Tests and Measures in the Social Sciences: Bearden Netemeyer Mobley 1993

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These pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am, personally, unable to provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available at your institution.

Full Instruments Available in:

Bearden WO; Netemeyer RG; Mobley MF. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, Calif: Sage Publ. [125 fulltext instruments]
UTA location & call number: Central Library HF 5415.3 .B323 1993

Social Character [I-O Social Preference Scale. (1962).
Kassarjian WM.
Pg. 12-17

Interpersonal Orientation [CAD Scale]. (1967).
Cohen JB.
Pg. 17-19

Consumer Self-Actualization Test [CSAT]. (1975).
Brooker G.
Pg. 20-22

Self-Concepts, Person Concepts, and Product Concepts. (1981).
Malhotra NK.
Pg. 23-24

Need for Cognition [NFC]. (1982).
Cacioppo JT; Petty RE.
Pg. 25-27

Index to Measure "Hispanicness". (1985).
Valencia H.
Pg. 28-29

Maven Scale. (1987).
Feick LF; Price LL.
Pg. 30-31

Consumer Ethnocentrism [CETSCALE]. (1987).
Shimp TA; Sharma S.
Pg. 32-33

Sexual Identity Scale [SIS]. (1987).
Stern BA; Barak B; Gould SJ.
Pg. 34-35

Diagnostic Tool for Classifying Compulsive Consumers. (1989).
Faber RJ; O'Guinn TC.
Pg. 36-37

Country-of-Origin Scale. (1991).
Pisharodi RM; Parameswaran R.
Pg. 38-39

Opinion Leadership. (1970,1986).
King CW; Summers JO; Childers.
Pg. 40-43

Opinion Leadership and Information Seeking. (1971).
Reynolds FR; Darden WR.
Pg. 44-

Self-Monitoring Scale. (1974).
Snyder M.
Pg. 45-47

Revised Self-Monitoring Scale. (1984).
Lennox RD; Wolfe RN.
Pg. 48-49

Innovativeness (Openness of Information Processing). (1975, 1988).
Leavitt C; Walton JR.
Pg. 50-53

Innovativeness Factors. (1975).
Craig CS; Ginter JL.
Pg. 50-53

Use Innovativeness. (1983).
Price LL; Ridgeway NM.
Pg. 54-56

Cognitive and Sensory Innovativeness. (1990).
Venkatraman MP; Price LL.
Pg. 57-58

Domain Specific Innovativeness [DSI]. (1991).
Goldsmith RE; Hofacker C.
Pg. 59-60

Consumer Discontent Scale. (1976).
Lundstrom WJ; Lamont LM.
Pg. 61-64

Consumer Alienation From the Marketplace. (1974).
Pruden HF; Shuptrine; K; Longman DS.
Pg. 65-66

Consumer Alienation From the Marketplace. (1978).
Allison NK.
Pg. 67-69

Assertiveness, Aggressiveness, and Complaining Behavior. (1979).
Fornell C; Westbrook RA.
Pg. 70-71

Consumer Assertiveness and Aggressiveness. (1983).
Richins ML.
Pg. 72-74

Consumer Susceptibility to Reference Group Influence. (1977).
Park CW; Lessig VP.
Pg. 75-77

Consumer Susceptibility to Interpersonal Influence. (1989).
Bearden WO; Netemeyer RG; Teel JE.
Pg. 78-80

Rokeach Value Survey [RVS]. (1968, 1973).
Rokeach M.
Pg. 83-88

Values and Lifestyle Typology [VALS]. (1983).
Mitchell A.
Pg. 89-94

List of Values [LOV]. (1983).
Kahle LR.
Pg. 95-98

Socially Responsible Consumption Behavior [SRCB]. (1979, 1984).
Antil JA; Bennett PD.
Pg. 100-102

Voluntary Simplicity Scale [VSS]. (1981).
Leonard-Barton D.
Pg. 103-107

Subjective Leisure Scales [SLS]. (1983).
Unger L; Kernan JB.
Pg. 108-110

Motivational Tendencies of Drinking-Driving [MTDD]. (1987).
Lastovicka JL; Murray JP Jr; Joachimstahler EA; Bhalla G; Scheurich J.
Pg. 111-112

Value Consciousness and Coupon Proneness [VC and CP]. (1990).
Lichtenstein DR; Netemeyer RG; Burton S.
Pg. 113-114

Measure of Materialistic Attitudes [MMA]. (1978).
Moschis GP; Churchill GA Jr.
Pg. 115-116

Materialism-Post Materialism Scale. (1981).
Inglehart R.
Pg. 116-117

Belief in Material Growth Scale [BIMG. (1984).
Taschian A; Slama ME; Taschian R.
Pg. 118-119

