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Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes.
Help   Go to: List of all Keywords, Collections examined                    


These pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am, personally, unable to provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available at your institution.


Full Instruments Available in:

Bruner GC II & Hensel PJ (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago: American Marketing Association. [421 fulltext instruments] UTA location and call number


Ability to Process, Nutritional Information. (1990).
Moorman, C.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 3-4.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Adoption intention. (1993, 1994).
Fisher, R.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 5-7.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect, music. (1991).
MacInnis, D.J.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 8-9.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect negative. [PANAS]. (1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 10-11.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect positive. [PANAS]. (1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 12-13.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Alienation, consumer. (1988).
Sighn, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 14-15.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anger, part of the Differetial emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 16-19.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anonymity of responses. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 20-21.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anxiety; distress. (1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 22-23.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anxiety social; Fear of negative evaluation. [FNE]. (1969).
Watson, D.; Friend, R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 24-26.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 27-28.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 29-30.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 31-32.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward a brand of beer, comparative. (1991).
Sirgy, M.J.; Johar, J.S.; Samli, A.C.; Claiborne, C.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 38-39.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward a country. [CETSCALE]. (1991).
Netemeyer, R.G.; Durvasula, S.; Lichtenstein, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 40-41.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward complaining, personal norms. (1982, 1983, 1990).
Richins, M.L.; Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 42-44.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward complaining, societal benefits. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 45-46.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward gambling, negative beliefs. (1990).
Mascarenhas, O.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 47-48.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward gambling, positive beliefs. (1990).
Mascarenhas, O.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 49-50.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward product endorser. (1993, 1994).
Fisher, R.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 51-52.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward self-service stores. (1991).
Forman, A.M.; Sriram, V.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 53-54.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward store background music. (1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 55-56.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Act. (1990).
Maherswaran, D.; Meyers-Levy, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 57-58.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Act, Semantic Differential. (1991, 1992).
Sawyer, A.G.; Howard, D.J.; Bagozzi, R.P.; Baumgartner, H.; Yi, Y.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 59-61.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Act, Semantic Differential. (1980).
Ajzen, I.; Fishbein, M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 62-67.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Brand. (1990).
Chattopadhyay, A.; Basu, K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 68-69.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Brand, Comparative. (1991).
Sirgy, M.J.; Johar, J.S.; Samli, A.C.; Claiborne, C.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 70-71.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Company. (1993).
Boulding, W.; Kirmani, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 72-73.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the offer. (1988, 1989).
Burton, S.; Lichtenstein, D.R.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 74-76.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product/Brand. (1990).
Maherswaran, D.; Sternthal, B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 77-78.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product/Brand, Hedonic. (1988).
Batra, R.; Ahtola, O.T.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 79-80.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product/Brand, Semantic Differential. Attitude Toward the Product/Brand, Semantic Differential.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 81-100.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product/Brand, Utilitarian. (1988).
Batra, R.; Ahtola, O.T.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 101-102.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product Idea. (1991).
Ratneshwar, S.; Chaiken, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 103-104.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward trying to lose weight. (1990).
Bagozzi, R.P.; Warshaw, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 105-106.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Autonomy, female. (1972).
Arnott, C.C.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 107-108.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Behavioral intention. Behavioral intention.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 109-114.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Behavioral intention, blood test. (1990).
Maherswaran, D.; Meyers-Levy, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 115-116.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Belief confidence. (1992).
Kardes, F.R.; Kalyanaram, G.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 117-119.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Belief confidence, soft drink. (1993).
Smith, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 120-121.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Benefit perception, composite. (1985).
Murray, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 122-123.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Black racial identification. (1991).
Whittler, T.; Calantone, R.J.; Young, M.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 124-125.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand Beliefs, 35mm Camera. (1993).
Laczniak, R.N.; Muehling, D.D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 126-127.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand beliefs, shampoo. (1991).
MacInnis, D.J.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 128-129.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand beliefs, soft drink. (1993).
Smith, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 130-131.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand beliefs, tape player. (1991).
Muehling, D.D.; Laczniak, R.N.; Stoltman, J.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 132-133.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand popularity. (1993).
Mishra, S.; Umesh, U.N.; Stem Jr, D.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 134-135.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand preference. (1992).
Costley, C.L.; Brucks, M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 136-137.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Buy american-made products, importance. (1993).
Olsen, J.E.; Granzin, K.L.; Biswas, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 138-139.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Calmness. (1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 140-141.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Change seeker index. (1992).
Steenkamp, J.E.M.; Baumgartner, H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 142-146.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cognitive age. (1981).
Barak, B.; Schiffman, L.G.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 147-148.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cognitive effort, choice. (1993, 1994).
