Acceptability of Choice Alternatives [Consumer-Related Scales]. (1980; 1993; 2000).
Jones, M.A.; Mothersbaugh, D.L.; Beatty, S.E.; Ping Jr, R.A.; Rusbult, C.E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 3.
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Affective Response (General) [Consumer-Related Scales]. (1987; 1998; 1999).
Kim, J.; Allen, C.T.; Kardes, F.R.; Lim, J.; Bhargava, M.; Stuart, E.W.; Shimp, T.A.; Engle, R.W.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 4.
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Affective Response (Negative) [Consumer-Related Scales]. (1980; 1995; 1998).
Coulter, K.S.; Edell, J.A.; Burke, M.C.; Plutchik, R.; Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 5.
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Affective Response (Negative) [PANAS] [Consumer-Related Scales]. (1988; 1993; 1994; 1996; 1997; 1998; 1999).
Beatty, S.E.; Ferrell, M.E.; Dube, L.; Morgan, M.S.; Lord, K.R.; Lee, M.; Sauer, P.L.; Luce, M.F.; Mano, H.; Oliver, R.L.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 6-8.
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Affective Response (Positive) [Consumer-Related Scales]. (1980; 1992; 1996; 1997; 1998).
Coulter, K.S.; Edell, J.A.; Burke, M.C.; Laresn. Randy J.; Diener. Edward; Murry Jr, J.P.; Dacin, P.A.; Oliver, R.L.; Rust, R.T.; Varki, S.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 9-10.
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Affective Response (Positive) [Consumer-Related Scales]. (1988; 1988; 1993; 1994; 1995; 1996; 1997; 1998; 1999; 2001).
Babin, B.J.; Boles, J.S.; Darden, W.R.; Beatty, S.E.; Ferrell, M.E.; Dube, L.; Morgan, M.S.; Holbrook, M.B.; Batra, R.; Hung, K.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 11-13.
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Affective Response to Brand [Consumer-Related Scales]. (2001).
Chaudhuri, A.; Holbrook, M.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 14.
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Agreement Response Tendency [Consumer-Related Scales]. (1960; 1999).
Couch, A.; Keniston, K.; Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 15-16.
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Animosity (Economic) [Consumer-Related Scales]. (1998).
Klein, J.G.; Ettenson, R.; Morris, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 17.
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Animosity (War) [Consumer-Related Scales]. (1998).
Klein, J.G.; Ettenson, R.; Morris, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 18.
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Anxiety (With Computers) [Consumer-Related Scales]. (1995; 2001).
Charlton, J.P.; Birken, P.E.; Coyle, J.R.; Thorson, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 19.
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Approach-Avoidance (Retail Environment) [Consumer-Related Scales]. (1974; 1982; 2001).
Donovan, R.J.; Rossiter, J.R.; Mattila, A.S.; Wirtz, J.; Mehrabian, A.; Russell, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 20.
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Arousal [Consumer-Related Scales]. (1974; 1974; 1981; 1991; 1996; 1998; 1999; 2000; 2001).
Donovan, R.J.; Rossiter, J.R.; Marcoolyn, G.; Nesdale, A.; Fornell, C.; Larcker, D.F.; Kempf, D.S.; Smith, R.E.; Mattila, A.S.; Wirtz, J.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 21-22.
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Arousal Avoidance [Consumer-Related Scales]. (1978; 1998).
Murgatroyd, S.; Rushton, C.; Apter, M.; Ray, C.; Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 23-24.
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Attitude Toward a Theater’s Facilities [Consumer-Related Scales]. (1999).
Garbarino, E.; Johnson, M.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 25.
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Attitude Toward Activities (Adventurous) [Consumer-Related Scales]. (1998).
Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 26.
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Attitude Toward Activities (Social Status) [Consumer-Related Scales]. (1983; 1998).
Kahle, L.R.; Shoham, A.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 27.
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Attitude Toward Charitable Organizations [Consumer-Related Scales]. (2000).
Webb, D.J.; Green, C.L.; Brashear, T.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 28.
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Attitude Toward Children’s TV Programming [Consumer-Related Scales]. (1998).
