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Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes.
Help   Go to: List of all Keywords, Collections examined                    


These pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am, personally, unable to provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available at your institution.


Full Instruments Available in:

      Bearden WO; Netemeyer RG; Mobley MF. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, Calif: Sage Publ. [197 fulltext instruments]
UTA location & call number: Central Library: Floor 2: Reference HF 5415.3 .B323 1999 
Is this book in a library near you?


Inner Other Directedness: Social Preference Scale (1962)
Kassarjian HH
Pg10-14

Interpersonal orientation Scale [CAD] (1967)
Cohen JB
Pg15-17

Need for cognition [NFC] (1982)
Cacioppo JT; Petty RE
Pg18-20

Need for emotion [NFE] (1995)
Raman NV; Chattopadhyay P; Hoyer WD
Pg21-22

Need to evaluate scale [NES] (1996)
Jarvis WBG; Petty RE
Pg23-24

Need for precision [NFP] (1997)
Viswanathan M
Pg25-26

Preference for consistency [PFC] (1995)
Cialdini RB; Trost MR; Newsom J
Pg27-28

Preference of numerical information [PNI] (1993)
Viswanathan M
Pg29-30

Rational experimental inventory [REI] (1996)
Epstein S; Pacini R; Denes-Raj V; Heier H
Pg31-33

Romanticism classicism [RC Index] (1995)
Holbrook MB; Olney TJ
Pg34-36

Self actualization consumer self actualization test [CSAT] (1975)
Brooker G
Pg37-41

Self concept clarity [SCC] (1996)
Campbell J; Trapnell PD; Heine SJ; Katz IM; Lavallee; Lehman
Pg40-41

Self concepts, person concepts, and product concepts (1981)
Malhotra NK
Pg42-43

Self schema separateness connectedness [SC] (1997)
Wang CL; Mowen JC
Pg44-45

Sexual identity scale [SIS] (1987)
Stern BB; Barak B; Gould SJ
Pg46-47

Vanity: trait aspects of vanity (1995)
Netemeyer RG; Burton S; Lichtenstein DR
Pg48-49

Compulsive buying scale (1988)
Valence G; d'Astous A; Fortier L
Pg50-51

Compulsive consumption: A diagnostic tool clinical screener for classifying compulsive consumers (1989, 1992)
Faber RJ; O'Guinn TC
Pg52-54

Impulsiveness: Buying impulsiveness scale (1995)
Rook D; Fisher RJ
Pg55-56

Impulsiveness: Impulse buying tendency (1997)
Weun S; Jones MA; Beatty SE
Pg57

Impulsiveness consumer impulsiveness scale [CIS] (1996)
Puri R
Pg58-59

Country image scale (1993)
Martin I; Eroglu S
Pg60-61

Country of origin scale (1992, 1993)
Pisharodi PR; Parameswaran R
Pg62-65

Ethnocentrism consumer ethnocentrism [CETSCALE] (1987)
Shimp TA; Sharma S
Pg66-68

Hispanicness: an index to measure Hispanicness (1985)
Valencia H
Pg69-70

Expertise: Consumer expertise (1994)
Kleiser SB; Mantel SP
Pg71-72

Fashion leadership (1993)
Goldsmith RE; Frieden JB; Kelsheimer JC
Pg73-74

Market maven: Propensity to provide marketplace and shopping information (1987)
Feick LF; Price LL
Pg75-76

Opinion Leadership (1970, 1986)
King CW; Summers JO; Childers TL; American Marketing Assocation
Pg77-80

Opinion Leadership and information seeking (1971)
Reynolds FD; Darden WR
Pg81

Opinion leaders and opinion seekers [OL and OS] (1996)
Flynn LR; Goldsmith RE; Eastman JK
Pg82-83

Cognitive and sensory innovativeness (1990)
Venkatraman MP; Price LL
Pg84-85

Domain specific innovativeness [DSI] (1991)
Goldsmith R; Hofacker C
Pg86-87

Innovativeness: Consumer innovativeness (1995)
Manning KC; Bearden WO; Madden TJ
Pg88-89

Innovativeness: Openness of information processing (1975, 1988)
Leavitt C; Walton J; Association for Consumer Research
Pg90-93

Innovativeness factors: Factor analysis of Leavitt and Walton's items (1975)
Craig C; Ginter JL
Pg90-95

