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Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes
These Page(s)are provided for information purposes only.
Due to US copyright laws and my professional position, I am unable to
provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to
determine if it has the source volume;
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available at your institution.
Bearden, W. O.; Netemeyer, R. G., Mobley, M. F. (1999).
Handbook of marketing scales: Multi item measures for marketing and consumer behavior research
(2nd ed.). Newbury Park, CA: Sage Publ.
[197 full text instruments]
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/27224619
Some full text may be available in Google Books Preview
Inner Other Directedness: Social Preference Scale (1962)
Kassarjian HH
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 10-14
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Interpersonal orientation Scale [CAD] (1967)
Cohen JB
Page(s) 15-17
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Need for cognition [NFC] (1982)
Cacioppo JT; Petty RE
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 18-20
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Need for emotion [NFE] (1995)
Raman NV; Chattopadhyay P; Hoyer WD
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 21-22
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Need to evaluate scale [NES] (1996)
Jarvis WBG; Petty RE
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 23-24
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Need for precision [NFP] (1997)
Viswanathan M
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 25-26
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Preference for consistency [PFC] (1995)
Cialdini RB; Trost MR; Newsom J
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 27-28
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Preference of numerical information [PNI] (1993)
Viswanathan M
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 29-30
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Rational experimental inventory [REI] (1996)
Epstein S; Pacini R; Denes-Raj V; Heier H
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 31-33
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Romanticism classicism [RC Index] (1995)
Holbrook MB; Olney TJ
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 34-36
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Self actualization consumer self actualization test [CSAT] (1975)
Brooker G
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 37-41
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Self concept clarity [SCC] (1996)
Campbell J; Trapnell PD; Heine SJ; Katz IM; Lavallee; Lehman
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 40-41
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Self concepts, person concepts, and product concepts (1981)
Malhotra NK
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 42-43
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Self schema separateness connectedness [SC] (1997)
Wang CL; Mowen JC
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 44-45
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Sexual identity scale [SIS] (1987)
Stern BB; Barak B; Gould SJ
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 46-47
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Vanity: trait aspects of vanity (1995)
Netemeyer RG; Burton S; Lichtenstein DR
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 48-49
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Compulsive buying scale (1988)
Valence G; d'Astous A; Fortier L
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 50-51
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Compulsive consumption: A diagnostic tool clinical screener for classifying compulsive consumers (1989, 1992)
Faber RJ; O'Guinn TC
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 52-54
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Impulsiveness: Buying impulsiveness scale (1995)
Rook D; Fisher RJ
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 55-56
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Impulsiveness: Impulse buying tendency (1997)
Weun S; Jones MA; Beatty SE
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 57
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Impulsiveness consumer impulsiveness scale [CIS] (1996)
Puri R
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 58-59
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Country image scale (1993)
Martin I; Eroglu S
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 60-61
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Country of origin scale (1992, 1993)
Pisharodi PR; Parameswaran R
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 62-65
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Ethnocentrism consumer ethnocentrism [CETSCALE] (1987)
Shimp TA; Sharma S
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 66-68
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Hispanicness: an index to measure Hispanicness (1985)
Valencia H
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 69-70
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Expertise: Consumer expertise (1994)
Kleiser SB; Mantel SP
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 71-72
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Fashion leadership (1993)
Goldsmith RE; Frieden JB; Kelsheimer JC
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 73-74
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Market maven: Propensity to provide marketplace and shopping information (1987)
Feick LF; Price LL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 75-76
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Opinion Leadership (1970, 1986)
King CW; Summers JO; Childers TL; American Marketing Assocation
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 77-80
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Opinion Leadership and information seeking (1971)
Reynolds FD; Darden WR
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 81
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Opinion leaders and opinion seekers [OL and OS] (1996)
Flynn LR; Goldsmith RE; Eastman JK
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 82-83
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Cognitive and sensory innovativeness (1990)
Venkatraman MP; Price LL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 84-85
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Domain specific innovativeness [DSI] (1991)
Goldsmith R; Hofacker C
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 86-87
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Innovativeness: Consumer innovativeness (1995)
Manning KC; Bearden WO; Madden TJ
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 88-89
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Innovativeness: Openness of information processing (1975, 1988)
Leavitt C; Walton J; Association for Consumer Research
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 90-93
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Innovativeness factors: Factor analysis of Leavitt and Walton's items (1975)
Craig C; Ginter JL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 90-95
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Innovativeness: Use innovativeness (1983)
Price LL; Ridgway NM
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 96-99
