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Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes.
Help   Go to: List of all Keywords, Collections examined                    

These pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am, personally, unable to provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available at your institution.

Full Instruments Available in:

Bruner GC II & Hensel PJ (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago: American Marketing Association. [421 fulltext instruments] UTA location and call number

Ability to Process, Nutritional Information. (1990).
Moorman, C.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 3-4.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Adoption intention. (1993, 1994).
Fisher, R.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 5-7.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect, music. (1991).
MacInnis, D.J.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 8-9.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect negative. [PANAS]. (1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 10-11.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect positive. [PANAS]. (1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 12-13.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Alienation, consumer. (1988).
Sighn, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 14-15.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anger, part of the Differetial emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 16-19.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anonymity of responses. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 20-21.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anxiety; distress. (1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 22-23.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anxiety social; Fear of negative evaluation. [FNE]. (1969).
Watson, D.; Friend, R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 24-26.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 27-28.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 29-30.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 31-32.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward a brand of beer, comparative. (1991).
Sirgy, M.J.; Johar, J.S.; Samli, A.C.; Claiborne, C.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 38-39.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward a country. [CETSCALE]. (1991).
Netemeyer, R.G.; Durvasula, S.; Lichtenstein, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 40-41.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward complaining, personal norms. (1982, 1983, 1990).
Richins, M.L.; Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 42-44.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward complaining, societal benefits. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 45-46.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward gambling, negative beliefs. (1990).
Mascarenhas, O.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 47-48.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward gambling, positive beliefs. (1990).
Mascarenhas, O.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 49-50.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward product endorser. (1993, 1994).
Fisher, R.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 51-52.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward self-service stores. (1991).
Forman, A.M.; Sriram, V.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 53-54.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward store background music. (1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 55-56.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Act. (1990).
Maherswaran, D.; Meyers-Levy, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 57-58.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Act, Semantic Differential. (1991, 1992).
Sawyer, A.G.; Howard, D.J.; Bagozzi, R.P.; Baumgartner, H.; Yi, Y.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 59-61.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Act, Semantic Differential. (1980).
Ajzen, I.; Fishbein, M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 62-67.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Brand. (1990).
Chattopadhyay, A.; Basu, K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 68-69.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Brand, Comparative. (1991).
Sirgy, M.J.; Johar, J.S.; Samli, A.C.; Claiborne, C.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 70-71.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Company. (1993).
Boulding, W.; Kirmani, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 72-73.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the offer. (1988, 1989).
Burton, S.; Lichtenstein, D.R.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 74-76.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product/Brand. (1990).
Maherswaran, D.; Sternthal, B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 77-78.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product/Brand, Hedonic. (1988).
Batra, R.; Ahtola, O.T.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 79-80.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product/Brand, Semantic Differential. Attitude Toward the Product/Brand, Semantic Differential.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 81-100.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product/Brand, Utilitarian. (1988).
Batra, R.; Ahtola, O.T.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 101-102.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product Idea. (1991).
Ratneshwar, S.; Chaiken, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 103-104.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward trying to lose weight. (1990).
Bagozzi, R.P.; Warshaw, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 105-106.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Autonomy, female. (1972).
Arnott, C.C.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 107-108.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Behavioral intention. Behavioral intention.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 109-114.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Behavioral intention, blood test. (1990).
Maherswaran, D.; Meyers-Levy, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 115-116.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Belief confidence. (1992).
Kardes, F.R.; Kalyanaram, G.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 117-119.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Belief confidence, soft drink. (1993).
Smith, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 120-121.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Benefit perception, composite. (1985).
Murray, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 122-123.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Black racial identification. (1991).
Whittler, T.; Calantone, R.J.; Young, M.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 124-125.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand Beliefs, 35mm Camera. (1993).
Laczniak, R.N.; Muehling, D.D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 126-127.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand beliefs, shampoo. (1991).
MacInnis, D.J.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 128-129.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand beliefs, soft drink. (1993).
Smith, R.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 130-131.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand beliefs, tape player. (1991).
