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Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior & Advertising. Chicago: American Marketing Association; Thomson South-Western [650 full text instruments] UT Arlington location and call number; Is this book in a library near you?
Acceptability of Choice Alternatives [Consumer-Related Scales].
(1980;
1993; 2000).
Jones, M.A.; Mothersbaugh, D.L.; Beatty, S.E.; Ping Jr, R.A.; Rusbult, C.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 3.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Affective
Response (General) [Consumer-Related Scales].
(1987; 1998; 1999).
Kim, J.; Allen, C.T.; Kardes, F.R.; Lim, J.; Bhargava, M.; Stuart, E.W.;
Shimp, T.A.; Engle, R.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 4.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Affective
Response (Negative) [Consumer-Related Scales].
(1980; 1995; 1998).
Coulter, K.S.; Edell, J.A.; Burke, M.C.; Plutchik, R.; Price, L.L.; Arnould,
E.J.; Tierney, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 5.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Affective
Response (Negative) [PANAS] [Consumer-Related Scales].
(1988;
1993; 1994; 1996; 1997; 1998; 1999).
Beatty, S.E.; Ferrell, M.E.; Dube, L.; Morgan, M.S.; Lord, K.R.; Lee, M.;
Sauer, P.L.; Luce, M.F.; Mano, H.; Oliver, R.L.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
6-8.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Affective
Response (Positive) [Consumer-Related Scales].
(1980; 1992; 1996; 1997; 1998).
Coulter, K.S.; Edell, J.A.; Burke, M.C.; Laresn. Randy J.; Diener. Edward;
Murry Jr, J.P.; Dacin, P.A.; Oliver, R.L.; Rust, R.T.; Varki, S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
9-10.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Affective
Response (Positive) [Consumer-Related Scales].
(1988; 1988; 1993; 1994; 1995; 1996; 1997;
1998; 1999; 2001).
Babin, B.J.; Boles, J.S.; Darden, W.R.; Beatty, S.E.; Ferrell, M.E.; Dube,
L.; Morgan, M.S.; Holbrook, M.B.; Batra, R.; Hung, K.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
11-13.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Affective
Response to Brand [Consumer-Related Scales].
(2001).
Chaudhuri, A.; Holbrook, M.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 14.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Agreement
Response Tendency [Consumer-Related Scales].
(1960; 1999).
Couch, A.; Keniston, K.; Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.;
Kuntze, R.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
15-16.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Animosity
(Economic) [Consumer-Related Scales].
(1998).
Klein, J.G.; Ettenson, R.; Morris, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 17.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Animosity
(War) [Consumer-Related Scales].
(1998).
Klein, J.G.; Ettenson, R.; Morris, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 18.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Anxiety
(With Computers) [Consumer-Related Scales].
(1995; 2001).
Charlton, J.P.; Birken, P.E.; Coyle, J.R.; Thorson, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 19.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Approach-Avoidance (Retail Environment) [Consumer-Related Scales].
(1974; 1982; 2001).
Donovan, R.J.; Rossiter, J.R.; Mattila, A.S.; Wirtz, J.; Mehrabian, A.;
Russell, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 20.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Arousal
[Consumer-Related Scales].
(1974; 1974; 1981; 1991; 1996; 1998; 1999; 2000;
2001).
Donovan, R.J.; Rossiter, J.R.; Marcoolyn, G.; Nesdale, A.; Fornell, C.;
Larcker, D.F.; Kempf, D.S.; Smith, R.E.; Mattila, A.S.; Wirtz, J.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
21-22.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Arousal
Avoidance [Consumer-Related Scales].
(1978; 1998).
Murgatroyd, S.; Rushton, C.; Apter, M.; Ray, C.; Shoham, A.; Rose, G.M.;
Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
23-24.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward a Theater’s Facilities [Consumer-Related Scales].
(1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 25.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Activities (Adventurous) [Consumer-Related Scales].
(1998).
Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 26.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Activities (Social Status) [Consumer-Related Scales].
(1983;
1998).
Kahle, L.R.; Shoham, A.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 27.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Charitable Organizations [Consumer-Related Scales].
(2000).
Webb, D.J.; Green, C.L.; Brashear, T.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 28.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Children’s TV Programming [Consumer-Related Scales].
(1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 29.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Complaining (Personal Norms) [Consumer-Related Scales].
(1955;
1982; 1984; 1990; 1998).
Day, R.L.; Moorman, C.; Richins, M.L.; Bronislaw, J.V.; Singh, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
30-31.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Coupons [Consumer-Related Scales].
(1998).
Huff, L.; Alden, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 32.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward Elicitation Method [Consumer-Related Scales].
(1997;
2000).
Bottomley, P.A.; Doyle, J.R.; Green, R.H.; Leon, O.G.; Steenkamp, J.E.M.;
van Trijp, H.C.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 33.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward Helping Others [Consumer-Related Scales].
(2000).
Webb, D.J.; Green, C.L.; Brashear, T.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 34.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward Homosexuality [Consumer-Related Scales].
(1984; 1998).
Bhat, S.; Leigh, T.W.; Wardlow, D.L.; Herek, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 35.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward NUTRITION FACTS Label [Consumer-Related Scales].
(1999).
Burton, S.; Garretson, J.A.; Velliquette, A.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 36.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Private Label Brands [Consumer-Related Scales].
(1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 37.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward Product Price [Consumer-Related Scales].
(1998).
Manning, K.C.; Sprott, D.E.; Miyazaki, A.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 38.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward Sweepstakes [Consumer-Related Scales].
(1998).
Huff, L.; Alden, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 39.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Act [Consumer-Related Scales].
(1980; 1981; 1982; 1985; 1987; 1992;
2001).
Ajzen, I.; Fishbein, M.; Allen, C.T.; Machleit, K.A.; Kleine, S.S.; Bagozzi,
R.P.; Baumgartner, H.; Yi, Y.; Gardner, M.; Mitchell, A.A.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
40-42.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Act (Consuming a Food Item) [Consumer-Related Scales].
(1994; 1999; 2001).
Crites Jr, S.L.; Fabrigar, L.R.; Petty, R.E.; Fitzsimons, G.J.; Shiv, B.;
Shiv, B.; Fedorikhin, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 43.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Brand [Consumer-Related Scales].
(2001).
Cho, C.; Lee, J.; Tharp, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 44.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Brand & Product Category [Consumer-Related Scales].
(1989;
1991; 2001).
Martin, I.M.; Stewart, D.W.; Park, C.W.; Milberg, S.; Lawson, R.; Shavitt,
S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 45-46.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Brand (Beer) [Consumer-Related Scales].
(1998).
Aaker, J.L.; Williams, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 47.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Brand (Child’s Hedonic) [Consumer-Related Scales].
(1999).
Pecheux, C.; Derbaix, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 48.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Brand (Child’s Utilitarian) [Consumer-Related Scales].
(1999).
Pecheux, C.; Derbaix, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 49.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Brand (Usage Benefits) [Consumer-Related Scales].
(2000).
Bolton, R.N.; Kannan, P.K.; Bramlett, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 50.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Brand Name [Consumer-Related Scales].
(1994; 2001).
Schmitt, B.H.; Pan, Y.; Tavassoli, N.T.; Zhang, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 51.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Brand Name [Consumer-Related Scales].
(2001).
Zhang, S.; Schmitt, B.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 52.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Company [Consumer-Related Scales].
(2000).
Goldsmith, R.E.; Lafferty, B.A.; Newell, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 53.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Company [Consumer-Related Scales].
(2001).
Sen, S.; Bhattacharya, C.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 54.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Company (Social Responsibility) [Consumer-Related Scales].
(2001).
Sen, S.; Bhattacharya, C.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 55.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Innovation [Consumer-Related Scales].
(1962; 1999;).
Boyd, T.C.; Mason, C.H.; Rogers, E.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 56.
UT Arlington location & call number;
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http://www.worldcat.org/oclc/27224619
Attitude
Toward the Mall (Ambience) [Consumer-Related Scales].
(1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 57.
UT Arlington location & call number;
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http://www.worldcat.org/oclc/27224619
Attitude
Toward the Mall (Design) [Consumer-Related Scales].
(1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 58.
UT Arlington location & call number;
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http://www.worldcat.org/oclc/27224619
Attitude
Toward the Mall (Exciting) [Consumer-Related Scales].
(1980;
1993; 1998).
Mano, H.; Oliver, R.L.; Russell, J.A.; Pratt, G.; Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 59.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Mall (Layout) [Consumer-Related Scales].
(1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 60.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Mall (Variety) [Consumer-Related Scales].
(1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 61.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Movie (Action) [Consumer-Related Scales].
(1999).
Pechmann, C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 62.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Movie (Extrinsic Cues) [Consumer-Related Scales].
(1989;
1999).
Linton. James M.; Petrovich, J.A.; Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 63.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Movie (Intrinsic Cues) [Consumer-Related Scales].
(1989;
1999).
Linton. James M.; Petrovich, J.A.; Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 64.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Movie (Story) [Consumer-Related Scales].
(1999).
Pechmann, C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 65.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Object (Interesting) [Consumer-Related Scales].
(1999).
Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 66.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Object (Likeability) [Consumer-Related Scales].
(2000).
Moon, Y.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 67.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Offer [Consumer-Related Scales].
(2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 68.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Product (Beauty Enhancement) [Consumer-Related Scales].
(2001).
Bower, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 69.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Product (Digital Camera) [Consumer-Related Scales].
(2001).
Moreau, C.P.; Markman, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 70-71.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Product (Food) [Consumer-Related Scales] K1; Attitude; Toward;
the; Product; Food; Consumer; Related; Scales.
Arias-Bolzmann, L.; Chakraborty, G.; Mowen, J.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 72.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Product (High Tech) [Consumer-Related Scales].
(2001).
Roehm, M.L.; Sternthal, B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
73-74.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Product Brand (Semantic Differential) [Consumer-Related Scales].
(1987;
1990; 1991; 1992; 1993; 1998; 1999; 2000).
Anand, P.; Sternthal, B.; Batra, R.; Stayman, D.; Bezjian-Avery, A.; Calder,
B.; Iacobucci, D.; Darley, W.K.; Smith, R.W.; Gurhan-Canli, Z.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
75-87.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Brand [Consumer-Related Scales].
(1994; 1995; 1997;2005).
Luna, D.; Peracchio, L.A.; Meyers-Levy, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 88-89.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Product Brand [Consumer-Related Scales].
(1994; 1996; 2001).
LeClerc, F.; Schmitt, B.H.; Dube, L.; Pan, Y.; Shamdasani, P.N.; Stanaland,
A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 90.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sales Promotion (Convenience) [Consumer-Related Scales].
(2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 91.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sales Promotion (Convience) [Consumer-Related Scales].
(2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 91.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sales Promotion (Entertainment) [Consumer-Related Scales].
(2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 92.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sales Promotion (Exploration) [Consumer-Related Scales].
(2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 93.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sales Promotion (Overall) [Consumer-Related Scales].
(2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 94.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sales Promotion (Pride) [Consumer-Related Scales].
(2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 95.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attude
Toward the Sales Promotion (Quality) [Consumer-Related Scales].
(2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 96.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sales Promotion (Savings) [Consumer-Related Scales].
(2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 97.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Service Provider [Consumer-Related Scales].
(1996;
1997; 1998).
Day, E.; Stafford, M.R.; Hui, M.K.; Thakor, M.V.; Gill, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 98.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Service Provider [Consumer-Related Scales].
(1999).
Raghubir, P.; Corfman, K.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s): 99.
UT Arlington location & call number;
FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sponsor [Consumer-Related Scales].
(2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 100.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sport (Adventurous) [Consumer-Related Scales].
(1990;
1998).
Shoham, A.; Darling, J.R.; Wood, V.R.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 101.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sport (Curiosity-Arousing) [Consumer-Related Scales].
(1998).
Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 102.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sport (Social Status) [Consumer-Related Scales].
(1983;
1998).
Kahle, L.R.; Shoham, A.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 103.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Sport (Thrilling) [Consumer-Related Scales].
(1998).
Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 104.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Task [Consumer-Related Scales].
(2000).
Park, C.W.; Jun, S.Y.; MacInnis, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
105.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (Affect) [Consumer-Related Scales].
(2001).
Lynch, P.D.; Kent, R.J.; Srinivasan, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
106.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (Economic Value) [Consumer-Related Scales].
(1993;
2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
107.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (Entertaining) [Consumer-Related Scales].
(1999).
Chen, Q.; Wells, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
108.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (Entertaining) [Consumer-Related Scales].
(1993;
2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
109.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (Escapism) [Consumer-Related Scales].
(1993;
2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
110.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Web site (General) [Consumer-Related Scales].
(1999; 2001).
Chen, Q.; Wells, W.D.; Shamdasani, P.N.; Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
111.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (General) [Consumer-Related Scales].
(2000; 2002).
Bruner II, G.C.; Kumar, A.; Stevenson, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
112.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (General) [Consumer-Related Scales].
(2000;
2001).
Burns, K.S.; Coyle, J.R.; Thorson, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 113.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (Informative) [Consumer-Related Scales].