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Innovativeness use innovativeness (1983)
Price LL; Ridgway NM
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 96-99
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Uniqueness desire for unique consumer products [DUCP] (1997)
Lynn M; Harris J
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 100-101
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Attention to social comparison information [ATSCI] (1984)
Lennox RD; Wolfe RN
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 102-103
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Interpersonal influence consumer susceptibility to interpersonal influence (1989)
Bearden WO; Netemeyer RG; Teel JE
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 104-106
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Reference group influence consumer susceptibility to reference group influence (1977)
Park CW; Lessig VP
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 107-109
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Self monitoring scale (1974)
Snyder M
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 110-112
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Self monitoring scale revised form (1984)
Lennox RD; Wolfe RN
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 113-114
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List of values [LOV] (1983)
Kahle LR
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 115-117
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Multi item measures of values [MILOV] (1994)
Herche J
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 118-120
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Rockeach value survey [RVS] (1968, 1973)
Rokeach M
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 121-125
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Drinking and driving motivational tendencies to drink and drive [MTDD] (1987)
Joachimsthaler EA; Bhalla G; Scheurich J
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 127-128
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Environmentally responsible consumers [ECOSCALE] (1995)
Stone G; Barnes JH; Montgomery C
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 129-131
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Health consciousness scale [HCS] (1988)
Gould SJ
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 132-133
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Leisure: subjective leisure scales [SLS] (1983)
Unger L; Kernan JB
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 134-136
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Social issues: Anxiety with social issues (1994)
Sego T; Stout P
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 137-138
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Socially responsible consumption behavior [SRCB] (1979, 1984)
Antil JA; Bennett PD
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 139-141
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Voluntary simplicity scale [VSS] (1981; 1986)
Leonard-Barton D; Cowles D; Crosby LA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 142-146
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Belief in material growth scale [BIMG] (1984)
Tashchian A; Slama ME; Tashchian R
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 147-148
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Materialism measure (1987)
Richens ML
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 149-150
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Materialism post materials scale (1981)
Inglehart R
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 151-152
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Materialism scale (1984, 1985)
Belk RW
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 153-157
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Materialistic attitudes [MMA] (1978)
Moschis GP; Churchill
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 157
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Material values (1992)
Richins ML; Dawson S
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 158-160
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Nostalgia scale (1993)
Holbrook M
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 161-162
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Objects incorporated intro the extended self scale (1994)
Sivadas E; Machleit K
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 163-164
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Possessions attachment to possessions (1992)
Ball AD; Tasaki L
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 15-166
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Possession satisfaction index [PSI] (1990)
Scott C; Lundstrom WJ
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 167-168
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Appendix to materialism and possessions objects: Money attitude scale [MAS] (1982)
Yamauchi KT; Templer DI
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 169-170
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Subjective discretionary income scale [SDI] (1989)
O'Guinn TC; Wells WD
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 171-172
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Automobile involvement [IPCA] (1981)
Bloch PH
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 173-175
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Fashion involvement factor [FIF] (1976)
Tigert DJ; Ring LR; King CW
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 176-177
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Fashion involvement index [FII] (1981)
Tigert DJ; Ring LR; King CW
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 176-177
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Components of involvement [CP] (1979)
Lastovicka JL; Gardner DM
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 178-179
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Consumer involvement profiles [CIP] (1985)
Laurent G; Kapferer JN
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 180-184
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Enduring involvement index (1986)
Bloch PH; Sherrell DL; Ridgway NM
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 185-186
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Foote, Cone, and Belding involvement subscale [FVBI] (1987; 1986)
Ratchford BT; Vaughn R
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 187-188
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General scale to measure involvement with products [GSMI] (1984)
Traylor MB; Joseph WB
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 189-190
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New involvement profile [NIP] (1990)
Jain K; Srinivasan N
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 191-192
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Personal involvement inventory [PII] (1985)
Zaichkowsky JL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 193-195
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Enduring involvement scale [EIS] (1988)
Higie RA; Feick LF
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 196-197
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PII for advertising [PIIA] (1990)
Zaichkowsky JL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 198-199
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RPII and OPII (1986)