Muehling, D.D.; Laczniak, R.N.; Stoltman, J.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 132-133.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand popularity. (1993).
Mishra, S.; Umesh, U.N.; Stem Jr, D.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 134-135.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand preference. (1992).
Costley, C.L.; Brucks, M.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 136-137.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Buy american-made products, importance. (1993).
Olsen, J.E.; Granzin, K.L.; Biswas, A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 138-139.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Calmness. (1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 140-141.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Change seeker index. (1992).
Steenkamp, J.E.M.; Baumgartner, H.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 142-146.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cognitive age. (1981).
Barak, B.; Schiffman, L.G.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 147-148.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cognitive effort, choice. (1993, 1994).
Cooper-Martin, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 149-150.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Communion with nature. (1993).
Arnould, E.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 151-152.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Communion with others. (1993).
Arnould, E.J.; Price, L.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 153-154.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Company reputation. (1990).
Goldberg, M.E.; Hartwick, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 155-156.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions, private. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 157-158.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions, third party. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 159-160.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions, voice. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 161-162.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint success likelihood. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 163-164.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint worthiness. (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 165-166.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compulsivity, General , Scale 7 subset, Minnesota Multiphasic Personality Inventory. (1982, 1989).
Dahlstrom, W.G.; Welsh, G.S.; Dahlstrom, L.E.; O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 167-168.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compulsivity, purchase. (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 169-170.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Confidence, computer use. (1992).
Ozanne, J.L.; Brucks, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 171-172.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conformity motivation. (1984).
Lennox, R.D.; Wolfe, R.N.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 173-175.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Consumption motivation, objective. (1978).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 176-177.
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Consumption motivation, social. (1978).
Moschis, G.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 178-179.
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Contempt , part of the Differential emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 180-183.
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Control. (1992).
Bateson, J.E.; Hui, M.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 184-185.
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Coviewing tv, parent/child. (1988).
Carlson, L.; Grossbard, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 186-187.
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Credibility, company. (1992).
Keller, K.L.; Aaker, D.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 188-189.
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Crowding. (1992).
Bateson, J.E.; Hui, M.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 190-191.
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Crowding. (1987).
Bateson, J.E.; Hui, M.K.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 192-193.
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Crowding. (1980).
Harrell, G.D.; Hutt, M.D.; Anderson, J.C.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 194-195.
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Customer Orientation, Customer's Perception of Salespeople. (1991).
Brown, G.; Widing II, R.E.; Coulter, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 196-198.
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Deal retraction. (1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 199-200.
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Decision action control orientation. (1983).
Kuhl, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 201-204.
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Decision difficulty, electronic decision aid. (1993).
Widing II, R.E.; Talarzyk, W.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 205-207.
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Decision quality, electronic decision aid. (1993).
Widing II, R.E.; Talarzyk, W.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 208-210.
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Derogatory beliefs against blacks. (1967).
Woodmansee, J.J.; Cook, S.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 211-212.
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Desire to Win. (1991).
Corfman, K.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 213-214.
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Desired picture quality, camera. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 215-216.
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Desires congruency, camera picture quality. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 217-218.
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Dieter, health. (1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 219-220.
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Disconfirmation. (1993).
Oliver, R.L.; Swan, J.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 221-224.
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Disconfirmation, camera picture quality. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 225-226.
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Discount size. (1993).
Biswas, A.; Burton, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 227-228.
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Disgust, part of the Differential emotions scale. [DES II; DES III]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 229-232.
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Dominance. (1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 233-234.
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Donor motivation, blood. (1992).
Allen, C.T.; Machleit, K.A.; Kleine, S.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 235-236.
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Donor motivation, charity administration importance. (1990).
Harvey, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 237-238.
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Donor motivation, charity cause importance. (1990).
Harvey, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 239-240.
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Donor motivation, charity curative services importance. (1990).
Harvey, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 241-242.
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Donor Motivation, Charity fundraising Pressure Importance. (1990).
Harvey, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 243-244.
