference. (1985).
Hozier Jr., G.C.; Stem Jr, D.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 305-306.
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Interaction orientation of salesperson (customer's perception). (1985).
Williams, K.C.; Spiro, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 307-308.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interpersonal influence susceptibility (normative). (1989).
Bearden, W.O.; Netemeyer, R.G.; Teel, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 309-310.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (activity). (1981).
Unger, L.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 311-312.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (body weight). (1985).
Oliver, R.L.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 313-314.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (enduring). (1987).
Slama, M.E.; Tashchian, A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 315-316.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (enduring). (1985).
Zaichkowsky, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 317-320.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (product). (1986).
Zinkhan, F.C.; Locander, W.B.; Leigh, J.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 321-322.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (product). (1982).
Korgaonkar, P.K.; Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 323-324.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (purchase decision). (1987).
Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 325-326.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (response). (1987).
Slama, M.E.; Tashchian, A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 327-328.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement [shopping enjoyment]. (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 329-330.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (situational). (1987).
Slama, M.E.; Tashchian, A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 331-332.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (store). (1982).
Arora, R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 333-335.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (television). (1989).
Rahtz, D.R.; Sirgy, M.J.; Meadow, H.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 336-337.
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Involvement with education (enduring). (1982).
Arora, R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 338-339.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement with education (response). (1982).
Arora, R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 340-341.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement with education (situational). (1982).
Arora, R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 342-343.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Likelihood of eating (specified food). (1989).
Stayman, D.M.; Deshpande, R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 344-345.
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Locus of control. (1966).
Rotter, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 346-347.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Loyalty proneness (product). (1980).
Raju, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 348-349.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Market maven.(1987).
Feick, L.F.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 350-351.
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Masculinity.(1974, 1985).
Bem, S.L.; Barak, B.; Stern, B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 352-354.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Mastery (situation). (1981).
Unger, L.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 355-356.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Materialism.(1981).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 357-358.
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Materialism [cultural estrangement]. (1985).
Durand, R.M.; Lambert, Z.V.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 359-360.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Mood. (1989).
Allen, C.T.; Janiszewski, C.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 361-362.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Motivation to engage in activities (intrinsic extrinsic). (1986).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 363-364.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Multi store shopper. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 365-366.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Novelty (activity). (1981).
Unger, L.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 367-368.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Novelty (stimulus). (1981).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 369-370.
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Nurturance (parental). (1982).
Rickel, A.U.; Biasatti, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 371-372.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Nutritional knowledge. (1989).
Wiman, A.R.; Lewman, L.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 373-374.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Nutritional phraseology understanding. (1989).
Wiman, A.R.; Lewman, L.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 375-376.
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Obedience expectation for kids at school [values conformity]. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 377-378.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Opinion leadership (fashion). (1980).
Hirschman, E.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 379-380.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Opinion leadership (fashion). (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 381-382.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Opinion leadership (generalized). (1980).
Raju, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 383-384.
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Opinion leadership (generalized). (1961).
Rogers, E.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 385-387.
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Opinion leadership (generalized). (1970).
King, C.W.; Summers, J.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 388-390.
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Opinion leadership (purchase). (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 391-392.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Opinion leadership (shopping). (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 393-394.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Optimism (financial). (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 395-397.
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Parental ethnocentrism [excluding outside forces]. (1958).
Schaefer, E.S.; Bell, R.Q.; Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 398-399.
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Parental style (authoritarian). (1971, 1988).
Baumrind, D.; Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 400-401.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Parental style (concept orientation). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 402-403.
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Parental style (firm). (1971, 1988).
Baumrind, D.; Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 404-405.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Parental style (protective). (1958, 1988).
Schaefer, E.S.; Bell, R.Q.; Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 406-407.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Parental style (socio orientations). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 408-409.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Parental style (strict). (1958).
Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 410-411.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Patriotism.(1987).
Shimp, T.A.; Sharma, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 412-413.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Personalizing shopper. (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 414-415.
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Personalizing shopper. (1985).
Saegert, J.; Hoover, R.J.; Hilger, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 416-417.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Pleasure. (1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 418-419.
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Possessiveness.(1984).
Belk, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 420-422.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Potency (stimulus). (1981).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 423-424.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Powerlessness (consumer). (1980).
Lambert, Z.V.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 425-426.
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Price consciousness. (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 427-429.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Price consciousness. (1988).
Lichtenstein, D.R.; Bloch, P.H.; Black, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 430-431.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Price quality inference (running shoes). (1988).
Lichtenstein, D.R.; Bloch, P.H.; Black, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 432-433.
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Pricing issues (air travel). (1985).
Bruning, E.R.; Kovacic, M.L.; Oberdick, L.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 434-435.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Problem recognition style (clothing). (1983).
