Activity (stimulus). (1981).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 10-11.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect (general). (1981).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 12-14.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect (music).(1984).
Dillon, W.R.; Mulani, N.; Frederick, D.G.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 15-17.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Age related responsibility (child). (1988).
Crosby, L.A.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 18-19.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Aggressiveness (consumer). (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 20-21.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Aggressiveness (general). (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 22-24.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Appropriateness (object). (1989).
Stayman, D.M.; Deshpande, R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 25-26.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1993).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 27-28.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal seeking tendency. (1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 29-31.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arts enthusiast.(1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 32-33.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Assertiveness (consumer). (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 34-36.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Assertiveness (general). (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 37-39.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward branded products. (1978).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 40-41.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward business. (1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 42-43.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward business ethics (Consumer normlessness). (1980, 1985).
Lambert, Z.V.; Durand, R.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 44-45.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward buying American made products. (1987).
Shimp, T.A.; Sharma, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 46-47.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward computer technology. (1983).
Dickerson, M.D.; Gentry, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 48-49.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward humor. (1982, 1985).
Gorn, G.J.; Allen, C.T.; Madden, T.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 50-51.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward pricing practices. (1986).
Gaski, J.F.; Etzel, M.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 52-53.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward salespeople. (1978, 1981).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 54-55.
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Attitude toward shampoo. (1984).
Kisielius, J.; Sternthal, B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 56-57.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward soft drink consumption. (1988).
Beatty, S.E.; Kahle, L.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 58-59.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the act (likert). (1979, 1980).
Oliver, R.L.; Berger, P.K.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 60-61.
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Attitude toward the act (likert). (1983, 1989).
Bello, D.C.; Pitts, R.E.; Etzel, M.J.; Petroshius, S.M.; Crocker, K.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 62-63.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the act (likert). (1987).
Petroshius, S.M.; Monroe, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 64-65.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the act (reuse salesperson). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 66-67.
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Attitude toward the act (semantic differential). (1975, 1982, 1985, 1988).
Ahtola, O.T.; Bagozzi, R.P.; Fishbein, M.; Ajzen, I.; Gardener, M.P.; Mitchell, A.A.; Russo, J.E.; Gill, J.D.; Grossbard, S.; Laczniak, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 68-73.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the offer. (1988, 1989).
Burton, S.; Lichtenstein, D.R.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 74-75.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward the product. (1976, 1982).
Maddox, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 76-78.
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Attitude toward the product brand (likert). (1985, 1988, 1989).
Duncan, C.P.; Nelson, J.E.; Petroshius, S.M.; Crocker, K.E.; Stayman, D.M.; Aaker, D.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 79-81.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward the product price. (1976, 1982).
Maddox, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 93-94.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward the product retail placement. (1976, 1982).
Maddox, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 95-96.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward the purchase (feeling dimension). (1987).
Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 97-98.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