(1999).
Chen, Q.; Wells, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
114.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Web site (Organized) [Consumer-Related Scales].
(1999).
Chen, Q.; Wells, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
115.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (Quality) [Consumer-Related Scales].
(2001).
Lynch, P.D.; Kent, R.J.; Srinivasan, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 116.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (Shopping Efficiency) [Consumer-Related Scales].
(1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
117.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (Trust) [Consumer-Related Scales].
(2001).
Lynch, P.D.; Kent, R.J.; Srinivasan, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
118.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Website (Visual Appeal) [Consumer-Related Scales].
(1993;
2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
119.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Balanced
Inventory of Desirable Responding [Consumer-Related Scales].
(1984;
1988; 1988; 1999; 2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.; Gerbing, D.W.; Anderson, J.C.;
Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.; Paulhus,
D.L.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
120-122.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Behavioral Intention [Consumer-Related Scales].
(1975; 1980; 1992; 1993; 1996; 1997; 1998;
1999; 2000).
Ajzen, I.; Fishbein, M.; Day, E.; Stafford, M.R.; Jones, M.A.; Mothersbaugh,
D.L.; Beatty, S.E.; Machleit, K.A.; Allen, C.T.; Madden, T.J.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
123-126.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Behavioral Intention [Consumer-Related Scales].
(1981; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
127.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Bored
[Consumer-Related Scales].
(1991; 1993; 1999).
Mano, H.; Oliver, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 128.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Boycott
Issue Importance [Consumer-Related Scales].
(2001).
Sen, S.; Gurhan-Canli, Z.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
129.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Boycott
Likelihood [Consumer-Related Scales].
(2001).
Sen, S.; Gurhan-Canli, Z.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
130.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Belief [Consumer-Related Scales].
(2000).
Ahluwalia, R.; Gurhan-Canli, Z.; John, D.R.; Loken, B.; Joiner, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
131.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Consciousness [Consumer-Related Scales].
(1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
132.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Distinctiveness [Consumer-Related Scales].
(2000).
Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 133.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Equity [Consumer-Related Scales].
(2000).
Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 134.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Extension Fit [Consumer-Related Scales].
(1998; 2000).
Ahluwalia, R.; Gurhan-Canli, Z.; John, D.R.; Loken, B.; Joiner, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
135.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Extension Fit [Consumer-Related Scales].
(2000).
Bridges, S.; Keller, K.L.; Sood, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
136.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Extension Fit [Consumer-Related Scales].
(1987; 1992; 1995; 2001).
Klink, R.R.; Smith, D.C.; Loken, B.; Ward, J.; Park, C.W.; Andrews, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
137.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Extension Fit (Usage-Based) [Consumer-Related Scales].
(1989; 1991; 2001).
Chakravarti, D.; MacInnis, D.J.; Nakamoto, K.; Martin, I.M.; Stewart, D.W.;
Ratneshwar, S.; Shocker, A.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
138.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Parity [Consumer-Related Scales].
(2000).
Batra, R.; Sinha, I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 139.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Personality (Competence) [Consumer-Related Scales].
(1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
140.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Personality (Excitement) [Consumer-Related Scales].
(1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
141-142.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Personality (Ruggedness) [Consumer-Related Scales].
(1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association; Thomson
South-Western, Page(s): 143.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Personality (Sincerity) [Consumer-Related Scales].
(1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
144.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Personality (Sophistication) [Consumer-Related Scales].
(1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
145.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Superiority [Consumer-Related Scales].
(1994; 1997; 1998; 2000).
Aaker, J.L.; Parthasarathy, M.; Ahluwalia, R.; Gurhan-Canli, Z.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 146-147.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Browsing
[Consumer-Related Scales].
(1989; 1990; 1996).
Beatty, S.E.; Ferrell, M.E.; Bloch, P.H.; Ridgway, N.M.; Sherrell, D.L.;
Jeon, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
148.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Calmness
[Consumer-Related Scales].
(1991; 1993; 1999).
Mano, H.; Oliver, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 149.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Cause
Marketing (Commitment by Business) [Consumer-Related Scales].
(2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 150.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Cause
Marketing (Congruency with Business) [Consumer-Related Scales].
(2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 151.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Cause
Marketing (Resources Expended by Business) [Consumer-Related Scales].
(2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 152.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Change
Seeking [Consumer-Related Scales].
(1964; 1994; 1995; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Campbell, M.C.; Goodstein, R.C.;
Garlington, W.K.; Shimota, H.E.; Mehrabian, A.; Russell, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
153-154.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commercial Friendship Perception [Consumer-Related Scales].
(1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
155-156.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commercial Friendship Perception [Consumer-Related Scales].
(2000).
Evans, K.R.; Kleine III, R.E.; Landry, T.D.; Crosby, L.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 157.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment (Brand) [Consumer-Related Scales].
(1988; 2000; 2001).
Abluwalia, R.; Unnava, H.R.; Burnkrant, R.E.; Beatty, S.E.; Kahle, L.R.;
Homer, P.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
158.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment (Brand) [Consumer-Related Scales].
(1988; 2000).
Beatty, S.E.; Kahle, L.R.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 159.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment (Information Complexity) [Consumer-Related Scales].
(1999).
Pritchard, M.P.; Havitz, M.E.; Howard, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
160.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment (Position Involvement) [Consumer-Related Scales].
(1999).
Pritchard, M.P.; Havitz, M.E.; Howard, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
161.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment (Resistance to Change) [Consumer-Related Scales].
(1999).
Pritchard, M.P.; Havitz, M.E.; Howard, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
162.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment (Volitional Choice) [Consumer-Related Scales].
(1999).
Pritchard, M.P.; Havitz, M.E.; Howard, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
163.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment to a Theater [Consumer-Related Scales].
(1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 164.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment to Retailer [Consumer-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
165.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment to Service Provider [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
166.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment to Service Provider [Consumer-Related Scales].
(1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
167.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Commitment to Service Provider [Consumer-Related Scales].
(1994; 2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Morgan, R.M.; Hunt, S.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
168.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Communication Avoidance (Parent Child) [Consumer-Related Scales].
(1958; 1988; 1998; 2001).
Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Schaefer, E.S.; Bell,
R.Q.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
169.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Communication Effectiveness with Service Provider [Consumer-Related Scales].
(1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 170.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Communication Encouragement (Parent/Child) [Consumer-Related Scales].
(1958; 1988; 1998; 1999; 2001).
Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Rose, G.M.; Schaefer,
E.S.; Bell, R.Q.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
171.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Competence of Service Provider [Consumer-Related Scales].
(1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
172.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Compulsive Buying [Consumer-Related Scales].
(1987; 1989; 1992; 1994; 1995; 1999).
Babin, B.J.; Darden, W.R.; Griffin, M.; Faber, R.J.; Christenson, G.A.; De
Zwaan, M.; Mitchell, J.E.; O'Guinn, T.C.; Krych, R.; Lastovicka, J.L.; et
al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
173-174.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Conformity Motivation (ATCSI) [Consumer-Related Scales].
(1974;
1984; 1989; 1990; 2000; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Rose, R.L.; Netemeyer, R.G.;
Bearden, W.O.; Teel, J.E.; Gulas, C.S.; McKeage, K.; Lennox, R.D.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
175-176.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Conformity Motivation (Consumption) [Consumer-Related Scales].
(1995;
1998).
Kahle, L.R.; Shoham, A.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
177.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Congruency (Beliefs Information) [Consumer-Related Scales].
(1998).
Gurhan-Canli, Z.; Maheswaran, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 178.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Consumer
Activism [Consumer-Related Scales].
(1978; 1998).
Moschis, G.P.; Churchill Jr, G.A.; Palan, K.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
179.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Consumer
Skills Development (Child’s) [Consumer-Related Scales].
(1999).
Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 180.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Convenience of Technology Assisted Shopping [Consumer-Related Scales].
(2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 181.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Corporate
Social Responsibility (Company Ability) [Consumer-Related Scales].
(2001).
Sen, S.; Bhattacharya, C.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 182.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Corporate
Social Responsibility (Personal Support) [Consumer-Related Scales].
(2001).
Sen, S.; Bhattacharya, C.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 183.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Country-of-Origin Product Image (General) [Consumer-Related Scales].
(1988; 1998).
Darling, J.R.; Arnold, D.R.; Klein, J.G.; Ettenson, R.; Morris, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
184.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Country-of-Origin Product Purchase Intention [Consumer-Related Scales].
(1990;
1998).
Klein, J.G.; Ettenson, R.; Morris, M.D.; Darling, J.R.; Wood, V.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 185.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Coviewing
TV (Parent Child) [Consumer-Related Scales].
(1988; 1991; 1998; 1999).
Carlson, L.; Grossbart, S.; Walsh, A.; Rose, G.M.; Rose, G.M.; Bush, V.D.;
Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
186.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Crime
Estimates [Consumer-Related Scales].
(1987; 1998; 2001).
Diamantopoulos, A.; Winklhofer, H.M.; Shapiro, M.A.; Shrum, L.J.; Wyer,
R.S.; O'Guinn, T.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
187-188.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Cultural
Orientation (Horizontal Collectivism) [Consumer-Related Scales].
(1995;
2000).
Gurhan-Canli, Z.; Parthasarathy, M.; Singelis, T.M.; Triandis, H.C.; Bhawuk,
D.S.; Gelfand, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
189.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Cultural
Orientation (Horizontal Individualism) [Consumer-Related Scales].
(1995; 2000).
Gurhan-Canli, Z.; Parthasarathy, M.; Singelis, T.M.; Triandis, H.C.; Bhawuk,
D.S.; Gelfand, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
190.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Cultural
Orientation (Vertical Collectivism) [Consumer-Related Scales].
(1995;
2000).
Gurhan-Canli, Z.; Parthasarathy, M.; Singelis, T.M.; Triandis, H.C.; Bhawuk,
D.S.; Gelfand, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
191.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Cultural
Orientation (Vertical Individualism) [Consumer-Related Scales].
(1995;
2000).
Gurhan-Canli, Z.; Parthasarathy, M.; Singelis, T.M.; Triandis, H.C.; Bhawuk,
D.S.; Gelfand, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
192.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Decision
Basis (Head Vs. Heart) [Consumer-Related Scales].
(1999).
Shiv, B.; Fedorikhin, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
193.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Decision-Making Style [Consumer-Related Scales].
(1999).
Mantel, S.P.; Kardes, F.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
194.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Desire
for Friendship with Service Provider [Consumer-Related Scales].
(1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 195.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Disconfirmation Sensitivity [Consumer-Related Scales].
(2001).
Kopalle, P.K.; Lichtenstein, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
196.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Distribution Intensity [Consumer-Related Scales].
(1992; 2000).
Smith, D.C.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 197.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Ease of
Use [Consumer-Related Scales].
(2001).
Mukherjee, A.; Hoyer, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
198.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Ease of
Use (Technology Assisted Shopping) [Consumer-Related Scales].
(1986;
1989; 2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.; Davis, F.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
199.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Embarrassment [Consumer-Related Scales].
(1968; 1991; 2001).
Dahl, D.W.; Manchanda, R.V.; Argo, J.J.; Modigliani, A.; Parrott, W.G.;
Smith, S.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
200.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Environmentalism [Consumer-Related Scales].
(1978; 1999).
Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.; Tognacci,
L.N.; Wergel, R.H.; Wideen, M.F.; Vernon, D.T.A.; Weigel, R.; Weigel, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
201-202.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Environmentalism [Consumer-Related Scales].
(1978; 1995; 1999).
Dunlap, R.F.; Van Liere, K.D.; Lastovicka, J.L.; Bettencourt, L.A.; Hughner,
R.S.; Kuntze, R.J.; Schuhwerk, M.; Lefkoff-Hagius, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
203-204.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Ethnic
Identification (Affirmation and Belonging) [Consumer-Related Scales].
(1992; 2001).
Appiah, O.; Phinney, J.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 205.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Ethnocentrism (CETSCALE) [Consumer-Related Scales].
(1981; 1987; 1990; 1991; 1992; 1994; 1995;
1996; 1998; 2000).
Gurhan-Canli, Z.; Parthasarathy, M.; Fornell, C.; Larcker, D.F.; Herche, J.;
Herche, J.; Engelland, B.; Klein, J.G.; Ettenson, R.; Morris, M.D.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
206-208.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Event
Product Congruence (Functional) [Consumer-Related Scales].
(1999).
Gwinner, K.P.; Eaton, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
209.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Event
Product Congruence (Image) [Consumer-Related Scales].
(1999).
Gwinner, K.P.; Eaton, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
210.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Event/Sponsor Congruence [Consumer-Related Scales].
(2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 211.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Exploratory Consumer Tendencies (Optimum Stimulation Levels)
[Consumer-Related Scales].
(1980;
1995; 1996; 1999; 2000; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Ganesh, J.; Arnold, M.J.; Reynolds,
K.E.; Keaveny, S.M.; Parthasarathy, M.; Menon, S.; Kahn, B.E.; Raju, P.S.;
et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
212-214.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Familiarity (Brand) [Consumer-Related Scales].