Walsh, A.; Laczniak, R.N.; Carlson, L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 29.
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Attitude Toward Complaining (Personal Norms) [Consumer-Related Scales]. (1955; 1982; 1984; 1990; 1998).
Day, R.L.; Moorman, C.; Richins, M.L.; Bronislaw, J.V.; Singh, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 30-31.
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Attitude Toward Coupons [Consumer-Related Scales]. (1998).
Huff, L.; Alden, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 32.
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Attitude Toward Elicitation Method [Consumer-Related Scales]. (1997; 2000).
Bottomley, P.A.; Doyle, J.R.; Green, R.H.; Leon, O.G.; Steenkamp, J.E.M.; van Trijp, H.C.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 33.
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Attitude Toward Helping Others [Consumer-Related Scales]. (2000).
Webb, D.J.; Green, C.L.; Brashear, T.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 34.
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Attitude Toward Homosexuality [Consumer-Related Scales]. (1984; 1998).
Bhat, S.; Leigh, T.W.; Wardlow, D.L.; Herek, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 35.
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Attitude Toward NUTRITION FACTS Label [Consumer-Related Scales]. (1999).
Burton, S.; Garretson, J.A.; Velliquette, A.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 36.
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Attitude Toward Private Label Brands [Consumer-Related Scales]. (1998).
Burton, S.; Lichtenstein, D.R.; Netemeyer, R.G.; Garretson, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 37.
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Attitude Toward Product Price [Consumer-Related Scales]. (1998).
Manning, K.C.; Sprott, D.E.; Miyazaki, A.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 38.
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Attitude Toward Sweepstakes [Consumer-Related Scales]. (1998).
Huff, L.; Alden, D.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 39.
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Attitude Toward the Act [Consumer-Related Scales]. (1980; 1981; 1982; 1985; 1987; 1992; 2001).
Ajzen, I.; Fishbein, M.; Allen, C.T.; Machleit, K.A.; Kleine, S.S.; Bagozzi, R.P.; Baumgartner, H.; Yi, Y.; Gardner, M.; Mitchell, A.A.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 40-42.
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Attitude Toward the Act (Consuming a Food Item) [Consumer-Related Scales]. (1994; 1999; 2001).
Crites Jr, S.L.; Fabrigar, L.R.; Petty, R.E.; Fitzsimons, G.J.; Shiv, B.; Shiv, B.; Fedorikhin, A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 43.
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Attitude Toward the Brand [Consumer-Related Scales]. (2001).
Cho, C.; Lee, J.; Tharp, M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 44.
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Attitude Toward the Brand & Product Category [Consumer-Related Scales]. (1989; 1991; 2001).
Martin, I.M.; Stewart, D.W.; Park, C.W.; Milberg, S.; Lawson, R.; Shavitt, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 45-46.
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Attitude Toward the Brand (Beer) [Consumer-Related Scales]. (1998).
Aaker, J.L.; Williams, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 47.
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Attitude Toward the Brand (Child’s Hedonic) [Consumer-Related Scales]. (1999).
Pecheux, C.; Derbaix, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 48.
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Attitude Toward the Brand (Child’s Utilitarian) [Consumer-Related Scales]. (1999).
Pecheux, C.; Derbaix, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 49.
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Attitude Toward the Brand (Usage Benefits) [Consumer-Related Scales]. (2000).
Bolton, R.N.; Kannan, P.K.; Bramlett, M.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 50.
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Attitude Toward the Brand Name [Consumer-Related Scales]. (1994; 2001).
Schmitt, B.H.; Pan, Y.; Tavassoli, N.T.; Zhang, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 51.
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Attitude Toward the Brand Name [Consumer-Related Scales]. (2001).
Zhang, S.; Schmitt, B.H.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 52.
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Attitude Toward the Company [Consumer-Related Scales]. (2000).
Goldsmith, R.E.; Lafferty, B.A.; Newell, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 53.
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Attitude Toward the Company [Consumer-Related Scales]. (2001).
Sen, S.; Bhattacharya, C.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 54.
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Attitude Toward the Company (Social Responsibility) [Consumer-Related Scales]. (2001).
