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Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes.
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These pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am, personally, unable to provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available at your institution.


Full Instruments Available in:

Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western [650  full text instruments] UT Arlington location and call number; Is this book in a library near you?


Acceptability of Choice Alternatives [Consumer-Related Scales]. (1980; 1993; 2000).
Jones, M.A.; Mothersbaugh, D.L.; Beatty, S.E.; Ping Jr, R.A.; Rusbult, C.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 3.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Affective Response (General) [Consumer-Related Scales]. (1987; 1998; 1999).
Kim, J.; Allen, C.T.; Kardes, F.R.; Lim, J.; Bhargava, M.; Stuart, E.W.; Shimp, T.A.; Engle, R.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 4.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Affective Response (Negative) [Consumer-Related Scales]. (1980; 1995; 1998).
Coulter, K.S.; Edell, J.A.; Burke, M.C.; Plutchik, R.; Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 5.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Affective Response (Negative) [PANAS] [Consumer-Related Scales]. (1988; 1993; 1994; 1996; 1997; 1998; 1999).
Beatty, S.E.; Ferrell, M.E.; Dube, L.; Morgan, M.S.; Lord, K.R.; Lee, M.; Sauer, P.L.; Luce, M.F.; Mano, H.; Oliver, R.L.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 6-8.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Affective Response (Positive) [Consumer-Related Scales]. (1980; 1992; 1996; 1997; 1998).
Coulter, K.S.; Edell, J.A.; Burke, M.C.; Laresn. Randy J.; Diener. Edward; Murry Jr, J.P.; Dacin, P.A.; Oliver, R.L.; Rust, R.T.; Varki, S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 9-10.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Affective Response (Positive) [Consumer-Related Scales]. (1988; 1988; 1993; 1994; 1995; 1996; 1997; 1998; 1999; 2001).
Babin, B.J.; Boles, J.S.; Darden, W.R.; Beatty, S.E.; Ferrell, M.E.; Dube, L.; Morgan, M.S.; Holbrook, M.B.; Batra, R.; Hung, K.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 11-13.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Affective Response to Brand [Consumer-Related Scales]. (2001).
Chaudhuri, A.; Holbrook, M.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 14.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Agreement Response Tendency [Consumer-Related Scales]. (1960; 1999).
Couch, A.; Keniston, K.; Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 15-16.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Animosity (Economic) [Consumer-Related Scales]. (1998).
Klein, J.G.; Ettenson, R.; Morris, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 17.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Animosity (War) [Consumer-Related Scales]. (1998).
Klein, J.G.; Ettenson, R.; Morris, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 18.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Anxiety (With Computers) [Consumer-Related Scales]. (1995; 2001).
Charlton, J.P.; Birken, P.E.; Coyle, J.R.; Thorson, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 19.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Approach-Avoidance (Retail Environment) [Consumer-Related Scales]. (1974; 1982; 2001).
Donovan, R.J.; Rossiter, J.R.; Mattila, A.S.; Wirtz, J.; Mehrabian, A.; Russell, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 20.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Arousal [Consumer-Related Scales]. (1974; 1974; 1981; 1991; 1996; 1998; 1999; 2000; 2001).
Donovan, R.J.; Rossiter, J.R.; Marcoolyn, G.; Nesdale, A.; Fornell, C.; Larcker, D.F.; Kempf, D.S.; Smith, R.E.; Mattila, A.S.; Wirtz, J.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 21-22.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Arousal Avoidance [Consumer-Related Scales]. (1978; 1998).
Murgatroyd, S.; Rushton, C.; Apter, M.; Ray, C.; Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 23-24.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward a Theaterís Facilities [Consumer-Related Scales]. (1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 25.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Activities (Adventurous) [Consumer-Related Scales]. (1998).
Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 26.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Activities (Social Status) [Consumer-Related Scales]. (1983; 1998).
Kahle, L.R.; Shoham, A.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 27.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Charitable Organizations [Consumer-Related Scales]. (2000).
Webb, D.J.; Green, C.L.; Brashear, T.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 28.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Childrenís TV Programming [Consumer-Related Scales]. (1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 29.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Complaining (Personal Norms) [Consumer-Related Scales]. (1955; 1982; 1984; 1990; 1998).
Day, R.L.; Moorman, C.; Richins, M.L.; Bronislaw, J.V.; Singh, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 30-31.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Coupons [Consumer-Related Scales]. (1998).
Huff, L.; Alden, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 32.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Elicitation Method [Consumer-Related Scales]. (1997; 2000).
Bottomley, P.A.; Doyle, J.R.; Green, R.H.; Leon, O.G.; Steenkamp, J.E.M.; van Trijp, H.C.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 33.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Helping Others [Consumer-Related Scales]. (2000).
Webb, D.J.; Green, C.L.; Brashear, T.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 34.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Homosexuality [Consumer-Related Scales]. (1984; 1998).
Bhat, S.; Leigh, T.W.; Wardlow, D.L.; Herek, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 35.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward NUTRITION FACTS Label [Consumer-Related Scales]. (1999).
Burton, S.; Garretson, J.A.; Velliquette, A.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 36.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Private Label Brands [Consumer-Related Scales]. (1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 37.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Product Price [Consumer-Related Scales]. (1998).
Manning, K.C.; Sprott, D.E.; Miyazaki, A.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 38.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward Sweepstakes [Consumer-Related Scales]. (1998).
Huff, L.; Alden, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 39.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Act [Consumer-Related Scales]. (1980; 1981; 1982; 1985; 1987; 1992; 2001).
Ajzen, I.; Fishbein, M.; Allen, C.T.; Machleit, K.A.; Kleine, S.S.; Bagozzi, R.P.; Baumgartner, H.; Yi, Y.; Gardner, M.; Mitchell, A.A.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 40-42.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Act (Consuming a Food Item) [Consumer-Related Scales]. (1994; 1999; 2001).
Crites Jr, S.L.; Fabrigar, L.R.; Petty, R.E.; Fitzsimons, G.J.; Shiv, B.; Shiv, B.; Fedorikhin, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 43.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Brand [Consumer-Related Scales]. (2001).
Cho, C.; Lee, J.; Tharp, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 44.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Brand & Product Category [Consumer-Related Scales]. (1989; 1991; 2001).
Martin, I.M.; Stewart, D.W.; Park, C.W.; Milberg, S.; Lawson, R.; Shavitt, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 45-46.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Brand (Beer) [Consumer-Related Scales]. (1998).
Aaker, J.L.; Williams, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 47.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Brand (Childís Hedonic) [Consumer-Related Scales]. (1999).
Pecheux, C.; Derbaix, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 48.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Brand (Childís Utilitarian) [Consumer-Related Scales]. (1999).
Pecheux, C.; Derbaix, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 49.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Brand (Usage Benefits) [Consumer-Related Scales]. (2000).
Bolton, R.N.; Kannan, P.K.; Bramlett, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 50.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Brand Name [Consumer-Related Scales]. (1994; 2001).
Schmitt, B.H.; Pan, Y.; Tavassoli, N.T.; Zhang, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 51.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Brand Name [Consumer-Related Scales]. (2001).
Zhang, S.; Schmitt, B.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 52.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Company [Consumer-Related Scales]. (2000).
Goldsmith, R.E.; Lafferty, B.A.; Newell, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 53.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Company [Consumer-Related Scales]. (2001).
Sen, S.; Bhattacharya, C.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 54.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Company (Social Responsibility) [Consumer-Related Scales]. (2001).
Sen, S.; Bhattacharya, C.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 55.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Innovation [Consumer-Related Scales]. (1962; 1999;).
Boyd, T.C.; Mason, C.H.; Rogers, E.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 56.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Mall (Ambience) [Consumer-Related Scales]. (1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 57.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Mall (Design) [Consumer-Related Scales]. (1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 58.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Mall (Exciting) [Consumer-Related Scales]. (1980; 1993; 1998).
Mano, H.; Oliver, R.L.; Russell, J.A.; Pratt, G.; Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 59.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Mall (Layout) [Consumer-Related Scales]. (1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 60.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Mall (Variety) [Consumer-Related Scales]. (1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 61.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Movie (Action) [Consumer-Related Scales]. (1999).
Pechmann, C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 62.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Movie (Extrinsic Cues) [Consumer-Related Scales]. (1989; 1999).
Linton. James M.; Petrovich, J.A.; Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 63.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Attitude Toward the Movie (Intrinsic Cues) [Consumer-Related Scales]. (1989; 1999).
Linton. James M.; Petrovich, J.A.; Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 64.
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Attitude Toward the Movie (Story) [Consumer-Related Scales]. (1999).
Pechmann, C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 65.
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Attitude Toward the Object (Interesting) [Consumer-Related Scales]. (1999).
Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 66.
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Attitude Toward the Object (Likeability) [Consumer-Related Scales]. (2000).
Moon, Y.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 67.
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Attitude Toward the Offer [Consumer-Related Scales]. (2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 68.
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Attitude Toward the Product (Beauty Enhancement) [Consumer-Related Scales]. (2001).
Bower, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 69.
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Attitude Toward the Product (Digital Camera) [Consumer-Related Scales]. (2001).
Moreau, C.P.; Markman, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 70-71.
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Attitude Toward the Product (Food) [Consumer-Related Scales] K1; Attitude; Toward; the; Product; Food; Consumer; Related; Scales.
Arias-Bolzmann, L.; Chakraborty, G.; Mowen, J.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 72.
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Attitude Toward the Product (High Tech) [Consumer-Related Scales]. (2001).
Roehm, M.L.; Sternthal, B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 73-74.
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Attitude Toward the Product Brand (Semantic Differential) [Consumer-Related Scales]. (1987; 1990; 1991; 1992; 1993; 1998; 1999; 2000).
Anand, P.; Sternthal, B.; Batra, R.; Stayman, D.; Bezjian-Avery, A.; Calder, B.; Iacobucci, D.; Darley, W.K.; Smith, R.W.; Gurhan-Canli, Z.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 75-87.
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Attitude Toward the Brand [Consumer-Related Scales]. (1994; 1995; 1997;2005).
Luna, D.; Peracchio, L.A.; Meyers-Levy, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 88-89.
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Attitude Toward the Product Brand [Consumer-Related Scales]. (1994; 1996; 2001).
LeClerc, F.; Schmitt, B.H.; Dube, L.; Pan, Y.; Shamdasani, P.N.; Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 90.
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Attitude Toward the Sales Promotion (Convenience) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 91.
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Attitude Toward the Sales Promotion (Convience) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 91.
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Attitude Toward the Sales Promotion (Entertainment) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 92.
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Attitude Toward the Sales Promotion (Exploration) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 93.
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Attitude Toward the Sales Promotion (Overall) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 94.
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Attitude Toward the Sales Promotion (Pride) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 95.
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Attude Toward the Sales Promotion (Quality) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 96.
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Attitude Toward the Sales Promotion (Savings) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 97.
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Attitude Toward the Service Provider [Consumer-Related Scales]. (1996; 1997; 1998).
Day, E.; Stafford, M.R.; Hui, M.K.; Thakor, M.V.; Gill, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 98.
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Attitude Toward the Service Provider [Consumer-Related Scales]. (1999).
Raghubir, P.; Corfman, K.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 99.
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Attitude Toward the Sponsor [Consumer-Related Scales]. (2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 100.
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Attitude Toward the Sport (Adventurous) [Consumer-Related Scales]. (1990; 1998).
Shoham, A.; Darling, J.R.; Wood, V.R.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 101.
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Attitude Toward the Sport (Curiosity-Arousing) [Consumer-Related Scales]. (1998).
Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 102.
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Attitude Toward the Sport (Social Status) [Consumer-Related Scales]. (1983; 1998).
Kahle, L.R.; Shoham, A.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 103.
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Attitude Toward the Sport (Thrilling) [Consumer-Related Scales]. (1998).
Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 104.
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Attitude Toward the Task [Consumer-Related Scales]. (2000).
Park, C.W.; Jun, S.Y.; MacInnis, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 105.
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Attitude Toward the Website (Affect) [Consumer-Related Scales]. (2001).
Lynch, P.D.; Kent, R.J.; Srinivasan, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 106.
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Attitude Toward the Website (Economic Value) [Consumer-Related Scales]. (1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 107.
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Attitude Toward the Website (Entertaining) [Consumer-Related Scales]. (1999).
Chen, Q.; Wells, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 108.
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Attitude Toward the Website (Entertaining) [Consumer-Related Scales]. (1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 109.
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Attitude Toward the Website (Escapism) [Consumer-Related Scales]. (1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 110.
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Attitude Toward the Web site (General) [Consumer-Related Scales]. (1999; 2001).
Chen, Q.; Wells, W.D.; Shamdasani, P.N.; Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 111.
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Attitude Toward the Website (General) [Consumer-Related Scales]. (2000; 2002).
Bruner II, G.C.; Kumar, A.; Stevenson, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 112.
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Attitude Toward the Website (General) [Consumer-Related Scales]. (2000; 2001).
Burns, K.S.; Coyle, J.R.; Thorson, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 113.
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Attitude Toward the Website (Informative) [Consumer-Related Scales]. (1999).