Innovativeness: Use innovativeness (1983)
Price LL; Ridgway NM
Pg96-99

Innovativeness use innovativeness (1983)
Price LL; Ridgway NM
Pg96-99

Uniqueness desire for unique consumer products [DUCP] (1997)
Lynn M; Harris J
Pg100-101

Attention to social comparison information [ATSCI] (1984)
Lennox RD; Wolfe RN
Pg102-103

Interpersonal influence consumer susceptibility to interpersonal influence (1989)
Bearden WO; Netemeyer RG; Teel JE
Pg104-106

Reference group influence consumer susceptibility to reference group influence (1977)
Park CW; Lessig VP
Pg107-109

Self monitoring scale(1974)
Snyder M
Pg110-112

Self monitoring scale revised form (1984)
Lennox RD; Wolfe RN
Pg113-114

List of values [LOV] (1983)
Kahle LR
Pg115-117

Multi item measures of values [MILOV] (1994)
Herche J
Pg118-120

Rockeach value survey [RVS] (1968, 1973)
Rokeach M
Pg121-125

Drinking and driving motivational tendencies to drink and drive [MTDD] (1987)
Joachimsthaler EA; Bhalla G; Scheurich J
Pg127-128

Environmentally responsible consumers [ECOSCALE] (1995)
Stone G; Barnes JH; Montgomery C
Pg129-131

Health consciousness scale [HCS] (1988)
Gould SJ
Pg132-133

Leisure: subjective leisure scales [SLS] (1983)
Unger L; Kernan JB
Pg134-136

Social issues: Anxiety with social issues (1994)
Sego T; Stout P
Pg137-138

Socially responsible consumption behavior [SRCB] (1979, 1984)
Antil JA; Bennett PD
Pg139-141

Voluntary simplicity scale [VSS] (1981; 1986)
Leonard-Barton D; Cowles D; Crosby LA
Pg142-146

Belief in material growth scale [BIMG] (1984)
Tashchian A; Slama ME; Tashchian R
Pg147-148

Materialism measure (1987)
Richens ML
Pg149-150

Materialism post materials scale (1981)
Inglehart R
Pg151-152

Materialism scale (1984, 1985)
Belk RW
Pg153-157

Materialistic attitudes [MMA] (1978)
Moschis GP; Churchill
Pg157

Material values (1992)
Richins ML; Dawson S
Pg158-160

Nostalgia scale (1993)
Holbrook M
Pg161-162

Objects incorporated intro the extended self scale (1994)
Sivadas E; Machleit K
Pg163-164

Possessions attachment to possessions (1992)
Ball AD; Tasaki L
Pg15-166

Possession satisfaction index [PSI] (1990)
Scott C; Lundstrom WJ
Pg167-168

Appendix to materialism and possessions objects: Money attitude scale [MAS] (1982)
Yamauchi KT; Templer DI
Pg169-170

Subjective discretionary income scale [SDI] (1989)
O'Guinn TC; Wells WD
Pg171-172

Automobile involvement [IPCA] (1981)
Bloch PH
Pg173-175

Fashion involvement factor [FIF] (1976)
Tigert DJ; Ring LR; King CW
Pg176-177

Fashion involvement index [FII] (1981)
Tigert DJ; Ring LR; King CW
Pg176-177

Components of involvement [CP] (1979)
Lastovicka JL; Gardner DM
Pg178-179

Consumer involvement profiles [CIP] (1985)
Laurent G; Kapferer JN
Pg180-184

Enduring involvement index (1986)
Bloch PH; Sherrell DL; Ridgway NM
Pg185-186

Foote, Cone, and Belding involvement subscale [FVBI] (1987; 1986)
Ratchford BT; Vaughn R
Pg187-188

General scale to measure involvement with products [GSMI] (1984)
Traylor MB; Joseph WB
Pg189-190

New involvement profile [NIP] (1990)
Jain K; Srinivasan N
Pg191-192

Personal involvement inventory [PII] (1985)
Zaichkowsky JL
Pg193-195

Enduring involvement scale [EIS] (1988)
Higie RA; Feick LF
Pg196-197

PII for advertising [PIIA] (1990)
Zaichkowsky JL
Pg198-199

RPII and OPII (1986)
McQuarrie EF; Munson JM
Pg200-201

Revised RPII [RRPII] (1991)
McQuarrie EF; Munson JM
Pg202-203

Purchase decision involvement [PDI] (1989)
Mittal B
Pg204-205

Purchasing involvement [PI] (1985)
Slama ME; Taschian A
Pg206-208

Appendix to involvement: Comparing four involvement scales (1995)
Mittal B
Pg209-211

