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Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes.
Help   Go to: List of all Keywords, Collections examined                    

These pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am, personally, unable to provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available at your institution.

Full Instruments Available in:

Bruner II, G. C.; James, K.; Hensel, P. J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago: American Marketing Association. [941 fulltext instruments] UTA location and call number

Affect (general). (1987).
Stuart, E.W.; Shimp, T.A.; Engle, R.W.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 3.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect (music). (1984).
Dillon, W.R.; Mulani, N.; Frederk, D.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 4-6.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect intensity (measure). [AIM]. (1984).
Larsen, R.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 7-9.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective Response (Evaluation of Service Environment). (1997).
Hui, M.K.; Dube, L.; Chebat, J.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 10.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). [PANAS]. (1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 11-12.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 13.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1995).
Derbaix, C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 14.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1995).
Derbaix, C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 15.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1996).
Murray Jr, J.P.; Dacin, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 16-17.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Taylor, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 18.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). [PANAS]. (1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 19-21.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 22-23.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Derbaix, C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 24.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Derbaix, C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 25.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1996).
Murray Jr, J.P.; Dacin, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 26-27.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective Response to Waiting. (1997).
Hui, M.K.; Dube, L.; Chebat, J.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 28.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Air pollution (social norms). (1997).
Osterhus, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 29.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Alienation (consumer). (1990).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 30-31.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Amused. (1985).
Asmus, E.P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 32-33.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anger. (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 34-35.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anticipated Interaction with Salesperson. (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 36.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anticipated negative consequences. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 37.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anxiety state. (1996).
Pham, M.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 38.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anxious. (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 39-40.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1995).
Broach, V.C.,J.r.; Page Jr, T.J.; Wilson, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 41.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1993).
Mehrabian, A.; Russell, J.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 42-44.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1995).
Darden, W.R.; Babin, B.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 45.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 46-47.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward complaining (personal norms). (1982).
Richins, M.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 48-49.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward cosmetic pharmaceuticals. (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 50.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward coupon use. (1994).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 51.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward drug use. (1996).
Schoenbachler, D.D.; Whittler, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 52.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward New Uses for Product. (1994).
Wansink, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 53-54.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward nicotine patch. (1996).
Keller, P.A.; Block, L.G.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 55.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward ordering option. (1994).
Dabholkar, P.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 56.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward political candidate. (1997).
Pinkleton, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 57-58.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward store background music. (1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 59-60.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Act (Semantic Differential). (1980).
Fishbein, M.; Ajzen, I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 61-64.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Bank. (1997).
Hui, M.K.; Dube, L.; Chebat, J.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 65.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Brand. (1994).
Putrevu, S.; Lord, K.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 66.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Brand. (1994).
Peracchio, L.A.; Meyers-Levy, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 67-68.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Brand (Food). (1994).
Prasad, V.K.; Smith, L.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 69.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Brand (Status). (1997).
Rosenberg, E.; Pieters, R.; Wedel, M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 70.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Brand (Unipolar). (1994, 1996).
LaTour, M.S.; Henthorne, T.; Snipes, R.L.; Bliss, S.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 71-72.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Brand Name. (1994).
Schmitt, B.H.; Pan, Y.; Tavassoli, N.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 73.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Business (Originality). (1995).
Homer, P.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 74.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Business (Overall). (1995).
Homer, P.M.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 75.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Conservation Activity. (1997).
Osterhus, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 76.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the English Language. (1994).
Koslow, S.; Shamdasani, P.N.; Touchstone, E.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 77-78.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Object. (1994).
Lord, K.R.; Lee, M.; Sauer, P.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 79.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward the offer. (1988, 1989).
Burton, S.; Lichtenstein, D.R.; Bearden, W.O.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 82-82.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Organization. (1995).
Moore, D.J.; Harris, W.D.; Chen, H.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 83.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Product/Brand (Semantic Differential). (Varied. Attitude Toward the Product/Brand (Semantic Differential). (Varied.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 84-93.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Service Provider. (1986).
Stafford, M.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 94-95.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Spanish Language. (1994).
Koslow, S.; Shamdasani, P.N.; Touchstone, E.E.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 96-97.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attribute favorability. (1994).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 98-99.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attribution of Blame. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 100.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Authority, part of Narcissistic personality inventory. [NPI]. (1988).