Cooper-Martin, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 149-150.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Communion with nature. (1993).
Arnould, E.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 151-152.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Communion with others. (1993).
Arnould, E.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 153-154.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Company reputation. (1990).
Goldberg, M.E.; Hartwick, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 155-156.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions, private. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 157-158.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions, third party. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 159-160.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions, voice. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 161-162.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint success likelihood. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 163-164.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint worthiness. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 165-166.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compulsivity, General , Scale 7 subset, Minnesota Multiphasic Personality Inventory. (1982, 1989).
Dahlstrom, W.G.; Welsh, G.S.; Dahlstrom, L.E.; O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 167-168.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compulsivity, purchase. (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 169-170.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Confidence, computer use. (1992).
Ozanne, J.L.; Brucks, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 171-172.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conformity motivation. (1984).
Lennox, R.D.; Wolfe, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 173-175.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consumption motivation, objective. (1978).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 176-177.
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Consumption motivation, social. (1978).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 178-179.
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Contempt , part of the Differential emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 180-183.
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Control. (1992).
Bateson, J.E.; Hui, M.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 184-185.
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Coviewing tv, parent/child. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 186-187.
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Credibility, company. (1992).
Keller, K.L.; Aaker, D.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 188-189.
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Crowding. (1992).
Bateson, J.E.; Hui, M.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 190-191.
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Crowding. (1987).
Bateson, J.E.; Hui, M.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 192-193.
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Crowding. (1980).
Harrell, G.D.; Hutt, M.D.; Anderson, J.C.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 194-195.
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Customer Orientation, Customer's Perception of Salespeople. (1991).
Brown, G.; Widing II, R.E.; Coulter, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 196-198.
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Deal retraction. (1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 199-200.
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Decision action control orientation. (1983).
Kuhl, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 201-204.
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Decision difficulty, electronic decision aid. (1993).
Widing II, R.E.; Talarzyk, W.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 205-207.
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Decision quality, electronic decision aid. (1993).
Widing II, R.E.; Talarzyk, W.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 208-210.
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Derogatory beliefs against blacks. (1967).
Woodmansee, J.J.; Cook, S.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 211-212.
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Desire to Win. (1991).
Corfman, K.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 213-214.
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Desired picture quality, camera. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 215-216.
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Desires congruency, camera picture quality. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 217-218.
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Dieter, health. (1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 219-220.
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Disconfirmation. (1993).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 221-224.
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Disconfirmation, camera picture quality. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 225-226.
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Discount size. (1993).
Biswas, A.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 227-228.
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Disgust, part of the Differential emotions scale. [DES II; DES III]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 229-232.
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Dominance. (1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 233-234.
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Donor motivation, blood. (1992).
Allen, C.T.; Machleit, K.A.; Kleine, S.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 235-236.
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Donor motivation, charity administration importance. (1990).
Harvey, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 237-238.
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Donor motivation, charity cause importance. (1990).
Harvey, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 239-240.
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Donor motivation, charity curative services importance. (1990).
Harvey, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 241-242.
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Donor Motivation, Charity fundraising Pressure Importance. (1990).
Harvey, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 243-244.
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Donor motivation, charity wellness services importance. (1990).
Harvey, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 245-246.
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Egalitarianism. (1975).
Scanzoni, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 247-249.
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Elation. (1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 250-251.
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Emotional valence, mellow. (1971, 1987, 1991).
Wells, W.D.; Leavitt, C.; McConville, M.; Edell, J.A.; Burke, M.C.; MacInnis, D.J.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 252-253.
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Emotional valence, positive. (1971, 1987, 1991).
Wells, W.D.; Leavitt, C.; McConville, M.; Edell, J.A.; Burke, M.C.; MacInnis, D.J.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 254-255.
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Envy. (1984, 1995).
Belk, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 256-258.
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Ethnocentrism. [CETSCALE]. (1986).
Shimp, T.A.; Sharma, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 259-262.
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Evaluation, appeal. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 263-264.
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Evaluation, interest. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 265-266.
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Evaluation, need. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 267-268.
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Evaluation, positivity. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 269-270.
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Evaluation, value. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 271-272.
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Expected picture quality, camera. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 273-274.
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Expertise, information source. (1992).
Netemeyer, R.G.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 275-276.
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Expertise, product development. (1991).
Ratneshwar, S.; Chaiken, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 277-278.
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Family brand belief. (1993).
Loken, B.; John, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 279-280.
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Fantasizing. (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 281-282.
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Fashion consciousness. (1971).
Wells, R.E.; Tigert, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 283-285.
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Fear, part of the Differential emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 286-289.
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Fearfulness. (1990).