Sen, S.; Bhattacharya, C.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 55.
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Attitude Toward the Innovation [Consumer-Related Scales]. (1962; 1999;).
Boyd, T.C.; Mason, C.H.; Rogers, E.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 56.
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Attitude Toward the Mall (Ambience) [Consumer-Related Scales]. (1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 57.
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Attitude Toward the Mall (Design) [Consumer-Related Scales]. (1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 58.
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Attitude Toward the Mall (Exciting) [Consumer-Related Scales]. (1980; 1993; 1998).
Mano, H.; Oliver, R.L.; Russell, J.A.; Pratt, G.; Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 59.
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Attitude Toward the Mall (Layout) [Consumer-Related Scales]. (1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 60.
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Attitude Toward the Mall (Variety) [Consumer-Related Scales]. (1998).
Wakefield, K.L.; Baker, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 61.
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Attitude Toward the Movie (Action) [Consumer-Related Scales]. (1999).
Pechmann, C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 62.
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Attitude Toward the Movie (Extrinsic Cues) [Consumer-Related Scales]. (1989; 1999).
Linton. James M.; Petrovich, J.A.; Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 63.
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Attitude Toward the Movie (Intrinsic Cues) [Consumer-Related Scales]. (1989; 1999).
Linton. James M.; Petrovich, J.A.; Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 64.
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Attitude Toward the Movie (Story) [Consumer-Related Scales]. (1999).
Pechmann, C.; Shih, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 65.
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Attitude Toward the Object (Interesting) [Consumer-Related Scales]. (1999).
Neelamegham, R.; Dipak, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 66.
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Attitude Toward the Object (Likeability) [Consumer-Related Scales]. (2000).
Moon, Y.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 67.
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Attitude Toward the Offer [Consumer-Related Scales]. (2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 68.
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Attitude Toward the Product (Beauty Enhancement) [Consumer-Related Scales]. (2001).
Bower, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 69.
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Attitude Toward the Product (Digital Camera) [Consumer-Related Scales]. (2001).
Moreau, C.P.; Markman, A.B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 70-71.
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Attitude Toward the Product (Food) [Consumer-Related Scales] K1; Attitude; Toward; the; Product; Food; Consumer; Related; Scales.
Arias-Bolzmann, L.; Chakraborty, G.; Mowen, J.C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 72.
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Attitude Toward the Product (High Tech) [Consumer-Related Scales]. (2001).
Roehm, M.L.; Sternthal, B.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 73-74.
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Attitude Toward the Product Brand (Semantic Differential) [Consumer-Related Scales]. (1987; 1990; 1991; 1992; 1993; 1998; 1999; 2000).
Anand, P.; Sternthal, B.; Batra, R.; Stayman, D.; Bezjian-Avery, A.; Calder, B.; Iacobucci, D.; Darley, W.K.; Smith, R.W.; Gurhan-Canli, Z.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 75-87.
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Attitude Toward the Brand [Consumer-Related Scales]. (1994; 1995; 1997;2005).
Luna, D.; Peracchio, L.A.; Meyers-Levy, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 88-89.
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Attitude Toward the Product Brand [Consumer-Related Scales]. (1994; 1996; 2001).
LeClerc, F.; Schmitt, B.H.; Dube, L.; Pan, Y.; Shamdasani, P.N.; Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 90.
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Attitude Toward the Sales Promotion (Convenience) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 91.
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Attitude Toward the Sales Promotion (Convience) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 91.
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Attitude Toward the Sales Promotion (Entertainment) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 92.
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Attitude Toward the Sales Promotion (Exploration) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 93.
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Attitude Toward the Sales Promotion (Overall) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 94.
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Attitude Toward the Sales Promotion (Pride) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 95.
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Attude Toward the Sales Promotion (Quality) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 96.
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Attitude Toward the Sales Promotion (Savings) [Consumer-Related Scales]. (2000).
Chandon, P.; Wansink, B.; Laurent, G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 97.
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Attitude Toward the Service Provider [Consumer-Related Scales]. (1996; 1997; 1998).
Day, E.; Stafford, M.R.; Hui, M.K.; Thakor, M.V.; Gill, R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 98.