Bruner II, G.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 436-437.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product aesthetics. (1986).
Hirschman, E.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 438-439.
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Product knowledge. (1989).
Bloch, P.H.; Ridgway, N.M.; Sherrell, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 440-441.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product performance evaluation (radio). (1982).
Korgaonkar, P.K.; Mochis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 442-443.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product performance evaluation (soft drink). (1982).
Korgaonkar, P.K.; Mochis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 444-445.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product price relationship. (1978).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 446-447.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product purchase influence (child's). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 448-449.
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Purchase expectations (adolescents'). (1984).
Moschis, G.P.; Moore, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 450-451.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase independence (child). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 452-453.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase related communication (child's view). (1971).
Ward, S.; Wackman, D.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 454-455.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase related communication (parent's view). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 456-457.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quality (product). (1986).
Gaski, J.F.; Etzel, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 458-459.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quality (product). (1987).
Petroshius, S.M.; Monroe, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 460-461.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quality (store's products). (1985).
Saegert, J.; Hoover, R.J.; Hilger, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 462-463.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quantity of consumption (soft drink). (1988).
Beatty, S.E.; Kahle, L.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 464-465.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Rationality (object). (1984).
Hirschman, E.C.; Solomon, M.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 466-467.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Reader. (1983).
Davis, D.L.; Rubin, R.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 468-469.
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Rebates (negative role)
v.1, pg.472-473
(1988).
Tat, P.; Cunningham III, William A.; Emin Babakus, E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 470-471.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Rebates (negative role). (1988).
Tat, P.; Cunningham III, William A.; Emin Babakus, E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 472-473.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Rebates (positive role). (1988).
Tat, P.; Cunningham III, William A.; Emin Babakus, E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 474-475.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Refusal of child's purchase request (with explanation). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 476-477.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Refusal of child's purchase request (without explanation). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 478-479.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Regulation of business. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 480-481.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Respect toward elderly. (1989).
Rahtz, D.R.; Sirgy, M.J.; Meadow, H.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 482-483.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Restricted mobility. (1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 484-485.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Restriction of TV viewing. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 486-487.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk (financial). (1982).
Shimp, T.A.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 488-489.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk (performance). (1982).
Shimp, T.A.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 490-491.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk aversion (product usage). (1983).
Price, L.L.; Ridgway, N.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 492-493.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk taker (purchase). (1980).
Raju, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 494-495.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role overload.(1982).
Reilly, M.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 496-497.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Romanticism classicism. (1986).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 498-500.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Safety (air travel). (1985).
Bruning, E.R.; Kovacic, M.L.; Oberdick, L.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 501-502.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (air travel). (1985).
Bruning, E.R.; Kovacic, M.L.; Oberdick, L.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 503-504.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (car). (1989).
Westbrook, R.A.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 505-506.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (coercive power behavior). (1987).
Friedman, M.L.; Churchill Jr., G.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 507-508.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (expert legitimate power behavior). (1987).
Friedman, M.L.; Churchill Jr., G.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 509-510.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (financial). (1983).
Dickerson, M.D.; Gentry, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 511-512.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (flu shot decision). (1980).
Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 513-514.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (generalized). (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 515-516.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (generalized). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 517-519.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (intrinsic). (1981).
Unger, L.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 520-521.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (life). (1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 522-523.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (purchases win general). (1985).
Arora, R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 524-525.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (referent power behavior). (1987).
Friedman, M.L.; Churchill Jr., G.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 526-527.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (with retailers). (1986).
Gaski, J.F.; Etzel, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 528-529.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self concept.(1981).
Malhotra, N.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 530-532.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self confidence (generalized). (1985).
Arora, R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 533-534.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self confidence (generalized). (1974).
Darden, W.R.; Ashton, D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 535-537.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self confidence (non prescription drug purchase). (1985).
Oliver, R.L.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 538-539.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self confidence (shopping). (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 540-541.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self esteem.(1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 542-543.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self esteem.(1985).
Oliver, R.L.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 544-545.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self esteem.(1967).
Eagly, A.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 546-547.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self orientation of salesperson (customer's perception). (1985).
Williams, K.C.; Spiro, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 548-549.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service failure by company. (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 550-551.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service failure by sales agent. (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 552-553.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shop with children. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 554.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping conditions (local). (1984).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 556-557.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping enjoyment. (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 558-559.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping guilt.(1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 560-561.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping mall usage. (1984).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 562-563.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping prone.(1985).
Arora, R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 564-565.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping responsibility (wife). (1984).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 566-567.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Social desirability bias, Marlowe-Crowne. (1960).
Crowne, D.P.; Marlowe, D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 568-571.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Source pressuring. (1985).
Swasy, J.L.; Munch, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 572-573.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Spontaneity.(1981).