(1998).
Simonin, B.L.; Ruth, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
215-215.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Familiarity (Object) [Consumer-Related Scales].
(2000).
Roehm, M.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association; Thomson
South-Western, Page(s): 216.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Familiarity (Product Category & Brand) [Consumer-Related Scales].
(2001).
Martin, I.M.; Stewart, D.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
217.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Family
Communication (Concept-Oriented. Parent’s View) [Consumer-Related Scales].
(1977;
1988; 1991; 1998).
Carlson, L.; Grossbart, S.; Walsh, A.; Rose, G.M.; Bush, V.D.; Kahle, L.R.;
Ward, S.; Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
219-220.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Family
Communication (Socio-Oriented. Child’s View) [Consumer-Related Scales].
(1984;
1998).
Mangleburg, T.F.; Bristol, T.; Moschis, G.P.; Moore, R.L.; Smith, R.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
221.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Family
Communication (Socio-Oriented. Parent’s View) [Consumer-Related Scales].
(1977;
1978; 1988; 1998; 1999).
Carlson, L.; Grossbart, S.; Moschis, G.P.; Rose, G.M.; Bush, V.D.; Kahle,
L.R.; Ward, S.; Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
222-223.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Financial
Pressure (Specific Shopping Trip) [Consumer-Related Scales].
(1994;
1998).
Beatty, S.E.; Talpade, S.; Ferrell, M.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 224.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Friendliness [Consumer-Related Scales].
(1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
225.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Frugality
[Consumer-Related Scales].
(1999).
Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
226.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Goal
Similarity (Brand Ideals) [Consumer-Related Scales].
(1985; 2001).
Barsalou, L.W.; Martin, I.M.; Stewart, D.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 227.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Goal
Similarity (Product Category/Ideals) [Consumer-Related Scales].
(1985;
2001).
Barsalou, L.W.; Martin, I.M.; Stewart, D.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 228.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Health
Behaviors (Preventive) [Consumer-Related Scales].
(1993; 1998).
Jayanti, R.K.; Burns, A.C.; Moorman, C.; Matulich, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 229-230.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Health
Club Beliefs [Consumer-Related Scales].
(1999).
Raghubir, P.; Corfman, K.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
231.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Health
Consciousness [Consumer-Related Scales].
(1993; 1998).
Jayanti, R.K.; Burns, A.C.; Kraft, F.B.; Goodell, P.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
232.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Health
Knowledge [Consumer-Related Scales].
(1985; 1998).
Jayanti, R.K.; Burns, A.C.; Brucks, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
233.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Health
Motivation [Consumer-Related Scales].
(1990; 1993; 1998).
Jayanti, R.K.; Burns, A.C.; Moorman, C.; Matulich, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 234-235.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Health
Value [Consumer-Related Scales].
(1998).
Jayanti, R.K.; Burns, A.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
236.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Homophily
[Consumer-Related Scales].
(1993; 1998).
Gilly, M.C.; Graham, J.; Wolfinbarger, M.F.; Yale, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
237.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Impulse
Buying (Product Specific) [Consumer-Related Scales].
(1990;
1998).
Beatty, S.E.; Ferrell, M.E.; Jeon, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
238.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Impulse
Buying (Trip Specific) [Consumer-Related Scales].
(1998).
Beatty, S.E.; Ferrell, M.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
239.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Impulse
Buying Tendency [Consumer-Related Scales].
(1993; 1996; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.; Weun, S.;
Jones, M.A.; Ferrell, M.E.; Martin, W.K.; Beatty, S.E.; Mick, D.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
240-241.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Impulse
Buying Tendency [Consumer-Related Scales].
(1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
242.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Impulsivity [Consumer-Related Scales].
(1996; 1999).
Puri, R.; Shiv, B.; Fedorikhin, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
243.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Independence
(Child from Parent) [Consumer-Related Scales].
(1975; 1999).
Rose, G.M.; Schaefer, E.S.; Finkelstein, N.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
244.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Independence
Interdependence [Consumer-Related Scales].
(1994; 1998; 2000; 2001).
Lee, A.Y.; Aaker, J.L.; Williams, P.; Singelis, T.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 245-247.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Indexicality (Corporal) [Consumer-Related Scales].
(2000).
Grayson, K.; Shulman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 248.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Indexicality (Temporal) [Consumer-Related Scales].
(2000).
Grayson, K.; Shulman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 249.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Innovativeness (General) [Consumer-Related Scales].
(1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
250.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Innovativeness (Product Purchase) [Consumer-Related Scales].
(1971;
1976; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Darden, W.R.; Perreault Jr, W.D.;
Wells, W.D.; Tigert, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
251.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Innovativeness (Product Specific) [Consumer-Related Scales].
(1991;
2001).
Goldsmith, R.E.; Hofacker, C.F.; Klink, R.R.; Smith, D.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
252.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Intention
to Support a Theater [Consumer-Related Scales].
(1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 253.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Intergenerational Communication (Preferences) [Consumer-Related Scales].
(1992;
2000).
Childers, T.L.; Rao, A.R.; Viswanathan, M.; Moore, E.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
254-255.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Intergenerational Communication (Skills) [Consumer-Related Scales].
(1992; 2000).
Childers, T.L.; Rao, A.R.; Viswanathan, M.; Moore, E.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
256-257.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Services Adoption (Financial & Information) [Consumer-Related Scales].
(1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 258.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Services Adoption (Infotainment) [Consumer-Related Scales].
(1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 259.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Services Adoption (Ordering) [Consumer-Related Scales].
(1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
260.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Shopping (Convenience) [Consumer-Related Scales].
(2000).
Szymanski, D.M.; Hise, R.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
261.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Shopping (Site Design) [Consumer-Related Scales].
(2000).
Szymanski, D.M.; Hise, R.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
262.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Shopping Experience [Consumer-Related Scales].
(1981; 2001).
Fornell, C.; Larcker, D.F.; Shim, S.; Eastlick, M.A.; Lotz, S.; Warrington,
P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
263.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Economic Motivation) [Consumer-Related Scales].
(1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 264.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Entertainment Motivation) [Consumer-Related Scales].
(1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 265.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Escape Motivation) [Consumer-Related Scales].
(1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 266-267.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Escape Motivation) [Consumer-Related Scales].
(1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 268.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Financial Security Concerns) [Consumer-Related Scales].
(1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
269.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Information Motivation) [Consumer-Related Scales].
(1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 270.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Information Motivation) [Consumer-Related Scales].
(1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 271.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Interactive Control Motivation) [Consumer-Related Scales].
(1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 272.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Privacy Concerns) [Consumer-Related Scales].
(1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 273.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Privacy Concerns) [Consumer-Related Scales].
(1999).
Sheehan, K.B.; Hoy, M.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
274-275.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage (Socialization Motivation) [Consumer-Related Scales].
(1999).
Korgaonkar, P.K.; Wolin, L.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 276.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage Intention (Information) [Consumer-Related Scales].
(2001).
Shim, S.; Eastlick, M.A.; Lotz, S.; Warrington, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
277.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Internet
Usage Intention (Purchase) [Consumer-Related Scales].
(2001).
Shim, S.; Eastlick, M.A.; Lotz, S.; Warrington, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
278.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Brand) [Consumer-Related Scales].
(1999).
Kirmani, A.; Sood, S.; Bridges, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item
Measures for Consumer Behavior & Advertising. Chicago: American
Marketing Association; Thomson South-Western, Page(s): 279.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Cents-Off Offers) [Consumer-Related Scales].
(1990; 1995; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
280-281.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Coupons) [Consumer-Related Scales].
(1990; 1993; 1995; 1997; 1998; 1999).
Bawa, K.; Srinivasan, S.S.; Srivastava, R.K.; Burton, S.; Lichtenstein,
D.R.; Netemeyer, R.G.; Garretson, J.A.; Lastovicka, J.L.; Bettencourt, L.A.;
Hughner, R.S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
282-283.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Ego with Service Provider) [Consumer-Related Scales].
(2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 284.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (End-of-Aisle Displays) [Consumer-Related Scales].
(1990; 1995; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
285-286.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Enduring) [Consumer-Related Scales].
(1985; 1987; 1990; 1991; 1992; 1994;
1996).
Houston, M.B.; Walker, B.A.; Lord, K.R.; Lee, M.; Sauer, P.L.; Maheswaran,
D.; Meyers-Levy, J.; McQuarrie, E.F.; Munson, J.M.; Mick, D.G.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
287-290.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Event) [Consumer-Related Scales].
(2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 291.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Movie Watching) [Consumer-Related Scales].
(1991; 1999).
Goldsmith, R.E.; Hofacker, C.F.; Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
292.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Online Services) [Consumer-Related Scales].
(1988; 2001).
Zinkhan, G.M.; Locander, W.; Keaveny, S.M.; Parthasarathy, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
293.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Premiums) [Consumer-Related Scales].
(1990; 1995; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
294-295.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Product Class) [Consumer-Related Scales].
(1988; 1989; 1994; 1996; 2001).
Beatty, S.E.; Talpade, S.; Flynn, L.R.; Goldsmith, R.E.; Eastman, J.K.;
Kopalle, P.K.; Lichtenstein, D.R.; Mittal, B.; Lee, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
296-297.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Product Class) [Consumer-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
298.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Product) [Consumer-Related Scales].
(2001).
Cho, C.; Lee, J.; Tharp, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
299.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Promotional Games) [Consumer-Related Scales].
(1990; 1995; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
300-301.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Purchase of Bank Services) [Consumer-Related Scales].
(2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 302.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Rebates) [Consumer-Related Scales].
(1990; 1995; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
303-304.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Sales Promotion Deals) [Consumer-Related Scales].
(1990; 1995; 1998; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Burton, S.; Lichtenstein, D.R.;
Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
305-306.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Sales) [Consumer-Related Scales].
(1990; 1993; 1995; 1997; 1999).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Ridgway, N.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
307-308.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Situational) [Consumer-Related Scales].
(1985; 1990; 1996; 1999).
Houston, M.B.; Walker, B.A.; Lichtenstein, D.R.; Netemeyer, R.G.; Burton,
S.; Mantel, S.P.; Kardes, F.R.; Zaichkowsky, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
309-310.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Special Possession) [Consumer-Related Scales].
(2000).
Grayson, K.; Shulman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 311.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Study) [Consumer-Related Scales].
(2000).
Li, F.; Miniard, P.W.; Barone, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 312.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Two-For-One Deals) [Consumer-Related Scales].
(1990; 1995; 1997; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
313-314.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Accessibility) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
315.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Decision Control) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
316.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Distributive) [Consumer-Related Scales].
(1993; 1998; 1999).
Smith, A.K.; Bolton, R.N.; Wagner, J.; Tax, S.S.; Brown, S.W.;
Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
317.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Effort) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
318.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Empathy) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
319.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Explanation) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 320.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Flexibility) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
321.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Honesty) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
322.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Interactional) [Consumer-Related Scales].
(1993; 1999).
Smith, A.K.; Bolton, R.N.; Wagner, J.; Tax, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
323.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Politeness) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
324.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Process Control) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
325.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Justice
(Speed) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
326.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Knowledge
(Cars) [Consumer-Related Scales].
(1987; 1991; 1995; 2000).
Bottomley, P.A.; Doyle, J.R.; Green, R.H.; Sambandam, R.; Lord, K.R.;
Srinivasan, N.; Ratchford, B.T.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
327-328.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Knowledge
(Cars) [Consumer-Related Scales].
(1981; 1985; 2001).
Brucks, M.; Kopalle, P.K.; Mason, K.; Jensen, T.D.; Burton, S.; Roach, D.;
Park, C.W.; Lessig, V.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
329-330.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Knowledge
(Marketplace) [Consumer-Related Scales].
(1998).
Mangleburg, T.F.; Bristol, T.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 331.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Knowledge
(Product Classes) [Consumer-Related Scales].
(2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
332.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Knowledge
(Product Classes) [Consumer-Related Scales].
(2001).
Mukherjee, A.; Hoyer, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
333.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Knowledge
(Product) [Consumer-Related Scales].
(2001).
Roehm, M.L.; Sternthal, B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
334.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Language
Proficiency [Consumer-Related Scales].
(1981; 1992; 1997; 2001).
Clark, J.; Liu, H.; Bates, E.; Li, P.; Luna, D.; Peracchio, L.A.; MacIntyre,
P.D.; Noels, K.A.; Clement, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
335-336.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Legitimation [Consumer-Related Scales].
(1994; 1999).
Elsbach, K.D.; Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
337.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
(Active) [Consumer-Related Scales].
(2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
338.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
(Brand) [Consumer-Related Scales].
(2001).
Sen, S.; Gurhan-Canli, Z.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
339.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
(Passive) [Consumer-Related Scales].
(2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
340.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
(Product) [Consumer-Related Scales].
(1996; 2000).
Baumgartner, H.; Steenkamp, J.E.M.; Campo, K.; Gijsbrechts, E.; Nisol, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
341.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
(Store) [Consumer-Related Scales].