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Attitude Toward the Service Provider [Consumer-Related Scales]. (1999).
Raghubir, P.; Corfman, K.P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 99.
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Attitude Toward the Sponsor [Consumer-Related Scales]. (2000).
Speed, R.; Thompson, P.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 100.
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Attitude Toward the Sport (Adventurous) [Consumer-Related Scales]. (1990; 1998).
Shoham, A.; Darling, J.R.; Wood, V.R.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 101.
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Attitude Toward the Sport (Curiosity-Arousing) [Consumer-Related Scales]. (1998).
Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 102.
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Attitude Toward the Sport (Social Status) [Consumer-Related Scales]. (1983; 1998).
Kahle, L.R.; Shoham, A.; Rose, G.M.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 103.
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Attitude Toward the Sport (Thrilling) [Consumer-Related Scales]. (1998).
Shoham, A.; Rose, G.M.; Kahle, L.R.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 104.
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Attitude Toward the Task [Consumer-Related Scales]. (2000).
Park, C.W.; Jun, S.Y.; MacInnis, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 105.
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Attitude Toward the Website (Affect) [Consumer-Related Scales]. (2001).
Lynch, P.D.; Kent, R.J.; Srinivasan, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 106.
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Attitude Toward the Website (Economic Value) [Consumer-Related Scales]. (1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 107.
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Attitude Toward the Website (Entertaining) [Consumer-Related Scales]. (1999).
Chen, Q.; Wells, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 108.
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Attitude Toward the Website (Entertaining) [Consumer-Related Scales]. (1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 109.
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Attitude Toward the Website (Escapism) [Consumer-Related Scales]. (1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 110.
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Attitude Toward the Web site (General) [Consumer-Related Scales]. (1999; 2001).
Chen, Q.; Wells, W.D.; Shamdasani, P.N.; Stanaland, A.J.S.; Tan, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 111.
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Attitude Toward the Website (General) [Consumer-Related Scales]. (2000; 2002).
Bruner II, G.C.; Kumar, A.; Stevenson, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 112.
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Attitude Toward the Website (General) [Consumer-Related Scales]. (2000; 2001).
Burns, K.S.; Coyle, J.R.; Thorson, E.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 113.
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Attitude Toward the Website (Informative) [Consumer-Related Scales]. (1999).
Chen, Q.; Wells, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 114.
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Attitude Toward the Web site (Organized) [Consumer-Related Scales]. (1999).
Chen, Q.; Wells, W.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 115.
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Attitude Toward the Website (Quality) [Consumer-Related Scales]. (2001).
Lynch, P.D.; Kent, R.J.; Srinivasan, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 116.
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Attitude Toward the Website (Shopping Efficiency) [Consumer-Related Scales]. (1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 117.
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Attitude Toward the Website (Trust) [Consumer-Related Scales]. (2001).
Lynch, P.D.; Kent, R.J.; Srinivasan, S.S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 118.
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Attitude Toward the Website (Visual Appeal) [Consumer-Related Scales]. (1993; 2001).
Mathwick, C.; Malhotra, N.; Rigdon, E.; Sears Shop At Home Services.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 119.
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Balanced Inventory of Desirable Responding [Consumer-Related Scales]. (1984; 1988; 1988; 1999; 2001).
Bearden, W.O.; Hardesty, D.M.; Rose, R.L.; Gerbing, D.W.; Anderson, J.C.; Lastovicka, J.L.; Bettencourt, L.A.; Hughner, R.S.; Kuntze, R.J.; Paulhus, D.L.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 120-122.
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Behavioral Intention [Consumer-Related Scales]. (1975; 1980; 1992; 1993; 1996; 1997; 1998; 1999; 2000).
Ajzen, I.; Fishbein, M.; Day, E.; Stafford, M.R.; Jones, M.A.; Mothersbaugh, D.L.; Beatty, S.E.; Machleit, K.A.; Allen, C.T.; Madden, T.J.; et al.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 123-126.
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Behavioral Intention [Consumer-Related Scales]. (1981; 2000).