Arousal seeking tendency [AST] (1974)
Mehrabian A; Russell JA
Pg212-215

Change seeking Index [CSI short form] (1994)
Steenkamp JBEM; Baumgartner H
Pg216-217

Exploratory buying behavior tendencies [EBBT] (1996)
Baumgartner H; Steenkamp JBEM
Pg218-220

Exploratory tendencies in consumer behavior scales [ETCBS] (1990)
Raju PS
Pg221-223

Sensation seeking scale (Form V) [SS] (1979)
Zuckerman M
Pg224-228

Appendix to optimum stimulation level: Reviewing Integrating four OSL measures (1992)
Steenkamp JBEM; Baumgartner H
Pg229-

Brand parity: Perceived brand parity (1996)
Muncy JP
Pg230-231

Brand personality (1997)
Aaker J
Pg232-233

Brand trust: Perceived brand trust (1995)
Hess JS
Pg234-235

Emotion: Consumption emotions set [CES] (1997)
Richins ML
Pg236-238

Emotions: Dimensions of emotions [PAD] (1974)
Mehrabian A; Russell J
Pg239-241

Hedonic and utilitarian consumer attitudes (1991)
Batra O; Ahtola O
Pg242-243

Hedonic and utilitarian consumer attitudes (1997)
Spangenberg ER; Voss KE; Crowley AE
Pg244-245

Hedonic and utilitarian shopping values (1994)
Babin JB; Darden WR; Griffin M
Pg246-247

Local retailer shopping loyalty (1985)
Hozier GC; Stem DE
Pg248-249

Mood short form [MSF] (1983)
Peterson RA; Sauber M
Pg250-251

Retail crowding: Perceptions of retail crowding (1994)
Machleit KM; Kellaris JJ; Eroglu SA
Pg252-253

Retail store image - consumer retail store image [CIRS] (1977)
Dickson G; Albaum G
Pg254-255

Retail store image [SIS] (1977)
Manolis C; Keep WW; Joyce ML; Lambert DR
Pg256-257

Shopping styles: Consumer styles inventory [CSI] (1990)
Sproles GB; Kendall E; Sproles EK
Pg258-260

Style of processing scale [SOP] (1985)
Childers TL; Houston MJ; Heckler S
Pg261-262

Polychronic attitude index [PAI] (1991)
Kaufman CF; Lane PM; Lindquist JD
Pg263-

Role overload of the wife (1982)
Reilly MD
Pg264-265

Spousal conflict arousal scale [SCAS] (1984)
Seymour D; Lessne G
Pg266-269

Time orientation (1995)
Amyx D; Mowen JC
Pg270-

Price perception scales (1993)
Lichtenstein DR; Ridgway NM; Netemeyer RG
Pg271-274

Value consciousness and coupon proneness [VS and CP] (1990)
Lichtenstein DR; Netemeyer RG; Burton S
Pg275-276

Emotional profile - standardized emotional profile [SEP] (1987)
Holbrook MB; Batra R
Pg277-279

Emotional quotient scale [EQ] and reaction profile (1964)
Wells WD
Pg280-282

Feelings toward ads (1987)
Edell JA; Burke MC
Pg283-285

Informational and transformational ad content (1984)
Puto CP; Wells WD
Pg286-288

Judgment of ads  viewer judgment of ads: the persuasive disclosure inventory [PDI] (1994)
Feltham TS
Pg289-290

Reaction profile: Leavitt's reaction profile (1970)
Leavitt C
Pg291-293

Relevance, confusion, and entertainment (1983)
Lastovicka JL
Pg294-295

Response profile - viewer response profile [VRP] (1979)
Schlinger M
Pg296-298

Sexual embeds in advertising [VASE scales] (1991)
Widing RE II; Hoverstad R; Coulter R; Brown G
Pg299-300

Expertise, trustworthiness, and attractiveness of celebrity endorsers (1990)
Ohanian R
Pg301-302