McQuarrie EF; Munson JM
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 200-201
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Revised RPII [RRPII] (1991)
McQuarrie EF; Munson JM
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 202-203
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Purchase decision involvement [PDI] (1989)
Mittal B
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 204-205
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Purchasing involvement [PI] (1985)
Slama ME; Taschian A
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 206-208
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Appendix to involvement: Comparing four involvement scales (1995)
Mittal B
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 209-211
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Arousal seeking tendency [AST] (1974)
Mehrabian A; Russell JA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 212-215
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Change seeking Index [CSI short form] (1994)
Steenkamp JBEM; Baumgartner H
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 216-217
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Exploratory buying behavior tendencies [EBBT] (1996)
Baumgartner H; Steenkamp JBEM
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 218-220
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Exploratory tendencies in consumer behavior scales [ETCBS] (1990)
Raju PS
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 221-223
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Sensation seeking scale (Form V) [SS] (1979)
Zuckerman M
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 224-228
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Appendix to optimum stimulation level: Reviewing Integrating four OSL measures (1992)
Steenkamp JBEM; Baumgartner H
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 229
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Brand parity: Perceived brand parity (1996)
Muncy JP
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 230-231
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Brand personality (1997)
Aaker J
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 232-233
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Brand trust: Perceived brand trust (1995)
Hess JS
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 234-235
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Emotion: Consumption emotions set [CES] (1997)
Richins ML
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 236-238
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Emotions: Dimensions of emotions [PAD] (1974)
Mehrabian A; Russell J
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 239-241
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Hedonic and utilitarian consumer attitudes (1991)
Batra O; Ahtola O
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 242-243
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Hedonic and utilitarian consumer attitudes (1997)
Spangenberg ER; Voss KE; Crowley AE
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 244-245
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Hedonic and utilitarian shopping values (1994)
Babin JB; Darden WR; Griffin M
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 246-247
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Local retailer shopping loyalty (1985)
Hozier GC; Stem DE
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 248-249
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Mood short form [MSF] (1983)
Peterson RA; Sauber M
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 250-251
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Retail crowding: Perceptions of retail crowding (1994)
Machleit KM; Kellaris JJ; Eroglu SA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 252-253
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Retail store image - consumer retail store image [CIRS] (1977)
Dickson G; Albaum G
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 254-255
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Retail store image [SIS] (1977)
Manolis C; Keep WW; Joyce ML; Lambert DR
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 256-257
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Shopping styles: Consumer styles inventory [CSI] (1990)
Sproles GB; Kendall E; Sproles EK
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 258-260
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Style of processing scale [SOP] (1985)
Childers TL; Houston MJ; Heckler S
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 261-262
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Polychronic attitude index [PAI] (1991)
Kaufman CF; Lane PM; Lindquist JD
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 263
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Role overload of the wife (1982)
Reilly MD
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 264-265
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Spousal conflict arousal scale [SCAS] (1984)
Seymour D; Lessne G
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 266-269
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Time orientation (1995)
Amyx D; Mowen JC
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 270
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Price perception scales (1993)
Lichtenstein DR; Ridgway NM; Netemeyer RG
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 271-274
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Value consciousness and coupon proneness [VS and CP] (1990)
Lichtenstein DR; Netemeyer RG; Burton S
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 275-276
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Emotional profile - standardized emotional profile [SEP] (1987)
Holbrook MB; Batra R
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 277-279
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Emotional quotient scale [EQ] and reaction profile (1964)
Wells WD
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 280-282
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Feelings toward ads (1987)
Edell JA; Burke MC
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 283-285
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Informational and transformational ad content (1984)
Puto CP; Wells WD
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 286-288
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Judgment of ads viewer judgment of ads: the persuasive disclosure inventory [PDI] (1994)
Feltham TS
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 289-290
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Reaction profile: Leavitt's reaction profile (1970)
Leavitt C
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 291-293
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Relevance, confusion, and entertainment (1983)
Lastovicka JL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 294-295
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Response profile - viewer response profile [VRP] (1979)
Schlinger M
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 296-298
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Sexual embeds in advertising [VASE scales] (1991)
Widing RE II; Hoverstad R; Coulter R; Brown G
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 299-300