Chen, Q.; Wells, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 114.
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Attitude Toward the Web site (Organized) [Consumer-Related Scales]. (1999).
Chen, Q.; Wells, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 115.
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Attitude Toward the Website (Quality) [Consumer-Related Scales]. (2001).
Lynch, P.D.; Kent, R.J.; Srinivasan, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 116.
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Attitude Toward the Website (Shopping Efficiency) [Consumer-Related Scales]. (1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 117.
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Attitude Toward the Website (Trust) [Consumer-Related Scales]. (2001).
Lynch, P.D.; Kent, R.J.; Srinivasan, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 118.
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Attitude Toward the Website (Visual Appeal) [Consumer-Related Scales]. (1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 119.
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Balanced Inventory of Desirable Responding [Consumer-Related Scales]. (1984; 1988; 1988; 1999; 2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.; Gerbing, D.W.; Anderson, J.C.; Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.; Paulhus, D.L.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 120-122.
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Behavioral Intention [Consumer-Related Scales]. (1975; 1980; 1992; 1993; 1996; 1997; 1998; 1999; 2000).
Ajzen, I.; Fishbein, M.; Day, E.; Stafford, M.R.; Jones, M.A.; Mothersbaugh, D.L.; Beatty, S.E.; Machleit, K.A.; Allen, C.T.; Madden, T.J.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 123-126.
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Behavioral Intention [Consumer-Related Scales]. (1981; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 127.
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Bored [Consumer-Related Scales]. (1991; 1993; 1999).
Mano, H.; Oliver, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 128.
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Boycott Issue Importance [Consumer-Related Scales]. (2001).
Sen, S.; Gurhan-Canli, Z.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 129.
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Boycott Likelihood [Consumer-Related Scales]. (2001).
Sen, S.; Gurhan-Canli, Z.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 130.
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Brand Belief [Consumer-Related Scales]. (2000).
Ahluwalia, R.; Gurhan-Canli, Z.; John, D.R.; Loken, B.; Joiner, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 131.
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Brand Consciousness [Consumer-Related Scales]. (1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 132.
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Brand Distinctiveness [Consumer-Related Scales]. (2000).
Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 133.
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Brand Equity [Consumer-Related Scales]. (2000).
Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 134.
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Brand Extension Fit [Consumer-Related Scales]. (1998; 2000).
Ahluwalia, R.; Gurhan-Canli, Z.; John, D.R.; Loken, B.; Joiner, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 135.
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Brand Extension Fit [Consumer-Related Scales]. (2000).
Bridges, S.; Keller, K.L.; Sood, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 136.
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Brand Extension Fit [Consumer-Related Scales]. (1987; 1992; 1995; 2001).
Klink, R.R.; Smith, D.C.; Loken, B.; Ward, J.; Park, C.W.; Andrews, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 137.
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Brand Extension Fit (Usage-Based) [Consumer-Related Scales]. (1989; 1991; 2001).
Chakravarti, D.; MacInnis, D.J.; Nakamoto, K.; Martin, I.M.; Stewart, D.W.; Ratneshwar, S.; Shocker, A.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 138.
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Brand Parity [Consumer-Related Scales]. (2000).
Batra, R.; Sinha, I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 139.
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Brand Personality (Competence) [Consumer-Related Scales]. (1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 140.
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Brand Personality (Excitement) [Consumer-Related Scales]. (1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 141-142.
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Brand Personality (Ruggedness) [Consumer-Related Scales]. (1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 143.
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Brand Personality (Sincerity) [Consumer-Related Scales]. (1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 144.
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Brand Personality (Sophistication) [Consumer-Related Scales]. (1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 145.
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Brand Superiority [Consumer-Related Scales]. (1994; 1997; 1998; 2000).
Aaker, J.L.; Parthasarathy, M.; Ahluwalia, R.; Gurhan-Canli, Z.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 146-147.
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Browsing [Consumer-Related Scales]. (1989; 1990; 1996).
Beatty, S.E.; Ferrell, M.E.; Bloch, P.H.; Ridgway, N.M.; Sherrell, D.L.; Jeon, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 148.
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Calmness [Consumer-Related Scales]. (1991; 1993; 1999).
Mano, H.; Oliver, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 149.
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Cause Marketing (Commitment by Business) [Consumer-Related Scales]. (2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 150.
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Cause Marketing (Congruency with Business) [Consumer-Related Scales]. (2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 151.
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Cause Marketing (Resources Expended by Business) [Consumer-Related Scales]. (2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 152.
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Change Seeking [Consumer-Related Scales]. (1964; 1994; 1995; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Campbell, M.C.; Goodstein, R.C.; Garlington, W.K.; Shimota, H.E.; Mehrabian, A.; Russell, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 153-154.
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Commercial Friendship Perception [Consumer-Related Scales]. (1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 155-156.
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Commercial Friendship Perception [Consumer-Related Scales]. (2000).
Evans, K.R.; Kleine III, R.E.; Landry, T.D.; Crosby, L.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 157.
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Commitment (Brand) [Consumer-Related Scales]. (1988; 2000; 2001).
Abluwalia, R.; Unnava, H.R.; Burnkrant, R.E.; Beatty, S.E.; Kahle, L.R.; Homer, P.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 158.
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Commitment (Brand) [Consumer-Related Scales]. (1988; 2000).
Beatty, S.E.; Kahle, L.R.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 159.
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Commitment (Information Complexity) [Consumer-Related Scales]. (1999).
Pritchard, M.P.; Havitz, M.E.; Howard, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 160.
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Commitment (Position Involvement) [Consumer-Related Scales]. (1999).
Pritchard, M.P.; Havitz, M.E.; Howard, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 161.
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Commitment (Resistance to Change) [Consumer-Related Scales]. (1999).
Pritchard, M.P.; Havitz, M.E.; Howard, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 162.
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Commitment (Volitional Choice) [Consumer-Related Scales]. (1999).
Pritchard, M.P.; Havitz, M.E.; Howard, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 163.
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Commitment to a Theater [Consumer-Related Scales]. (1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 164.
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Commitment to Retailer [Consumer-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 165.
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Commitment to Service Provider [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 166.
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Commitment to Service Provider [Consumer-Related Scales]. (1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 167.
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Commitment to Service Provider [Consumer-Related Scales]. (1994; 2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Morgan, R.M.; Hunt, S.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 168.
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Communication Avoidance (Parent Child) [Consumer-Related Scales]. (1958; 1988; 1998; 2001).
Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 169.
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Communication Effectiveness with Service Provider [Consumer-Related Scales]. (1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 170.
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Communication Encouragement (Parent/Child) [Consumer-Related Scales]. (1958; 1988; 1998; 1999; 2001).
Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Rose, G.M.; Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 171.
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Competence of Service Provider [Consumer-Related Scales]. (1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 172.
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Compulsive Buying [Consumer-Related Scales]. (1987; 1989; 1992; 1994; 1995; 1999).
Babin, B.J.; Darden, W.R.; Griffin, M.; Faber, R.J.; Christenson, G.A.; De Zwaan, M.; Mitchell, J.E.; O'Guinn, T.C.; Krych, R.; Lastovicka, J.L.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 173-174.
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Conformity Motivation (ATCSI) [Consumer-Related Scales]. (1974; 1984; 1989; 1990; 2000; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Rose, R.L.; Netemeyer, R.G.; Bearden, W.O.; Teel, J.E.; Gulas, C.S.; McKeage, K.; Lennox, R.D.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 175-176.
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Conformity Motivation (Consumption) [Consumer-Related Scales]. (1995; 1998).
Kahle, L.R.; Shoham, A.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 177.
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Congruency (Beliefs Information) [Consumer-Related Scales]. (1998).
Gurhan-Canli, Z.; Maheswaran, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 178.
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Consumer Activism [Consumer-Related Scales]. (1978; 1998).
Moschis, G.P.; Churchill Jr, G.A.; Palan, K.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 179.
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Consumer Skills Development (Childís) [Consumer-Related Scales]. (1999).
Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 180.
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Convenience of Technology Assisted Shopping [Consumer-Related Scales]. (2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 181.
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Corporate Social Responsibility (Company Ability) [Consumer-Related Scales]. (2001).
Sen, S.; Bhattacharya, C.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 182.
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Corporate Social Responsibility (Personal Support) [Consumer-Related Scales]. (2001).
Sen, S.; Bhattacharya, C.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 183.
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Country-of-Origin Product Image (General) [Consumer-Related Scales]. (1988; 1998).
Darling, J.R.; Arnold, D.R.; Klein, J.G.; Ettenson, R.; Morris, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 184.
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Country-of-Origin Product Purchase Intention [Consumer-Related Scales]. (1990; 1998).
Klein, J.G.; Ettenson, R.; Morris, M.D.; Darling, J.R.; Wood, V.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 185.
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Coviewing TV (Parent Child) [Consumer-Related Scales]. (1988; 1991; 1998; 1999).
Carlson, L.; Grossbart, S.; Walsh, A.; Rose, G.M.; Rose, G.M.; Bush, V.D.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 186.
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Crime Estimates [Consumer-Related Scales]. (1987; 1998; 2001).
Diamantopoulos, A.; Winklhofer, H.M.; Shapiro, M.A.; Shrum, L.J.; Wyer, R.S.; O'Guinn, T.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 187-188.
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Cultural Orientation (Horizontal Collectivism) [Consumer-Related Scales]. (1995; 2000).
Gurhan-Canli, Z.; Parthasarathy, M.; Singelis, T.M.; Triandis, H.C.; Bhawuk, D.S.; Gelfand, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 189.
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Cultural Orientation (Horizontal Individualism) [Consumer-Related Scales]. (1995; 2000).
Gurhan-Canli, Z.; Parthasarathy, M.; Singelis, T.M.; Triandis, H.C.; Bhawuk, D.S.; Gelfand, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 190.
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Cultural Orientation (Vertical Collectivism) [Consumer-Related Scales]. (1995; 2000).
Gurhan-Canli, Z.; Parthasarathy, M.; Singelis, T.M.; Triandis, H.C.; Bhawuk, D.S.; Gelfand, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 191.
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Cultural Orientation (Vertical Individualism) [Consumer-Related Scales]. (1995; 2000).
Gurhan-Canli, Z.; Parthasarathy, M.; Singelis, T.M.; Triandis, H.C.; Bhawuk, D.S.; Gelfand, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 192.
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Decision Basis (Head Vs. Heart) [Consumer-Related Scales]. (1999).
Shiv, B.; Fedorikhin, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 193.
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Decision-Making Style [Consumer-Related Scales]. (1999).
Mantel, S.P.; Kardes, F.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 194.
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Desire for Friendship with Service Provider [Consumer-Related Scales]. (1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 195.
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Disconfirmation Sensitivity [Consumer-Related Scales]. (2001).
Kopalle, P.K.; Lichtenstein, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 196.
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Distribution Intensity [Consumer-Related Scales]. (1992; 2000).
Smith, D.C.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 197.
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Ease of Use [Consumer-Related Scales]. (2001).
Mukherjee, A.; Hoyer, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 198.
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Ease of Use (Technology Assisted Shopping) [Consumer-Related Scales]. (1986; 1989; 2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.; Davis, F.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 199.
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Embarrassment [Consumer-Related Scales]. (1968; 1991; 2001).
Dahl, D.W.; Manchanda, R.V.; Argo, J.J.; Modigliani, A.; Parrott, W.G.; Smith, S.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 200.
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Environmentalism [Consumer-Related Scales]. (1978; 1999).
Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.; Tognacci, L.N.; Wergel, R.H.; Wideen, M.F.; Vernon, D.T.A.; Weigel, R.; Weigel, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 201-202.
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Environmentalism [Consumer-Related Scales]. (1978; 1995; 1999).
Dunlap, R.F.; Van Liere, K.D.; Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.; Schuhwerk, M.; Lefkoff-Hagius, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 203-204.
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Ethnic Identification (Affirmation and Belonging) [Consumer-Related Scales]. (1992; 2001).
Appiah, O.; Phinney, J.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 205.
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Ethnocentrism (CETSCALE) [Consumer-Related Scales]. (1981; 1987; 1990; 1991; 1992; 1994; 1995; 1996; 1998; 2000).
Gurhan-Canli, Z.; Parthasarathy, M.; Fornell, C.; Larcker, D.F.; Herche, J.; Herche, J.; Engelland, B.; Klein, J.G.; Ettenson, R.; Morris, M.D.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 206-208.
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Event Product Congruence (Functional) [Consumer-Related Scales]. (1999).
Gwinner, K.P.; Eaton, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 209.
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Event Product Congruence (Image) [Consumer-Related Scales]. (1999).
Gwinner, K.P.; Eaton, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 210.
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Event/Sponsor Congruence [Consumer-Related Scales]. (2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 211.
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Exploratory Consumer Tendencies (Optimum Stimulation Levels) [Consumer-Related Scales]. (1980; 1995; 1996; 1999; 2000; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Keaveny, S.M.; Parthasarathy, M.; Menon, S.; Kahn, B.E.; Raju, P.S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 212-214.
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Familiarity (Brand) [Consumer-Related Scales]. (1998).