Belk's Materialism Scales. (1984, 1985).
Belk RW.
Pg. 120-122

Richins' Materialism Measure. (1987).
Richins ML.
Pg. 123-124

Possession Satisfaction Index [PSI]. (1990).
Scott C; Lundstrom WJ.
Pg. 125-126

Material Values. (1992).
Richins ML; Dawson S.
Pg. 127-129

Fashion Involvement Index [FII] and the Fashion Involvement Factor [FIF]. (1976).
Tigert DJ; Ring RL; King CW.
Pg. 133-135

Involvement With a Product Class - Automobiles [IPCA]. (1981).
Bloch PH.
Pg. 136-138

Components of Involvement [CP]. (1979).
Lastovicka JL; Gardner DM.
Pg. 139-140

General Scale to Measure Involvement With Products [GSMI]. (1984).
Traylor MB; Joseph WB.
Pg. 141-142

Consumer Involvement Profiles [CIP]. (1985; 1990).
Laurent G; Kapferer JN; Jain K; Srinivasan N.
Pg. 143-146

Personal Involvement Inventory [PII]. (1985).
Zaichkowsky JL.
Pg. 147-149

RPII and OPII. (1986).
McQuarrie EF; Munson JM.
Pg. 150-151

Enduring Involvement Scale [EIS]. (1988).
Higie RA; Feick LF.
Pg. 152-153

PII (Personal II ) for Advertising [PIIA]. (1990).
Zaichkowsky JL.
Pg. 154-155

Revised RPII [RRPII]. (1991).
McQuarrie EF; Munson JM.
Pg. 156-157

Enduring Involvement Index. (1986).
Bloch PH; Sherrell DL; Ridgeway NM.
Pg. 158-159

Foote, Cone and Belding Involvement Subscale [FCBI]. (1987, 1986).
Ratchford BT; Vaughn R.
Pg. 160-161

New Involvement Inventory [NIP]. (1990).
Jain K; Srinivasan N.
Pg. 162-163

Purchasing Involvement [PI]. (1985).
Slama MK; Tashchian A.
Pg. 164-165

Purchase Decision Involvement [PDI]. (1989).
Mittal B.
Pg. 166-167

Arousal Seeking Tendency [AST]. (1974).
Mehrabian A; Russell J.
Pg. 168-171

Form V Sensation Seeking Scale [SS]. (1979).
Zuckerman M.
Pg. 172-176

Exploratory Tendencies in Consumer Behavior Scales [ETCBS]. (1980).
Raju PS.
Pg. 177-179

Dimensions of Emotions [PAD]. (1974).
Mehrabian A; Russell J.
Pg. 180-182

Consumer Image of Retail Stores [CIRS]. (1977).
Dickson J; Albaum G.
Pg. 183-184

Role Overload of the Wife. (1982).
Reilly MD.
Pg. 185-186

Mood Short Form [MSF]. (1983).
Peterson RA; Sauber M.
Pg. 187-188

Spousal Conflict Arousal Scale [SCAS]. (1984).
Seymour D; Lessne G.
Pg. 189-191

Attention to Social Comparison Information [ATSCI]. (1984).
Lennox RD; Wolfe RN.
Pg. 192-193

Style of Processing Scale [SOP]. (1985).
Childers TL; Houston MJ; Heckler S.
Pg. 194-195

Polychronic Attitude Index [PAI]. (1991).
Kaufman CF; Lane PM; Lindquist JD.
Pg. 196-

Emotional Quotient Scale [EQ] and Reaction Profile. (1964).
Wells WD.
Pg. 199-201

Leavitt's Reaction Profile. (1970).
Leavitt C.
Pg. 202-204

Viewer Response Profile [VRP]. (1979).
Schlinger MJ.
Pg. 205-207

Relevance, Confusion, and Entertainment. (1983).
Lastovicka JL.
Pg. 208-209

Informational and Transformational Ad Content. (1984).
Puto CP; Wells WD.
Pg. 210-212

Feelings Toward Ads. (1987).
Edell JA; Burke MC.
Pg. 213-215

Standardized Emotional Profile [SEP]. (1987).
Holbrook MB; Batra R.
Pg. 216-218

VASE Scales (Sexual Embeds in Advertising). (1991).
Widing RE II; Hoverstad R; Coulter R; Brown G.
Pg. 219-220

TV Advertising Believability Scale. (1982).
Beltramini RF.
Pg. 221-222

Expertise, Trustworthiness, and Attractiveness of Celebrity Endorsers. (1990).
Ohanian R.
Pg. 223-224

Children's Attitudes Toward TV Commercials. (1977).
Rossiter JR.
Pg. 225-227

Preschool Nonverbal (Brand) Attitude Scale [PAS]. (1990).
Macklin MC; Machleit KA.
Pg. 228-229

Social Responsibility Scale for Marketing Personnel. (1972).
Peters WH.
Pg. 231-233

Public Attitudes Regarding Welfare Programs (Acceptance of Welfare Scale). (1979).
Ahmed SA; Jackson DN.
Pg. 234-236

Attitudes of Consumers and Business People Toward Consumerism. (1982).
Klein GD.
Pg. 237-239