Unger, L.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 574-575.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sports activeness. (1982).
Lumpkin, J.R.; Darden, W.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 576-577.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sports enthusiasm. (1983).
Dickerson, M.D.; Gentry, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 578-579.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Store familiarity importance. (1978).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 580-581.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Store image.(1987).
Wu, B.T.; Petroshius, S.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 582-583.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Store pricing importance. (1985).
Saegert, J.; Hoover, R.J.; Hilger, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 584-585.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Subjective norms (soft drink). (1988).
Beatty, S.E.; Kahle, L.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 586-587.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Task orientation of salesperson (customer's perception). (1985).
Williams, K.C.; Spiro, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 588-589.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Time management.(1982).
Lumpkin, J.R.; Darden, W.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 590-591.
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Time pressure.(1983).
Dickerson, M.D.; Gentry, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 592-593.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Time pressure.(1982).
Lumpkin, J.R.; Darden, W.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 594-595.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Value (object).(1989).
Deighton, J.; Romer, D.; McQueen, J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 596-597.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Value (offer).(1980).
Berkowitz, E.N.; Walton, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 598-600.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Value (offer).(1987).
Petroshius, S.M.; Monroe, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 601-602.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Venturesomeness.(1985).
Bruning, E.R.; Kovacic, M.L.; Oberdick, L.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 603-604.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Verbal visual processing style. (1985).
Childers, T.L.; Houston, M.J.; Heckler, S.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 605-607.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Visual imagery control. (1969).
Richardson, A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 608-610.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Volunteerism (benefits). (1985).
Yavas, U.; Riechen, G.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 611-612.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Volunteerism (family job constraints). (1985).
Yavas, U.; Riechen, G.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 613-614.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Volunteerism (willingness). (1985).
Yavas, U.; Riechen, G.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 615-616.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Weight control.(1985).
Oliver, R.L.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 617-618.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Word evaluation.(1989).
Allen, C.T.; Janiszewski, C.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 619-620.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Workaholic.(1985).
Bruning, E.R.; Kovacic, M.L.; Oberdick, L.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 621-622.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Yielding to child's request. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 623-624.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad distraction.(1985).
Duncan, C.P.; Nelson, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 629-630.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad humor. (1985).
Duncan, C.P.; Nelson, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 631-632.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad information usage. (1982).
Lumpkin, J.R.; Darden, W.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 633-634.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ad irritation.(1985).
Duncan, C.P.; Nelson, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 635-636.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Advertising concerns (parent). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 637-638.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Advertising expenditures (bank). (1989).
McKee, D.O.; Varadarajan, P.R.; Pride, W.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 639-640.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Advertising relating discussions (parent child). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 641-642.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attention to ad.(1985).
Duncan, C.P.; Nelson, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 643-644.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward advertising. (1986).
Gaski, J.F.; Etzel, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 645-646.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward advertising. (1978).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 647-648.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward advertising (semantic differential). (1957).
Osgood, C.E.; Suci, G.J.; Tannenbaum, P.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 649-653.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward advertising by professionals. (1986).
Hite, R.E.; Bellizzi, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 654-655.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward advertising by professionals. (1985).
Snizek, W.E.; Crocker, K.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 656-657.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad. (1976).
Maddox, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 658-659.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (activity judgments). (1986).
Burke, M.C.; Edell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 660-662.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (brand reinforcements). (1979).
Schlinger, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 663-665.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (confusion). (1983).
Lastovicka, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 666-667.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (entertainment). (1979).
Schlinger, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 668-670.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (evaluation judgments). (1986).
Burke, M.C.; Edell, J.A.; Zinkhan, F.C.; Locander, W.B.; Leigh, J.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 671-673.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (familiarity). (1979).
Schlinger, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 674-676.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (gentleness judgments). (1986).
Burke, M.C.; Edell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 677-678.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (insulting). (1980).
Whipple, T.; Courtney, A.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 679-680.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (negative feelings). (1982; 1987).
Madden, T.J.; Edell, J.A.; Burke, M.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 681-683.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (relevance). (1983).
Lastovicka, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 684-685.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (relevant news). (1979).
Schlinger, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 686-688.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (semantic differential). (1987; 1989).
Petroshius, S.M.; Crocker, K.E.; Cox, D.S.; Locander, W.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 689-701.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (upbeat feelings). (1989).
Burke, M.C.; Edell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 702-704.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the ad (warm feelings). (1987).
Edell, J.A.; Burke, M.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 705-707.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the advertiser (semantic differential). (1987, 1989).
Muehling, D.D.; MacKenzie, S.B.; Lutz, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 708-709.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward TV advertising. (1977).
Rossiter, J.r.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 710-712.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complexity (ad).(1988).