Raskin, R.; Terry, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 101-102.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Behavioral intention. (varied. Behavioral intention. (varied.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 103-107.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Behavioral intention. (1997).
Oliver, R.L.; Rust, R.T.; Varki, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 108.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Behavioral intention (external response). (1996).
Zeithaml, V.A.; Berry, L.L.; Parasuraman, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 109.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Body consciousness (public). (1981).
Miller, L.C.; Murphy, R.; Buss, A.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 110-111.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand Beliefs for a Luxury Sedan (Comparative). (1994).
Neese, W.T.; Taylor, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 112.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand Beliefs for a Luxury Sedan (Noncomparative). (1994).
Neese, W.T.; Taylor, R.D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 113.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand consciousness. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 114.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand consciousness. (1986, 1996).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 115.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand differences. (1996).
van Trijp, H.C.M.; Hoyer, W.D.; Inman, J.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 116.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand equity. (1996).
Ha, L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 117-118.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand familiarity. (1993).
Machleit, K.A.; Allen, C.T.; Madden, T.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 119.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand loyalty. (1994).
Putrevu, S.; Lord, K.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 120.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand loyalty. (1994).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 121.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand personality (competence). (1997).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 122.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand personality (excitement). (1997).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 123.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand personality (ruggedness). (1997).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 124.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand personality (sincerity). (1997).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 125.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand personality (sophistication). (1997).
Aaker, J.L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 126.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Brand preference. (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 127.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Budget constraints. (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 128.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Calm. (1985).
Asmua, E.P.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 129-130.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Choice confusion. (1986, 1996).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 131.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Choice task meaningfulness. (1997).
Sen, S.; Johnason, E.J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 132.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Clothing concern. (1979).
Gurel, L.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 133-134.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Clothing style preference. (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 135.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Collectivism (coworkers). (1988).
Hui, C.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 136-137.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Collectivism (parents). (1988).
Hui, C.H.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 138-139.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Commitment (organizational). (1994).
Kelley, S.W.; Davis, M.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 140-141.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Commitment (store). (1997).
Bettencourt, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 142.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (check prices). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 143.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (initial). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 144.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (multiple stores). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 145.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (product attributes). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 146.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (routine). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 147.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Comparison shopping (unit prices). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 148.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions (private). (1988).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 149-150.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions (third party). (1988).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 151-152.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint intentions (voice). (1988).
Singh, J.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 153-154.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Complaint likelihood (direct). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 155.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Compulsive buying. (1992).
Faber, R.J.; O'Guinn, T.C.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 156-157.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Confidence (task). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 158.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conformity motivation (consumption). (1995).
Kahle, L.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 159.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Conservation (energy). (1997).
Osterhus, T.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 160.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Contribution to Purchase Decision (Initiation Stage). (1994).
Beatty, S.E.; Talpade, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 161-162.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Contribution to Purchase Decision (Search/Decision Stage). (1994).
Beatty, S.E.; Talpade, S.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 163-164.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cooperation. (1997).
Battencourt, L.A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 165-166.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Cosmetics use. (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 167.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Image (People). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 168-169.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Image (Similarity). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 170-171.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Cars). (1986, 1992).
Pisharodi, R.M.; Rarameswaran, R.; Yaprak, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 172-173.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Desirable Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 174-175.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Desirable Blender Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 176-177.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Distribution/Advertising). (1986, 1992).
Pisharodi, R.M.; Rarameswaran, R.; Yaprak, A.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 178-179.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Positive Blender Attributes). (1994).
Maherswaran, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 180.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Undesirable Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 181-182.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Country of Origin Product Image (Undesirable Blender Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 183-184.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Coupon use (economic benefits). (1994).
Mittal, B.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 185.
UTA location and call number; FIND IN A LIBRARY NEAR YOU: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Coupon use (others). (1994).
Tat, P.K.; Bejou, D.
IN: Bruner II, G.C.; Hensel, P.J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago. American Marketing Association. Page(s): 186.