attitude toward the purchase (thinking dimension). (1987).
Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 99-100.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attribute importance. (1989).
Sujan, M.; Bettman, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 101-102.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attribute variability. (1989).
Sujan, M.; Bettman, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 103-104.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand differentiation (cameras). (1989).
Sujan, M.; Bettman, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 105-106.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand loyalty (soft drinks). (1988).
Beatty, S.E.; Kahle, L.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 107-108.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand name appropriateness. (1989).
Allen, C.T.; Janiszewski, C.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 109-110.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand similarity. (1989).
Sujan, M.; Bettman, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 111-112.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand switcher.(1980).
Raju, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 113-114.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand variability (cameras). (1989).
Sujan, M.; Bettman, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 115-116.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Choice independence (child). (1977, 1988).
Ward, S.; Wackman, D.B.; Wartella, E.; Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 117-118.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Clothing interest. (1984, 1985).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 119-120.
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Communication avoidance (parent child). (1958).
Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 121-122.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Communication encouragement (parent child) [encouraging verbalization]. (1958).
Schaefer, E.S.; Bell, R.Q.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 123-124.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Community mindedness. (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 125-127.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping. (1984, 1985).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 128-129.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaining acceptability. (1982, 1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 130-131.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint responsiveness. (1982, 1983).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 132-133.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complexity (stimulus). (1974, 1981).
Berlyne, D.E.; Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 134-135.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compliance (physician's advice). (1987).
Friedman, M.L.; Churchill Jr., G.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 136-137.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compliance motivation. (1989).
Bearden, W.O.; Netemeyer, R.G.; Teel, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 138-139.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compulsivity (general). (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 140-141.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compulsivity (purchase). (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 142-143.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conformity (dress). (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 144-145.
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Conformity motivation. (1984).
Lennox, R.D.; Wolfe, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 146-147.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consequences (physician's treatment). (1987).
Friedman, M.L.; Churchill Jr., G.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 148-149.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conservatism (politicoeconomic). (1950, 1987).
Levinson, D.J.; Shimp, T.A.; Sharma, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 150-151.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consumer affairs knowledge. (1978, 1981).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 152-153.
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Consumer role expectations (adolescents'). (1984).
Moschis, G.P.; Moore, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 154-155.
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Consumption motivation (objective). (1978, 1981, 1988).
Moschis, G.P.; Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 156-157.
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Consumption motivation (social). (1978, 1981, 1988).
Moschis, G.P.; Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 158-159.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Contact frequency (sales agent). (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 160-161.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (locating products with store). (1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 162-163.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (movement in store). (1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 164-165.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (shopping). (1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 166-167.
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Convenience (shopping ease). (1985).
Saegert, J.; Hoover, R.J.; Hilger, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 168-169.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (store features). (1985).
Saegert, J.; Hoover, R.J.; Hilger, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 170-171.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Convenience (within store). (1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 172-173.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cooking enjoyment. (1983).
Dickerson, M.D.; Gentry, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 174-175.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Coping (life).(1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 176-177.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Coviewing TV (parent child). (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 178-179.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Creativity (product usage). (1983).
Price, L.L.; Ridgway, N.M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 180-181.
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Credit usage.(1974, 1983, 1984, 1985).
Darden, W.R.; Ashton, D.; Dickerson, M.D.; Gentry, J.W.; Davis, D.L.; Rubin, R.S.; Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 182-184.
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Curiosity (product operation). (1983, 1986).
Price, L.L.; Ridgway, N.M.; Childers, T.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 185-186.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cynicism (political). (1969, 1985).
Olsen, M.E.; Durand, R.M.; Lambert, Z.V.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 187-188.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Dieter. (1976, 1982).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 189-190.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Disconfirmation.(1987, 1989).
Westbrook, R.A.; Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 191-193.
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Dogmatism.(1985).
Bruning, E.R.; Kovacic, M.L.; Oberdick, L.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 194-195.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Dogmatism.(1960).
Rokeach, M.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 196-199.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Domination.(1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 200-201.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Energy consciousness. (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 202-203.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Envy. (1984).
Belk, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 204-206.
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Ethnocentrism. [CETSCALE]. (1987).
Shimp, T.A.; Sharma, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 207-208.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange equity (customer's with dealer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 209-210.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange equity (customer's with salesperson). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 211-230.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange inputs (customer's with salesperson). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 215-216.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange inputs (dealer's with customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 217-218.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange inputs (salesperson's with customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 219-220.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange outcomes (customer's with dealer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 221-222.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange outcomes (customer's with salesperson). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 223-224.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange outcomes (dealer's with customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 225-226.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange outcomes (salesperson's with customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 227-228.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exploratory shopper. (1980).
Raju, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 229-230.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Exchange inputs (customer's with dealer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 231-214.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Expressiveness (stimulus). (1981).
Holbrook, M.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 231-232.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fairness (dealer's treatment of customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 233-234.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fairness (salesperson's treatment of customer). (1989).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 235-236.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Familiarity (generalized). (1984).
Hirschman, E.C.; Solomon, M.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 237-238.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Familiarity (object). (1985).
Oliver, R.L.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 239-240.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fantasizing.(1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 241-242.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Fashion consciousness. (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 243-244.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Femininity.(1974; 1985).
Bem, S.L.; Barak, B.; Stern, B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 245-247.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Financial concern. (1989).
Rahtz, D.R.; Sirgy, M.J.; Meadow, H.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 248-249.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Freedom. (1981).
Unger, L.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 250-251.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Futility (political). (1969).
Olsen, M.E.; Durand, R.M.; Lambert, Z.V.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 252-253.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Generosity.(1984).
Belk, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 254-256.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Healthiness.(1989).
Lumpkin, J.R.; Hunt, J.B.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 257-258.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Healthiness.(1989).
Rahtz, D.R.; Sirgy, M.J.; Meadow, H.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 259-260.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Health safety concern. (1989).
Rahtz, D.R.; Sirgy, M.J.; Meadow, H.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 261-262.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Hemispheric orientation. (1983).
Hirschman, E.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 263-264.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Homebody [limited activity]. (1989).
Rahtz, D.R.; Sirgy, M.J.; Meadow, H.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 265-266.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Homebody. (1983).
Dickerson, M.D.; Gentry, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 267-268.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Household chore expectations (parent child) [early maturity demand]. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 269-270.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Housework hater.(1976, 1982).
Darden, W.R.; Perreault Jr, W.D.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 271-272.
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Imagery vividness. (1973).
Marks, D.F.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 273-275.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Inflation consciousness. (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 276-277.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information seeker (interpersonal). (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 278-279.
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Information seeker (interpersonal). (1989).
Bearden, W.O.; Netemeyer, R.G.; Teel, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 280-281.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information usage (company sources). (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 282-283.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Information usage (personal sources). (1987).
Crosby, L.A.; Stephens, N.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 284-285.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

In home shopper.(1984).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 286-287.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (brand). (1976).
Darden, W.R.; Perreault Jr, W.D.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 288-289.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (fashion). (1980).
Hirschman, E.C.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 290-291.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (fashion). (1985).
Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 292-293.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness [open processing]. (1985).
Leavitt, B.; Walton, J.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 294-296.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (product). (1985).
Oliver, R.L.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 297-298.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (shopping). (1984).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 299-300.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Innovativeness (shopping). (1980).
Raju, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 301-302.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

In shopping preference. (1984).
Hawes, J.M.; Lumpkin, J.R.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 303-304.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

In shopping preference. (1985).
Hozier Jr., G.C.; Stem Jr, D.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 305-306.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interaction orientation of salesperson (customer's perception). (1985).
Williams, K.C.; Spiro, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 307-308.
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Interpersonal influence susceptibility (normative). (1989).
Bearden, W.O.; Netemeyer, R.G.; Teel, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 309-310.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (activity). (1981).
Unger, L.S.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 311-312.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (body weight). (1985).
Oliver, R.L.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 313-314.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (enduring). (1987).
Slama, M.E.; Tashchian, A.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 315-316.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Involvement (enduring). (1985).
Zaichkowsky, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (1994). Marketing scales handbook: A compilation of multi-item measures. Vol. 1. Chicago. American Marketing Association. Page(s): 317-320.
UTA location and call number; FIND IN A L