Maherswaran, D.; Meyers-Levy, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 290-291.
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Femininity, Bem sex role inventory. (1974).
Bem, S.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 292-294.
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Fit, brand/company. (1992).
Keller, K.L.; Aaker, D.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 295-296.
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Generosity. (1984, 1995).
Belk, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 297-299.
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Guilt, part of the Differential emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 300-303.
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Health behavioral control. (1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 304-305.
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Health information sources, nonpersonal. (1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 306-307.
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Health motivation. (1990, 1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 308-310.
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Imagery quality/quantity. (1991, 1993).
Ellen, P.S.; Bone, P.F.; Burns, A.C.; Biwas, A.; Bibin, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 311-313.
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Imagery quantity/ease. (1991).
Bone, P.F.; Ellen, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 314-316.
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Imagery vividness, general. (1991).
Bone, P.F.; Ellen, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 317-319.
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Imagery vividness, visual. (1973).
Marks, D.F.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 320-322.
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Imagery vividness, multiple senses. (1992).
Miller, D.W.; Marks, L.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 323-326.
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Importance of Social Approval, From Best Friend. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 327-328.
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Importance of Social Approval, From Friends. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 329-330.
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Importance of Social Approval, From Others. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 331-332.
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Indexicality, music. (1991).
MacInnis, D.J.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 333-334.
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Influence on Family Decision Making. (1991).
Corfman, K.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 335-336.
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Information relevance. (1993).
Mishra, S.; Umesh, U.N.; Stem Jr, D.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 337-338.
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Innovativeness, product specific. (1991).
Goldsmith, R.E.; Hofacker, C.F.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 339-341.
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Intention to Choose Best Alternative. (1993).
Cooper-Smith, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 342-343.
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Intention to Recommend School. (1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 344-345.
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Interaction with health care professionals. (1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 346-347.
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Interest, part of the Differntial emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 348-350.
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Interest, object. (1993).
Machleit, K.A.; Allen, C.T.; Madden, T.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 351-352.
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Internal search tendency. (1985).
Murray, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 353-354.
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Interpersonal influence susceptibility, media-normative. (1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 355-356.
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Interpersonal influence susceptibility, parent-informative. (1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 357-358.
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Interpersonal influence susceptibility, parent-normative. (1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 359-360.
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Interpersonal influence susceptibility, peer-informative. (1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 361-362.
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Interpersonal influence susceptibility, peer-normative. (1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 363-364.
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Involvement, choice task. (1993).
Mishra, S.; Umesh, U.N.; Stem Jr, D.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 365-366.
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Involvement, coupons. (1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 367-369.
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Involvement, Enduring Personal involvement inventory. [PII]. (1985).
Zaichkowsky, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 370-377.
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Involvement, experiment. (1993).
Swinyard, W.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 378-379.
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Involvement, processing nutritional information. (1990).
Moorman, C.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 380-381.
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Involvement, product. (1987).
Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 382-383.
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Involvement, product class. (1987, 1991).
Keller, K.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 384-386.
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Involvement, product class. (1979).
Lastovicka, J.L.; Gardner, D.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 387-389.
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Involvement, Situational Personal involvement inventory. [PII]. (1985).
Zaichkowsky, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 390-392.
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Involvement, social. (1992).
Wilkes, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 393-394.
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Involvement, study task. (1992).
Ozanne, J.L.; Brucks, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 395-396.
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Joy, part of the Differential emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 397-400.
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Knowledge, cars. (1987).
Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 401-402.
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Knowledge, food product. (1993).
Cole, C.A.; Balasubramanian, S.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 403-404.
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Knowledge, product. (1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 405-406.
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Knowledge, product class. (1992).
Smith, D.C.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 407-408.
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Knowledge, purchasing car. (1992).
Ozanne, J.L.; Brucks, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 409-410.
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Life-balance. (1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 411-412.
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Locus of Control, Health. (1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 413-415.
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Loneliness Abridged revised UCLA loneliness scale. (1980).
Russell, D.; Peplau, L.A.; Cutrona, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 416-417.
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Loyalty proneness, product. (1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 418-419.
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Masculinity, Bem sex role inventory. [BSRI]. (1974).
Bem, S.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 420-422.
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Materialism. (1978).
Mochis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 423-425.
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Materialism, centrality. (1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 426-428.
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Materialism, happiness. (1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 429-431.
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Materialism, success. (1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 432-434.
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Mood. (1990).
Yi, Y.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 435-436.
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Mood, global. (1983).
Peterson, R.A.; Sauber, M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 437-439.
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Mood, global. (1993).
Swinyard, W.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 440-441.
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Need for Cognition. (1984).
Cacioppo, J.T.; Petty, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 442-444.