Public opinion toward advertising (1993)
Pollay RW; Mittal B
Pg303-304

Skepticism toward advertising (1998)
Obermiller C; Spangenberg E
Pg305-306

TV advertising believability scale (1982)
Beltramini RF
Pg307-308

Preschool nonverbal (brand) attitude scale [PAS] (1990)
Macklin MC; Machleit KA
Pg309-311

TV ads: Children's attitudes toward TV commercials (1977)
Rossiter JR
Pg312-314

Consumer attitudes toward marketing and consumerism (1972)
Barksdale HC; Darden WR
Pg315-318

Consumerism: Attitudes of consumer business people toward consumerism (1982)
Klein GD
Pg319-321

Satisfaction with social services (1984)
Reid PN; Gundlach JH
Pg322-324

Sentiment: The index of consumer sentiment toward marketing (1986)
Gaski JF; Etzel MJ
Pg325-326

Service quality [SERVQUAL] (1986, 1988)
Parasuraman A; Zeithaml V; Berry LL
Pg327-330, 337-338

Service quality of retail stores (1996)
Dabholkar PA; Thorpe DI; Rentz JO
Pg331-333

Service quality: physical distribution service quality (1997)
Beinstock CC; Mentzer JT; Bird MM
Pg334-338

Social responsibility scale for marketing personnel (1972)
Peters WH
Pg339-341

Social role of corporations: Attitudes toward the social role of corporations (1982)
Williams PF
Pg342-343

Welfare: Public attitudes regarding welfare programs: The acceptance of welfare scale (1979)
Ahmed SA; Jackson DN
Pg344-346

Alienation: Consumer alienation from the marketplace (1974)
Pruden HO; Shuptrine FK; Longman DS
Pg347-348

Alienation: Consumer alienation from the marketplace (1978)
Allison NK
Pg349-351

Assertiveness, aggressiveness, and complaining behavior (1979)
Fornell C; Westbrook RA
Pg352-354

Assertiveness and aggressiveness (1983)
Richins ML
Pg355-357

Discontent: Consumer discontent scale (1976)
Lundstrom WJ; Lamont LM
Pg358-361

Ethical behavior in research organizations (1988)
Ferrell OC; Skinner SJ
Pg362-363

Ethics: Improving evaluations of business ethics (1990)
Reidenbach RE; Robin DP
Pg364-365

Ethics: Corporate ethics scale [CEP] (1989)
Hunt SD; Wood VR; Chonko LB
Pg366-

Ethics: Marketing norms ethics scale (1993)
Vitell SJ; Rallapelli KC; Sinhapakdi A
Pg367-368

Unethical behavior: Buyers' perceptions of unethical sales behavior (1994)
Lagace RR; Ingram TN; Boorom ML
Pg369-370

Conservatism: Management conservatism (1985)
Sturdivant FD; Ginter JL; Sawyer AG
Pg371-373

Culture: Marketing culture (1993)
Webster C
Pg374-376

Culture: Organizational culture (1993)
Deshpande R; Farley JU; Webster FE Jr
Pg377-379

Customer orientation (1993)
Deshpande R; Farley JU; Webster FE Jr
Pg380-381

Excellence in business [EXCEL] (1990)
Sharma S; Netemeyer RG; Mahajan V
Pg382-383

Market orientation (1990)
Narver JC; Slater SF
Pg384-386

Market orientation [MARKOR] (1993)
Kohli AK; Jaworski BJ; Kumar A
Pg387-389

Market orientation: Summary scale (1996)
Deshpande R; Farley JU
Pg390-391

Marketing research: Use of Market Research [USER] (1994)
Menon A; Wilcox JB
Pg392-393

Marketing research: Trust and use of market research (1992)
Moorman C; Zaltman G; Deshpande R
Pg394-396

Job characteristics inventory [JCI] (1979)
Sims HP Jr; Szilagyi AD; Keller RT
Pg397-400

Job in general [JIG] (1989)
Ironson GH; Smith PC; Brannick MT; Gibson WM; Paul KB
Pg401-402

Job satisfaction (1986)
Wood VR; Chonko LB; Hunt S
Pg403-404

Job satisfaction of industrial salesperson [INDSALES] (1974)
Churchill G; Ford NM; Walker OC Jr
Pg405-413