(1987; 1996; 1999).
Higie, R.A.; Feick, L.F.; Price, L.L.; Reynolds, K.E.; Beatty, S.E.; Mayer,
M.L.; Coleman, J.E.; Lee, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
342.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
(Store) [Consumer-Related Scales].
(1996; 2000).
Baumgartner, H.; Steenkamp, J.E.M.; Campo, K.; Gijsbrechts, E.; Nisol, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
343.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
(Store) [Consumer-Related Scales].
(2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
344.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
(Store) [Consumer-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
345.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
Intentions (Supermarket Merchandise) [Consumer-Related Scales].
(1998).
Sirohi, N.; McLaughlin, E.M.; Wittink, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 346.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
Proneness (Brand) [Consumer-Related Scales].
(2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
347.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
Proneness (Product) [Consumer-Related Scales].
(1980; 1990; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.; Raju, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
348.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Loyalty
Proneness (Retail) [Consumer-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
349.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Market
Maen [Consumer-Related Scales].
(1987; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Feick, L.F.; Price, L.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
350.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Marketplace Activism (Direct) [Consumer-Related Scales].
(1978; 1981; 1984; 1998).
Day, R.L.; Bodur, M.; Gronhaug, K.; Zaltman, G.; Moorman, C.; Warland, R.H.;
Herrmann, R.D.; Moore, D.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
351.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Materialism [Consumer-Related Scales].
(1985; 1987; 1992; 1998).
Belk, R.W.; Richins, M.L.; Dawson, S.; Sirgy, M.J.; Lee, D.; Kosenko, R.;
Meadow, H.L.; Rahtz, D.R.; Cicic, M.; Xi Jin, G.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
352.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Mood
(Global) [Consumer-Related Scales].
(1983; 1993; 1996; 1999; 2000).
Barone, M.J.; Miniard, P.W.; Romeo, J.B.; Lee, A.Y.; Sternthal, B.;
Peterson, R.; Sauber, M.; Pham, M.T.; Swinyard, W.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
353-354.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Mood
(Global) [Consumer-Related Scales].
(1994; 2001).
Adaval, R.; Penner, L.A.; Shiffman, S.; Paty, J.A.; Fritzsche, B.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
355.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
National
Brand Promotion Usage (In-Store) [Consumer-Related Scales].
(2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 356.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
National
Brand Promotion Usage (Out-of-Store) [Consumer-Related Scales].
(2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 357.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Navigation of Technology Assisted Shopping [Consumer-Related Scales].
(2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
358.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Need for
Cognition [Consumer-Related Scales].
(1982; 1984; 1990; 1996; 1998; 1999; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Cacioppo, J.T.; Petty, R.E.; Kao,
C.; Batra, R.; Stayman, D.; Manning, K.C.; Sprott, D.E.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
359-361.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Need For
Evaluation [Consumer-Related Scales].
(1960; 1988; 2001).
Crowne, D.P.; Marlowe, D.; Fennis, B.M.; Bakker, A.B.; Paulhus, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
362-363.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Need for
Unique Products [Consumer-Related Scales].
(1997; 2001).
Lynn, M.; Harris, J.; Tian, K.T.; Bearden, W.O.; Hunter, G.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 364.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Need for
Uniqueness (Consumer’s) [Consumer-Related Scales].
(2001).
Tian, K.T.; Bearden, W.O.; Hunter, G.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
365-366.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Need for
Uniqueness (General) [Consumer-Related Scales].
(1977;
1980; 2000; 2001).
Ariedy, D.; Levav, J.; Simonson, I.; Nowlis, S.M.; Snyder, C.R.; Fromkin,
H.L.; Tian, K.T.; Bearden, W.O.; Hunter, G.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
367-369.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Nostalgia
Proneness [Consumer-Related Scales].
(1993; 1994; 1999; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Holbrook, M.B.; Schindler, R.M.; ter
Hofstede, F.; Wedel, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
370.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Nurturance (Parental) [Consumer-Related Scales].
(1965; 1982; 1988; 1999; 2001).
Block, J.H.; Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Rickel,
A.; Biasatti, L.L.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
371-372.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Nutrition
Information Interest [Consumer-Related Scales].
(1990;
1998; 2001).
Andrews, J.C.; Netemeyer, R.G.; Burton, S.; Moorman, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 373.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Nutrition
Information Usage [Consumer-Related Scales].
(1990; 1999).
Burton, S.; Garretson, J.A.; Velliquette, A.M.; Moorman, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 374.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Nutrition
Information Usage [Consumer-Related Scales].
(1998).
Moorman, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 375.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Nutrition
Knowledge (Objective) [Consumer-Related Scales].
(1998;
1999; 2001).
Andrews, J.C.; Netemeyer, R.G.; Burton, S.; Garretson, J.A.; Velliquette,
A.M.; Diamantopoulos, A.; Winklhofer, H.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
376-379.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Nutrition
Knowledge (Subjective) [Consumer-Related Scales].
(1999).
Burton, S.; Garretson, J.A.; Velliquette, A.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
380.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Obedience
Expectations For Kids at School [Consumer-Related Scales].
(1971;
1988; 1998; 1999; 2001).
Baumrind, D.; Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Rose,
G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
381-382.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Obedience
Expectations For Kids at School [Consumer-Related Scales].
(1971;
1988; 1998; 1999; 2001).
Baumrind, D.; Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Rose,
G.M.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
381-382.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Occupation Estimates [Consumer-Related Scales].
(1987; 1998).
Diamantopoulos, A.; Winklhofer, H.M.; Shapiro, M.A.; Shrum, L.J.; Wyer,
R.S.; O'Guinn, T.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
383-384.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Opinion
Leadership (Domain Specific) [Consumer-Related Scales].
(1961; 1962; 1970; 1983; 1986; 1994;
1996;).
Childers, T.L.; Davis, D.L.; Rubin, R.S.; Flynn, L.R.; Goldsmith, R.E.;
Eastman, J.K.; King Jr, C.W.; Summers, J.O.; Rogers, E.M.; Cartano, D.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
385-387.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Outshopping [Consumer-Related Scales].
(1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
388.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Parent-Adolescent Communication (Openness) [Consumer-Related Scales].
(1982; 1990; 1998).
Barnes, H.L.; Olson, D.H.; Masselam, V.S.; Marcus, R.F.; Stunkard, C.L.;
Palan, K.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
389-390.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Parent-Adolescent Communication (Problems) [Consumer-Related Scales].
(1982; 1990; 1998).
Barnes, H.L.; Olson, D.H.; Masselam, V.S.; Marcus, R.F.; Stunkard, C.L.;
Palan, K.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
391-392.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Parental
Exclusion of Outside Influences [Consumer-Related Scales].
(1958;
1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 393.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Parental
Style (Authoritarian) [Consumer-Related Scales].
(1971; 1988; 1998; 2001).
Baumrind, D.; Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
394-395.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Parental
Style (Protective) [Consumer-Related Scales].
(1958; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
396.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Parental
Style (Strict) [Consumer-Related Scales].
(1958; 1988; 1998; 1999; 2001).
Carlson, L.; Grossbart, S.; Laczniak, R.N.; Walsh, A.; Rose, G.M.; Schaefer,
E.S.; Bell, R.Q.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
397.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Perfectionism [Consumer-Related Scales].
(1990; 1991; 1993; 2001).
Frost, R.O.; Heimberg, R.G.; Holt, C.S.; Mattia, J.I.; Marten, P.; Lahart,
C.; Rosenblate, R.; Hewitt, P.L.; Flett, G.L.; Kopalle, P.K.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
398.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Performance Expectations (Prepurchase) [Consumer-Related Scales].
(1988; 1998).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.; Voss, G.; Grewal, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
399.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Performance Perceptions (Postpurchase) [Consumer-Related Scales].
(1988; 1998).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.; Voss, G.; Grewal, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 400.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Pleasantness [Consumer-Related Scales].
(1980; 1990; 1991; 1993; 1994; 1999).
Dawson, S.; Bloch, P.H.; Ridgway, N.M.; Mano, H.; Oliver, R.L.; Mehrabian,
A.; Russell, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
401-402.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Pleasantness [Consumer-Related Scales].
(1975; 1995; 1998).
Averill, J.R.; Broach Jr, V.C.; Page Jr, T.J.; Wilson, R.D.; Ellen, P.S.;
Bone, P.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
403-404.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Pleasure
[Consumer-Related Scales].
(1981; 1992; 1994; 1998; 2000; 2001).
Aylesworth, A.B.; MacKenzie, S.B.; Bateson. John E. G.; Hui, M.K.; Donovan,
R.J.; Rossiter, J.R.; Marcoolyn, G.; Nesdale, A.; Wirtz, J.; Mattila, A.S.;
et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
405-407.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Prestige
Importance [Consumer-Related Scales].
(1999).
Kirmani, A.; Sood, S.; Bridges, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
408.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Prestigiousness [Consumer-Related Scales].
(1999).
Kirmani, A.; Sood, S.; Bridges, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
409.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price
(Internal Reference) [Consumer-Related Scales].
(1988; 1989; 1998).
Grewal, D.; Krishnan, R.; Baker, J.; Borin, N.; Lichtenstein, D.R.; Urbany,
J.E.; Bearden, W.O.; Weilbaker, D.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
410.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price
(Product) [Consumer-Related Scales].
(1992; 2000).
Smith, D.C.; Park, C.W.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
411.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price
Consciousness [Consumer-Related Scales].
(1971; 1976; 1983; 1985/1986; 1994;
1996; 1999;).
Barak, B.; Stem, B.; Darden, W.R.; Perreault Jr, W.D.; Dickerson, M.D.;
Gentry, J.W.; Donthu, N.; Gilliland, D.I.; Garcia, A.; Mittal, B.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
412-413.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price
Consciousness [Consumer-Related Scales].
(1988; 1998; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Huff, L.; Alden, D.L.; Lichtenstein,
D.R.; Bloch, P.H.; Black, W.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
414.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price
Consciousness [Consumer-Related Scales].
(1993; 1998; 1999; 2000).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.;
Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.; Ridgway,
N.M.; Manning, K.C.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
415-416.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price
Consciousness [Consumer-Related Scales].
(1971; 1976; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Darden, W.R.; Perreault Jr, W.D.;
Wells, W.D.; Tigert, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
417.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price
Dealing Intensity [Consumer-Related Scales].
(2000).
Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
418.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price
Perceptions (Postpurchase) [Consumer-Related Scales].
(1998).
Voss, G.; Parasuraman, A.; Grewal, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 419.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price
Perceptions (Prepurchase) [Consumer-Related Scales].
(1998).
Voss, G.; Parasuraman, A.; Grewal, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 420.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price
Prominence [Consumer-Related Scales].
(2000).
Miyazaki, A.D.; Sprott, D.E.; Manning, K.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
421-422.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Price-Quality Relationship [Consumer-Related Scales].
(1985; 1993; 1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.; Ridgway,
N.M.; Peterson, R.A.; Wilson, W.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
423.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Prices
(Store) [Consumer-Related Scales].
(2000).
Jain, S.; Srivastava, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 424.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Problem
Solving Capacity (Beauty Product) [Consumer-Related Scales].
(2001).
Bower, A.B.; Landreth, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 425.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Product
Information Relevancy [Consumer-Related Scales].
(2001).
Mason, K.; Jensen, T.D.; Burton, S.; Roach, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
426.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Product
Innovativeness [Consumer-Related Scales].
(1971; 1996; 2001).
Moreau, C.P.; Lehmann, D.R.; Markman, A.B.; Olshavsky, R.W.; Spreng, R.A.;
Robertson, T.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
427.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Program
Liking [Consumer-Related Scales].
(1992; 1996; 1998).
Coulter, K.S.; Murry Jr, J.P.; Dacin, P.A.; Lastovicka, J.L.; Singh, S.N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
428.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Communication (Parent-Adolescent) [Consumer-Related Scales].
(1971;
1975; 1978; 1984; 1998; 1999).
Bush, A.J.; Smith, R.; Martin, C.; Moore, R.L.; Stephens, L.F.; Moschis,
G.P.; Palan, K.M.; Ward, S.; Wackman, D.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
429-430.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Communication (Peer) [Consumer-Related Scales].
(1971;
1976; 1981; 1983; 1999).
Bush. Alan J.; Smith, R.; Martin, C.; Darden, W.R.; Perreault Jr, W.D.;
Dickerson, M.D.; Gentry, J.W.; Moschis, G.P.; Wells, W.D.; Tigert, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
431.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Frequency (Product Specifici [Consumer-Related Scales].
(2001).
Dahl, D.W.; Manchanda, R.V.; Argo, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 432.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Frequency (Store Brands) [Consumer-Related Scales].
(2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
433.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Independence (Child from Parent) [Consumer-Related Scales].
(1988;
1999).
Carlson, L.; Grossbart, S.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 434-435.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Influence (Child’s) [Consumer-Related Scales].
(1979; 1988; 1991; 1999).
Carlson, L.; Grossbart, S.; Walsh, A.; Jenkins, R.L.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 436-437.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Intention [Consumer-Related Scales].