Cox, D.S.; Cox, A.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 713-714.
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Complexity (stimulus). (1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 715-717.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Credibility (source). (1989).
Lichtenstein, D.R.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 718-719.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exposure to company advertising (customer). (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 720-721.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information adequacy (consumer). (1980).
Lambert, Z.V.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 722-723.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information seeker. (1980).
Raju, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 724-725.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information source usage. (1978).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 726-727.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interest (commercial). (1983).
Bello, D.C.; Pitts, R.E.; Etzel, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 728-729.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (ad). (1988).
Celsi, R.L.; Olsen, J.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 730-731.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Media usage (insurance customer). (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 732-733.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Novelty (ad).(1988).
Cox, D.S.; Cox, A.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 734-735.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sales advertising watcher. (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 736-737.
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Acceptance by coworkers (initiation to the group). (1986).
Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 747-748.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Acceptance of authority. (1965).
Withy, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 749-750.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Account service activity (salesperson). (1986).
Moncrief, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 751-752.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Achievement oriented supervisory behavior. (1985).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 753-754.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Adoption costs (customer). (1988).
Robertson, T.S.; Eliashberg, J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 755-756.
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Adoption of the extended marketing concept. (1987).
Lusch, R.F.; Laczniak, G.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 757-758.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Alienation from work. (1967).
Miller, G.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 759-760.
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Alternative offerings (industrial sales). (1989).
John, G.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 761-762.
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attitude toward the manufacturer (dealer). (1986).
Frazier, G.L.; Summers, J.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 763-764.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attributional style (sales effort). (1986).
Sujan, H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 765-766.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attributional style (sales strategy). (1986).
Sujan, H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 767-768.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Autocratic supervisory behavior (Arbitrary and punitive behavior). (1985).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 769-770.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Autonomy (job performance). (1976).
Sims Jr, H.P.; Szilagyi, A.D.; Keller, R.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 771-772.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Barriers to entry. (1984).
Burke, M.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 773-774.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Barriers to exit. (1984).
Burke, M.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 775-777.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Centralization (agent client relationship). (1988).
Ferrell, O.C.; Skinner, S.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 778-779.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Centralization (buying group structure). (1987).
McCabe, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 780-781.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Centralization (channel relationship). (1985).
Dwyer, F.R.; Welsh, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 782-783.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Centralization (channel relationship). (1987).
Dwyer, F.R.; Oh, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 784-785.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Centralization (retailer with wholesaler). (1982).
John, G.; Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 786-787.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Centralization (salesforce decisions). (1982).
Phillips, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 788-789.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Centralization (vertical control). (1989).
Klein, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 790-791.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Centralization (wholesaler with retailer). (1982).
John, G.; Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 792-793.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Channel conflict (administrative). (1980).
Schul, P.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 794-795.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Channel conflict (dealer with manufacturer). (1985).
Gaski, J.F.; Nevin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 796-797.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Channel conflict (service). (1980).
Schul, P.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 798-799.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Channel member control. (1985).
Dwyer, F.R.; Welsh, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 800-801.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Commitment (organizational). (1972).
Hrebiniak, L.G.; Alutto, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 802-803.
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Commitment (organizational). (1979).
Mowday, R.T.; Steers, R.M.; Porter, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 804-805.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Company resource sharing. (1984).
Burke, M.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 806-807.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Competitive environment. (1988).
Robertson, T.S.; Eliashberg, J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 808-809.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Competitive retaliation. (1988).
Eliashberg, J.; Robertson, T.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 810-811.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Competence (task specific for insurance agent). (1987).
Lucas Jr., G.H.; Parasuraman, A.; Davis, R.A.; Enis, B.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 812-813.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Competitive intensity. (1987).
Lusch, R.F.; Laczniak, G.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 814-815.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Competitive strength. (1984).
Burke, M.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 816-818.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the product brand (semantic differential). (1957-1989).
Maddox, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 819-820.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Confirmation of expectations (distributor). (1989).
Cronin, J.J.,J.r.; Morris, M.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 821-822.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conflict frequency. (1989).
Cronin, J.J.,J.r.; Morris, M.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 823-824.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conflict importance (channel). (1989).
Cronin, J.J.,J.r.; Morris, M.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 825-826.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Confidence in work (Initiation to the task). (1986).
Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 827-828.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conflict intensity (channel). (1989).
Cronin, J.J.,J.r.; Morris, M.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 827-828.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conflict intensity (generalized). (1986).
Lambert, D.R.; Boughton, P.D.; Banville, G.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 829-930.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consideration (channel relationship). (1987).
Schul, P.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 833-834.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consideration (leadership style). (1987).
Lucas Jr., G.H.; Parasuraman, A.; Davis, R.A.; Enis, B.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 835-836.