Job descriptive index [JDI] (1969)
Smith PC; Kendall LM; Hulin CL
Pg414-415

Job diagnostic survey [JDS] (1980)
Hackman JR; Oldham G
Pg416-417

Role ambiguity: Multi faceted, multi dimensional role ambiguity [MULTIRAM] (1991)
Singh J; Rhoads GK
Pg418-421

Role conflict and role ambiguity (1970)
Rizzo JR; House RJ; Lirtzman SI
Pg422-424

Role conflict and role ambiguity for industrial salespeople (1975)
Ford NM; Walker OC Jr; Churchill GA
Pg425-429

Role conflict and role ambiguity for salespeople (1986)
Chonko LB; Howell RD; Bellenger D
Pg430-433

Work family conflict and family work conflict (1996)
Netemeyer RG; Boles JS; McMurrian R
Pg434-435

Burnout in customer service representatives (1994)
Singh J; Goolsby JR; Rhoads GK
Pg436-437

Tension: Job induced tension (1972)
House RJ; Rizzo JR
Pg438-439

Organizational citizenship behaviors [OCBs] (1993)
MacKenzie SB; Podsakoff PM; Fetter R
Pg440-441

Retail salesperson performance (1990)
Bush RP; Bush AJ; Orinau DJ; Hair JF
Pg442-443

Sales performance scale (1982)
Behrman D; Perreault WD
Pg444-445

Salesperson performance (1994)
Sujan H; Weitz BA; Kumar N
Pg446-447

Control: Supervisory control (1996)
Challagalla GN; Shervani TA
Pg448-450

Leadership role clarity and leadership consideration (1978)
Schriesheim CA
Pg451-452

Leadership: Transactional and transformational leadership (1995)
Bycio P; Hackett RD; Allen JS
Pg453-454

Perceived leader behavior scales (1974)
House RJ; Dessler G
Pg455-457

Occupational and organizational commitment (1993)
Meyer JP; Allen NJ; Smith CA
Pg458-460

Organizational commitment [OCQ] (1979)
Mowday RT; Steers RM; Porter LW
Pg461-463

Organizational commitment (1985)
Hunt SD; Chonko LB; Wood VR
Pg464-465

Adaptive selling [ADAPTS] (1990)
Spiro RL; Weitz A
Pg466-467

Customer orientation of salespeople [SOCO] (1982)
Saxe R; Weitz BA
Pg468-471

Instrumental and expressive personality traits of salespersons (1997)
Jolson MA; Comer LB
Pg472-473

Self efficacy for negotiation (1993)
Chowdhury J
Pg474-475

Influence strategies in marketing channels (1992)
Boyle B; Dwyer FR; Robicheaux RA; Simpson JT
Pg476-478

Multiple influences in buying centers (1988)
Kohli AK; Zaltman G
Pg479-480

Power: Social power scales (1979)
Swasy JL
Pg481-183

Power: Dependence based measure of interfirm power in channels (1983)
Frazier GL
Pg484-485

Power: distributor, manufacturer, and customer market power (1988)
Butaney G; Wortzel LH
Pg486-488

Power: Holzbach's attributed power index [API] (1984)
Comer JM
Pg489-491

Power and influence in group settings (1989)
Kohli A
Pg492-495

Power sources in a market channel (1985)
Gaski JF; Nevin J
Pg496-499

Buyclass framework scales (1987)
Anderson R; Chu W; Weitz B
Pg500-502

Buying: organizational buying scales (1994)
Bunn MD
Pg503-505

Leadership: Channel leadership behavior (1983)
Schul PL; Pride WH; Little TL
Pg506-507

Norms: Relational norms (1992)
Heide JB; John G
Pg508-509

Performance: Supplier perceptions of reseller performance (1992)
Kumar N; Stern LW; Achrol RS
Pg510-512

Satisfaction channel satisfaction [SATINF and SATDIR] (1984)
Ruekert RW; Churchill GA
Pg513-516


The Tests and Measures in the Social Sciences pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am, personally, unable to provide copies of these instruments.
To obtain any of these resources, you can:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available at your institution
Review "Obtaining for academic purposes." when using these materials in research.

Compiled by Helen Hough, Health Sciences Librarian
Hough@uta.edu
Central Library,
Box 19497
University of Texas at Arlington,
Arlington, Texas 76019
library-tm@listserv.uta.edu (Helen Hough & Burt King, Test & Measurements Team)

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his page covered by all applicable copyright laws.

Updated: 06/14/08