Attitudes Toward the Social Role of Corporations. (1982).
Williams PF.
Pg. 240-241

Consumer Satisfaction With Social Services. (1984).
Reid PN; Gundlach JH.
Pg. 242-244

index of Consumer Sentiment Toward Marketing. (1986).
Gaski JF; Etzel MJ.
Pg. 245-246

Service Quality [SERVQUAL]. (1986, 1988).
Parasuraman A; Zeithaml V; Berry LL.
Pg. 247-250

Scale to Measure Ethical Behavior in Research Organizations. (1988).
Ferrell OC; Skinner SJ.
Pg. 251-252

Corporate Ethics Scale [CEP]. (1989).
Hunt SD; Wood VR; Chonko LB.
Pg. 253-254

Scale for Improving Evaluations of Business Ethics. (1990).
Reidenbach RE; Robin DP.
Pg. 255-256

Management Conservatism. (1985).
Sturdivant FD; Ginter JL; Sawyer AG.
Pg. 257-259

Scale to Measure Excellence in Business [EXCEL]. (1990).
Sharma S; Netemeyer RG; Mahajan V.
Pg. 260-261

Market Orientation. (1990).
Narver JC; Slater SF.
Pg. 262-264

Industrial Salesperson Job Satisfaction [INDSALES]. (1974).
Churchill G; Ford NM; Walker OC.
Pg. 266-271

Job Characteristic Inventory [JCI]. (1979).
Sims HP Jr; Szilagyi AD; Keller RT.
Pg. 272-274

Job Satisfaction. (1986).
Wood VR; Chonko LB; Hunt S.
Pg. 275-276

Job in General Scale [JIG]. (1989).
Ironson GH; Smith PC; Brannick MT; Gibson WM; Paul KB..
Pg. 277-278

Role Conflict and Ambiguity. (1970).
Rizzo JR; House RJ; Lirtzman SI.
Pg. 283-285

Role Conflict and Ambiguity Scales for Industrial Salespeople. (1975).
Ford NM; Walker OC Jr; Churchill GA Jr.
Pg. 286-290

Role Conflict and Ambiguity Scales for Salespeople. (1986).
Chonko LB; Howell RD; Bellenger D.
Pg. 291-294

Multifaceted, Multidimensional Role Ambiguity [MULTIRAM]. (1991).
Singh J; Rhoads GK.
Pg. 295-298

Job Induced Tension. (1972).
House RJ; Rizzo JR.
Pg. 299-300

Sales Performance Scale. (1982).
Behrman D; Perreault WD Jr.
Pg. 301-302

Retail Salesperson Performance. (1990).
Bush RP; Bush AJ; Ortinau DJ; Hair JF.
Pg. 303-304

Perceived Leadership Behavior Scales. (1974).
House RJ; Dessler G.
Pg. 305-307

Leadership Role Clarity and Consideration. (1978).
Schriesheim CA.
Pg. 308-309

Organizational Commitment [OCQ]. (1979).
Mowday RT; Steers RM; Porter LW.
Pg. 310-312

Organizational Commitment. (1985).
Hunt SD; Chonko LB; Wood VR.
Pg. 313-314

Customer Orientation of Salespeople [SOCO. (1982).
Saxe R; Weitz BA.
Pg. 315-317

Salesperson Adaptive Selling [ADAPTS]. (1990).
Spiro RL; Weitz BA.
Pg. 318-319

Social Power Scales. (1979).
Swasy JL.
Pg. 320-322

Dependence Based Measure of Interfirm Power in Channels. (1983).
Frazier GL.
Pg. 323-324

Channel Leadership Behavior. (1983).
Schul PL; Pride WH; Little TL.
Pg. 325-326

Channel Member Satisfaction [SATIND and SATDIR]. (1984).
Ruckert RW; Churchill GA Jr.
Pg. 327-330

Holzbach's Attributed Power Index [AP]I. (1984).
Comer JM.
Pg. 331-333

Power Sources in a Marketing Channel. (1985).
Gaski JF; Nevin J.
Pg. 334-337

Buyclass Framework Scales. (1987).
Anderson E; Chu W; Weitz BA.
Pg. 338-340

Distributor, Manufacturer, and Customer Market Power. (1988).
Butaney G; Wortzel LH.
Pg. 341-343

Multiple Influences in Buying Centers. (1988).
Kohli AK; Zaltman G.
Pg. 344-345

Power and Influence in Group Settings. (1989).
Kohli AK.
Pg. 346-349

The Tests and Measures in the Social Sciences pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am, personally, unable to provide copies of these instruments.
To obtain any of these resources, you can:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available at your institution
Review "Obtaining for academic purposes." when using these materials in research.

Compiled by Helen Hough, Health Sciences Librarian
Hough@uta.edu
Central Library,
Box 19497
University of Texas at Arlington,
Arlington, Texas 76019
library-tm@listserv.uta.edu (Helen Hough & Burt King, Test & Measurements Team)

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Updated: 06/14/08