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Donor motivation, charity wellness services importance. (1990).
Harvey, J.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 245-246.
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Egalitarianism. (1975).
Scanzoni, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 247-249.
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Elation. (1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 250-251.
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Emotional valence, mellow. (1971, 1987, 1991).
Wells, W.D.; Leavitt, C.; McConville, M.; Edell, J.A.; Burke, M.C.; MacInnis, D.J.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 252-253.
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Emotional valence, positive. (1971, 1987, 1991).
Wells, W.D.; Leavitt, C.; McConville, M.; Edell, J.A.; Burke, M.C.; MacInnis, D.J.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 254-255.
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Envy. (1984, 1995).
Belk, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 256-258.
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Ethnocentrism. [CETSCALE]. (1986).
Shimp, T.A.; Sharma, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 259-262.
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Evaluation, appeal. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 263-264.
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Evaluation, interest. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 265-266.
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Evaluation, need. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 267-268.
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Evaluation, positivity. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 269-270.
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Evaluation, value. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 271-272.
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Expected picture quality, camera. (1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 273-274.
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Expertise, information source. (1992).
Netemeyer, R.G.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 275-276.
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Expertise, product development. (1991).
Ratneshwar, S.; Chaiken, S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 277-278.
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Family brand belief. (1993).
Loken, B.; John, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 279-280.
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Fantasizing. (1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 281-282.
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Fashion consciousness. (1971).
Wells, R.E.; Tigert, D.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 283-285.
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Fear, part of the Differential emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 286-289.
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Fearfulness. (1990).
Maherswaran, D.; Meyers-Levy, J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 290-291.
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Femininity, Bem sex role inventory. (1974).
Bem, S.L.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 292-294.
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Fit, brand/company. (1992).
Keller, K.L.; Aaker, D.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 295-296.
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Generosity. (1984, 1995).
Belk, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 297-299.
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Guilt, part of the Differential emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 300-303.
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Health behavioral control. (1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 304-305.
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Health information sources, nonpersonal. (1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 306-307.
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Health motivation. (1990, 1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 308-310.
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Imagery quality/quantity. (1991, 1993).
Ellen, P.S.; Bone, P.F.; Burns, A.C.; Biwas, A.; Bibin, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 311-313.
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Imagery quantity/ease. (1991).
Bone, P.F.; Ellen, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 314-316.
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Imagery vividness, general. (1991).
Bone, P.F.; Ellen, P.S.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 317-319.
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Imagery vividness, visual. (1973).
Marks, D.F.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 320-322.
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Imagery vividness, multiple senses. (1992).
Miller, D.W.; Marks, L.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 323-326.
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Importance of Social Approval, From Best Friend. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 327-328.
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Importance of Social Approval, From Friends. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 329-330.
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Importance of Social Approval, From Others. (1993).
Fisher, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 331-332.
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Indexicality, music. (1991).
MacInnis, D.J.; Park, C.W.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 333-334.
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Influence on Family Decision Making. (1991).
Corfman, K.P.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 335-336.
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Information relevance. (1993).
Mishra, S.; Umesh, U.N.; Stem Jr, D.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 337-338.
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Innovativeness, product specific. (1991).
Goldsmith, R.E.; Hofacker, C.F.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 339-341.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Intention to Choose Best Alternative. (1993).
Cooper-Smith, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 342-343.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Intention to Recommend School. (1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 344-345.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interaction with health care professionals. (1993).
Moorman, C.; Matulich, E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 346-347.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interest, part of the Differntial emotions scale. [DES II]. (1977).
Izard, C.E.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 348-350.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interest, object. (1993).
Machleit, K.A.; Allen, C.T.; Madden, T.J.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 351-352.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Internal search tendency. (1985).
Murray, K.B.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 353-354.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interpersonal influence susceptibility, media-normative. (1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 355-356.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interpersonal influence susceptibility, parent-informative. (1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 357-358.
UT Arlington location & call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Interpersonal influence susceptibility, parent-normative. (1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago. American Marketing Association. Page(s): 359-360.