Simonin, B.L.; Ruth, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 215-215.
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Familiarity (Object) [Consumer-Related Scales]. (2000).
Roehm, M.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 216.
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Familiarity (Product Category & Brand) [Consumer-Related Scales]. (2001).
Martin, I.M.; Stewart, D.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 217.
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Family Communication (Concept-Oriented. Parentís View) [Consumer-Related Scales]. (1977; 1988; 1991; 1998).
Carlson, L.; Grossbart, S.; Walsh, A.; Rose, G.M.; Bush, V.D.; Kahle, L.R.; Ward, S.; Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 219-220.
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Family Communication (Socio-Oriented. Childís View) [Consumer-Related Scales]. (1984; 1998).
Mangleburg, T.F.; Bristol, T.; Moschis, G.P.; Moore, R.L.; Smith, R.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 221.
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Family Communication (Socio-Oriented. Parentís View) [Consumer-Related Scales]. (1977; 1978; 1988; 1998; 1999).
Carlson, L.; Grossbart, S.; Moschis, G.P.; Rose, G.M.; Bush, V.D.; Kahle, L.R.; Ward, S.; Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 222-223.
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Financial Pressure (Specific Shopping Trip) [Consumer-Related Scales]. (1994; 1998).
Beatty, S.E.; Talpade, S.; Ferrell, M.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 224.
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Friendliness [Consumer-Related Scales]. (1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 225.
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Frugality [Consumer-Related Scales]. (1999).
Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 226.
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Goal Similarity (Brand Ideals) [Consumer-Related Scales]. (1985; 2001).
Barsalou, L.W.; Martin, I.M.; Stewart, D.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 227.
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Goal Similarity (Product Category/Ideals) [Consumer-Related Scales]. (1985; 2001).
Barsalou, L.W.; Martin, I.M.; Stewart, D.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 228.
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Health Behaviors (Preventive) [Consumer-Related Scales]. (1993; 1998).
Jayanti, R.K.; Burns, A.C.; Moorman, C.; Matulich, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 229-230.
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Health Club Beliefs [Consumer-Related Scales]. (1999).
Raghubir, P.; Corfman, K.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 231.
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Health Consciousness [Consumer-Related Scales]. (1993; 1998).
Jayanti, R.K.; Burns, A.C.; Kraft, F.B.; Goodell, P.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 232.
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Health Knowledge [Consumer-Related Scales]. (1985; 1998).
Jayanti, R.K.; Burns, A.C.; Brucks, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 233.
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Health Motivation [Consumer-Related Scales]. (1990; 1993; 1998).
Jayanti, R.K.; Burns, A.C.; Moorman, C.; Matulich, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 234-235.
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Health Value [Consumer-Related Scales]. (1998).
Jayanti, R.K.; Burns, A.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 236.
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Homophily [Consumer-Related Scales]. (1993; 1998).
Gilly, M.C.; Graham, J.; Wolfinbarger, M.F.; Yale, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 237.
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Impulse Buying (Product Specific) [Consumer-Related Scales]. (1990; 1998).
Beatty, S.E.; Ferrell, M.E.; Jeon, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 238.
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Impulse Buying (Trip Specific) [Consumer-Related Scales]. (1998).
Beatty, S.E.; Ferrell, M.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 239.
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Impulse Buying Tendency [Consumer-Related Scales]. (1993; 1996; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.; Weun, S.; Jones, M.A.; Ferrell, M.E.; Martin, W.K.; Beatty, S.E.; Mick, D.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 240-241.
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Impulse Buying Tendency [Consumer-Related Scales]. (1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 242.
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Impulsivity [Consumer-Related Scales]. (1996; 1999).
Puri, R.; Shiv, B.; Fedorikhin, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 243.
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Independence (Child from Parent) [Consumer-Related Scales]. (1975; 1999).
Rose, G.M.; Schaefer, E.S.; Finkelstein, N.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 244.
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Independence Interdependence [Consumer-Related Scales]. (1994; 1998; 2000; 2001).
Lee, A.Y.; Aaker, J.L.; Williams, P.; Singelis, T.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 245-247.
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Indexicality (Corporal) [Consumer-Related Scales]. (2000).
Grayson, K.; Shulman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 248.
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Indexicality (Temporal) [Consumer-Related Scales]. (2000).
Grayson, K.; Shulman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 249.
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Innovativeness (General) [Consumer-Related Scales]. (1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 250.
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Innovativeness (Product Purchase) [Consumer-Related Scales]. (1971; 1976; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Darden, W.R.; Perreault Jr, W.D.; Wells, W.D.; Tigert, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 251.
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Innovativeness (Product Specific) [Consumer-Related Scales]. (1991; 2001).
Goldsmith, R.E.; Hofacker, C.F.; Klink, R.R.; Smith, D.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 252.
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Intention to Support a Theater [Consumer-Related Scales]. (1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 253.
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Intergenerational Communication (Preferences) [Consumer-Related Scales]. (1992; 2000).
Childers, T.L.; Rao, A.R.; Viswanathan, M.; Moore, E.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 254-255.
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Intergenerational Communication (Skills) [Consumer-Related Scales]. (1992; 2000).
Childers, T.L.; Rao, A.R.; Viswanathan, M.; Moore, E.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 256-257.
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Internet Services Adoption (Financial & Information) [Consumer-Related Scales]. (1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 258.
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Internet Services Adoption (Infotainment) [Consumer-Related Scales]. (1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 259.
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Internet Services Adoption (Ordering) [Consumer-Related Scales]. (1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 260.
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Internet Shopping (Convenience) [Consumer-Related Scales]. (2000).
Szymanski, D.M.; Hise, R.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 261.
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Internet Shopping (Site Design) [Consumer-Related Scales]. (2000).
Szymanski, D.M.; Hise, R.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 262.
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Internet Shopping Experience [Consumer-Related Scales]. (1981; 2001).
Fornell, C.; Larcker, D.F.; Shim, S.; Eastlick, M.A.; Lotz, S.; Warrington, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 263.
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Internet Usage (Economic Motivation) [Consumer-Related Scales]. (1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 264.
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Internet Usage (Entertainment Motivation) [Consumer-Related Scales]. (1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 265.
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Internet Usage (Escape Motivation) [Consumer-Related Scales]. (1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 266-267.
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Internet Usage (Escape Motivation) [Consumer-Related Scales]. (1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 268.
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Internet Usage (Financial Security Concerns) [Consumer-Related Scales]. (1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 269.
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Internet Usage (Information Motivation) [Consumer-Related Scales]. (1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 270.
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Internet Usage (Information Motivation) [Consumer-Related Scales]. (1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 271.
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Internet Usage (Interactive Control Motivation) [Consumer-Related Scales]. (1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 272.
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Internet Usage (Privacy Concerns) [Consumer-Related Scales]. (1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 273.
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Internet Usage (Privacy Concerns) [Consumer-Related Scales]. (1999).
Sheehan, K.B.; Hoy, M.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 274-275.
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Internet Usage (Socialization Motivation) [Consumer-Related Scales]. (1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 276.
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Internet Usage Intention (Information) [Consumer-Related Scales]. (2001).
Shim, S.; Eastlick, M.A.; Lotz, S.; Warrington, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 277.
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Internet Usage Intention (Purchase) [Consumer-Related Scales]. (2001).
Shim, S.; Eastlick, M.A.; Lotz, S.; Warrington, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 278.
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Involvement (Brand) [Consumer-Related Scales]. (1999).
Kirmani, A.; Sood, S.; Bridges, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 279.
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Involvement (Cents-Off Offers) [Consumer-Related Scales]. (1990; 1995; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 280-281.
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Involvement (Coupons) [Consumer-Related Scales]. (1990; 1993; 1995; 1997; 1998; 1999).
Bawa, K.; Srinivasan, S.S.; Srivastava, R.K.; Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.; Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 282-283.
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Involvement (Ego with Service Provider) [Consumer-Related Scales]. (2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 284.
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Involvement (End-of-Aisle Displays) [Consumer-Related Scales]. (1990; 1995; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 285-286.
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Involvement (Enduring) [Consumer-Related Scales]. (1985; 1987; 1990; 1991; 1992; 1994; 1996).
Houston, M.B.; Walker, B.A.; Lord, K.R.; Lee, M.; Sauer, P.L.; Maheswaran, D.; Meyers-Levy, J.; McQuarrie, E.F.; Munson, J.M.; Mick, D.G.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 287-290.
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Involvement (Event) [Consumer-Related Scales]. (2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 291.
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Involvement (Movie Watching) [Consumer-Related Scales]. (1991; 1999).
Goldsmith, R.E.; Hofacker, C.F.; Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 292.
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Involvement (Online Services) [Consumer-Related Scales]. (1988; 2001).
Zinkhan, G.M.; Locander, W.; Keaveny, S.M.; Parthasarathy, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 293.
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Involvement (Premiums) [Consumer-Related Scales]. (1990; 1995; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 294-295.
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Involvement (Product Class) [Consumer-Related Scales]. (1988; 1989; 1994; 1996; 2001).
Beatty, S.E.; Talpade, S.; Flynn, L.R.; Goldsmith, R.E.; Eastman, J.K.; Kopalle, P.K.; Lichtenstein, D.R.; Mittal, B.; Lee, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 296-297.
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Involvement (Product Class) [Consumer-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 298.
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Involvement (Product) [Consumer-Related Scales]. (2001).
Cho, C.; Lee, J.; Tharp, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 299.
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Involvement (Promotional Games) [Consumer-Related Scales]. (1990; 1995; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 300-301.
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Involvement (Purchase of Bank Services) [Consumer-Related Scales]. (2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 302.
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Involvement (Rebates) [Consumer-Related Scales]. (1990; 1995; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 303-304.
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Involvement (Sales Promotion Deals) [Consumer-Related Scales]. (1990; 1995; 1998; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 305-306.
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Involvement (Sales) [Consumer-Related Scales]. (1990; 1993; 1995; 1997; 1999).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Ridgway, N.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 307-308.
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Involvement (Situational) [Consumer-Related Scales]. (1985; 1990; 1996; 1999).
Houston, M.B.; Walker, B.A.; Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.; Mantel, S.P.; Kardes, F.R.; Zaichkowsky, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 309-310.
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Involvement (Special Possession) [Consumer-Related Scales]. (2000).
Grayson, K.; Shulman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 311.
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Involvement (Study) [Consumer-Related Scales]. (2000).
Li, F.; Miniard, P.W.; Barone, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 312.
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Involvement (Two-For-One Deals) [Consumer-Related Scales]. (1990; 1995; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 313-314.
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Justice (Accessibility) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 315.
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Justice (Decision Control) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 316.
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Justice (Distributive) [Consumer-Related Scales]. (1993; 1998; 1999).
Smith, A.K.; Bolton, R.N.; Wagner, J.; Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 317.
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Justice (Effort) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 318.
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Justice (Empathy) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 319.
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Justice (Explanation) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 320.
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Justice (Flexibility) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 321.
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Justice (Honesty) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 322.
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Justice (Interactional) [Consumer-Related Scales]. (1993; 1999).
Smith, A.K.; Bolton, R.N.; Wagner, J.; Tax, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 323.
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Justice (Politeness) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 324.
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Justice (Process Control) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 325.
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Justice (Speed) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 326.
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Knowledge (Cars) [Consumer-Related Scales]. (1987; 1991; 1995; 2000).
Bottomley, P.A.; Doyle, J.R.; Green, R.H.; Sambandam, R.; Lord, K.R.; Srinivasan, N.; Ratchford, B.T.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 327-328.
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Knowledge (Cars) [Consumer-Related Scales]. (1981; 1985; 2001).
Brucks, M.; Kopalle, P.K.; Mason, K.; Jensen, T.D.; Burton, S.; Roach, D.; Park, C.W.; Lessig, V.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 329-330.
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Knowledge (Marketplace) [Consumer-Related Scales]. (1998).
Mangleburg, T.F.; Bristol, T.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 331.
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Knowledge (Product Classes) [Consumer-Related Scales]. (2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 332.
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Knowledge (Product Classes) [Consumer-Related Scales]. (2001).
Mukherjee, A.; Hoyer, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 333.
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Knowledge (Product) [Consumer-Related Scales]. (2001).
Roehm, M.L.; Sternthal, B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 334.
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Language Proficiency [Consumer-Related Scales]. (1981; 1992; 1997; 2001).
Clark, J.; Liu, H.; Bates, E.; Li, P.; Luna, D.; Peracchio, L.A.; MacIntyre, P.D.; Noels, K.A.; Clement, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 335-336.
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Legitimation [Consumer-Related Scales]. (1994; 1999).
Elsbach, K.D.; Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 337.
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Loyalty (Active) [Consumer-Related Scales]. (2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 338.
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Loyalty (Brand) [Consumer-Related Scales]. (2001).
Sen, S.; Gurhan-Canli, Z.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 339.
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Loyalty (Passive) [Consumer-Related Scales]. (2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 340.
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Loyalty (Product) [Consumer-Related Scales]. (1996; 2000).
Baumgartner, H.; Steenkamp, J.E.M.; Campo, K.; Gijsbrechts, E.; Nisol, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 341.