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Expertise, trustworthiness, and attractiveness of celebrity endorsers (1990)
Ohanian R
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 301-302
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Public opinion toward advertising (1993)
Pollay RW; Mittal B
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 303-304
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Skepticism toward advertising (1998)
Obermiller C; Spangenberg E
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 305-306
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TV advertising believability scale (1982)
Beltramini RF
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 307-308
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Preschool nonverbal (brand) attitude scale [PAS] (1990)
Macklin MC; Machleit KA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 309-311
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TV ads: Children's attitudes toward TV commercials (1977)
Rossiter JR
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 312-314
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Consumer attitudes toward marketing and consumerism (1972)
Barksdale HC; Darden WR
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 315-318
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Consumerism: Attitudes of consumer business people toward consumerism (1982)
Klein GD
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 319-321
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Satisfaction with social services (1984)
Reid PN; Gundlach JH
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 322-324
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Sentiment: The index of consumer sentiment toward marketing (1986)
Gaski JF; Etzel MJ
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 325-326
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Service quality [SERVQUAL] (1986, 1988)
Parasuraman A; Zeithaml V; Berry LL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 327-330, 337-338
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Service quality of retail stores (1996)
Dabholkar PA; Thorpe DI; Rentz JO
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 331-333
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Service quality: physical distribution service quality (1997)
Beinstock CC; Mentzer JT; Bird MM
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 334-338
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Social responsibility scale for marketing personnel (1972)
Peters WH
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 339-341
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Social role of corporations: Attitudes toward the social role of corporations (1982)
Williams PF
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 342-343
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Welfare: Public attitudes regarding welfare programs: The acceptance of welfare scale (1979)
Ahmed SA; Jackson DN
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 344-346
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Alienation: Consumer alienation from the marketplace (1974)
Pruden HO; Shuptrine FK; Longman DS
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 347-348
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Alienation: Consumer alienation from the marketplace (1978)
Allison NK
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 349-351
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Assertiveness, aggressiveness, and complaining behavior (1979)
Fornell C; Westbrook RA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 352-354
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Assertiveness and aggressiveness (1983)
Richins ML
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 355-357
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Discontent: Consumer discontent scale (1976)
Lundstrom WJ; Lamont LM
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 358-361
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Ethical behavior in research organizations (1988)
Ferrell OC; Skinner SJ
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 362-363
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Ethics: Improving evaluations of business ethics (1990)
Reidenbach RE; Robin DP
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 364-365
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Ethics: Corporate ethics scale [CEP] (1989)
Hunt SD; Wood VR; Chonko LB
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 366
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Ethics: Marketing norms ethics scale (1993)
Vitell SJ; Rallapelli KC; Sinhapakdi A
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 367-368
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Unethical behavior: Buyers' perceptions of unethical sales behavior (1994)
Lagace RR; Ingram TN; Boorom ML
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 369-370
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Conservatism: Management conservatism (1985)
Sturdivant FD; Ginter JL; Sawyer AG
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 371-373
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Culture: Marketing culture (1993)
Webster C
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 374-376
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Culture: Organizational culture (1993)
Deshpande R; Farley JU; Webster FE Jr
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 377-379
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Customer orientation (1993)
Deshpande R; Farley JU; Webster FE Jr
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 380-381
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Excellence in business [EXCEL] (1990)
Sharma S; Netemeyer RG; Mahajan V
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 382-383
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Market orientation (1990)
Narver JC; Slater SF
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 384-386
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Market orientation [MARKOR] (1993)
Kohli AK; Jaworski BJ; Kumar A
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 387-389
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Market orientation: Summary scale (1996)
Deshpande R; Farley JU
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 390-391
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Marketing research: Use of Market Research [USER] (1994)
Menon A; Wilcox JB
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 392-393
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Marketing research: Trust and use of market research (1992)
Moorman C; Zaltman G; Deshpande R
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 394-396
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Job characteristics inventory [JCI] (1979)
Sims HP Jr; Szilagyi AD; Keller RT
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 397-400
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Job in general [JIG] (1989)
Ironson GH; Smith PC; Brannick MT; Gibson WM; Paul KB
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 401-402
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Job satisfaction (1986)
Wood VR; Chonko LB; Hunt S
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 403-404
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Job satisfaction of industrial salesperson [INDSALES] (1974)