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Consideration (leadership style). (1981, 1986).
Teas, R.K.; Hampton, R.; Dubinsky, A.J.; Skinner, S.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 837-839.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consideration (leadership style). (1978).
Schriesheim, C.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 840-841.
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Consideration of alternatives (industrial buying). (1987).
Anderson, E.; Chu, W.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 842-843.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Contingent approving supervisory behavior). (1985).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 844-845.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cooperation (buying center members). (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 846-848.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Customer orientation. [SOCO]. (1982).
Saxe, R.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 849-850.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Customer service support for employees (bank) (Customer contact support). (1989).
McKee, D.O.; Varadarajan, P.R.; Pride, W.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 851-852.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Decision making uncertainty (retailer). (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 853-854.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Directive (channel relationship). (1980).
Schul, P.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 855-856.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Distributor interaction (salesperson). (1986).
Moncrief, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 857-858.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Domain consensus (retailer with wholesaler). (1980).
Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 859-860.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Domain consensus (wholesaler with retailer). (1980).
Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 861-862.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Dysfunctional behavior (employee). (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 863-864.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Employee coordination (sales nonsales). (1989).
John, G.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 865-866.
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Employee screening (bank) (Customer contact personnel screening). (1989).
McKee, D.O.; Varadarajan, P.R.; Pride, W.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 867-868.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Entertaining clients (salesperson). (1986).
Moncrief, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 869-870.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental capacity. (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 871-872.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental concentration. (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 873-875.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental conflict (abnormal competetive severity). (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 876-877.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental conflict (unfair trade practices). (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 878-879.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental diversity (individual customers). (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 880-881.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental diversity (organizational customers). (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 882-883.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental dynamism (competitor dynamism). (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 884-885.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental dynamism (customer dynamism). (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 886-887.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental dynamism (marketing practices). (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 888-889.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental forces (demand & competition) (Output sector variability). (1985).
Dwyer, F.R.; Welsh, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 890-891.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental forces (regulation & technology) (Heterogeneity homogeneity). (1985).
Dwyer, F.R.; Welsh, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 892-893.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental interconnectedness (common input linkages). (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 894-895.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental interconnectedness (common output linkages). (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 896-897.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental interdependence. (1988).
Achrol, R.S.; Stern, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 898-899.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental uncertainty (buying group decisions). (1987).
McCabe, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 900-902.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental uncertainty (complexity). (1989).
Klein, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 903-904.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental uncertainty (dynamism). (1989).
Klein, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 905-906.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Environmental uncertainty (market). (1989).
John, G.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 907-908.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ethical behavior (management's emphasis). (1984).
Hunt, S.D.; Chonko, L.B.; Wilcox, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 909-910.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ethical behavior (research activity). (1988).
Ferrell, O.C.; Skinner, S.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 911-912.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Ethical problems. (1984).
Hunt, S.D.; Chonko, L.B.; Wilcox, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 913-914.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Familiarity with others (buying center members). (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 915-916.
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Feedback from others in company. (1974).
Hackman, J.R.; Oldham, G.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 917-918.
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Feedback from superiors. (1976).
Sims Jr, H.P.; Szilagyi, A.D.; Keller, R.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 919-920.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Financial performance (organizational). (1987).
Lusch, R.F.; Laczniak, G.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 921-922.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Formality of product elimination decision. (1985).
Avlonitis, G.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 923-924.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Formalization (buying group structure). (1987).
McCabe, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 925-926.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Formalization (channel relationship). (1985).
Dwyer, F.R.; Welsh, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 927-928.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Formalization (channel relationship). (1987).
Dwyer, F.R.; Oh, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 929-930.
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Conflicts at work. (1986).
Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 931-832.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Formalization (organizational). (1988).
Ferrell, O.C.; Skinner, S.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 931-932.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Formalization (organizational). (1988).
Michaels, R.E.; Cron, W.L.; Dubinsky, A.J.; Joachimsthaler, E.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 933-934.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Formalization (retailer with wholesaler). (1980).
Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 935-936.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Formalization (vertical control). (1989).
Klein, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 937-938.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Formalization (wholesaler with retailer). (1980).
Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 939-940.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Goal acceptance.(1989).
Hart, S.H.; Moncrief, W.C.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 941-942.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Goal clarity.(1989).
Hart, S.H.; Moncrief, W.C.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 943-944.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Goal compatibility (retailer with wholesaler). (1980).
Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 945-946.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Goal compatibility (wholesaler with retailer). (1980).
Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 947-948.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Goal difficulty.(1989).
Hart, S.H.; Moncrief, W.C.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 949-950.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Influence (buying center member self perception). (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 951-952.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Influence attempts (buying center member). (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 953-954.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Influence on decision making unit. (1989).