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Loyalty (Store) [Consumer-Related Scales]. (1987; 1996; 1999).
Higie, R.A.; Feick, L.F.; Price, L.L.; Reynolds, K.E.; Beatty, S.E.; Mayer, M.L.; Coleman, J.E.; Lee, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 342.
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Loyalty (Store) [Consumer-Related Scales]. (1996; 2000).
Baumgartner, H.; Steenkamp, J.E.M.; Campo, K.; Gijsbrechts, E.; Nisol, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 343.
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Loyalty (Store) [Consumer-Related Scales]. (2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 344.
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Loyalty (Store) [Consumer-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 345.
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Loyalty Intentions (Supermarket Merchandise) [Consumer-Related Scales]. (1998).
Sirohi, N.; McLaughlin, E.M.; Wittink, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 346.
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Loyalty Proneness (Brand) [Consumer-Related Scales]. (2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 347.
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Loyalty Proneness (Product) [Consumer-Related Scales]. (1980; 1990; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.; Raju, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 348.
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Loyalty Proneness (Retail) [Consumer-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 349.
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Market Maen [Consumer-Related Scales]. (1987; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Feick, L.F.; Price, L.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 350.
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Marketplace Activism (Direct) [Consumer-Related Scales]. (1978; 1981; 1984; 1998).
Day, R.L.; Bodur, M.; Gronhaug, K.; Zaltman, G.; Moorman, C.; Warland, R.H.; Herrmann, R.D.; Moore, D.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 351.
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Materialism [Consumer-Related Scales]. (1985; 1987; 1992; 1998).
Belk, R.W.; Richins, M.L.; Dawson, S.; Sirgy, M.J.; Lee, D.; Kosenko, R.; Meadow, H.L.; Rahtz, D.R.; Cicic, M.; Xi Jin, G.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 352.
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Mood (Global) [Consumer-Related Scales]. (1983; 1993; 1996; 1999; 2000).
Barone, M.J.; Miniard, P.W.; Romeo, J.B.; Lee, A.Y.; Sternthal, B.; Peterson, R.; Sauber, M.; Pham, M.T.; Swinyard, W.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 353-354.
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Mood (Global) [Consumer-Related Scales]. (1994; 2001).
Adaval, R.; Penner, L.A.; Shiffman, S.; Paty, J.A.; Fritzsche, B.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 355.
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National Brand Promotion Usage (In-Store) [Consumer-Related Scales]. (2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 356.
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National Brand Promotion Usage (Out-of-Store) [Consumer-Related Scales]. (2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 357.
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Navigation of Technology Assisted Shopping [Consumer-Related Scales]. (2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 358.
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Need for Cognition [Consumer-Related Scales]. (1982; 1984; 1990; 1996; 1998; 1999; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Cacioppo, J.T.; Petty, R.E.; Kao, C.; Batra, R.; Stayman, D.; Manning, K.C.; Sprott, D.E.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 359-361.
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Need For Evaluation [Consumer-Related Scales]. (1960; 1988; 2001).
Crowne, D.P.; Marlowe, D.; Fennis, B.M.; Bakker, A.B.; Paulhus, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 362-363.
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Need for Unique Products [Consumer-Related Scales]. (1997; 2001).
Lynn, M.; Harris, J.; Tian, K.T.; Bearden, W.O.; Hunter, G.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 364.
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Need for Uniqueness (Consumerís) [Consumer-Related Scales]. (2001).
Tian, K.T.; Bearden, W.O.; Hunter, G.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 365-366.
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Need for Uniqueness (General) [Consumer-Related Scales]. (1977; 1980; 2000; 2001).
Ariedy, D.; Levav, J.; Simonson, I.; Nowlis, S.M.; Snyder, C.R.; Fromkin, H.L.; Tian, K.T.; Bearden, W.O.; Hunter, G.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 367-369.
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Nostalgia Proneness [Consumer-Related Scales]. (1993; 1994; 1999; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Holbrook, M.B.; Schindler, R.M.; ter Hofstede, F.; Wedel, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 370.
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Nurturance (Parental) [Consumer-Related Scales]. (1965; 1982; 1988; 1999; 2001).
Block, J.H.; Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Rickel, A.; Biasatti, L.L.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 371-372.
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Nutrition Information Interest [Consumer-Related Scales]. (1990; 1998; 2001).
Andrews, J.C.; Netemeyer, R.G.; Burton, S.; Moorman, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 373.
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Nutrition Information Usage [Consumer-Related Scales]. (1990; 1999).
Burton, S.; Garretson, J.A.; Velliquette, A.M.; Moorman, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 374.
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Nutrition Information Usage [Consumer-Related Scales]. (1998).
Moorman, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 375.
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Nutrition Knowledge (Objective) [Consumer-Related Scales]. (1998; 1999; 2001).
Andrews, J.C.; Netemeyer, R.G.; Burton, S.; Garretson, J.A.; Velliquette, A.M.; Diamantopoulos, A.; Winklhofer, H.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 376-379.
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Nutrition Knowledge (Subjective) [Consumer-Related Scales]. (1999).
Burton, S.; Garretson, J.A.; Velliquette, A.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 380.
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Obedience Expectations For Kids at School [Consumer-Related Scales]. (1971; 1988; 1998; 1999; 2001).
Baumrind, D.; Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 381-382.
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Obedience Expectations For Kids at School [Consumer-Related Scales]. (1971; 1988; 1998; 1999; 2001).
Baumrind, D.; Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Rose, G.M.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 381-382.
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Occupation Estimates [Consumer-Related Scales]. (1987; 1998).
Diamantopoulos, A.; Winklhofer, H.M.; Shapiro, M.A.; Shrum, L.J.; Wyer, R.S.; O'Guinn, T.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 383-384.
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Opinion Leadership (Domain Specific) [Consumer-Related Scales]. (1961; 1962; 1970; 1983; 1986; 1994; 1996;).
Childers, T.L.; Davis, D.L.; Rubin, R.S.; Flynn, L.R.; Goldsmith, R.E.; Eastman, J.K.; King Jr, C.W.; Summers, J.O.; Rogers, E.M.; Cartano, D.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 385-387.
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Outshopping [Consumer-Related Scales]. (1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 388.
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Parent-Adolescent Communication (Openness) [Consumer-Related Scales]. (1982; 1990; 1998).
Barnes, H.L.; Olson, D.H.; Masselam, V.S.; Marcus, R.F.; Stunkard, C.L.; Palan, K.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 389-390.
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Parent-Adolescent Communication (Problems) [Consumer-Related Scales]. (1982; 1990; 1998).
Barnes, H.L.; Olson, D.H.; Masselam, V.S.; Marcus, R.F.; Stunkard, C.L.; Palan, K.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 391-392.
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Parental Exclusion of Outside Influences [Consumer-Related Scales]. (1958; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 393.
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Parental Style (Authoritarian) [Consumer-Related Scales]. (1971; 1988; 1998; 2001).
Baumrind, D.; Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 394-395.
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Parental Style (Protective) [Consumer-Related Scales]. (1958; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 396.
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Parental Style (Strict) [Consumer-Related Scales]. (1958; 1988; 1998; 1999; 2001).
Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Rose, G.M.; Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 397.
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Perfectionism [Consumer-Related Scales]. (1990; 1991; 1993; 2001).
Frost, R.O.; Heimberg, R.G.; Holt, C.S.; Mattia, J.I.; Marten, P.; Lahart, C.; Rosenblate, R.; Hewitt, P.L.; Flett, G.L.; Kopalle, P.K.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 398.
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Performance Expectations (Prepurchase) [Consumer-Related Scales]. (1988; 1998).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.; Voss, G.; Grewal, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 399.
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Performance Perceptions (Postpurchase) [Consumer-Related Scales]. (1988; 1998).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.; Voss, G.; Grewal, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 400.
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Pleasantness [Consumer-Related Scales]. (1980; 1990; 1991; 1993; 1994; 1999).
Dawson, S.; Bloch, P.H.; Ridgway, N.M.; Mano, H.; Oliver, R.L.; Mehrabian, A.; Russell, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 401-402.
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Pleasantness [Consumer-Related Scales]. (1975; 1995; 1998).
Averill, J.R.; Broach Jr, V.C.; Page Jr, T.J.; Wilson, R.D.; Ellen, P.S.; Bone, P.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 403-404.
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Pleasure [Consumer-Related Scales]. (1981; 1992; 1994; 1998; 2000; 2001).
Aylesworth, A.B.; MacKenzie, S.B.; Bateson. John E. G.; Hui, M.K.; Donovan, R.J.; Rossiter, J.R.; Marcoolyn, G.; Nesdale, A.; Wirtz, J.; Mattila, A.S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 405-407.
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Prestige Importance [Consumer-Related Scales]. (1999).
Kirmani, A.; Sood, S.; Bridges, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 408.
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Prestigiousness [Consumer-Related Scales]. (1999).
Kirmani, A.; Sood, S.; Bridges, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 409.
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Price (Internal Reference) [Consumer-Related Scales]. (1988; 1989; 1998).
Grewal, D.; Krishnan, R.; Baker, J.; Borin, N.; Lichtenstein, D.R.; Urbany, J.E.; Bearden, W.O.; Weilbaker, D.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 410.
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Price (Product) [Consumer-Related Scales]. (1992; 2000).
Smith, D.C.; Park, C.W.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 411.
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Price Consciousness [Consumer-Related Scales]. (1971; 1976; 1983; 1985/1986; 1994; 1996; 1999;).
Barak, B.; Stem, B.; Darden, W.R.; Perreault Jr, W.D.; Dickerson, M.D.; Gentry, J.W.; Donthu, N.; Gilliland, D.I.; Garcia, A.; Mittal, B.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 412-413.
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Price Consciousness [Consumer-Related Scales]. (1988; 1998; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Huff, L.; Alden, D.L.; Lichtenstein, D.R.; Bloch, P.H.; Black, W.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 414.
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Price Consciousness [Consumer-Related Scales]. (1993; 1998; 1999; 2000).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.; Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.; Ridgway, N.M.; Manning, K.C.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 415-416.
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Price Consciousness [Consumer-Related Scales]. (1971; 1976; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Darden, W.R.; Perreault Jr, W.D.; Wells, W.D.; Tigert, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 417.
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Price Dealing Intensity [Consumer-Related Scales]. (2000).
Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 418.
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Price Perceptions (Postpurchase) [Consumer-Related Scales]. (1998).
Voss, G.; Parasuraman, A.; Grewal, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 419.
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Price Perceptions (Prepurchase) [Consumer-Related Scales]. (1998).
Voss, G.; Parasuraman, A.; Grewal, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 420.
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Price Prominence [Consumer-Related Scales]. (2000).
Miyazaki, A.D.; Sprott, D.E.; Manning, K.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 421-422.
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Price-Quality Relationship [Consumer-Related Scales]. (1985; 1993; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.; Ridgway, N.M.; Peterson, R.A.; Wilson, W.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 423.
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Prices (Store) [Consumer-Related Scales]. (2000).
Jain, S.; Srivastava, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 424.
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Problem Solving Capacity (Beauty Product) [Consumer-Related Scales]. (2001).
Bower, A.B.; Landreth, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 425.
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Product Information Relevancy [Consumer-Related Scales]. (2001).
Mason, K.; Jensen, T.D.; Burton, S.; Roach, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 426.
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Product Innovativeness [Consumer-Related Scales]. (1971; 1996; 2001).
Moreau, C.P.; Lehmann, D.R.; Markman, A.B.; Olshavsky, R.W.; Spreng, R.A.; Robertson, T.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 427.
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Program Liking [Consumer-Related Scales]. (1992; 1996; 1998).
Coulter, K.S.; Murry Jr, J.P.; Dacin, P.A.; Lastovicka, J.L.; Singh, S.N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 428.
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Purchase Communication (Parent-Adolescent) [Consumer-Related Scales]. (1971; 1975; 1978; 1984; 1998; 1999).
Bush, A.J.; Smith, R.; Martin, C.; Moore, R.L.; Stephens, L.F.; Moschis, G.P.; Palan, K.M.; Ward, S.; Wackman, D.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 429-430.
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Purchase Communication (Peer) [Consumer-Related Scales]. (1971; 1976; 1981; 1983; 1999).
Bush. Alan J.; Smith, R.; Martin, C.; Darden, W.R.; Perreault Jr, W.D.; Dickerson, M.D.; Gentry, J.W.; Moschis, G.P.; Wells, W.D.; Tigert, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 431.
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Purchase Frequency (Product Specifici [Consumer-Related Scales]. (2001).
Dahl, D.W.; Manchanda, R.V.; Argo, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 432.
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Purchase Frequency (Store Brands) [Consumer-Related Scales]. (2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 433.
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Purchase Independence (Child from Parent) [Consumer-Related Scales]. (1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 434-435.
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Purchase Influence (Childís) [Consumer-Related Scales]. (1979; 1988; 1991; 1999).
Carlson, L.; Grossbart, S.; Walsh, A.; Jenkins, R.L.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 436-437.
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Purchase Intention [Consumer-Related Scales]. (1977; 1985; 1986; 1988; 1994; 1998).