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Non-search purchase tendency. (1985).
Murray, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 445-446.
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Normative outcomes. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 447-449.
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Nostalgia proneness. (1993).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 450-451.
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Novelty experience seeking. (1992).
Steenkamp, J.E.M.; Baumgartner, H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 452-456.
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Opinion leadership, price. (1990).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 457-458.
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Parental style, concept-orientation. (1988, 1978).
Carlson, L.; Grossbard, S.; Walsh, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 459-460.
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Personal growth. (1993).
Arnould, E.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 461-462.
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Personal outcomes. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 463-465.
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Personal source confidence. (1985).
Murray, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 466-467.
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Personal source usage. (1985).
Murray, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 468-469.
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Personalizing shopper. (1991).
Forman, A.M.; Sriram, V.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 470-471.
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Pleasure. (1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 472-475.
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Possessiveness. (1984, 1995).
Belk, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 478-480.
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Power, reward. (1992).
Netemeyer, R.G.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 481-482.
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Preference heterogeneity. (1992).
Feick, L.F.; Higie, R.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 483-484.
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Prepurchase trial tendency. (1985).
Murray, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 485-486.
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Price consciousness. (1993).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 487-488.
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Price reduction believability. (1991).
Lichtenstein, D.R.; Burton, S.; Karson, E.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 489-490.
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Price-prestige relationship. (1991).
Lichtenstein, D.R.; Burton, S.; Karson, E.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 491-492.
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Price-quality relationship. (1991).
Gotlieb, J.B.; Sarel, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 493-494.
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Price-quality relationship. (1993).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 495-496.
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Product attribute correlation. (1990).
Dick, A.; Chakravarti, D.; Bietal, G.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 497-498.
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Product experience. (1985).
Murray, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 499-500.
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Product expertise. (1993).
Mishra, S.; Umesh, U.N.; Stem Jr, D.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 501-502.
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Purchase intention. (1992).
Bone, P.F.; Ellen, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 503-504.
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Purchase intention. (1991).
Dodds, W.B.; Grewal, D.; Monroe, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 505-506.
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Purchase intention. (1977).
Baker, M.J.; Churchill Jr., G.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 507-509.
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Purchase influence, child's. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 510-511.
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Quality, audio/video product. (1991).
Gotlieb, J.B.; Sarel, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 512-513.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quality brand. (1992).
Keller, K.L.; Aaker, D.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 514-515.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quality, product. (1991).
Dodds, W.B.; Grewal, D.; Monroe, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 516-517.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quality, relative product performance. (1993).
Boulding, W.; Kirmani, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 518-519.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quality evaluation mode. (1992).
Smith, D.C.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 520-521.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Quietness. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 522-523.
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Refusal of Child's Purchase Requests, With Explanation. (1988, 1978).
Grossbard, S.; Carlson, L.; Walsh, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 524-525.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Response care. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 526-527.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk, enjoyment. (1991).
Venkatraman, M.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 528-529.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk, performance /financial. (1991).
Venkatraman, M.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 530-531.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk, purchase. (1990).
Eroglu, S.A.; Machleit, K.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 532-533.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Risk perception, composite. (1985).
Murray, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 534-536.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role overload. (1992).
Reilly, M.D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 537-539.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Rule-breaking behavior. (1990).
Cox, D.S.; Cox, A.D.; Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 540-541.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sadness, part of the Differential emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 542-545.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sadness. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 546-547.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sale proneness. (1990).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 548-549.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction, generalized. (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 550-552.
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Satisfaction, generalized. (1981).
Westbrook, R.A.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 553-555.
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Satisfaction, with activity. (1993, 1994).
Fisher, R.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 556-557.
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Satisfaction, with brand selection. (1993).
Cole, C.A.; Balasubramanian, S.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 558-559.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction, with course. (1993).
Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 560-561.
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Satisfaction, with facility. (1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 562-563.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction, with hospital. (1991).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 564-565.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction, with insurance. (1991).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 566-567.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction, with marketer. (1987).
Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 568-569.
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Satisfaction, with physician. (1991).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 570-571.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction, with product. (1987).
Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 572-573.
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Satisfaction, with products. (1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 574-575.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Search benefits. (1987).
Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 576-577.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Search effort. (1987).
Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 578-579.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Search intention, lower price. (1993).
Biswas, A.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 580-581.
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Self-confidence, generalized. (1971, 1974).
Wells, R.E.; Tigert, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 582-584.
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Self-consciousness, public. (1990).
Bearden, W.O.; Rose, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 585-586.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Self-esteem. (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 587-588.
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Self-esteem. (1965).
Rosenberg, M.I.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 589-591.