Cronin Jr, J.J.; Brady, M.K.; Holt, G.T.M.; Fornell, C.; Larcker, D.F.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 127.
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Bored [Consumer-Related Scales]. (1991; 1993; 1999).
Mano, H.; Oliver, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 128.
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Boycott Issue Importance [Consumer-Related Scales]. (2001).
Sen, S.; Gurhan-Canli, Z.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 129.
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Boycott Likelihood [Consumer-Related Scales]. (2001).
Sen, S.; Gurhan-Canli, Z.; Morwitz, V.G.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 130.
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Brand Belief [Consumer-Related Scales]. (2000).
Ahluwalia, R.; Gurhan-Canli, Z.; John, D.R.; Loken, B.; Joiner, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 131.
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Brand Consciousness [Consumer-Related Scales]. (1996; 1999).
Donthu, N.; Garcia, A.; Gilliland, D.I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 132.
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Brand Distinctiveness [Consumer-Related Scales]. (2000).
Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 133.
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Brand Equity [Consumer-Related Scales]. (2000).
Yoo, B.; Donthu, N.; Lee, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 134.
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Brand Extension Fit [Consumer-Related Scales]. (1998; 2000).
Ahluwalia, R.; Gurhan-Canli, Z.; John, D.R.; Loken, B.; Joiner, C.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 135.
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Brand Extension Fit [Consumer-Related Scales]. (2000).
Bridges, S.; Keller, K.L.; Sood, S.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 136.
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Brand Extension Fit [Consumer-Related Scales]. (1987; 1992; 1995; 2001).
Klink, R.R.; Smith, D.C.; Loken, B.; Ward, J.; Park, C.W.; Andrews, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 137.
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Brand Extension Fit (Usage-Based) [Consumer-Related Scales]. (1989; 1991; 2001).
Chakravarti, D.; MacInnis, D.J.; Nakamoto, K.; Martin, I.M.; Stewart, D.W.; Ratneshwar, S.; Shocker, A.D.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 138.
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Brand Parity [Consumer-Related Scales]. (2000).
Batra, R.; Sinha, I.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 139.
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Brand Personality (Competence) [Consumer-Related Scales]. (1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 140.
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Brand Personality (Excitement) [Consumer-Related Scales]. (1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 141-142.
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Brand Personality (Ruggedness) [Consumer-Related Scales]. (1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 143.
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Brand Personality (Sincerity) [Consumer-Related Scales]. (1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 144.
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Brand Personality (Sophistication) [Consumer-Related Scales]. (1997).
Aaker, J.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 145.
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Brand Superiority [Consumer-Related Scales]. (1994; 1997; 1998; 2000).
Aaker, J.L.; Parthasarathy, M.; Ahluwalia, R.; Gurhan-Canli, Z.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 146-147.
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Browsing [Consumer-Related Scales]. (1989; 1990; 1996).
Beatty, S.E.; Ferrell, M.E.; Bloch, P.H.; Ridgway, N.M.; Sherrell, D.L.; Jeon, J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 148.
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Calmness [Consumer-Related Scales]. (1991; 1993; 1999).
Mano, H.; Oliver, R.L.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 149.
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Cause Marketing (Commitment by Business) [Consumer-Related Scales]. (2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 150.
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Cause Marketing (Congruency with Business) [Consumer-Related Scales]. (2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 151.
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Cause Marketing (Resources Expended by Business) [Consumer-Related Scales]. (2000).
Ellen, P.S.; Mohr, L.A.; Webb, D.J.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 152.
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Change Seeking [Consumer-Related Scales]. (1964; 1994; 1995; 2001).
Baumgartner, H.; Steenkamp, J.E.M.; Campbell, M.C.; Goodstein, R.C.; Garlington, W.K.; Shimota, H.E.; Mehrabian, A.; Russell, J.A.
IN: Bruner II, Gordon C.; Hensel, P.; James, K.E. (2007). Marketing Scales Handbook. Vol. 4: A Compendium of Multi-Item Measures for Consumer Behavior  & Advertising. Chicago: American Marketing Association; Thomson South-Western, Page(s): 153-154.
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Commercial Friendship Perception [Consumer-R