Baker, M.J.; Churchill, G.A.; Kilbourne, W.E.; Painton, S.; Ridley, D.; Neese, W.T.; Taylor, R.D.; Okechuku, C.; Wang, G.; Perrien, J.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 438-439.
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Purchase Intention [Consumer-Related Scales]. (1991; 1998).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Krishnan, R.; Baker, J.; Borin, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 440-441.
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Purchase Intention [Consumer-Related Scales]. (1994; 1997; 2001).
Coyle, J.R.; Thorson, E.; Kim, T.; Biocca, F.; Putrevu, S.; Lord, K.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 442.
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Purchase Intention [Consumer-Related Scales]. (1999).
Burton, S.; Garretson, J.A.; Velliquette, A.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 443.
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Purchase Intention [Consumer-Related Scales]. (2001).
Bower, A.B.; Landreth, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 444.
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Purchase Intention (Product Store) [Consumer-Related Scales]. (1981; 1991; 1999).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Fornell, C.; Larcker, D.F.; Sweeney, J.C.; Soutar, G.N.; Johnson, L.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 445.
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Purchase Involvement (Cognitive) [Consumer-Related Scales]. (1987; 1991; 1994; 2001).
Kim, C.K.; Lord, K.R.; Putrevu, S.; Ratchford, B.T.; Shamdasani, P.N.; Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 446.
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Purchase Likelihood (Sponsorís Products) [Consumer-Related Scales]. (2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 447.
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Purchase Likelihood (Upon Childís Request) [Consumer-Related Scales]. (1977; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Ward, S.; Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 448.
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Purchase Likelihood (With Childís Money) [Consumer-Related Scales]. (1977; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Ward, S.; Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 449.
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Purchase Norms (Sports Fans) [Consumer-Related Scales]. (1996; 2000).
Madrigal, R.; Terry, D.J.; Hogg, M.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 450.
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Quality (Acting) [Consumer-Related Scales]. (1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 451.
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Quality (Environmentl [Consumer-Related Scales]. (1974; 2001).
Fisher, J.D.; Mattila, A.S.; Wirtz, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 452.
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Quality (Product) [Consumer-Related Scales]. (1981; 1991; 1998; 1999; 2000).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Fornell, C.; Larcker, D.F.; Krishnan, R.; Baker, J.; Borin, N.; Sweeney, J.C.; Soutar, G.N.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 453-454.
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Quality (Product) [Consumer-Related Scales]. (1999).
Buchanan, L.; Simmons, C.J.; Bickart, B.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 455.
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Quality (Product) [Consumer-Related Scales]. (2000).
Johar, G.V.; Simmons, C.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 456.
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Quality (Product) [Consumer-Related Scales]. (1991; 2000).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 457.
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Quality (Supermarket Merchandise) [Consumer-Related Scales]. (1998).
Sirohi, N.; McLaughlin, E.M.; Wittink, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 458.
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Quality (TV Set) [Consumer-Related Scales]. (1999).
Rao, A.R.; Qu, L.; Ruekert, R.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 459.
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Quality (Video Product) [Consumer-Related Scales]. (2000).
Gurhan-Canli, Z.; Maheswaran, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 460.
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Quality Consciousness [Consumer-Related Scales]. (2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 461.
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Racial Importance [Consumer-Related Scales]. (2001).
Grier, S.A.; Deshpande, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 462.
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Reality of Television Portrayals [Consumer-Related Scales]. (1981; 1988; 1998).
Rubin, A.M.; Perse, E.M.; Taylor, D.S.; Shrum, L.J.; Wyer, R.S.; O'Guinn, T.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 463.
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Refusal of Childís Purchase Requests (With Explanation) [Consumer-Related Scales]. (1977; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Ward, S.; Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 464.
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Refusal of Childís Purchase Requests (Without Explanation) [Consumer-Related Scales]. (1977; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Ward, S.; Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 465.
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Regret [Consumer-Related Scales]. (2000).
Tsiros, M.; Mittal, V.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 466.
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Relational Benefits (Confidence) [Consumer-Related Scales]. (1998).
Gwinner, K.P.; Gremler, D.D.; Bitner, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 467.
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Relational Benefits (Functional) [Consumer-Related Scales]. (1999).
Reynolds, R.F.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 468.
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Relational Benefits (Social) [Consumer-Related Scales]. (1998).
Gwinner, K.P.; Gremler, D.D.; Bitner, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 469.
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Relational Benefits (Social) [Consumer-Related Scales]. (1999).
Reynolds, R.F.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 470.
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Relational Benefits (Social) [Consumer-Related Scales]. (1995; 1998; 2000).
Gremler, D.D.; Gwinner, K.P.; Bitner, M.J.; Jones, M.A.; Mothersbaugh, D.L.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 471.
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Relational Benefits (Special Treatment) [Consumer-Related Scales]. (1998).
Gwinner, K.P.; Gremler, D.D.; Bitner, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 472.
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Relationship Investment (Commercial Friendship) [Consumer-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 473.
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Relationship Investment (Overall) [Consumer-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 474.
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Relationship Investment (Preferential Treatment) [Consumer-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 475.
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Relationship Investment (Tangible Rewards) [Consumer-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 476.
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Relative Prices (Supermarket Merchandise) [Consumer-Related Scales]. (1986; 1998).
Conover, J.N.; Sirohi, N.; McLaughlin, E.M.; Wittink, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 477.
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Reliability of Theater Productions [Consumer-Related Scales]. (1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 478.
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Reliance on Internal Reference Price [Consumer-Related Scales]. (1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 479.
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Repatronage Intention [Consumer-Related Scales]. (2000).
Bolton, R.N.; Kannan, P.K.; Bramlett, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 480.
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Response Difficulty [Consumer-Related Scales]. (1995; 1998).
Menon, G.; Raghubir, P.; Schwarz, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 481.
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Restriction of TV Viewing [Consumer-Related Scales]. (1977; 1988; 1998; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Bush, V.D.; Kahle, L.R.; Ward, S.; Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 482.
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Retailerís Institutional Action (Contribution to Community) [Consumer-Related Scales]. (1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 483.
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Retailerís Institutional Action (Family Values) [Consumer-Related Scales]. (1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 484.
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Retailerís Institutional Action (Support for Country) [Consumer-Related Scales]. (1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 485.
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Retailerís Performative Action (Assortment) [Consumer-Related Scales]. (1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 486.
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Retailerís Performative Action (Location) [Consumer-Related Scales]. (1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 487.
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Retailerís Performative Action (Prices) [Consumer-Related Scales]. (1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 488.
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Risk (General) [Consumer-Related Scales]. (1960; 1967; 1971; 2001).
Bauer, R.A.; Campbell, M.C.; Goodstein, R.C.; Cox, D.F.; Roselius, T.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 489.
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Risk (General) [Consumer-Related Scales]. (1960; 1967; 1971; 1994; 2001).
Bauer, R.A.; Cox, D.; Cox, A.D.; Cox, D.F.; Roselius, T.; Dowling, G.R.; Staelin, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 490.
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Risk Averseness [Consumer-Related Scales]. (1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 491.
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Risk Averseness [Consumer-Related Scales]. (1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 492.
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Role Overload [Consumer-Related Scales]. (1982; 1986; 1991; 1999).
Bellizzi, J.A.; Hite, R.E.; Kaufman, C.F.; Lane, P.M.; Lindquist, J.D.; Reilly, M.D.; Reynolds, K.E.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 493-494.
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Sacrifice [Consumer-Related Scales]. (1981; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 495.
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Satisfaction (Answering Questions) [Consumer-Related Scales]. (1996; 1998).
Fitzsimons, G.J.; Huffman, C.; Kahn, B.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 496.
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Satisfaction (Anticipated) [Consumer-Related Scales]. (2000).
Shiv, B.; Huber, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 497.
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Satisfaction (Complaint Handling) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 498.
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Satisfaction (Consumption) [Consumer-Related Scales]. (1996; 1998).
Fitzsimons, G.J.; Huffman, C.; Kahn, B.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 499.
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Satisfaction (Decision) [Consumer-Related Scales]. (1997; 2000).
Fitzsimons, G.J.; Greenleaf, E.A.; Lehmann, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 500.
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Satisfaction (Emotional) [Consumer-Related Scales]. (1977; 1991; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Izard, C.E.; Westbrook, R.A.; Oliver, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 501-502.
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Satisfaction (Evaluative) [Consumer-Related Scales]. (1997; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Oliver, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 503.
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Satisfaction (General) [Consumer-Related Scales]. (1981; 1989; 1991; 1993; 1997; 2001).
Mano, H.; Oliver, R.L.; Mattila, A.S.; Wirtz, J.; Rust, R.T.; Varki, S.; Swan, J.E.; Westbrook, R.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 504-505.
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Satisfaction (General) [Consumer-Related Scales]. (1981; 1989; 1991; 1994; 1999; 2000).
Ganesan, S.; Jones, M.A.; Mothersbaugh, D.L.; Beatty, S.E.; Oliver, R.L.; Swan, J.E.; Price, L.L.; Arnould, E.J.; Reynolds, K.E.; Westbrook, R.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 506-507.
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Satisfaction (General) [Consumer-Related Scales]. (1981; 2000).
Fornell, C.; Larcker, D.F.; Wirtz, J.; Mattila, A.S.; Tan, R.L.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 508.
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Satisfaction (Life) [Consumer-Related Scales]. (1976; 1992; 1998).
Andrews, F.M.; Whitney, S.B.; Meadow, H.L.; Mentzer, J.I.; Rahtz, D.R.; Sirgy, M.J.; Lee, D.; Kosenko, R.; Cicic, M.; Xi Jin, G.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 509-510.
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Satisfaction (Performance) [Consumer-Related Scales]. (2000).
Tsiros, M.; Mittal, V.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 511.
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Satisfaction (Relationship) [Consumer-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 512.
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Satisfaction (Sales Process) [Consumer-Related Scales]. (2000).
Evans, K.R.; Kleine III, R.E.; Landry, T.D.; Crosby, L.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 513.
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Satisfaction (Service Dimensions) [Consumer-Related Scales]. (2001).
Ofir, C.; Simonson, I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 514.
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Satisfaction (Service Providerís Location) [Consumer-Related Scales]. (1993; 2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Rust, R.T.; Zahorik, A.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 515.
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Satisfaction (Service Providerís Personnel) [Consumer-Related Scales]. (1993; 2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Rust, R.T.; Zahorik, A.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 516.
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Satisfaction (Service) [Consumer-Related Scales]. (1998).
Voss, G.; Parasuraman, A.; Grewal, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 517.
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Satisfaction (Service) [Consumer-Related Scales]. (2001).
Keaveny, S.M.; Parthasarathy, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 518.
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Satisfaction (Service) [Consumer-Related Scales]. (2001).
Ofir, C.; Simonson, I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 519.
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Satisfaction (Transaction Ease with Service Provider) [Consumer-Related Scales]. (1993; 2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Rust, R.T.; Zahorik, A.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 520.
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Search Intention (External) [Consumer-Related Scales]. (1981; 1998; 2000).
Della Bitta, A.J.; Monroe, K.B.; McGinnis, J.M.; Grewal, D.; Moon, Y.; Krishnan, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 521.
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Self-Concept Clarity [Consumer-Related Scales]. (1996; 2001).
Campbell, J.D.; Trapnell, P.D.; Heine, S.J.; Katz, I.M.; Lavallee, L.F.; Lehman, D.R.; Tian, K.T.; Bearden, W.O.; Hunter, G.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 522-523.
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Self-Confidence (Clothes Shopping) [Consumer-Related Scales]. (1999).
Reynolds, K.E.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 524.
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Self-Confidence (Express Opinions) [Consumer-Related Scales]. (2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 525.
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Self-Confidence (Information Acquisition) [Consumer-Related Scales]. (2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 526.
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Self-Confidence (Information Processing) [Consumer-Related Scales]. (1975; 2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.; Wright, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 527.
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Self-Confidence (Personal Outcomes) [Consumer-Related Scales]. (2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 528.
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Self-Confidence (Persuasion Knowledge) [Consumer-Related Scales]. (2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 529.
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Self-Confidence (Product Selection) [Consumer-Related Scales]. (2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 530.
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Self-Confidence (Social Outcomes) [Consumer-Related Scales]. (2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 531.
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Self-Confidence (Task) [Consumer-Related Scales]. (1997; 1999).
Urbany, J.E.; Bearden, W.O.; Kaicker, A.; Smith-de Borrero, M.; Zhang, Y.; Buda, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 532.
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Self-Efficacy (Health) [Consumer-Related Scales]. (1998).
Jayanti, R.K.; Burns, A.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 533.
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Self-Efficacy (Health) [Consumer-Related Scales]. (1998).
Jayanti, R.K.; Burns, A.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 534.
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Self-Esteem [Consumer-Related Scales]. (1965; 1990; 1991; 1992; 1994; 1996; 2001).
Bearden, W.O.; Rose, R.L.; Hardesty, D.M.; Rose, R.L.; Mick, D.G.; Park, C.W.; Mothersbaugh, D.L.; Feick, L.F.; Richins, M.L.; Dawson, S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 535-536.