(1977; 1985; 1986; 1988; 1994; 1998).
Baker, M.J.; Churchill, G.A.; Kilbourne, W.E.; Painton, S.; Ridley, D.;
Neese, W.T.; Taylor, R.D.; Okechuku, C.; Wang, G.; Perrien, J.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
438-439.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Intention [Consumer-Related Scales].
(1991; 1998).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Krishnan, R.; Baker, J.; Borin, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
440-441.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Intention [Consumer-Related Scales].
(1994; 1997; 2001).
Coyle, J.R.; Thorson, E.; Kim, T.; Biocca, F.; Putrevu, S.; Lord, K.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 442.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Intention [Consumer-Related Scales].
(1999).
Burton, S.; Garretson, J.A.; Velliquette, A.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
443.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Intention [Consumer-Related Scales].
(2001).
Bower, A.B.; Landreth, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
444.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Intention (Product Store) [Consumer-Related Scales].
(1981; 1991; 1999).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Fornell, C.; Larcker, D.F.; Sweeney,
J.C.; Soutar, G.N.; Johnson, L.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
445.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Involvement (Cognitive) [Consumer-Related Scales].
(1987;
1991; 1994; 2001).
Kim, C.K.; Lord, K.R.; Putrevu, S.; Ratchford, B.T.; Shamdasani, P.N.;
Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
446.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Likelihood (Sponsor’s Products) [Consumer-Related Scales].
(2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 447.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Likelihood (Upon Child’s Request) [Consumer-Related Scales].
(1977; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Ward, S.; Wackman, D.B.; Wartella,
E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
448.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Likelihood (With Child’s Money) [Consumer-Related Scales].
(1977; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Ward, S.; Wackman, D.B.; Wartella,
E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
449.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Purchase
Norms (Sports Fans) [Consumer-Related Scales].
(1996; 2000).
Madrigal, R.; Terry, D.J.; Hogg, M.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
450.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Acting) [Consumer-Related Scales].
(1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 451.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Environmentl [Consumer-Related Scales].
(1974; 2001).
Fisher, J.D.; Mattila, A.S.; Wirtz, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
452.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Product) [Consumer-Related Scales].
(1981; 1991; 1998; 1999; 2000).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Fornell, C.; Larcker, D.F.; Krishnan,
R.; Baker, J.; Borin, N.; Sweeney, J.C.; Soutar, G.N.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
453-454.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Product) [Consumer-Related Scales].
(1999).
Buchanan, L.; Simmons, C.J.; Bickart, B.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
455.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Product) [Consumer-Related Scales].
(2000).
Johar, G.V.; Simmons, C.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
456.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Product) [Consumer-Related Scales].
(1991; 2000).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
457.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Supermarket Merchandise) [Consumer-Related Scales].
(1998).
Sirohi, N.; McLaughlin, E.M.; Wittink, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
458.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(TV Set) [Consumer-Related Scales].
(1999).
Rao, A.R.; Qu, L.; Ruekert, R.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
459.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Video Product) [Consumer-Related Scales].
(2000).
Gurhan-Canli, Z.; Maheswaran, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 460.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
Consciousness [Consumer-Related Scales].
(2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
461.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Racial
Importance [Consumer-Related Scales].
(2001).
Grier, S.A.; Deshpande, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 462.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Reality
of Television Portrayals [Consumer-Related Scales].
(1981;
1988; 1998).
Rubin, A.M.; Perse, E.M.; Taylor, D.S.; Shrum, L.J.; Wyer, R.S.; O'Guinn,
T.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
463.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Refusal
of Child’s Purchase Requests (With Explanation) [Consumer-Related Scales].
(1977; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Ward, S.; Wackman, D.B.; Wartella,
E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
464.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Refusal
of Child’s Purchase Requests (Without Explanation) [Consumer-Related
Scales].
(1977; 1988; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Ward, S.; Wackman, D.B.; Wartella,
E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
465.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Regret
[Consumer-Related Scales].
(2000).
Tsiros, M.; Mittal, V.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
466.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relational Benefits (Confidence) [Consumer-Related Scales].
(1998).
Gwinner, K.P.; Gremler, D.D.; Bitner, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
467.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relational Benefits (Functional) [Consumer-Related Scales].
(1999).
Reynolds, R.F.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
468.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relational Benefits (Social) [Consumer-Related Scales].
(1998).
Gwinner, K.P.; Gremler, D.D.; Bitner, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
469.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relational Benefits (Social) [Consumer-Related Scales].
(1999).
Reynolds, R.F.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
470.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relational Benefits (Social) [Consumer-Related Scales].
(1995; 1998; 2000).
Gremler, D.D.; Gwinner, K.P.; Bitner, M.J.; Jones, M.A.; Mothersbaugh, D.L.;
Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
471.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relational Benefits (Special Treatment) [Consumer-Related Scales].
(1998).
Gwinner, K.P.; Gremler, D.D.; Bitner, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
472.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relationship Investment (Commercial Friendship) [Consumer-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
473.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relationship Investment (Overall) [Consumer-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
474.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relationship Investment (Preferential Treatment) [Consumer-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
475.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relationship Investment (Tangible Rewards) [Consumer-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
476.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relative
Prices (Supermarket Merchandise) [Consumer-Related Scales].
(1986;
1998).
Conover, J.N.; Sirohi, N.; McLaughlin, E.M.; Wittink, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
477.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Reliability of Theater Productions [Consumer-Related Scales].
(1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 478.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Reliance
on Internal Reference Price [Consumer-Related Scales].
(1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association; Thomson
South-Western, Page(s): 479.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Repatronage Intention [Consumer-Related Scales].
(2000).
Bolton, R.N.; Kannan, P.K.; Bramlett, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 480.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Response
Difficulty [Consumer-Related Scales].
(1995; 1998).
Menon, G.; Raghubir, P.; Schwarz, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
481.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Restriction of TV Viewing [Consumer-Related Scales].
(1977; 1988; 1998; 1999).
Carlson, L.; Grossbart, S.; Rose, G.M.; Bush, V.D.; Kahle, L.R.; Ward, S.;
Wackman, D.B.; Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
482.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Retailer’s Institutional Action (Contribution to Community)
[Consumer-Related Scales].
(1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
483.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Retailer’s Institutional Action (Family Values) [Consumer-Related Scales].
(1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
484.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Retailer’s Institutional Action (Support for Country) [Consumer-Related
Scales].
(1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
485.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Retailer’s Performative Action (Assortment) [Consumer-Related Scales].
(1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
486.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Retailer’s Performative Action (Location) [Consumer-Related Scales].
(1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
487.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Retailer’s Performative Action (Prices) [Consumer-Related Scales].
(1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
488.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Risk
(General) [Consumer-Related Scales].
(1960; 1967; 1971; 2001).
Bauer, R.A.; Campbell, M.C.; Goodstein, R.C.; Cox, D.F.; Roselius, T.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
489.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Risk
(General) [Consumer-Related Scales].
(1960; 1967; 1971; 1994; 2001).
Bauer, R.A.; Cox, D.; Cox, A.D.; Cox, D.F.; Roselius, T.; Dowling, G.R.;
Staelin, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
490.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Risk
Averseness [Consumer-Related Scales].
(1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
491.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Risk
Averseness [Consumer-Related Scales].
(1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
492.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Role
Overload [Consumer-Related Scales].
(1982; 1986; 1991; 1999).
Bellizzi, J.A.; Hite, R.E.; Kaufman, C.F.; Lane, P.M.; Lindquist, J.D.;
Reilly, M.D.; Reynolds, K.E.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
493-494.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Sacrifice
[Consumer-Related Scales].
(1981; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
495.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Answering Questions) [Consumer-Related Scales].
(1996;
1998).
Fitzsimons, G.J.; Huffman, C.; Kahn, B.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
496.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Anticipated) [Consumer-Related Scales].
(2000).
Shiv, B.; Huber, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
497.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Complaint Handling) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
498.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Consumption) [Consumer-Related Scales].
(1996; 1998).
Fitzsimons, G.J.; Huffman, C.; Kahn, B.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 499.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Decision) [Consumer-Related Scales].
(1997; 2000).
Fitzsimons, G.J.; Greenleaf, E.A.; Lehmann, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 500.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Emotional) [Consumer-Related Scales].
(1977; 1991; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Izard, C.E.; Westbrook, R.A.;
Oliver, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
501-502.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Evaluative) [Consumer-Related Scales].
(1997; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Oliver, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
503.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (General) [Consumer-Related Scales].
(1981; 1989; 1991; 1993; 1997; 2001).
Mano, H.; Oliver, R.L.; Mattila, A.S.; Wirtz, J.; Rust, R.T.; Varki, S.;
Swan, J.E.; Westbrook, R.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
504-505.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (General) [Consumer-Related Scales].
(1981; 1989; 1991; 1994; 1999; 2000).
Ganesan, S.; Jones, M.A.; Mothersbaugh, D.L.; Beatty, S.E.; Oliver, R.L.;
Swan, J.E.; Price, L.L.; Arnould, E.J.; Reynolds, K.E.; Westbrook, R.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
506-507.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (General) [Consumer-Related Scales].
(1981; 2000).
Fornell, C.; Larcker, D.F.; Wirtz, J.; Mattila, A.S.; Tan, R.L.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
508.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Life) [Consumer-Related Scales].
(1976; 1992; 1998).
Andrews, F.M.; Whitney, S.B.; Meadow, H.L.; Mentzer, J.I.; Rahtz, D.R.;
Sirgy, M.J.; Lee, D.; Kosenko, R.; Cicic, M.; Xi Jin, G.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
509-510.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Performance) [Consumer-Related Scales].
(2000).
Tsiros, M.; Mittal, V.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 511.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Relationship) [Consumer-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
512.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Sales Process) [Consumer-Related Scales].
(2000).
Evans, K.R.; Kleine III, R.E.; Landry, T.D.; Crosby, L.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
513.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Service Dimensions) [Consumer-Related Scales].
(2001).
Ofir, C.; Simonson, I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 514.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Service Provider’s Location) [Consumer-Related Scales].
(1993; 2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Rust, R.T.; Zahorik, A.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
515.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Service Provider’s Personnel) [Consumer-Related Scales].
(1993;
2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Rust, R.T.; Zahorik, A.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
516.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Service) [Consumer-Related Scales].
(1998).
Voss, G.; Parasuraman, A.; Grewal, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 517.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Service) [Consumer-Related Scales].
(2001).
Keaveny, S.M.; Parthasarathy, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
518.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Service) [Consumer-Related Scales].
(2001).
Ofir, C.; Simonson, I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 519.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Satisfaction (Transaction Ease with Service Provider) [Consumer-Related
Scales].
(1993;
2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Rust, R.T.; Zahorik, A.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
520.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Search
Intention (External) [Consumer-Related Scales].
(1981; 1998; 2000).
Della Bitta, A.J.; Monroe, K.B.; McGinnis, J.M.; Grewal, D.; Moon, Y.;
Krishnan, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
521.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Concept Clarity [Consumer-Related Scales].
(1996; 2001).
Campbell, J.D.; Trapnell, P.D.; Heine, S.J.; Katz, I.M.; Lavallee, L.F.;
Lehman, D.R.; Tian, K.T.; Bearden, W.O.; Hunter, G.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
522-523.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Confidence (Clothes Shopping) [Consumer-Related Scales].
(1999).
Reynolds, K.E.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
524.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Confidence (Express Opinions) [Consumer-Related Scales].
(2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
525.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Confidence (Information Acquisition) [Consumer-Related Scales].
(2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 526.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Confidence (Information Processing) [Consumer-Related Scales].
(1975; 2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.; Wright, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
527.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Confidence (Personal Outcomes) [Consumer-Related Scales].
(2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
528.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Confidence (Persuasion Knowledge) [Consumer-Related Scales].
(2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 529.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Confidence (Product Selection) [Consumer-Related Scales].
(2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
530.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Confidence (Social Outcomes) [Consumer-Related Scales].
(2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
531.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Confidence (Task) [Consumer-Related Scales].
(1997; 1999).
Urbany, J.E.; Bearden, W.O.; Kaicker, A.; Smith-de Borrero, M.; Zhang, Y.;
Buda, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 532.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Efficacy (Health) [Consumer-Related Scales].
(1998).
Jayanti, R.K.; Burns, A.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
533.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Efficacy (Health) [Consumer-Related Scales].
(1998).
Jayanti, R.K.; Burns, A.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
534.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Esteem [Consumer-Related Scales].
(1965; 1990; 1991; 1992; 1994; 1996; 2001).
Bearden, W.O.; Rose, R.L.; Hardesty, D.M.; Rose, R.L.; Mick, D.G.; Park,
C.W.; Mothersbaugh, D.L.; Feick, L.F.; Richins, M.L.; Dawson, S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
535-536.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Esteem [Consumer-Related Scales].
(1959; 1967; 1989; 2000).
Netemeyer, R.G.; Bearden, W.O.; Teel, J.E.; Eagly, A.H.; Gulas, C.S.;
McKeage, K.; Janis, I.L.; Field, P.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
537-538.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Esteem (State) [Consumer-Related Scales].