Churchill G; Ford NM; Walker OC Jr
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 405-413
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Job descriptive index [JDI] (1969)
Smith PC; Kendall LM; Hulin CL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 414-415
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Job diagnostic survey [JDS] (1980)
Hackman JR; Oldham G
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 416-417
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Role ambiguity: Multi faceted, multi dimensional role ambiguity [MULTIRAM] (1991)
Singh J; Rhoads GK
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 418-421
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Role conflict and role ambiguity (1970)
Rizzo JR; House RJ; Lirtzman SI
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 422-424
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Role conflict and role ambiguity for industrial salespeople (1975)
Ford NM; Walker OC Jr; Churchill GA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 425-429
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Role conflict and role ambiguity for salespeople (1986)
Chonko LB; Howell RD; Bellenger D
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 430-433
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Work family conflict and family work conflict (1996)
Netemeyer RG; Boles JS; McMurrian R
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 434-435
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Burnout in customer service representatives (1994)
Singh J; Goolsby JR; Rhoads GK
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 436-437
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Tension: Job induced tension (1972)
House RJ; Rizzo JR
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 438-439
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Organizational citizenship behaviors [OCBs] (1993)
MacKenzie SB; Podsakoff PM; Fetter R
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 440-441
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Retail salesperson performance (1990)
Bush RP; Bush AJ; Orinau DJ; Hair JF
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 442-443
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Sales performance scale (1982)
Behrman D; Perreault WD
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 444-445
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Salesperson performance (1994)
Sujan H; Weitz BA; Kumar N
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 446-447
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Control: Supervisory control (1996)
Challagalla GN; Shervani TA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 448-450
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Leadership role clarity and leadership consideration (1978)
Schriesheim CA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 451-452
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Leadership: Transactional and transformational leadership (1995)
Bycio P; Hackett RD; Allen JS
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 453-454
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Perceived leader behavior scales (1974)
House RJ; Dessler G
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 455-457
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Occupational and organizational commitment (1993)
Meyer JP; Allen NJ; Smith CA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 458-460
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Organizational commitment [OCQ] (1979)
Mowday RT; Steers RM; Porter LW
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 461-463
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Organizational commitment (1985)
Hunt SD; Chonko LB; Wood VR
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 464-465
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Adaptive selling [ADAPTS] (1990)
Spiro RL; Weitz A
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 466-467
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Customer orientation of salespeople [SOCO] (1982)
Saxe R; Weitz BA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 468-471
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Instrumental and expressive personality traits of salespersons (1997)
Jolson MA; Comer LB
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 472-473
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Self efficacy for negotiation (1993)
Chowdhury J
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 474-475
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Influence strategies in marketing channels (1992)
Boyle B; Dwyer FR; Robicheaux RA; Simpson JT
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 476-478
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Multiple influences in buying centers (1988)
Kohli AK; Zaltman G
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 479-480
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Power: Social power scales (1979)
Swasy JL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 481-183
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
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Power: Dependence based measure of interfirm power in channels (1983)
Frazier GL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 484-485
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
Power: distributor, manufacturer, and customer market power (1988)
Butaney G; Wortzel LH
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 486-488
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
Power: Holzbach's attributed power index [API] (1984)
Comer JM
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 489-491
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
Power and influence in group settings (1989)
Kohli A
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 492-495
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
Power sources in a market channel (1985)
Gaski JF; Nevin J
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 496-499
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
Buyclass framework scales (1987)
Anderson R; Chu W; Weitz B
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 500-502
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
Buying: organizational buying scales (1994)
Bunn MD
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 503-505
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
Leadership: Channel leadership behavior (1983)
Schul PL; Pride WH; Little TL
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 506-507
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
Norms: Relational norms (1992)
Heide JB; John G
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 508-509
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
Performance: Supplier perceptions of reseller performance (1992)
Kumar N; Stern LW; Achrol RS
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 510-512ind this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
Satisfaction channel satisfaction [SATINF and SATDIR] (1984)
Ruekert RW; Churchill GA
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1999). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. 2nd ed. Newbury Park, CA: Sage Publ.
Page(s) 513-516
Find this book in a library near you: http://www.worldcat.org/oclc/39455838
Some full text may be available in Google Books Preview
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