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Self-Esteem [Consumer-Related Scales]. (1959; 1967; 1989; 2000).
Netemeyer, R.G.; Bearden, W.O.; Teel, J.E.; Eagly, A.H.; Gulas, C.S.; McKeage, K.; Janis, I.L.; Field, P.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 537-538.
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Self-Esteem (State) [Consumer-Related Scales]. (1959; 1984; 1990; 1991; 1994; 2001).
Bagozzi, R.P.; Heatherton, T.F.; Bearden, W.O.; Hardesty, D.M.; Rose, R.L.; Fleming, J.S.; Courtney, B.E.; Polivy, J.; Janis, I.L.; Field, P.B.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 539-540.
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Self-Monitoring [Consumer-Related Scales]. (1974; 1986; 1999).
Aaker, J.L.; Snyder, M.; Gangestad, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 541-542.
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Sensation Seeking [Consumer-Related Scales]. (1979; 1992; 1998).
Schoenbachler, D.D.; Whittler, T.E.; Shoham, A.; Rose, G.M.; Kahle, L.R.; Steenkamp, J.E.M.; Baumgartner, H.; Zuckerman, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 543-546.
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Service Quality (Ambience) [Consumer-Related Scales]. (2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 547.
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Service Quality (Convenience Store) [Consumer-Related Scales]. (1998).
Hurley. Robert F.; Estelami, H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 548-549.
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Service Quality (Design) [Consumer-Related Scales]. (2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 550.
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Service Quality (Employeesí Attitudes) [Consumer-Related Scales]. (2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 551.
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Service Quality (Emp1oyees Behaviors) [Consumer-Related Scales]. (2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 552.
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Service Quality (Employeesí Expertise) [Consumer-Related Scales]. (2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 553.
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Service Quality (Encounter Specific) [Consumer-Related Scales]. (1981; 1991; 1999).
Fornell, C.; Larcker, D.F.; Parasuraman, A.; Berry, L.L.; Zeithaml, V.A.; Sweeney, J.C.; Soutar, G.N.; Johnson, L.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 554.
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Service Quality (Overall) [Consumer-Related Scales]. (2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 555.
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Service Quality (Past Experiences) [Consumer-Related Scales]. (1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 556.
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Service Quality (Performance) [Consumer-Related Scales]. (1985; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 557-558.
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Service Quality (Positive Experience) [Consumer-Related Scales]. (2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 559.
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Service Quality (Social Factors) [Consumer-Related Scales]. (2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 560.
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Service Quality (Supermarket) [Consumer-Related Scales]. (1998).
Sirohi, N.; McLaughlin, E.M.; Wittink, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 561-562.
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Service Quality (Tangibles) [Consumer-Related Scales]. (2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 563.
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Service Quality (Waiting Time) [Consumer-Related Scales]. (2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 564.
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Service Success Likelihood [Consumer-Related Scales]. (1998).
Hui, M.K.; Thakor, M.V.; Gill, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 565.
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Shop With Children [Consumer-Related Scales]. (1977; 1988; 1991; 1999).
Carlson, L.; Grossbart, S.; Walsh, A.; Rose, G.M.; Ward, S.; Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 566.
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Shopping Convenience [Consumer-Related Scales]. (1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 567.
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Shopping Enjoyment [Consumer-Related Scales]. (1989; 1992; 1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.; Faber, R.J.; O'Guinn, T.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 568-568.
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Shopping Enjoyment [Consumer-Related Scales]. (1995; 1998; 1999).
Beatty, S.E.; Ferrell, M.E.; Ellis, K.; Reynolds, K.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 569.
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Shopping Enjoyment (Grocery) [Consumer-Related Scales]. (1996; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 570.
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Shopping Enjoyment (With Technology Assistance) [Consumer-Related Scales]. (2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 571.
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Shopping Intention [Consumer-Related Scales]. (1993; 1999).
Mano, H.; Swinyard, W.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 572.
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Shopping Smart [Consumer-Related Scales]. (1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 573.
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Shopping Value [Consumer-Related Scales]. (2001).
Srivastava, J.; Lurie, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 574.
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Shopping Value (Hedonic) [Consumer-Related Scales]. (1994; 1995; 2000).
Babin, B.J.; Darden, W.R.; Griffin, M.; Campo, K.; Gijsbrechts, E.; Nisol, P.; Modianos, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 575-576.
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Shopping Value (Utilitarian) [Consumer-Related Scales]. (1994; 1995; 2000).
Babin, B.J.; Darden, W.R.; Griffin, M.; Modianos, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 577-578.
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Sincerity (Salesperson) [Consumer-Related Scales]. (2000).
Campbell, M.C.; Kirmani, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 579.
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Sincerity (Sponsorship) [Consumer-Related Scales]. (2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 580.
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Smoking-Related Beliefs (Poise) [Consumer-Related Scales]. (1989; 1999).
Burton, D.; Sussman, S.; Hansen, W.B.; Johnson, C.A.; Flay, B.R.; Pechmann, C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 581.
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Smoking-Related Beliefs (Popularity) [Consumer-Related Scales]. (1989; 1999).
Burton, D.; Sussman, S.; Hansen, W.B.; Johnson, C.A.; Flay, B.R.; Pechmann, C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 582.
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Smoking-Related Beliefs (Social Stature) [Consumer-Related Scales]. (1989; 1999).
Burton, D.; Sussman, S.; Hansen, W.B.; Johnson, C.A.; Flay, B.R.; Pechmann, C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 583.
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Smoking-Related Beliefs (Vitality) [Consumer-Related Scales]. (1989; 1999).
Burton, D.; Sussman, S.; Hansen, W.B.; Johnson, C.A.; Flay, B.R.; Pechmann, C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 584.
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Sociability [Consumer-Related Scales]. (1999).
Reynolds, K.E.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 585.
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Social Desirability Bias [Consumer-Related Scales]. (1957; 1960; 1972; 1980; 1982; 1985; 1987; 1988; 1988; 1989; 1991; 1992; 1993; 1994; 1995; 1996).
Ballard, R.; Crino, M.D.; Rubenfeld, S.; Carlson, L.; Grossbart, S.; Crowne, D.P.; Marlowe, D.; Edwards, A.L.; Fisher, R.J.; Fraboni, M.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 586-589.
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Source Influence [Consumer-Related Scales]. (1998).
Gilly, M.C.; Graham, J.; Wolfinbarger, M.F.; Yale, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 590.
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Store Convenience Importance [Consumer-Related Scales]. (1982; 2001).
Arora, R.; Kim, Y.; Kang, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 591.
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Store Image [Consumer-Related Scales]. (1994; 1998).
Baker, J.; Grewal, D.; Parasuraman, A.; Krishnan, R.; Borin, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 592.
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Store Image [Consumer-Related Scales]. (1991; 2000).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 593.
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Store Image Importance [Consumer-Related Scales]. (1982; 2001).
Arora, R.; Kim, Y.; Kang, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 594.
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Substitutability of Information [Consumer-Related Scales]. (2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 595.
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Support for the Retailer [Consumer-Related Scales]. (1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 596.
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Susceptibility to Peer Influence [Consumer-Related Scales]. (1989; 1994; 1997; 1998; 2001).
Netemeyer, R.G.; Teel, J.E.; Bearden, W.O.; Hardesty, D.M.; Rose, R.L.; Boush, D.M.; Friestad, M.; Rose, G.M.; Day, E.; Stafford, M.R.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 597-599.
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Switching Costs [Consumer-Related Scales]. (1993; 2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Jones, M.A.; Mothersbaugh, D.L.; Beatty, S.E.; Ping Jr, R.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 600.
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Telepresence (Website) [Consumer-Related Scales]. (1997; 2001).
Coyle, J.R.; Thorson, E.; Kim, T.; Biocca, F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 601-602.
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Test Accuracy (Health) [Consumer-Related Scales]. (1999).
Luce, M.F.; Kahn, B.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 603.
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Time Pressure [Consumer-Related Scales]. (1982; 1985; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Lumpkin, J.R.; Darden, W.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 604.
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Time Pressure (Specific Shopping Trip) [Consumer-Related Scales]. (1987; 1989; 1990; 1998).
Beatty, S.E.; Smith, S.M.; Ferrell, M.E.; Iyer, E.S.; Jeon, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 605.
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Tolerance for Ambiguity [Consumer-Related Scales]. (1970; 1975; 1992; 2000).
MacDonald, A.P.; McQuarrie, E.F.; Mick, D.G.; Norton, R.W.; Phillips, B.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 606-607.
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Travel Intentions [Consumer-Related Scales]. (1999).
Krishnamurthy, P.; Sujan, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 608.
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Trust in Brand [Consumer-Related Scales]. (2001).
Chaudhuri, A.; Holbrook, M.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 609.
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Trust in the Organization [Consumer-Related Scales]. (1990; 1998).
Crosby, L.A.; Evans, K.R.; Cowles, D.; Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 610.
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Trust of Service Provider [Consumer-Related Scales]. (1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 611.
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Trustworthiness (Retailer) [Consumer-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 612.
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TV Viewing (Escape Motivation) [Consumer-Related Scales]. (1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 613.
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TV Viewing (Information Motivation) [Consumer-Related Scales]. (1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 614.
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TV Viewing (Self-Concept Motivation) [Consumer-Related Scales]. (1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 615.
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Typicality (General) [Consumer-Related Scales]. (2001).
Campbell, M.C.; Goodstein, R.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 616.
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Ubiquity (Sponsor) [Consumer-Related Scales]. (2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 617.
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Uniqueness (Product) [Consumer-Related Scales]. (1999).
Dean, D.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 618.
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Usage Intention [Consumer-Related Scales]. (2003).
Lane, V.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 619.
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Usefulness of Technology to Assist Shopping [Consumer-Related Scales]. (1986; 1989; 2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.; Davis, F.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 620.
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Value (Economic) [Consumer-Related Scales]. (1999).
Sweeney, J.C.; Soutar, G.N.; Johnson, L.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 621.
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Value (Emotional) [Consumer-Related Scales]. (2001).
Sweeney, J.C.; Soutar, G.N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 622.
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Value (Offer) [Consumer-Related Scales]. (1991; 1998).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Krishnan, R.; Baker, J.; Borin, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 623.
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Value (Offer) [Consumer-Related Scales]. (1998).
Grewal, D.; Monroe, K.B.; Krishnan, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 624.
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Value (Product) [Consumer-Related Scales]. (1981; 1991; 1999; 2000).
Buchanan, L.; Simmons, C.J.; Bickart, B.A.; Dodds, W.B.; Monroe, K.B.; Grewal, D.; Fornell, C.; Larcker, D.F.; Sweeney, J.C.; Soutar, G.N.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 625-626.
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Value (Quality) [Consumer-Related Scales]. (1999; 2001).
Sweeney, J.C.; Soutar, G.N.; Johnson, L.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 627.
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Value (Social) [Consumer-Related Scales]. (2001).
Sweeney, J.C.; Soutar, G.N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 628.
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Value (Transaction Enjoyment) [Consumer-Related Scales]. (1998).
Grewal, D.; Monroe, K.B.; Krishnan, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 629.
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Value (Travel Effort) [Consumer-Related Scales]. (1998).
Soman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 630.
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Value Consciousness [Consumer-Related Scales]. (1990; 1993; 1998; 1999).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.; Ridgway, N.M.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 631-632.
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Values (Self) [Consumer-Related Scales]. (1983; 1988; 1991; 1998).
Corfman, K.P.; Lehmann, D.R.; Narayanan, S.; Homer, P.M.; Kahle, L.R.; Shim, S.; Eastlick, M.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 633-634.
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Values (Social) [Consumer-Related Scales]. (1983; 1988; 1991; 1998).
Corfman, K.P.; Lehmann, D.R.; Narayanan, S.; Homer, P.M.; Kahle, L.R.; Shim, S.; Eastlick, M.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 635.
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Variety Seeking Tendency [Consumer-Related Scales]. (1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 636.
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Verbal Visual Processing Style [Consumer-Related Scales]. (1977; 1985; 1992; 1993; 1998; 1999).
Bezjian-Avery, A.; Calder, B.; Iacobucci, D.; Burns, A.C.; Biswas, A.; Babin, L.A.; Childers, T.L.; Houston, M.J.; Heckler, S.E.; McQuarrie, E.F.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 637-639.
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Visualizing Ease [Consumer-Related Scales]. (1989; 1997; 1999).
Keller, P.A.; Block, L.G.; McGill, A.L.; Anand, P.; Shiv, B.; Fedorikhin, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 640.
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Volunteerism (Perceived Group Need) [Consumer-Related Scales]. (1998).
Fisher, R.J.; Ackerman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 641.
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Volunteerism (Recognition) [Consumer-Related Scales]. (1998).
Fisher, R.J.; Ackerman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 642.
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Volunteerism (Social Approval Expectations) [Consumer-Related Scales]. (1998).
Fisher, R.J.; Ackerman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 643.
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Vulnerability (Health) [Consumer-Related Scales]. (1999).
Luce, M.F.; Kahn, B.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 644.
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Website Visit Intention [Consumer-Related Scales]. (1997; 2001).