(1959; 1984; 1990; 1991; 1994; 2001).
Bagozzi, R.P.; Heatherton, T.F.; Bearden, W.O.; Hardesty, D.M.; Rose, R.L.;
Fleming, J.S.; Courtney, B.E.; Polivy, J.; Janis, I.L.; Field, P.B.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
539-540.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Self-Monitoring [Consumer-Related Scales].
(1974; 1986; 1999).
Aaker, J.L.; Snyder, M.; Gangestad, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
541-542.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Sensation
Seeking [Consumer-Related Scales].
(1979; 1992; 1998).
Schoenbachler, D.D.; Whittler, T.E.; Shoham, A.; Rose, G.M.; Kahle, L.R.;
Steenkamp, J.E.M.; Baumgartner, H.; Zuckerman, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
543-546.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Ambience) [Consumer-Related Scales].
(2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
547.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Convenience Store) [Consumer-Related Scales].
(1998).
Hurley. Robert F.; Estelami, H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
548-549.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Design) [Consumer-Related Scales].
(2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
550.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Employees’ Attitudes) [Consumer-Related Scales].
(2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 551.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Emp1oyees Behaviors) [Consumer-Related Scales].
(2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 552.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Employees’ Expertise) [Consumer-Related Scales].
(2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 553.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Encounter Specific) [Consumer-Related Scales].
(1981;
1991; 1999).
Fornell, C.; Larcker, D.F.; Parasuraman, A.; Berry, L.L.; Zeithaml, V.A.;
Sweeney, J.C.; Soutar, G.N.; Johnson, L.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
554.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Overall) [Consumer-Related Scales].
(2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
555.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Past Experiences) [Consumer-Related Scales].
(1998).
Tax, S.S.; Brown, S.W.; Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
556.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Performance) [Consumer-Related Scales].
(1985; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Parasuraman, A.; Zeithaml, V.A.;
Berry, L.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
557-558.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Positive Experience) [Consumer-Related Scales].
(2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
559.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Social Factors) [Consumer-Related Scales].
(2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
560.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Supermarket) [Consumer-Related Scales].
(1998).
Sirohi, N.; McLaughlin, E.M.; Wittink, D.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
561-562.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Tangibles) [Consumer-Related Scales].
(2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
563.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Quality (Waiting Time) [Consumer-Related Scales].
(2001).
Brady, M.K.; Cronin Jr, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
564.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Service
Success Likelihood [Consumer-Related Scales].
(1998).
Hui, M.K.; Thakor, M.V.; Gill, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
565.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shop With
Children [Consumer-Related Scales].
(1977; 1988; 1991; 1999).
Carlson, L.; Grossbart, S.; Walsh, A.; Rose, G.M.; Ward, S.; Wackman, D.B.;
Wartella, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 566.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shopping
Convenience [Consumer-Related Scales].
(1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
567.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shopping
Enjoyment [Consumer-Related Scales].
(1989; 1992; 1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.; Faber, R.J.; O'Guinn, T.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
568-568.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shopping
Enjoyment [Consumer-Related Scales].
(1995; 1998; 1999).
Beatty, S.E.; Ferrell, M.E.; Ellis, K.; Reynolds, K.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
569.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shopping
Enjoyment (Grocery) [Consumer-Related Scales].
(1996; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Urbany, J.E.; Dickson, P.R.;
Kalapurakal, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
570.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shopping
Enjoyment (With Technology Assistance) [Consumer-Related Scales].
(2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
571.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shopping
Intention [Consumer-Related Scales].
(1993; 1999).
Mano, H.; Swinyard, W.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 572.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shopping
Smart [Consumer-Related Scales].
(1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
573.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shopping
Value [Consumer-Related Scales].
(2001).
Srivastava, J.; Lurie, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 574.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shopping
Value (Hedonic) [Consumer-Related Scales].
(1994; 1995; 2000).
Babin, B.J.; Darden, W.R.; Griffin, M.; Campo, K.; Gijsbrechts, E.; Nisol,
P.; Modianos, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
575-576.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Shopping
Value (Utilitarian) [Consumer-Related Scales].
(1994; 1995; 2000).
Babin, B.J.; Darden, W.R.; Griffin, M.; Modianos, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
577-578.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Sincerity
(Salesperson) [Consumer-Related Scales].
(2000).
Campbell, M.C.; Kirmani, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 579.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Sincerity
(Sponsorship) [Consumer-Related Scales].
(2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 580.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Smoking-Related Beliefs (Poise) [Consumer-Related Scales].
(1989; 1999).
Burton, D.; Sussman, S.; Hansen, W.B.; Johnson, C.A.; Flay, B.R.; Pechmann,
C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
581.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Smoking-Related Beliefs (Popularity) [Consumer-Related Scales].
(1989;
1999).
Burton, D.; Sussman, S.; Hansen, W.B.; Johnson, C.A.; Flay, B.R.; Pechmann,
C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
582.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Smoking-Related Beliefs (Social Stature) [Consumer-Related Scales].
(1989; 1999).
Burton, D.; Sussman, S.; Hansen, W.B.; Johnson, C.A.; Flay, B.R.; Pechmann,
C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
583.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Smoking-Related Beliefs (Vitality) [Consumer-Related Scales].
(1989;
1999).
Burton, D.; Sussman, S.; Hansen, W.B.; Johnson, C.A.; Flay, B.R.; Pechmann,
C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
584.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Sociability [Consumer-Related Scales].
(1999).
Reynolds, K.E.; Beatty, S.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
585.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Social
Desirability Bias [Consumer-Related Scales].
(1957; 1960; 1972; 1980; 1982; 1985;
1987; 1988; 1988; 1989; 1991; 1992; 1993; 1994; 1995; 1996).
Ballard, R.; Crino, M.D.; Rubenfeld, S.; Carlson, L.; Grossbart, S.; Crowne,
D.P.; Marlowe, D.; Edwards, A.L.; Fisher, R.J.; Fraboni, M.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
586-589.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Source
Influence [Consumer-Related Scales].
(1998).
Gilly, M.C.; Graham, J.; Wolfinbarger, M.F.; Yale, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
590.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Store
Convenience Importance [Consumer-Related Scales].
(1982; 2001).
Arora, R.; Kim, Y.; Kang, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 591.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Store
Image [Consumer-Related Scales].
(1994; 1998).
Baker, J.; Grewal, D.; Parasuraman, A.; Krishnan, R.; Borin, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
592.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Store
Image [Consumer-Related Scales].
(1991; 2000).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
593.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Store
Image Importance [Consumer-Related Scales].
(1982; 2001).
Arora, R.; Kim, Y.; Kang, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
594.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Substitutability of Information [Consumer-Related Scales].
(2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
595.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Support
for the Retailer [Consumer-Related Scales].
(1999).
Handelman, J.M.; Arnold, S.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
596.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Susceptibility to Peer Influence [Consumer-Related Scales].
(1989; 1994; 1997; 1998; 2001).
Netemeyer, R.G.; Teel, J.E.; Bearden, W.O.; Hardesty, D.M.; Rose, R.L.;
Boush, D.M.; Friestad, M.; Rose, G.M.; Day, E.; Stafford, M.R.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
597-599.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Switching
Costs [Consumer-Related Scales].
(1993; 2000).
Ganesh, J.; Arnold, M.J.; Reynolds, K.E.; Jones, M.A.; Mothersbaugh, D.L.;
Beatty, S.E.; Ping Jr, R.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
600.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Telepresence (Website) [Consumer-Related Scales].
(1997; 2001).
Coyle, J.R.; Thorson, E.; Kim, T.; Biocca, F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
601-602.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Test
Accuracy (Health) [Consumer-Related Scales].
(1999).
Luce, M.F.; Kahn, B.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
603.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Time
Pressure [Consumer-Related Scales].
(1982; 1985; 2001).
Ailawadi, K.L.; Neslin, S.A.; Gedenk, K.; Lumpkin, J.R.; Darden, W.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
604.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Time
Pressure (Specific Shopping Trip) [Consumer-Related Scales].
(1987;
1989; 1990; 1998).
Beatty, S.E.; Smith, S.M.; Ferrell, M.E.; Iyer, E.S.; Jeon, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
605.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Tolerance
for Ambiguity [Consumer-Related Scales].
(1970; 1975; 1992; 2000).
MacDonald, A.P.; McQuarrie, E.F.; Mick, D.G.; Norton, R.W.; Phillips, B.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
606-607.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Travel
Intentions [Consumer-Related Scales].
(1999).
Krishnamurthy, P.; Sujan, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 608.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Trust in
Brand [Consumer-Related Scales].
(2001).
Chaudhuri, A.; Holbrook, M.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 609.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Trust in
the Organization [Consumer-Related Scales].
(1990; 1998).
Crosby, L.A.; Evans, K.R.; Cowles, D.; Tax, S.S.; Brown, S.W.;
Chandrashekaran, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
610.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Trust of
Service Provider [Consumer-Related Scales].
(1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
611.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Trustworthiness (Retailer) [Consumer-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
612.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Viewing (Escape Motivation) [Consumer-Related Scales].
(1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
613.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Viewing (Information Motivation) [Consumer-Related Scales].
(1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
614.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Viewing (Self-Concept Motivation) [Consumer-Related Scales].
(1999).
Lin, C.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
615.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Typicality (General) [Consumer-Related Scales].
(2001).
Campbell, M.C.; Goodstein, R.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
616.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Ubiquity
(Sponsor) [Consumer-Related Scales].
(2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 617.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Uniqueness (Product) [Consumer-Related Scales].
(1999).
Dean, D.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 618.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Usage
Intention [Consumer-Related Scales].
(2003).
Lane, V.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 619.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Usefulness of Technology to Assist Shopping [Consumer-Related Scales].
(1986;
1989; 2001).
Childers, T.L.; Carr, C.L.; Peck, J.; Carson, S.; Davis, F.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
620.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Value
(Economic) [Consumer-Related Scales].
(1999).
Sweeney, J.C.; Soutar, G.N.; Johnson, L.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
621.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Value
(Emotional) [Consumer-Related Scales].
(2001).
Sweeney, J.C.; Soutar, G.N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
622.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Value
(Offer) [Consumer-Related Scales].
(1991; 1998).
Dodds, W.B.; Monroe, K.B.; Grewal, D.; Krishnan, R.; Baker, J.; Borin, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
623.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Value
(Offer) [Consumer-Related Scales].
(1998).
Grewal, D.; Monroe, K.B.; Krishnan, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
624.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Value
(Product) [Consumer-Related Scales].
(1981; 1991; 1999; 2000).
Buchanan, L.; Simmons, C.J.; Bickart, B.A.; Dodds, W.B.; Monroe, K.B.;
Grewal, D.; Fornell, C.; Larcker, D.F.; Sweeney, J.C.; Soutar, G.N.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
625-626.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Value
(Quality) [Consumer-Related Scales].
(1999; 2001).
Sweeney, J.C.; Soutar, G.N.; Johnson, L.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
627.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Value
(Social) [Consumer-Related Scales].
(2001).
Sweeney, J.C.; Soutar, G.N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
628.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Value
(Transaction Enjoyment) [Consumer-Related Scales].
(1998).
Grewal, D.; Monroe, K.B.; Krishnan, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
629.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Value
(Travel Effort) [Consumer-Related Scales].
(1998).
Soman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 630.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Value
Consciousness [Consumer-Related Scales].
(1990; 1993; 1998; 1999).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Lastovicka, J.L.;
Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.; Ridgway, N.M.; Garretson,
J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
631-632.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Values
(Self) [Consumer-Related Scales].
(1983; 1988; 1991; 1998).
Corfman, K.P.; Lehmann, D.R.; Narayanan, S.; Homer, P.M.; Kahle, L.R.; Shim,
S.; Eastlick, M.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
633-634.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Values
(Social) [Consumer-Related Scales].
(1983; 1988; 1991; 1998).
Corfman, K.P.; Lehmann, D.R.; Narayanan, S.; Homer, P.M.; Kahle, L.R.; Shim,
S.; Eastlick, M.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
635.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Variety
Seeking Tendency [Consumer-Related Scales].
(1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
636.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Verbal
Visual Processing Style [Consumer-Related Scales].
(1977; 1985; 1992; 1993; 1998;
1999).
Bezjian-Avery, A.; Calder, B.; Iacobucci, D.; Burns, A.C.; Biswas, A.;
Babin, L.A.; Childers, T.L.; Houston, M.J.; Heckler, S.E.; McQuarrie, E.F.;
et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
637-639.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Visualizing Ease [Consumer-Related Scales].
(1989; 1997; 1999).
Keller, P.A.; Block, L.G.; McGill, A.L.; Anand, P.; Shiv, B.; Fedorikhin, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 640.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Volunteerism (Perceived Group Need) [Consumer-Related Scales].
(1998).
Fisher, R.J.; Ackerman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
641.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Volunteerism (Recognition) [Consumer-Related Scales].
(1998).