McQuiston, D.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 955-956.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Influence over work. (1986).
Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 957-958.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information management activity (salesperson). (1986).
Moncrief, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 959-960.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Initiation of structure (leadership style). (1981).
Teas, R.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 961-962.
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Initiation of structure (leadership style) (Closeness of supervision). (1980).
Teas, R.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 963-964.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Initiation of structure (leadership style). (1986).
Hampton, R.; Dubinsky, A.J.; Skinner, S.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 965-966.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interaction (retailer with wholesaler). (1980).
Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 967-968.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interaction (wholesaler with retailer). (1980).
Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 969-970.
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Interaction orientation of customer (salesperson's perception). (1985).
Williams, K.C.; Spiro, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 971-972.
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Involvement (job). (1965; 1986).
Ladahl, T.; Kejner, M.; Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 973-974.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Job challenge (salesperson). (1970).
Hall, D.T.; Lawler, E.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 975-976.
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Job description index. [JDI]. (1969).
Smith, P.C.; Kendall, L.M.; Hulin, C.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 977-981.
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Job expectations (realistic). (1986).
Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 982-983.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Job instrumentality (salesperson). (1981).
Teas, R.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 984-986.
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Job structure.(1989).
Cummings, W.T.; Jackson Jr., D.W.; Ostrom, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 987-988.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Job suitability.(1986).
Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 989-990.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Job tension.(1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 991-992.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Job variety.(1989).
Cummings, W.T.; Jackson Jr., D.W.; Ostrom, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 993-994.
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Locus of control. (1972).
Valecha, G.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 995-997.
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Machiavellianism. [MACH IV]. (1970).
Christie, R.; Geis, F.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 998-999.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Manifest influence of buying center members. (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1000-1001.
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Manifest influence of others in organization. (1989).
Ronchetto Jr, J.R.; Hutt, M.D.; Reingen, P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1002-1003.
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Market attractiveness. (1984).
Burke, M.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1004-1005.
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Market power of customer (knowledge). (1988).
Butaney, G.; Wortzel, L.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1006-1007.
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Market power of customer (size). (1988).
Butaney, G.; Wortzel, L.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1008-1009.
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Market power of customer (switching costs). (1988).
Butaney, G.; Wortzel, L.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1010-1012.
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Market power of manufacturer (industry competition). (1988).
Butaney, G.; Wortzel, L.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1012-1013.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Market power of manufacturer (nature of competition). (1988).
Butaney, G.; Wortzel, L.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1014-1015.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Market researching frequency (bank). (1989).
McKee, D.O.; Varadarajan, P.R.; Pride, W.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1016-1017.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Meeting related activity (salesperson). (1986).
Moncrief, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1018-1019.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Motivation to work (generalized). (1969).
Duncan, O.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1020-1021.
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Motivation to work harder. (1986).
Sujan, H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1022-1023.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Motivation to work smarter. (1986).
Sujan, H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1024-1025.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Munificence (car dealer). (1987).
Dwyer, F.R.; Oh, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1026-1027.
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Negotiation skill. (1988).
Banting, P.M.; Dion, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1028-1029.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Opportunism (dealer with manufacturer). (1987).
Dwyer, F.R.; Oh, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1030-1031.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Order processing activity (salesperson). (1986).
Moncrief, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1032-1033.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Participation (buying group structure). (1987).
McCabe, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1034-1035.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Participation (channel relationship). (1980).
Schul, P.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1036-1037.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Participation (channel relationship). (1985).
Dwyer, F.R.; Welsh, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1038-1039.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Participation (channel relationship). (1988).
Dwyer, F.R.; Oh, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1040-1042.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Participation (leadership style). (1981).
Teas, R.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1043-1044.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Participation (leadership style). (1981).
Teas, R.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1045-1046.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Participation in decision making unity. (1989).
McQuiston, D.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1047-1048.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance control sensitivity (branch manager). (1982).
Phillips, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1049-1050.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance control sensitivity (salesforce). (1982).
Phillips, L.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1051-1052.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance documentation. (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1053-1054.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance evaluation (ease of assessment) (Evaluation of accomplishment). (1989).
John, G.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1055-1056.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance evaluation (retailer with wholesaler) (Evaluation of accomplishment). (1989).
John, G.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1057-1058.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance evaluation (wholesaler with retailer). (1985).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1059-1061.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance expectations (salesperson). (1981; 1985).
Teas, R.K.; Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1062-1063.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance expectations (salesperson) (Work motivation). (1981).
Teas, R.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1064-1065.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance sensitivity (job) (Internal work motivation). (1986).
Dubinsky, A.J.; Hartley, S.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1066-1068.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Political meetings frequency (bank). (1989).