Coyle, J.R.; Thorson, E.; Kim, T.; Biocca, F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 645.
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Willingness To Be Tested (Health) [Consumer-Related Scales]. (1999).
Luce, M.F.; Kahn, B.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 646.
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Word-of-Mouth Intentions (Positive) [Consumer-Related Scales]. (1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 647.
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Absurdity of the Ad [Advertising-Related Scales]. (1992).
Arias-Bolzmann, L.; Mowen, J.C.; Arias-Bolzmann, L.; Chakraborty, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 651-652.
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Ad Preference Index [Advertising-Related Scales]. (1985; 2001).
Brunel, F.F.; Nelson, M.R.; Snyder, M.; DeBono, K.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 652-653.
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Ad Usage [Advertising-Related Scales]. (1989; 1999).
Netemeyer, R.G.; Bearden, W.O.; Teel, J.E.; Bush. Alan J.; Smith, R.; Martin, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 653-654.
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Ad-Evoked Image (Spirited) [Advertising-Related Scales]. (1997; 2001).
Batra, R.; Hung, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 654-655.
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Ad-Evoked Image (Successful) [Advertising-Related Scales]. (1997; 2001).
Batra, R.; Hung, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 655-656.
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Advertising Avoidance (Direct Mail) [Advertising-Related Scales]. (1997; 1998).
Elliot, M.T.; Speck, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 656-657.
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Advertising Avoidance (Magazines) [Advertising-Related Scales]. (1997; 1998).
Elliot, M.T.; Speck, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 657-658.
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Advertising Avoidance (Newspapers) [Advertising-Related Scales]. (1997; 1998).
Elliot, M.T.; Speck, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 658-659.
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Advertising Avoidance (Radio) [Advertising-Related Scales]. (1997; 1998).
Elliot, M.T.; Speck, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 659.
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Advertising Avoidance (Television) [Advertising-Related Scales]. (1997; 2000).
Gould, S.J.; Gupta, P.B.; Grabner-KraŁter, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 660-661.
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Advertising Avoidance (Television) [Advertising-Related Scales]. (1997; 1998).
Elliot, M.T.; Speck, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 661-662.
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Affective Response to Ad (Approval) [Advertising-Related Scales]. (1998).
Bhat, S.; Leigh, T.W.; Wardlow, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 662-663.
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Affective Response to Ad (Disapproval) [Advertising-Related Scales]. (1998).
Bhat, S.; Leigh, T.W.; Wardlow, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 663-666.
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Affective Response to Ad (Negative Feelings) [Advertising-Related Scales]. (1970; 1971; 1980; 1982; 1982; 1987; 1988; 1989; 1990; 1996; 1998; 1999).
Abelson, R.P.; Kinder, D.R.; Peters, M.D.; Fisk, S.T.; Aylesworth, A.B.; Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.; Coulter, K.S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 664-668.
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Affective Response to Ad (Overall) [Advertising-Related Scales]. (1988; 2000).
Madden, T.J.; Allen, C.T.; Twible, J.L.; Singh, S.N.; Lessig, V.P.; Kim, D.; Gupta, R.; Hocutt, M.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 667-671.
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Affective Response to Ad (Upbeat Feelings) [Advertising-Related Scales]. (1970; 1971; 1980; 1982; 1982; 1987; 1988; 1989; 1996; 1998; 1999).
Abelson, R.P.; Kinder, D.R.; Peters, M.D.; Fisk, S.T.; Aylesworth, A.B.; Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.; Coulter, K.S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 669-673.
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Affective Response to Ad (Warm Feelings) [Advertising-Related Scales]. (1987; 1989; 1996; 1999).
Aylesworth, A.B.; Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.; Mooradian, T.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 672-674.
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Agency Selection Criteria (Account Team) [Advertising-Related Scales]. (1986; 1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman, C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 674-675.
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Agency Selection Criteria (Creative) [Advertising-Related Scales]. (1986; 1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman, C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 675-676.
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Agency Selection Criteria (Reputation) [Advertising-Related Scales]. (1986; 1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman, C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 676-677.
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Agency Selection Criteria (Resources) [Advertising-Related Scales]. (1986; 1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman, C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 677-678.
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Agency Selection Criteria (Shared Purpose) [Advertising-Related Scales]. (1986; 1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman, C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 678-679.
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Agency Selection Criteria (Strategic) [Advertising-Related Scales]. (1986; 1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman, C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 679-680.
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Attention to Sponsorís Promotion [Advertising-Related Scales]. (2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 680-682.
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Attention to the Advertisement [Advertising-Related Scales]. (1989; 1990; 1993; 2000).
Bruner II, G.C.; Kumar, A.; Laczniak, R.N.; Muehling, D.D.; Grossbart, S.; Stoltman, J.J.; Stevenson, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 681-683.
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Attitude Toward Advertising [Advertising-Related Scales]. (1978; 1981; 1999).
Bush, A.J.; Smith, R.; Martin, C.; Moschis, G.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 683-685.
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Attitude Toward Advertising [Advertising-Related Scales]. (1986; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Gaski, J.F.; Etzel, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 684-686.
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Attitude Toward Advertising [Advertising-Related Scales]. (1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 686-687.
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Attitude Toward Advertising [Advertising-Related Scales]. (1957; 1985; 1998).
Dawes, R.M.; Smith, T.L.; Elliot, M.T.; Speck, P.S.; Osgood, C.F.; Suci, G.J.; Tannenbaum, P.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 687-688.
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Attitude Toward Advertising (Credibility) [Advertising-Related Scales]. (2001).
Brackett, L.K.; Carr Jr, B.N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 688-689.
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Attitude Toward Advertising (Disbelief) [Advertising-Related Scales]. (2000).
Burnett, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 689-690.
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Attitude Toward Advertising (Entertaining) [Advertising-Related Scales]. (1995; 2001).
Brackett, L.K.; Carr Jr, B.N.; Ducoffe, H.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 690-691.
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Attitude Toward Advertising (Informative) [Advertising-Related Scales]. (1995; 2001).
Brackett, L.K.; Carr Jr, B.N.; Ducoffe, H.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 691-692.
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Attitude Toward Advertising (Informative) [Advertising-Related Scales]. (2000).
Smit, E.; Neijens, P.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 692-693.
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Attitude Toward Advertising (Irritating) [Advertising-Related Scales]. (1995; 2001).
Brackett, L.K.; Carr Jr, B.N.; Ducoffe, H.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 693-694.
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Attitude Toward Advertising (Negative) [Advertising-Related Scales]. (2000).
Smit, E.; Neijens, P.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 694-695.
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Attitude Toward Advertising (Portrayal of Homosexuals) [Advertising-Related Scales]. (2000).
Burnett, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 695-696.
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Attitude Toward Advertising (Usefulness) [Advertising-Related Scales]. (1995; 2001).
Brackett, L.K.; Carr Jr, B.N.; Ducoffe, H.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 696-697.
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Attitude Toward Advertising (Usefulness) [Advertising-Related Scales]. (2000).
Burnett, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 697-698.
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Attitude Toward Direct Marketing [Advertising-Related Scales]. (1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 698-700.
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Attitude Toward the Ad (Activity Judgments) [Advertising-Related Scales]. (1971; 1986; 1987; 1989; 1999).
Aylesworth, A.B.; Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.; Wells, W.D.; Leavitt, C.; McConville, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 699-703.
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Attitude Toward the Ad (Affective) [Advertising-Related Scales]. (1957; 1977; 1979; 1985; 1986; 1988; 1989; 1991; 1993; 1995; 1994; 1996; 1997; 1998; ; 2000;).
Baker, M.J.; Churchill, G.A.; Bruner II, G.C.; Burton, S.; Lichtenstein, D.R.; Crites Jr, S.L.; Fabrigar, L.R.; Petty, R.E.; Janiszewski, C.; Kilbourne, W.E.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 701-707.
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Attitude Toward the Ad (Cognitive) [Advertising-Related Scales]. (1957; 1977; 1985; 1986; 1988; 1988; 1989; 1990; 1991; 1992; 1994; 1995; 1997; 1998).
Baker, M.J.; Churchill, G.A.; Bruner II, G.C.; Burton, S.; Lichtenstein, D.R.; Crites Jr, S.L.; Fabrigar, L.R.; Petty, R.E.; Donthu, N.; Kilbourne, W.E.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 704-709.
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Attitude Toward the Ad (Cognitive) [Advertising-Related Scales]. (1984; 1986; 2001).
Cox, D.; Cox, A.D.; Hirschman, E.C.; Solomon, M.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 708-710.
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Attitude Toward the Ad (Cognitive) [Advertising-Related Scales]. (1995).
Homer, P.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 710-711.
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Attitude Toward the Ad (Comprehension) [Advertising-Related Scales]. (1999; 2000; 2001).
Hung, K.; McQuarrie, E.F.; Mick, D.G.; Phillips, B.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 711-713.
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Attitude Toward the Ad (Evaluative Judgments) [Advertising-Related Scales]. (1971; 1986; 1987; 1999).
Aylesworth, A.B.; Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.; Wells, W.D.; Leavitt, C.; McConville, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 712-715.
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Attitude Toward the Ad (Gentleness) [Advertising-Related Scales]. (1971; 1986; 1987; 1999).
Aylesworth, A.B.; Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.; Wells, W.D.; Leavitt, C.; McConville, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 714-716.
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Attitude Toward the Ad (Happiness) [Advertising-Related Scales]. (1986; 1987; 1989; 1998).
Aaker, J.L.; Williams, P.; Edell, J.A.; Burke, M.C.; Frijda, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 716-717.
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Attitude Toward the Ad (Message) [Advertising-Related Scales]. (1994; 2000).
Singh, M.; Balasubramanian, S.K.; Chakraborty, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 717-728.
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Attitude Toward the Ad (Overall) [Advertising-Related Scales]. (1957; 1975; 1975; 1981; 1985; 1988; 1988; 1989; 1991; 1993; 1994; 1995; 1997; 1998).
Ahtola, O.T.; Bezjian-Avery, A.; Calder, B.; Iacobucci, D.; Bruner II, G.C.; Crites Jr, S.L.; Fabrigar, L.R.; Petty, R.E.; Wegener, D.T.; Dawes, R.M.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 718-729.
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Attitude Toward the Ad (Overall) [Advertising-Related Scales]. (1987; 2001).
Holbrook, M.B.; Batra, R.; Shamdasani, P.N.; Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 729-730.
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Attitude Toward the Ad (Overall) [Advertising-Related Scales]. (1999; 2000).
Lee, Y.H.; Mason, C.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 730-731.
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Attitude Toward the Ad (Peacefulness) [Advertising-Related Scales]. (1986; 1987; 1989; 1998).
Aaker, J.L.; Williams, P.; Edell, J.A.; Burke, M.C.; Frijda, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 731-732.
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Attitude Toward the Ad (Pride) [Advertising-Related Scales]. (1986; 1987; 1989; 1998).
Aaker, J.L.; Williams, P.; Edell, J.A.; Burke, M.C.; Frijda, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 732-733.
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Attitude Toward the Ad (Warmth) [Advertising-Related Scales]. (1986; 1987; 1989; 1998).
Aaker, J.L.; Williams, P.; Edell, J.A.; Burke, M.C.; Frijda, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 733-734.
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Attitude Toward the Advertiser [Advertising-Related Scales]. (1987; 1989; 1996; 2000; 2001).
Lohse, G.L.; Rosen, D.L.; MacKenzie, S.B.; Lutz, R.J.; Muehling, D.D.; Simpson, P.M.; Horton, S.; Brown, G.; Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 734-735.
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Attitude Toward the Banner Ad [Advertising-Related Scales]. (2001).
Cho, C.; Lee, J.; Tharp, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 735-736.
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Attitude Toward the Brand in the Ad [Advertising-Related Scales]. (1999; 2000).
Lee, Y.H.; Mason, C.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 736-737.
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Attitude Toward the Commercial [Advertising-Related Scales]. (2001).
Fennis, B.M.; Bakker, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 737-738.
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Attitude Toward the Endorser [Advertising-Related Scales]. (1998).
Till. Brian D.; Shimp, T.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 738-739.
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Attitude Toward the Infomercial [Advertising-Related Scales]. (2001).
Agee, T.; Martin, B.A.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 739-740.
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Attitude Toward the Manufacturer (Responsible) [Advertising-Related Scales]. (1999).
Dean, D.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 740-741.
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Attitude Toward the Manufacturer (Trust) [Advertising-Related Scales]. (1981; 1999; 2001).
Dean, D.H.; Biswas, A.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 741-742.
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Attitude Toward the Spokesperson (Likeability) [Advertising-Related Scales]. (1991; 2001).
Forehand. Mark R.; Deshpande, R.; Whittler, T.E.; DiMeo, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 742.
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Attitude Toward the Spokesperson (Similarity) [Advertising-Related Scales]. (1983; 1989; 1991; 2001).
Appiah, O.; McKirnan, D.J.; Smith, C.; Hamayan, E.V.; Whittler, T.E.; DiMeo, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 743-745.
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Attitude Toward TV Advertising [Advertising-Related Scales]. (1977; 1981; 1983; 1988; 1998).