Fisher, R.J.; Ackerman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
642.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Volunteerism (Social Approval Expectations) [Consumer-Related Scales].
(1998).
Fisher, R.J.; Ackerman, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
643.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Vulnerability (Health) [Consumer-Related Scales].
(1999).
Luce, M.F.; Kahn, B.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
644.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Website
Visit Intention [Consumer-Related Scales].
(1997; 2001).
Coyle, J.R.; Thorson, E.; Kim, T.; Biocca, F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
645.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Willingness To Be Tested (Health) [Consumer-Related Scales].
(1999).
Luce, M.F.; Kahn, B.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
646.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Word-of-Mouth Intentions (Positive) [Consumer-Related Scales].
(1999).
Price, L.L.; Arnould, E.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
647.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Absurdity
of the Ad [Advertising-Related Scales].
(1992).
Arias-Bolzmann, L.; Mowen, J.C.; Arias-Bolzmann, L.; Chakraborty, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
651-652.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Ad
Preference Index [Advertising-Related Scales].
(1985; 2001).
Brunel, F.F.; Nelson, M.R.; Snyder, M.; DeBono, K.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 652-653.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Ad Usage
[Advertising-Related Scales].
(1989; 1999).
Netemeyer, R.G.; Bearden, W.O.; Teel, J.E.; Bush. Alan J.; Smith, R.;
Martin, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 653-654.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Ad-Evoked
Image (Spirited) [Advertising-Related Scales].
(1997; 2001).
Batra, R.; Hung, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
654-655.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Ad-Evoked
Image (Successful) [Advertising-Related Scales].
(1997; 2001).
Batra, R.; Hung, K.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
655-656.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Advertising Avoidance (Direct Mail) [Advertising-Related Scales].
(1997; 1998).
Elliot, M.T.; Speck, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 656-657.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Advertising Avoidance (Magazines) [Advertising-Related Scales].
(1997;
1998).
Elliot, M.T.; Speck, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
657-658.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Advertising Avoidance (Newspapers) [Advertising-Related Scales].
(1997;
1998).
Elliot, M.T.; Speck, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 658-659.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Advertising Avoidance (Radio) [Advertising-Related Scales].
(1997;
1998).
Elliot, M.T.; Speck, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
659.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Advertising Avoidance (Television) [Advertising-Related Scales].
(1997;
2000).
Gould, S.J.; Gupta, P.B.; Grabner-Kraüter, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 660-661.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Advertising Avoidance (Television) [Advertising-Related Scales].
(1997;
1998).
Elliot, M.T.; Speck, P.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 661-662.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Affective
Response to Ad (Approval) [Advertising-Related Scales].
(1998).
Bhat, S.; Leigh, T.W.; Wardlow, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 662-663.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Affective
Response to Ad (Disapproval) [Advertising-Related Scales].
(1998).
Bhat, S.; Leigh, T.W.; Wardlow, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 663-666.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Affective
Response to Ad (Negative Feelings) [Advertising-Related Scales].
(1970;
1971; 1980; 1982; 1982; 1987; 1988; 1989; 1990; 1996; 1998; 1999).
Abelson, R.P.; Kinder, D.R.; Peters, M.D.; Fisk, S.T.; Aylesworth, A.B.;
Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.; Coulter, K.S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
664-668.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Affective
Response to Ad (Overall) [Advertising-Related Scales].
(1988;
2000).
Madden, T.J.; Allen, C.T.; Twible, J.L.; Singh, S.N.; Lessig, V.P.; Kim, D.;
Gupta, R.; Hocutt, M.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
667-671.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Affective
Response to Ad (Upbeat Feelings) [Advertising-Related Scales].
(1970;
1971; 1980; 1982; 1982; 1987; 1988; 1989; 1996; 1998; 1999).
Abelson, R.P.; Kinder, D.R.; Peters, M.D.; Fisk, S.T.; Aylesworth, A.B.;
Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.; Coulter, K.S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
669-673.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Affective
Response to Ad (Warm Feelings) [Advertising-Related Scales].
(1987;
1989; 1996; 1999).
Aylesworth, A.B.; Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.;
Mooradian, T.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
672-674.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Agency
Selection Criteria (Account Team) [Advertising-Related Scales].
(1986;
1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman,
C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
674-675.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Agency
Selection Criteria (Creative) [Advertising-Related Scales].
(1986;
1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman,
C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
675-676.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Agency
Selection Criteria (Reputation) [Advertising-Related Scales].
(1986;
1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman,
C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
676-677.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Agency
Selection Criteria (Resources) [Advertising-Related Scales].
(1986;
1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman,
C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
677-678.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Agency
Selection Criteria (Shared Purpose) [Advertising-Related Scales].
(1986; 1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman,
C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
678-679.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Agency
Selection Criteria (Strategic) [Advertising-Related Scales].
(1986;
1999).
Cagley, J.W.; Fam, K.S.; Waller, D.S.; Wackman, D.B.; Salmon, C.T.; Salman,
C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
679-680.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attention
to Sponsor’s Promotion [Advertising-Related Scales].
(2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 680-682.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attention
to the Advertisement [Advertising-Related Scales].
(1989; 1990; 1993; 2000).
Bruner II, G.C.; Kumar, A.; Laczniak, R.N.; Muehling, D.D.; Grossbart, S.;
Stoltman, J.J.; Stevenson, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
681-683.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising [Advertising-Related Scales].
(1978; 1981; 1999).
Bush, A.J.; Smith, R.; Martin, C.; Moschis, G.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
683-685.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising [Advertising-Related Scales].
(1986; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Gaski, J.F.; Etzel, M.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
684-686.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising [Advertising-Related Scales].
(1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
686-687.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising [Advertising-Related Scales].
(1957; 1985; 1998).
Dawes, R.M.; Smith, T.L.; Elliot, M.T.; Speck, P.S.; Osgood, C.F.; Suci,
G.J.; Tannenbaum, P.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
687-688.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising (Credibility) [Advertising-Related Scales].
(2001).
Brackett, L.K.; Carr Jr, B.N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 688-689.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising (Disbelief) [Advertising-Related Scales].
(2000).
Burnett, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 689-690.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising (Entertaining) [Advertising-Related Scales].
(1995;
2001).
Brackett, L.K.; Carr Jr, B.N.; Ducoffe, H.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
690-691.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising (Informative) [Advertising-Related Scales].
(1995;
2001).
Brackett, L.K.; Carr Jr, B.N.; Ducoffe, H.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
691-692.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising (Informative) [Advertising-Related Scales].
(2000).
Smit, E.; Neijens, P.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 692-693.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising (Irritating) [Advertising-Related Scales].
(1995;
2001).
Brackett, L.K.; Carr Jr, B.N.; Ducoffe, H.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
693-694.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising (Negative) [Advertising-Related Scales].
(2000).
Smit, E.; Neijens, P.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 694-695.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising (Portrayal of Homosexuals) [Advertising-Related Scales].
(2000).
Burnett, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 695-696.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising (Usefulness) [Advertising-Related Scales].
(1995;
2001).
Brackett, L.K.; Carr Jr, B.N.; Ducoffe, H.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
696-697.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Advertising (Usefulness) [Advertising-Related Scales].
(2000).
Burnett, J.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 697-698.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Direct Marketing [Advertising-Related Scales].
(1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
698-700.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Activity Judgments) [Advertising-Related Scales].
(1971;
1986; 1987; 1989; 1999).
Aylesworth, A.B.; Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.;
Wells, W.D.; Leavitt, C.; McConville, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
699-703.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Affective) [Advertising-Related Scales].
(1957;
1977; 1979; 1985; 1986; 1988; 1989; 1991; 1993; 1995; 1994; 1996; 1997;
1998; ; 2000;).
Baker, M.J.; Churchill, G.A.; Bruner II, G.C.; Burton, S.; Lichtenstein,
D.R.; Crites Jr, S.L.; Fabrigar, L.R.; Petty, R.E.; Janiszewski, C.;
Kilbourne, W.E.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
701-707.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Cognitive) [Advertising-Related Scales].
(1957; 1977; 1985; 1986; 1988; 1988;
1989; 1990; 1991; 1992; 1994; 1995; 1997; 1998).
Baker, M.J.; Churchill, G.A.; Bruner II, G.C.; Burton, S.; Lichtenstein,
D.R.; Crites Jr, S.L.; Fabrigar, L.R.; Petty, R.E.; Donthu, N.; Kilbourne,
W.E.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
704-709.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Cognitive) [Advertising-Related Scales].
(1984;
1986; 2001).
Cox, D.; Cox, A.D.; Hirschman, E.C.; Solomon, M.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
708-710.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Cognitive) [Advertising-Related Scales].
(1995).
Homer, P.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 710-711.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Comprehension) [Advertising-Related Scales].
(1999;
2000; 2001).
Hung, K.; McQuarrie, E.F.; Mick, D.G.; Phillips, B.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 711-713.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Evaluative Judgments) [Advertising-Related Scales].
(1971; 1986; 1987; 1999).
Aylesworth, A.B.; Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.;
Wells, W.D.; Leavitt, C.; McConville, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
712-715.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Gentleness) [Advertising-Related Scales].
(1971;
1986; 1987; 1999).
Aylesworth, A.B.; Goodstein, R.C.; Kalra, A.; Burke, M.C.; Edell, J.A.;
Wells, W.D.; Leavitt, C.; McConville, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
714-716.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Happiness) [Advertising-Related Scales].
(1986;
1987; 1989; 1998).
Aaker, J.L.; Williams, P.; Edell, J.A.; Burke, M.C.; Frijda, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
716-717.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Message) [Advertising-Related Scales].
(1994;
2000).
Singh, M.; Balasubramanian, S.K.; Chakraborty, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 717-728.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Overall) [Advertising-Related Scales].
(1957;
1975; 1975; 1981; 1985; 1988; 1988; 1989; 1991; 1993; 1994; 1995; 1997;
1998).
Ahtola, O.T.; Bezjian-Avery, A.; Calder, B.; Iacobucci, D.; Bruner II, G.C.;
Crites Jr, S.L.; Fabrigar, L.R.; Petty, R.E.; Wegener, D.T.; Dawes, R.M.; et
al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
718-729.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Overall) [Advertising-Related Scales].
(1987;
2001).
Holbrook, M.B.; Batra, R.; Shamdasani, P.N.; Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
729-730.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Overall) [Advertising-Related Scales].
(1999;
2000).
Lee, Y.H.; Mason, C.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
730-731.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Peacefulness) [Advertising-Related Scales].
(1986;
1987; 1989; 1998).
Aaker, J.L.; Williams, P.; Edell, J.A.; Burke, M.C.; Frijda, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
731-732.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Pride) [Advertising-Related Scales].
(1986; 1987; 1989; 1998).
Aaker, J.L.; Williams, P.; Edell, J.A.; Burke, M.C.; Frijda, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
732-733.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Ad (Warmth) [Advertising-Related Scales].
(1986;
1987; 1989; 1998).
Aaker, J.L.; Williams, P.; Edell, J.A.; Burke, M.C.; Frijda, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
733-734.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Advertiser [Advertising-Related Scales].
(1987; 1989; 1996; 2000; 2001).
Lohse, G.L.; Rosen, D.L.; MacKenzie, S.B.; Lutz, R.J.; Muehling, D.D.;
Simpson, P.M.; Horton, S.; Brown, G.; Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
734-735.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Banner Ad [Advertising-Related Scales].
(2001).
Cho, C.; Lee, J.; Tharp, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
735-736.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Brand in the Ad [Advertising-Related Scales].
(1999;
2000).
Lee, Y.H.; Mason, C.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 736-737.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Commercial [Advertising-Related Scales].
(2001).
Fennis, B.M.; Bakker, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
737-738.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Endorser [Advertising-Related Scales].
(1998).
Till. Brian D.; Shimp, T.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
738-739.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Infomercial [Advertising-Related Scales].
(2001).
Agee, T.; Martin, B.A.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
739-740.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Manufacturer (Responsible) [Advertising-Related Scales].
(1999).
Dean, D.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 740-741.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Manufacturer (Trust) [Advertising-Related Scales].
(1981;
1999; 2001).
Dean, D.H.; Biswas, A.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 741-742.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Spokesperson (Likeability) [Advertising-Related Scales].
(1991; 2001).
Forehand. Mark R.; Deshpande, R.; Whittler, T.E.; DiMeo, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
742.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward the Spokesperson (Similarity) [Advertising-Related Scales].
(1983; 1989; 1991; 2001).
Appiah, O.; McKirnan, D.J.; Smith, C.; Hamayan, E.V.; Whittler, T.E.; DiMeo,
J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
743-745.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward TV Advertising [Advertising-Related Scales].
(1977; 1981; 1983; 1988; 1998).
Carlson, L.; Grossbart, S.; Riecken, G.; Samli, A.C.; Rose, G.M.; Bush,
V.D.; Kahle, L.R.; Rossiter, J.R.; Wiman, A.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
744-746.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward TV Advertising (Skepticism) [Advertising-Related Scales].
(1977;
1986; 1992; 1998).