McKee, D.O.; Varadarajan, P.R.; Pride, W.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1069-1070.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (coercive). (1984).
Comer, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1071-1072.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (coercive). (1985).
Gaski, J.F.; Nevin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1073-1074.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (departmental). (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1075-1076.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (exercised coercive). (1985).
Gaski, J.F.; Nevin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1077-1079.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (exercised reward). (1985).
Gaski, J.F.; Nevin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1080-1082.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (expert).(1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1083-1084.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (expert).(1986).
Gaski, J.F.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1085-1086.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (expert).(1984).
Comer, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1087-1088.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (informational legitimate). (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1089-1090.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (information). (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1091-1092.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (legitimate). (1986).
Gaski, J.F.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1093-1095.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (legitimate). (1984).
Comer, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1096-1098.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (referent). (1986).
Gaski, J.F.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1099-1100.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (referent). (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1101-1102.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (referent). (1984).
Comer, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1103-1104.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (reinforcement). (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1105-1106.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (reward).(1984).
Comer, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1107-1109.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power (reward).(1985).
Gaski, J.F.; Nevin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1110-1113.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power of distributor (exercised). (1988).
Butaney, G.; Wortzel, L.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1114-1115.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power of manufacturer. (1983).
Frazier, G.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1116-1117.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power of supplier. (1985).
Gaski, J.F.; Nevin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1118-1120.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Pricing analysis frequency (bank). (1989).
McKee, D.O.; Varadarajan, P.R.; Pride, W.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1121-1122.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Procedural knowledge. (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1123-1124.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product complexity. (1988).
Eliashberg, J.; Robertson, T.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1125-1126.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product complexity. (1987).
McCabe, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1127-1128.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product component uniqueness. (1989).
Perdue, B.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1129-1130.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product line sophistication (industrial buying). (1987).
Anderson, E.; Chu, W.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1131-1132.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product preannouncement (cannibalization concerns). (1988).
Eliashberg, J.; Robertson, T.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1133-1134.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product preannouncement (competitive concerns). (1988).
Eliashberg, J.; Robertson, T.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1135-1136.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product preannouncement (distribution reasons). (1988).
Eliashberg, J.; Robertson, T.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1137-1138.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product preannouncement (image reasons). (1988).
Eliashberg, J.; Robertson, T.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1139-1140.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product preannouncement (legal concerns). (1988).
Eliashberg, J.; Robertson, T.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1141-1142.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product preannouncement (promotional concerns). (1988).
Eliashberg, J.; Robertson, T.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1143-1144.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product preannouncement (risks). (1988).
Eliashberg, J.; Robertson, T.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1145-1146.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product service activity (salesperson). (1986).
Moncrief, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1147-1148.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Product understanding. (1988).
Eliashberg, J.; Robertson, T.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1149-1150.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Professionalism (autonomy). (1988).
Bullard, J.H.; Snizek, W.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1151-1152.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Professionalism (autonomy). (1972).
Snizek, W.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1153-1154.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Professionalism (client orientation) (Ethics). (1979).
Bartol, K.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1155-1156.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Professionalism (collegial maintenance). (1979).
Bartol, K.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1157-1158.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Professionalism (commitment). (1979).
Bartol, K.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1159-1160.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Professionalism (identification). (1972).
Snizek, W.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1161-1163.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Professionalism (sense of calling to the field). (1972).
Snizek, W.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1164-1165.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Professionalism (self regulation). (1972).
Snizek, W.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1166-1167.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Professionalism (service to the public). (1972).
Snizek, W.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1168-1169.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase complexity. (1989).
McQuiston, D.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1170-1171.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase importance. (1989).
McQuiston, D.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1172-1173.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase importance. (1987).
McCabe, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1174-1175.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase inexperience. (1989).
McQuiston, D.H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1176-1177.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Purchase task familiarity (industrial buying) (Newness + Info). (1987).
Anderson, E.; Chu, W.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1178-1180.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Recruiting training activity. (1986).
Moncrief, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1181-1182.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Replaceability of income from principal (agency). (1985).
Anderson, E.; Chu, W.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1183-1184.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Replaceability of salespeole. (1989).
John, G.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1185-1186.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role ambiguity (salesperson & product manager). (1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1187-1190.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role autonomy (job related). (1985).
Lysonski, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1191-1192.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role clarity (salesperson). (1980).
Busch, P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1193-1194.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role clarity (salesperson). (1986).
Fry, L.W.; Futrell, C.M.; Parasuraman, A.; Chmielewshi, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1195-1196.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role clarity (salesperson). (1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1197-1198.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role conflict (salesperson & product manager). (1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1199-1202.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role conflict (work nonwork) (Resolution of outside life conflicts). (1986).
Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1203-1204.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role definition (salesperson). (1986).
Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1205-1206.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role performance. (1983).
Frazier, G.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1207-1208.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sales constraints. (1981).
Teas, R.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1209-1210.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sample representativeness evaluation. (1987).
Lee, H.; Acito, F.; Day, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1211-1212.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sample size evaluation. (1987).
Lee, H.; Acito, F.; Day, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1213-1214.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (dealer with manufacturer). (1987).
Dwyer, F.R.; Oh, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1215-1216.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (dealer with manufacturer). (1985).
Gaski, J.F.; Nevin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1217-1218.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction (franchise). (1980).
Schul, P.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1219-1221.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with job (composite index). (1984).
Hunt, S.D.; Chonko, L.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1222-1223.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with job (extrinsic) (Lower order need fulfillment) (Extrinsic satisfaction). (1980).
Teas, R.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1224-1225.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with job (extrinsic). (1986).
Sujan, H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1226-1227.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with job (extrinsic). (1987).
Lucas Jr., G.H.; Parasuraman, A.; Davis, R.A.; Enis, B.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1228-1229.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with job (generalized). (1986).
Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1230-1232.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with job (generalized). (1972, 1976).
Pruden, H.O.; Reese, R.M.; Bagozzi, R.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1233-1234.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with job (intrinsic). (1986).
Sujan, H.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1235-1236.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with job (intrinsic). (1987).
Lucas Jr., G.H.; Parasuraman, A.; Davis, R.A.; Enis, B.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1237-1238.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with job (intrinsic) (Higher order need fulfillment) (Intrinsic satisfaction). (1980).
Teas, R.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1239-1241.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with supervisor; Job diagnostic survey. (1974).
Hackman, J.R.; Oldham, G.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1242-1243.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149
also: Appendix B in Retaining Valued Employees by Rodger W. Griffeth & Peter W. Hom. Thousand Oaks, Calif.: Sage Publications, c2001.; ; ERIC document ED099580

Self esteem (task specific for salesperson. (1976).
Bagozzi, R.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1244-1246.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self monitoring.(1974).
Snyder, M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1247-1249.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self orientation of customer (salesperson's perception). (1985).
Williams, K.C.; Spiro, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1250-1251.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Selling activity. (1986).
Moncrief, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1252-1253.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Selling task complexity (industrial selling). (1989).
John, G.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1254-1255.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Specialization (channel relationship). (1985).
Dwyer, F.R.; Welsh, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1256-1257.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Study quality evaluation. (1987).
Lee, H.; Acito, F.; Day, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1258-1259.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Supportive (channel relationship). (1980).
Schul, P.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1260-1261.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Task completion.(1976).
Sims Jr, H.P.; Szilagyi, A.D.; Keller, R.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1262-1263.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Task orientation of customer (salesperson's perception). (1985).
Williams, K.C.; Spiro, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1264-1265.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Task significance autonomy; Job diagnostic survey. (1974).
Hackman, J.R.; Oldham, G.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1266-1267.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149
also: Appendix B in Retaining Valued Employees by Rodger W. Griffeth & Peter W. Hom. Thousand Oaks, Calif.: Sage Publications, c2001.; ; ERIC document ED099580

Time pressure (buying center members. (1989).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1268-1269.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Trade show performance (nonselling). (1987).
Kerin, R.A.; Cron, W.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1270-1271.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Trade show performance (selling). (1987).
Kerin, R.A.; Cron, W.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1272-1273.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Transaction asset specificity (agency with accounts). (1988).
Heide, J.B.; George, J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1274-1275.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Transaction asset specificity (agency with principal). (1988).
Heide, J.B.; George, J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1276-1277.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Transaction asset specificity (firm with salesperson). (1989).
John, G.; Weitz, B.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1278-1279.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Transaction asset specificity (generalized). (1989).
Klein, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1280-1281.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Travel activity (salesperson). (1986).
Moncrief, W.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1282-1283.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Trust (dealer with manufacturer). (1987).
Dwyer, F.R.; Oh, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1284-1285.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Trust (retailer with wholesaler). (1980).
Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1286-1287.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Trust (wholesaler with retailer. (1980).
Reve, T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1288-1289.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Upward influencing supervisory behavior. (1985).
Kohli, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1290-1291.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Work controls (output). (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1292-1293.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Work controls (procedures). (1988).
Ferrell, O.C.; Skinner, S.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1294-1295.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Work controls (process). (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1296-1297.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Work controls (professional). (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1298-1299.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Work controls (self). (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1300-1301.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Work effort.(1989).
Hart, S.H.; Moncrief, W.C.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1302-1303.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Work evaluation congruence. (1986).
Dubinsky, A.J.; Howell, R.D.; Ingram, T.N.; Bellenger, D.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 1304-1305.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

 


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