Carlson, L.; Grossbart, S.; Riecken, G.; Samli, A.C.; Rose, G.M.; Bush, V.D.; Kahle, L.R.; Rossiter, J.R.; Wiman, A.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 744-746.
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Attitude Toward TV Advertising (Skepticism) [Advertising-Related Scales]. (1977; 1986; 1992; 1998).
Alwitt, L.F.; Prabhaker, P.R.; Gaski, J.F.; Etzel, M.J.; Mangleburg, T.F.; Bristol, T.; Rossiter, J.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 746-747.
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Attitude Toward TV Advertising Aimed at Children [Advertising-Related Scales]. (1984; 1988; 1998).
Carlson, L.; Grossbart, S.; Crosby, L.A.; Rose, G.M.; Bush, V.D.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 747-748.
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Attitude Toward TV Advertising Aimed at Children [Advertising-Related Scales]. (1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 748-749.
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Attitude Toward Use of English in a Commercial [Advertising-Related Scales]. (2000).
Gerritson, M.; Korzilius, H.; Von Meurs, F.; Gijsbers, I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 749-750.
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Attitude Toward Web Advertising [Advertising-Related Scales]. (1999; 2001).
Cho, C.; Shamdasani, P.N.; Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 750-751.
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Beauty (Advertising Model) [Advertising-Related Scales]. (2001).
Bower, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 751-752.
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Believability of the Information [Advertising-Related Scales]. (2000; 2001).
Gurhan-Canli, Z.; Parthasarathy, M.; Sen, S.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 752-753.
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Brand Advertising Intensity [Advertising-Related Scales]. (1989; 2000).
Kirmani, A.; Wright, P.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 753-754.
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Celebrity Endorser (Credibility) [Advertising-Related Scales]. (2001).
Zafer, B.E.; Baker, M.J.; Tagg, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 754-755.
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Celebrity Endorser (Expertise) [Advertising-Related Scales]. (2001).
Zafer, B.E.; Baker, M.J.; Tagg, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 755-756.
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Celebrity Endorser (Match-Up) [Advertising-Related Scales]. (2001).
Zafer, B.E.; Baker, M.J.; Tagg, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 756-757.
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Childís Understanding of Advertising Practices [Advertising-Related Scales]. (1999).
Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 757-758.
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Client Conflict With Agency [Advertising-Related Scales]. (1992; 1996; 1999).
Beard, F.; Michell, P.; Cataquet, H.; Hague, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 758-759.
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Client Role Ambiguity (Goal Clarity) [Advertising-Related Scales]. (1992; 1996; 1999).
Beard, F.; Sawyer, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 759-760.
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Client Role Ambiguity (Process Clarity) [Advertising-Related Scales]. (1992; 1996; 1999).
Beard, F.; Sawyer, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 760-761.
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Client Satisfaction (Agency Performance) [Advertising-Related Scales]. (1986/1987; 1996; 1999).
Beard, F.; Wackman, D.B.; Salmon, C.T.; Salman, C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 761-762.
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Client Satisfaction (Personal Relationships) [Advertising-Related Scales]. (1986/1987; 1996; 1999).
Beard, F.; Wackman, D.B.; Salmon, C.T.; Salman, C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 762-763.
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Client Tension With Agency [Advertising-Related Scales]. (1993; 1996; 1999).
Beard, F.; Singh, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 763-764.
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Community Image Importance [Advertising-Related Scales]. (1997; 2001).
Wicks, J.L.; Abernethy, A.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 764-765.
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Comparison With Advertising Model [Advertising-Related Scales]. (2001).
Bower, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 765-766.
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Consistency of Thoughts and Ad [Advertising-Related Scales]. (1999).
Krishnamurthy, P.; Sujan, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 766-767.
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Contextual Detail in Ads (Visual) [Advertising-Related Scales]. (1999).
Krishnamurthy, P.; Sujan, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 767-769.
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Creativity (Advertisement) [Advertising-Related Scales]. (1989; 2001).
O'Quin, K.; Besemer, S.; White, A.; Smith, B.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 768-773.
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Credibility [Advertising-Related Scales]. (1968; 1989; 1990; 1991; 1994; 1996; 1998; 2000; 2001).
Andrews, J.C.; Burton, S.; Netemeyer, R.G.; Bobinski Jr, G.S.; Cox, D.; Cox, A.D.; Bower, A.B.; Goldsmith, R.E.; Lafferty, B.A.; Newell, S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 770-774.
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Direct Mail Usage (Retailer) [Advertising-Related Scales]. (2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 774-775.
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Ease of Measurement [Advertising-Related Scales]. (1999).
Spake, D.F.; DíSouza, G.; Crutchfield, T.N.; Morgan, R.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 775-776.
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Effectiveness (Productís Impact on Modelís Beauty) [Advertising-Related Scales]. (1981; 2001).
Bower, A.B.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 776-777.
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Effectiveness of the Ad [Advertising-Related Scales]. (2001).
Moreau, C.P.; Markman, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 777-778.
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Elaboration [Advertising-Related Scales]. (1999).
McQuarrie, E.F.; Mick, D.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 778-779.
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Fit (Ad Object) [Advertising-Related Scales]. (1991; 1998).
Ellen, P.S.; Bone, P.F.; MacInnis, D.J.; Park, C.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 779-780.
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Fit (Brand Endorser) [Advertising-Related Scales]. (2001).
Till. Brian D.; Busier, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 780-781.
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Fit (ModeljConsumer) [Advertising-Related Scales]. (2001).
Bower, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 781-782.
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Goal Congruence (Agency Firm) [Advertising-Related Scales]. (1994; 1999).
Morgan, R.M.; Hunt, S.D.; Spake, D.F.; DíSouza, G.; Crutchfield, T.N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 782-783.
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Helpfulness of the Ad [Advertising-Related Scales]. (2001).
Dean, D.H.; Biswas, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 783-784.
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Importance of Advertising [Advertising-Related Scales]. (1999).
Spake, D.F.; DíSouza, G.; Crutchfield, T.N.; Morgan, R.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 784-785.
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Importance of Payment Information [Advertising-Related Scales]. (2001).
Agee, T.; Martin, B.A.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 785-786.
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Importance of Testimonials [Advertising-Related Scales]. (2001).
Agee, T.; Martin, B.A.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 786-787.
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Interest in Product (Prior to Ad Exposure) [Advertising-Related Scales]. (2001).
Agee, T.; Martin, B.A.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 787-789.
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Intergenerational Communication (Promotion-Related) [Advertising-Related Scales]. (1992; 2000).
Childers, T.L.; Rao, A.R.; Viswanathan, M.; Moore, E.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 788-790.
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Involvement (Ad Message) [Advertising-Related Scales]. (1994; 1995; 2001).
Ahluwalia, R.; Unnava, H.R.; Burnkrant, R.E.; Lord, K.R.; Lee, M.; Sauer, P.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 790-791.
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Involvement (Ad Message) [Advertising-Related Scales]. (1986; 1998).
Ellen, P.S.; Bone, P.F.; Petty, R.E.; Cacioppo, J.T.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 791-792.
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Involvement (Ad Message) [Advertising-Related Scales]. (1990; 2000).
Baker, W.E.; Lutz, R.J.; Muehling, D.D.; Stoltman, J.J.; Grossbart, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 792-793.
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Involvement (Ad Message) [Advertising-Related Scales]. (1988; 2000).
Lee, Y.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 793-794.
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Involvement (Ad Message) [Advertising-Related Scales]. (2001).
Cox, D.; Cox, A.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 794-795.
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Involvement (Brand Response) [Advertising-Related Scales]. (2000).
Baker, W.E.; Lutz, R.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 795-796.
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Irritation With Commercials [Advertising-Related Scales]. (2001).
Fennis, B.M.; Bakker, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 796-797.
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Mood Evoked by Ad [Advertising-Related Scales]. (1994; 1998).
Ellen, P.S.; Bone, P.F.; Mehrabian, A.; Russell, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 797-798.
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New Product Attributes (Learning Costs) [Advertising-Related Scales]. (2001).
Mukherjee, A.; Hoyer, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 798-799.
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New Product Attributes (Value Added) [Advertising-Related Scales]. (2001).
Mukherjee, A.; Hoyer, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 799-800.
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Normalcl. [Advertising-Related Scales]. (2001).
Bower, A.B.; Landreth, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 800-801.
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Persuasiveness of the Ad (Cognitive Change) [Advertising-Related Scales]. (2001).
Reichert, T.; Heckler, S.E.; Jackson, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 801-802.
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Persuasiveness of the Information [Advertising-Related Scales]. (2000; 2001).
Gurhan-Canli, Z.; Maheswaran, D.; Sen, S.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 802-803.
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Post-Exposure Elaboration [Advertising-Related Scales]. (2001).
Agee, T.; Martin, B.A.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 803-804.
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Product Information Content [Advertising-Related Scales]. (1992; 1994; 2000).
Meyers-Levy, J.; Peracchio, L.A.; Singh, M.; Balasubramanian, S.K.; Chakraborty, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 804-805.
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Product Placement (General) [Advertising-Related Scales]. (1997; 2000).
Gould, S.J.; Gupta, P.B.; Grabner-KraŁter, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 805-806.
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Product Placement (Preference) [Advertising-Related Scales]. (1997; 2000).
Gould, S.J.; Gupta, P.B.; Grabner-KraŁter, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 806-807.
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Product Placement (Restriction) [Advertising-Related Scales]. (1997; 2000).
Gould, S.J.; Gupta, P.B.; Grabner-KraŁter, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 807-808.
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Quality (Ad Stimulus Production) [Advertising-Related Scales]. (1994; 2000).
Singh, M.; Balasubramanian, S.K.; Chakraborty, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 808-809.
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Quality (Advertised Product) [Advertising-Related Scales]. (1981; 1999; 2001; 2003).
Dean, D.H.; Biswas, A.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 809-810.
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Quality (Advertised Product) [Advertising-Related Scales]. (2001).
Lohse, G.L.; Rosen, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 810-811.
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Relevance of the Information [Advertising-Related Scales]. (1990; 2000; 2001).
Ahluwalia, R.; Unnava, H.R.; Burnkrant, R.E.; Gurhan-Canli, Z.; Maheswaran, D.; Klar, Y.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 811-812.
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Risk of Purchase [Advertising-Related Scales]. (1981; 2001; 2003).
Dean, D.H.; Biswas, A.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 812-813.
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Romance Between Couple in Ad [Advertising-Related Scales]. (1998).
Bhat, S.; Leigh, T.W.; Wardlow, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 813-814.
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Standard of Living (Comparison with Typical TV Family) [Advertising-Related Scales]. (1998).
Sirgy, M.J.; Lee, D.; Kosenko, R.; Meadow, H.L.; Rahtz, D.R.; Cicic, M.; Xi Jin, G.; Yarsuvat, D.; Blenkhorn, D.L.; Wright, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 814-815.
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TV Programming (Broadcastersí Responsibilities) [Advertising-Related Scales]. (1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 815-816.
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TV Programming (Need For Government Regulation) [Advertising-Related Scales]. (1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 816-817.
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TV Programming (Need For Independent Regulation) [Advertising-Related Scales]. (1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 817-818.
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TV Viewing (Childís Verbal Interaction with Mother) [Advertising-Related Scales]. (2001).
Carlson, L.; Laczniak, R.N.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 818-819.
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TV Viewing (Childís View of Motherís Control) [Advertising-Related Scales]. (2001).
Carlson, L.; Laczniak, R.N.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 819-820.
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TV Viewing (Childís View of Motherís Opinion) [Advertising-Related Scales]. (2001).
Carlson, L.; Laczniak, R.N.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 820-821.
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TV Viewing (Frequency) [Advertising-Related Scales]. (1978; 1999).
Bush. Alan J.; Smith, R.; Martin, C.; Moschis, G.P.; Churchill Jr, G.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 821-822.
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TV Viewing (Parentsí Responsibilities) [Advertising-Related Scales]. (1998; 2001).
Carlson, L.; Laczniak, R.N.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 822-823.
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TV Viewing (Time Spent) [Advertising-Related Scales]. (1984; 1987; 1998).
Morgan, M.S.; Richins, M.L.; Sirgy, M.J.; Lee, D.; Kosenko, R.; Meadow, H.L.; Rahtz, D.R.; Cicic, M.; Xi Jin, G.; Yarsuvat, D.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 823-824.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Typicality (Commercial) [Advertising-Related Scales]. (1992; 1994; 2000).
Meyers-Levy, J.; Peracchio, L.A.; Singh, M.; Balasubramanian, S.K.; Chakraborty, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 824-825.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Visual Imaging [Advertising-Related Scales]. (1991; 1996; 2000).
Singh, S.N.; Lessig, V.P.; Kim, D.; Gupta, R.; Hocutt, M.A.; Unnava, H.R.; Burnkrant, R.E.; Agarwal, S.; Haugtvedt, C.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 825-826.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619

Vividness of the Ad [Advertising-Related Scales]. (1999).
Krishnamurthy, P.; Sujan, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 826.
UT Arlington location & call number; call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619>


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