Alwitt, L.F.; Prabhaker, P.R.; Gaski, J.F.; Etzel, M.J.; Mangleburg, T.F.;
Bristol, T.; Rossiter, J.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
746-747.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward TV Advertising Aimed at Children [Advertising-Related Scales].
(1984; 1988; 1998).
Carlson, L.; Grossbart, S.; Crosby, L.A.; Rose, G.M.; Bush, V.D.; Kahle,
L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
747-748.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward TV Advertising Aimed at Children [Advertising-Related Scales].
(1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 748-749.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Use of English in a Commercial [Advertising-Related Scales].
(2000).
Gerritson, M.; Korzilius, H.; Von Meurs, F.; Gijsbers, I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
749-750.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Attitude
Toward Web Advertising [Advertising-Related Scales].
(1999;
2001).
Cho, C.; Shamdasani, P.N.; Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 750-751.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Beauty
(Advertising Model) [Advertising-Related Scales].
(2001).
Bower, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 751-752.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Believability of the Information [Advertising-Related Scales].
(2000;
2001).
Gurhan-Canli, Z.; Parthasarathy, M.; Sen, S.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
752-753.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Brand
Advertising Intensity [Advertising-Related Scales].
(1989; 2000).
Kirmani, A.; Wright, P.; Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
753-754.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Celebrity
Endorser (Credibility) [Advertising-Related Scales].
(2001).
Zafer, B.E.; Baker, M.J.; Tagg, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 754-755.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Celebrity
Endorser (Expertise) [Advertising-Related Scales].
(2001).
Zafer, B.E.; Baker, M.J.; Tagg, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 755-756.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Celebrity
Endorser (Match-Up) [Advertising-Related Scales].
(2001).
Zafer, B.E.; Baker, M.J.; Tagg, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 756-757.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Child’s
Understanding of Advertising Practices [Advertising-Related Scales].
(1999).
Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 757-758.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Client
Conflict With Agency [Advertising-Related Scales].
(1992; 1996; 1999).
Beard, F.; Michell, P.; Cataquet, H.; Hague, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 758-759.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Client
Role Ambiguity (Goal Clarity) [Advertising-Related Scales].
(1992;
1996; 1999).
Beard, F.; Sawyer, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 759-760.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Client
Role Ambiguity (Process Clarity) [Advertising-Related Scales].
(1992;
1996; 1999).
Beard, F.; Sawyer, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 760-761.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Client
Satisfaction (Agency Performance) [Advertising-Related Scales].
(1986/1987; 1996; 1999).
Beard, F.; Wackman, D.B.; Salmon, C.T.; Salman, C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
761-762.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Client
Satisfaction (Personal Relationships) [Advertising-Related Scales].
(1986/1987; 1996; 1999).
Beard, F.; Wackman, D.B.; Salmon, C.T.; Salman, C.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
762-763.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Client
Tension With Agency [Advertising-Related Scales].
(1993; 1996; 1999).
Beard, F.; Singh, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 763-764.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Community
Image Importance [Advertising-Related Scales].
(1997; 2001).
Wicks, J.L.; Abernethy, A.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 764-765.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Comparison With Advertising Model [Advertising-Related Scales].
(2001).
Bower, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 765-766.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Consistency of Thoughts and Ad [Advertising-Related Scales].
(1999).
Krishnamurthy, P.; Sujan, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 766-767.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Contextual Detail in Ads (Visual) [Advertising-Related Scales].
(1999).
Krishnamurthy, P.; Sujan, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 767-769.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Creativity (Advertisement) [Advertising-Related Scales].
(1989;
2001).
O'Quin, K.; Besemer, S.; White, A.; Smith, B.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
768-773.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Credibility [Advertising-Related Scales].
(1968; 1989; 1990; 1991; 1994; 1996; 1998;
2000; 2001).
Andrews, J.C.; Burton, S.; Netemeyer, R.G.; Bobinski Jr, G.S.; Cox, D.; Cox,
A.D.; Bower, A.B.; Goldsmith, R.E.; Lafferty, B.A.; Newell, S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
770-774.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Direct
Mail Usage (Retailer) [Advertising-Related Scales].
(2001).
De Wulf, K.; Odekerken-Schroder, G.; Iacobucci, D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
774-775.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Ease of
Measurement [Advertising-Related Scales].
(1999).
Spake, D.F.; D’Souza, G.; Crutchfield, T.N.; Morgan, R.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
775-776.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Effectiveness (Product’s Impact on Model’s Beauty) [Advertising-Related
Scales].
(1981;
2001).
Bower, A.B.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 776-777.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Effectiveness of the Ad [Advertising-Related Scales].
(2001).
Moreau, C.P.; Markman, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
777-778.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Elaboration [Advertising-Related Scales].
(1999).
McQuarrie, E.F.; Mick, D.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
778-779.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Fit (Ad
Object) [Advertising-Related Scales].
(1991; 1998).
Ellen, P.S.; Bone, P.F.; MacInnis, D.J.; Park, C.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 779-780.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Fit
(Brand Endorser) [Advertising-Related Scales].
(2001).
Till. Brian D.; Busier, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
780-781.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Fit
(ModeljConsumer) [Advertising-Related Scales].
(2001).
Bower, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 781-782.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Goal
Congruence (Agency Firm) [Advertising-Related Scales].
(1994; 1999).
Morgan, R.M.; Hunt, S.D.; Spake, D.F.; D’Souza, G.; Crutchfield, T.N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
782-783.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Helpfulness of the Ad [Advertising-Related Scales].
(2001).
Dean, D.H.; Biswas, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
783-784.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Importance of Advertising [Advertising-Related Scales].
(1999).
Spake, D.F.; D’Souza, G.; Crutchfield, T.N.; Morgan, R.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
784-785.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Importance of Payment Information [Advertising-Related Scales].
(2001).
Agee, T.; Martin, B.A.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
785-786.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Importance of Testimonials [Advertising-Related Scales].
(2001).
Agee, T.; Martin, B.A.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
786-787.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Interest
in Product (Prior to Ad Exposure) [Advertising-Related Scales].
(2001).
Agee, T.; Martin, B.A.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 787-789.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Intergenerational Communication (Promotion-Related) [Advertising-Related
Scales].
(1992;
2000).
Childers, T.L.; Rao, A.R.; Viswanathan, M.; Moore, E.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
788-790.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Ad Message) [Advertising-Related Scales].
(1994; 1995; 2001).
Ahluwalia, R.; Unnava, H.R.; Burnkrant, R.E.; Lord, K.R.; Lee, M.; Sauer,
P.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
790-791.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Ad Message) [Advertising-Related Scales].
(1986; 1998).
Ellen, P.S.; Bone, P.F.; Petty, R.E.; Cacioppo, J.T.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
791-792.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Ad Message) [Advertising-Related Scales].
(1990; 2000).
Baker, W.E.; Lutz, R.J.; Muehling, D.D.; Stoltman, J.J.; Grossbart, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
792-793.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Ad Message) [Advertising-Related Scales].
(1988; 2000).
Lee, Y.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
793-794.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Ad Message) [Advertising-Related Scales].
(2001).
Cox, D.; Cox, A.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 794-795.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Involvement (Brand Response) [Advertising-Related Scales].
(2000).
Baker, W.E.; Lutz, R.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
795-796.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Irritation With Commercials [Advertising-Related Scales].
(2001).
Fennis, B.M.; Bakker, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
796-797.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Mood
Evoked by Ad [Advertising-Related Scales].
(1994; 1998).
Ellen, P.S.; Bone, P.F.; Mehrabian, A.; Russell, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
797-798.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
New
Product Attributes (Learning Costs) [Advertising-Related Scales].
(2001).
Mukherjee, A.; Hoyer, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 798-799.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
New
Product Attributes (Value Added) [Advertising-Related Scales].
(2001).
Mukherjee, A.; Hoyer, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 799-800.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Normalcl.
[Advertising-Related Scales].
(2001).
Bower, A.B.; Landreth, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
800-801.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Persuasiveness of the Ad (Cognitive Change) [Advertising-Related Scales].
(2001).
Reichert, T.; Heckler, S.E.; Jackson, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
801-802.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Persuasiveness of the Information [Advertising-Related Scales].
(2000;
2001).
Gurhan-Canli, Z.; Maheswaran, D.; Sen, S.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 802-803.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Post-Exposure Elaboration [Advertising-Related Scales].
(2001).
Agee, T.; Martin, B.A.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
803-804.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Product
Information Content [Advertising-Related Scales].
(1992;
1994; 2000).
Meyers-Levy, J.; Peracchio, L.A.; Singh, M.; Balasubramanian, S.K.;
Chakraborty, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
804-805.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Product
Placement (General) [Advertising-Related Scales].
(1997; 2000).
Gould, S.J.; Gupta, P.B.; Grabner-Kraüter, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
805-806.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Product
Placement (Preference) [Advertising-Related Scales].
(1997; 2000).
Gould, S.J.; Gupta, P.B.; Grabner-Kraüter, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
806-807.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Product
Placement (Restriction) [Advertising-Related Scales].
(1997; 2000).
Gould, S.J.; Gupta, P.B.; Grabner-Kraüter, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
807-808.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Ad Stimulus Production) [Advertising-Related Scales].
(1994;
2000).
Singh, M.; Balasubramanian, S.K.; Chakraborty, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 808-809.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Advertised Product) [Advertising-Related Scales].
(1981;
1999; 2001; 2003).
Dean, D.H.; Biswas, A.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 809-810.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Quality
(Advertised Product) [Advertising-Related Scales].
(2001).
Lohse, G.L.; Rosen, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
810-811.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Relevance
of the Information [Advertising-Related Scales].
(1990; 2000; 2001).
Ahluwalia, R.; Unnava, H.R.; Burnkrant, R.E.; Gurhan-Canli, Z.; Maheswaran,
D.; Klar, Y.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
811-812.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Risk of
Purchase [Advertising-Related Scales].
(1981; 2001; 2003).
Dean, D.H.; Biswas, A.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 812-813.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Romance
Between Couple in Ad [Advertising-Related Scales].
(1998).
Bhat, S.; Leigh, T.W.; Wardlow, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
813-814.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Standard
of Living (Comparison with Typical TV Family) [Advertising-Related Scales].
(1998).
Sirgy, M.J.; Lee, D.; Kosenko, R.; Meadow, H.L.; Rahtz, D.R.; Cicic, M.; Xi
Jin, G.; Yarsuvat, D.; Blenkhorn, D.L.; Wright, N.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
814-815.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Programming (Broadcasters’ Responsibilities) [Advertising-Related Scales].
(1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 815-816.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Programming (Need For Government Regulation) [Advertising-Related Scales].
(1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 816-817.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Programming (Need For Independent Regulation) [Advertising-Related Scales].
(1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 817-818.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Viewing (Child’s Verbal Interaction with Mother) [Advertising-Related
Scales].
(2001).
Carlson, L.; Laczniak, R.N.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 818-819.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Viewing (Child’s View of Mother’s Control) [Advertising-Related Scales].
(2001).
Carlson, L.; Laczniak, R.N.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 819-820.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Viewing (Child’s View of Mother’s Opinion) [Advertising-Related Scales].
(2001).
Carlson, L.; Laczniak, R.N.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 820-821.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Viewing (Frequency) [Advertising-Related Scales].
(1978; 1999).
Bush. Alan J.; Smith, R.; Martin, C.; Moschis, G.P.; Churchill Jr, G.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
821-822.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Viewing (Parents’ Responsibilities) [Advertising-Related Scales].
(1998; 2001).
Carlson, L.; Laczniak, R.N.; Walsh, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 822-823.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
TV
Viewing (Time Spent) [Advertising-Related Scales].
(1984; 1987; 1998).
Morgan, M.S.; Richins, M.L.; Sirgy, M.J.; Lee, D.; Kosenko, R.; Meadow,
H.L.; Rahtz, D.R.; Cicic, M.; Xi Jin, G.; Yarsuvat, D.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
823-824.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Typicality (Commercial) [Advertising-Related Scales].
(1992; 1994; 2000).
Meyers-Levy, J.; Peracchio, L.A.; Singh, M.; Balasubramanian, S.K.;
Chakraborty, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
824-825.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Visual
Imaging [Advertising-Related Scales].
(1991; 1996; 2000).
Singh, S.N.; Lessig, V.P.; Kim, D.; Gupta, R.; Hocutt, M.A.; Unnava, H.R.;
Burnkrant, R.E.; Agarwal, S.; Haugtvedt, C.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007).
Marketing Scales Handbook. Vol. 4: A
Compendium of Multi-Item Measures for Consumer Behavior & Advertising.
Chicago: American Marketing Association; Thomson South-Western, Page(s):
825-826.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Vividness
of the Ad [Advertising-Related Scales].
(1999).
Krishnamurthy, P.; Sujan, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing
Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer
Behavior & Advertising. Chicago: American Marketing Association;
Thomson South-Western, Page(s): 826.
UT Arlington location & call number;
call number; FIND IN A LIBRARY NEAR YOU:
http://www.worldcat.org/oclc/27224619>
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