Online at: http://www.bsos.umd.edu/socy/grad/socpsy_rosenberg.html
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Self-oriented values. (1991).
Corfman, K.P.; Lehmann, D.R.; Narayanan, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 592-593.
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Sensation seeking. (1992).
Steenkamp, J.E.M.; Baumgartner, H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 594-596.
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Service quality, access SERVQUAL. (1990, 1988).
Carman, J.M.; Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 597-598.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality, Assurance, part of SERVQUAL. (1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 599-601.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, assurance. (1990).
Carman, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 602-603.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality, Assurance of Professors. (1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 604-605.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, education tangibles. (1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 606-607.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, empathy. (1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 608-611.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality, Empathy of Professors. (1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 612-613.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, hospital admission. (1990).
Carman, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 614-615.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, hospital billing. (1990).
Carman, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 616-617.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, hospital discharge procedures. (1990).
Carman, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 618-619.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, hospital explanations. (1990).
Carman, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 620-621.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, hospital food. (1990).
Carman, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 622-623.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, hospital nurses. (1990).
Carman, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 624-625.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality, Overall, part of SERQUAL. (1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 626-628.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality, Reliability, part of SERVQUAL. (1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 629-632.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality, Reliability of Professors. (1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 633-634.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality, Responsiveness, part of SERVQUAL. (1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 635-638.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality, Responsiveness of Professors. (1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 639-640.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, security. (1990).
Carman, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 641-642.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service Quality, Tangibles, part of SERVQUAL. (1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 643-646.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Service quality, tangible hospital accommodations. (1990).
Carman, J.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 647-648.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shop with children. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 649.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopper, conservative. (1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 651-652.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping competitiveness. (1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 653-654.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping enjoyment. (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 655-606.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Shopping enjoyment. (1991).
Marmorstein, H.; Grewal, D.; Fische, R.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 657-658.
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Shopping enjoyment. (1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 659-600.
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Shopping guilt. (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 661-662.
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Shopping intention. (1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 663-664.
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Shopping intention. (1993).
Biswas, A.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 665-666.
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Shopping intention. (1993).
Swinyard, W.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 667-668.
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Shopping motivation, experiential. (1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 669-670.
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Shopping motivation, product. (1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 671-672.
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Shyness, part of the Differential emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 673-676.
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Sleepiness. (1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 677-678.
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Social desirability bias, Marlowe-Crowne. (1960).
Crowne, D.P.; Marlowe, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 679-685.
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Social position, personal. (1990).
Dickson, J.P.; MacLachlan, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 686-687.
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Social position, store. (1990).
Dickson, J.P.; MacLachlan, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 688-689.
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Social values. (1991).
Corfman, K.P.; Lehmann, D.R.; Narayanan, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 690-691.
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Store conveniences, neatness. (1990).
Dickson, J.P.; MacLachlan, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 692-693.
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Store conveniences, personnel & services. (1990).
Dickson, J.P.; MacLachlan, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 694-696.
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Store depersonalization. (1991).
Forman, A.M.; Sriram, V.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 697-698.
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Store image, overall. (1992).
Kerin, R.A.; Jain, A.; Howard, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 699-700.
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Store image, price/value. (1990).
Dickson, J.P.; MacLachlan, D.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 701-702.
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Store image, product prices. (1992).
Kerin, R.A.; Jain, A.; Howard, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 703-704.
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Store image, product quality. (1992).
Kerin, R.A.; Jain, A.; Howard, D.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 705-706.
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Store loyalty. (1991).
Sirgy, M.J.; Johar, J.S.; Samli, A.C.; Claiborne, C.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 707-708.
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Store personnel, quantity & quality. (1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 709-710.
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Store-price image. (1990).
Cox, A.D.; Cox, D.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 711-712.
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Study realism. (1992).
Feick, L.F.; Higie, R.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 713-714.
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Surprise, part of the Differential emotions scale. [DES II, DES III]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 715-717.
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Taste evaluation. (1989).
Meyers-Levy, J.; Tybout, A.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 718-719.
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Time pressure. (1987).
Srinivasan, N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 720-721.
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Time use, polychronic behavior. (1991).
Kaufman, C.F.; Lane, P.M.; Lindquist, J.D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 722-723.
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Tolerance for Ambiguity. (1992).
McQuarrie, E.F.; Mick, D.G.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 724-726.
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Typicality. (1990).
Loken, B.; Ward, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 727-729.
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Value, bundle. (1993).
Yadav, M.S.; Monroe, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 730-731.
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Value, items purchased separately. (1993).
Yadav, M.S.; Monroe, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 732-733.
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Value, offer. (1980).
Berkowitz, E.N.; Walton, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 734-737.
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Value, product. (1991).
Dodds, W.B.; Grewal, D.; Monroe, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 738-739.
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Value, total savings. (1993).
Yadav, M.S.; Monroe, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 740-741.
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Value consciousness. (1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 742-744.
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Verbal/visual processing style. (1985).
Childers, T.L.; Houston, M.J.; Heckler, S.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 745-748.
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Visibility, product usage. (1993, 1994).
Fisher, R.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 749-750.
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Voluntary simplicity, ecological awareness. (1981).
Leonard-Barton, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 751-752.
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Voluntary simplicity, material. (1981).
Leonard-Barton, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 753-754.
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Voluntary simplicity, self-determination. (1981, 1990).
Leonard-Barton, D.; Richins, M.L.; Dawson, S.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 755-756.
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Work-oriented. (1992).
Wilkes, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 757-758.
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Ad impressions. (1983).
Bello, D.C.; Pitts, R.E.; Etzel, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 761-762.
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Attention to Ad, Advertised Product/Message/Visual Aspects of the ad. (1989).
Laczniak, R.N.; Muehling, D.D.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 763-765.
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Attention to Ad, Brand Evaluation. (1988).
Andrews, J.C.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 766-767.
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Attention to Ad, Message Relevance. (1991).
Andrews, J.C.; Durvasula, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 768-770.
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Attention to Ad, Task Relevance. (1991).
Andrews, J.C.; Durvasula, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 771-772.
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Attention toward advertised brand, computer. (1989).
Laczniak, R.N.; Muehling, D.D.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 773-774.
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Attitude Toward the Advertiser. (1991).
Milliman, R.E.; Fugate, D.L.; Rahim, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 775-776.
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Attitude Toward the Ad. (1993).
Henthorne, T.; LaTour, M.S.; Nataraajan, R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 777-778.
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Attitude Toward the Ad, Believability. (1982).
Beltramini, R.F.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 779-781.
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Attitude Toward the Ad, Brand Reinforcement, part of Leo Burnett viewer response K1 Attitude Toward the Ad, Brand Reinforcement, part of Leo Burnett viewer response profile. (1979).
Schlinger, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 782-785.
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Attitude Toward the Ad, Company Image. (1993).
Ford, J.B.; LaTour, M.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 786-787.
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Attitude Toward the Ad, Confusion. (1983).
Lastovicka, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 788-790.
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Attitude Toward the Ad, Empathy. (1979).
Schlinger, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 791-792.
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Attitude Toward the Ad, Evaluation Judgments. (1989).
Burke, M.C.; Edell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 793-795.
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Attitude Toward the Ad, Familiarity. (1979).
Schlinger, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 796-798.
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Attitude Toward the Ad, Humor. (1990).
Chattopadhyay, A.; Basu, K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 799-800.
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Attitude Toward the Ad, Purchase Intention. (1993).
Ford, J.B.; LaTour, M.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 801-802.
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Attitude Toward the Ad, Relevant News part of Leo Burnett viewer response profile. (1979).
Schlinger, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 803-806.
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Attitude Toward the Ad, Role Portrayals. (1993).
Ford, J.B.; LaTour, M.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 807-808.
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Attitude Toward the Ad, Semantic Differential. Attitude Toward the Ad, Semantic Differential.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 809-825.
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Attitude Toward the Ad, Stimulation. (1979, 1993).
Schlinger, M.J.; Stout, P.A.; Rust, R.T.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 826-827.
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Attitude Toward the Brand in the Ad. (1985).
Gardner, M.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 828-829.
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Attitude Toward the Company in the Ad. (1992).
Peterson, R.A.; Wilson, W.R.; Brown, S.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 830-831.
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Attitude Toward the Testimonial. (1992).
Feick, L.F.; Higie, R.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 832-833.
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Beliefs About TV Advertising, Evaluations of how TV commercial Are Executed. (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 834-835.
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Beliefs About TV Advertising, Perceptions of Offensive Aspects of TV Advertising. (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 836-837.
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Beliefs About TV Advertising, Perceptions of the Personal and Social Benefits or Costs of TV Advertising. (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 838-839.
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Beliefs About TV Advertising, Perceptions that TV Advertisements Are Shown Too Often or Too Much. (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 840-841.
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Beliefs About TV Advertising, Perceptions that TV Advertising Does Not Offer Information. (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 842-843.
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Beliefs About TV Advertising, Perceptions that TV Advertising is Deceptive. (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 844-845.
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Credibility, source. (1990).
Ohanian, R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 846-849.
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Endorser attractiveness. (1992).
Feick, L.F.; Higie, R.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 850-851.
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Endorser experience. (1992).
Feick, L.F.; Higie, R.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 852-853.
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Endorser similarity. (1992).
Feick, L.F.; Higie, R.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 854-855.
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Endorser trustworthiness. (1992).
Feick, L.F.; Higie, R.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 856-857.
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Functions of TV Advertising Items, Affirmation of Value Function. (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 858-859.
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Functions of TV Advertising Items, Hedonic Function. (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 860-861.
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Functions of TV Advertising Items, Knowledge Function. (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 862-863.
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Functions of TV Advertising Items, Social Learning Function. (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 864-865.
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Importance of Information Sources, Independent Experts. (1974).
Klippel, R.E.; Sweeney, T.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 866-867.
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Importance of Information Sources, Interpersonal. (1974).
Klippel, R.E.; Sweeney, T.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 868-869.
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Importance of Information Sources, Marketing. (1974).
Klippel, R.E.; Sweeney, T.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 870-871.
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Importance of Information Sources, Mass Media. (1974).
Klippel, R.E.; Sweeney, T.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 872-873.
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Intrinsic Involvement in the Ad. (1993).
Lord, K.R.; Burnkrant, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 874-875.
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Mood Rating Scale for Advertisement. (1980).
Plutchik, R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 876-877.
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Reaction to Ad, Deactivation Sleep, Fatigue, Activation deactivation adjectKve T1 Reaction to Ad, Deactivation Sleep, Fatigue, Activation deactivation adjective checklist dimension. (1978).
Thayer, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 878-879.
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Reaction to Ad, General Activation, Energy. (1978).
Thayer, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 880-882.
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Reaction to Ad, General Deactivation, Calmness, Activation deactivation adjective T1 Keaction to Ad, General Deactivation, Calmness, Activation deactivation adjective checklist dimension. (1978).
Thayer, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 883-884.
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Reaction to Ad, High Activation, Tension. (1978).
Thayer, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 885-887.
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Realism. (1992).
Feick, L.F.; Higie, R.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 888-889.
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Source perception, ability to identify with the actor in ad. (1991).
Kelman, T.; DiMeo, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 890-891.
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Source perception, actor's likeability. (1991).
Whittler, T.E.; DiMeo, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 892-893.
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Source Perception, Similarity to the Actor in the Ad. (1983).
McKirnan, D.J.; Smith, C.E.; Hamayan, E.V.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 894-895.
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Validity of the Ad Message Claims. (1991).
Whittler, T.E.; DiMeo, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 896-897.
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Commitment, organizational. (1972).
Hrebiniak, L.G.; Alutto, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 901-903.
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Complaint Responsiveness, Probability of Success. (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 904-905.
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Consumer desires, desires. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 906-907.
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Consumer desires, desires congruency. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 908-909.
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Consumer Desires, Disconfirmation of Expectations. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 910-911.
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Consumer desires, expectation. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 912-913.
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Customer orientation-motivational direction. (1992).
Kelley, S.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 914-915.
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Customer orientation-organizational climate. (1992).
Kelley, S.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 916-917.
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Customer orientation-organizational socialization. (1992).
Kelley, S.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 918-919.
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Deontological norms. [DN]. (1991).
Singhapakdi, A.; Vitell Jr, S.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 920-921.
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Emotional Reactions and Salesperson Motivation, Expectancy Estimates. (1986).
Holbrook, M.B.; Batra, R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 922-923.
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Emotional Reactions and Salesperson Motivation, Motivation. (1986).
Holbrook, M.B.; Batra, R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 924-925.
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External and Internal Supplier Influences-Boundary Role Performance. [BRP]. (1993).
Gassenheimer, J.B.; Scandura, T.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 926-927.
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External and Internal Supplier Influences-Dealer Satisfaction. (1993).
Gassenheimer, J.B.; Scandura, T.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 928-929.
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External and Internal Supplier Influences-Supplier Control. (1993).
Gassenheimer, J.B.; Scandura, T.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 930-931.
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External and Internal Supplier Influences-Supplier Pressure. (1993).
Gassenheimer, J.B.; Scandura, T.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 932-933.
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Feelings of Success. (1978).
Hall, D.T.; Goodale, J.; Rabinowitz, S.; Morgan, M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 934-935.
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Index of Services Marketing Excellence, Marketing Organization. [ISME]. (1991).
Berry, L.L.; Conant, J.S.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 936-937.
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Index of Services Marketing Excellence, Marketing Orientation. [ISME]. (1991).
Berry, L.L.; Conant, J.S.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 938-939.
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Index of Services Marketing Excellence, New Customer Marketing. [ISME]. (1991).
Berry, L.L.; Conant, J.S.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 940-941.
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Job accomplishment measure. (1983).
Hafer, J.; Sirgy, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 942-943.
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Job description index. [JDI]. (1969).
Smith, P.C.; Kendall, L.M.; Hulin, C.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 944-948.
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Job image. (1990).
Wotruba, T.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 949-950.
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Job performance. (1990).
Lucas Jr., G.H.; Babakus, E.; Ingram, T.N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 951-952.
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Job satisfaction. (1951).
Brayfield, A.H.; Rothe, H.F.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 953-954.
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Job satisfaction. (1990).
Lucas Jr., G.H.; Babakus, E.; Ingram, T.N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 955-956.
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Marketing Norms Scale-General Honesty and Integrity. (1993).
Vitell Jr, S.J.; Rallapalli, K.C.; Singhapakdi, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 957-958.
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Marketing Norms Scale-Information and Contract Norms. (1993).
Vitell Jr, S.J.; Rallapalli, K.C.; Singhapakdi, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 959-960.
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Marketing Norms Scale-Obligation and Disclosure Norms. (1993).
Vitell Jr, S.J.; Rallapalli, K.C.; Singhapakdi, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 961-962.
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Marketing Norms Scale-Price and Distribution Norms. (1993).
Vitell Jr, S.J.; Rallapalli, K.C.; Singhapakdi, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 963-964.
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Marketing Norms Scale-Product and Promotion Norms. (1993).
Vitell Jr, S.J.; Rallapalli, K.C.; Singhapakdi, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 965-966.
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Motivation to Work, Generalized, Commitment to Work, Achievement motivation. (1969).
Duncan, O.D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 967-969.
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Organizational Structure and Climate-Concentration of Authority. [CONT]. (1984).
Gupta, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 970-971.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Organizational Structure and Climate Encouragement of Risk Taking. [RISK]. (1984).
Gupta, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 972-973.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Organizational Structure and Climate-Formalization. [FORM]. (1984).
Gupta, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 974-975.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Organizational Structure and Climate-Participation in Decision Making. [PART]. (1984).
Gupta, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 976-977.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Organizational Structure and Climate-Quality of R&D-Marketing Relations. [RELATE]. (1984).
Gupta, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 978-979.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Organizational Structure and Climate-Senior Management Values Integration. [VALUE]. (1984).
Gupta, A.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 980-981.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Perceived fairness. (1991).
Sager, J.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 982-983.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance, behavioral aspects. (1991).
Ingram, T.N.; Lee, K.S.; Lucas Jr., G.H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 984-985.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Performance Sensitivity, Job, Internal work motivations scale short form. (1986, 1974).
Dubinsky, A.J.; Hartley, S.W.; Hackman, J.R.; Oldham, G.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 986-988.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Power bases, sales manager. (1984).
Skinner, S.J.; Dubinsky, A.J.; Donnelly, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 989-990.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Psychological climate, franchisee-autonomy. (1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 991-992.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Psychological climate, franchisee-cohesion. (1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 993-994.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Psychological climate, franchisee-fairness. (1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 995-996.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Psychological climate, franchisee-innovation. (1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 997-998.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Psychological climate, franchisee-pressure. (1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 999-1000.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Psychological climate, franchisee-recognition. (1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1001-1002.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role Ambiguity, Salesperson and Product Manager. (1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1003-1007.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role clarity, salesperson. (1980).
Busch, P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1008-1009.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role conflict, ethical situations. (1983).
Chonko, L.B.; Burnett, J.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1010-1012.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Role Conflict, Salesperson and Product Manager. (1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1013-1017.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sales training index, directing. (1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1018-1019.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sales training index, organization. (1984).
Futrell, C.M.; Berry, L.L.; Bowers, M.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1020-1021.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Sales Training Index, Planning and Evaluation. (1984).
Futrell, C.M.; Berry, L.L.; Bowers, M.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1022-1023.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction With Job, General short version; Job diagnostic survey. (1974, 1975).
Hackman, J.R.; Oldham, G.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1024-1026.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149
also: Appendix B in Retaining Valued Employees by Rodger W. Griffeth & Peter W. Hom. Thousand Oaks, Calif.: Sage Publications, c2001.; ; ERIC document ED099580

Satisfaction with job, generalized. (1972, 1976).
Pruden, H.O.; Reese, R.M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1027-1029.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Satisfaction with supervisor; Job diagnostic survey. (1974, 1975).
Hackman, J.R.; Oldham, G.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1030-1031.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149
also: Appendix B in Retaining Valued Employees by Rodger W. Griffeth & Peter W. Hom. Thousand Oaks, Calif.: Sage Publications, c2001.; ; ERIC document ED099580

Sex-role inventory. [BSRI]. (1974).
Bem, S.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 1032-1033.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149


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