Search the TMdb using
RefWorks' RefShare Interface or
Google Interface
Help
Collections examined
* TMdb *
Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes
These pages
are provided for information purposes only.
Due to US copyright laws and my professional position, I am unable to
provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to
determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services
available at your institution.
Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
[421 full text instruments]
FIND THIS BOOK IN A LIBRARY NEAR YOU: www.worldcat.org/oclc/25965149
Ability to Process, Nutritional Information.
(1990).
Moorman, C.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 3-4.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Adoption intention.
(1993, 1994).
Fisher, R.J.; Price, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 5-7.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Affect, music.
(1991).
MacInnis, D.J.; Park, C.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 8-9.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Affect negative. [PANAS].
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 10-11.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Affect positive. [PANAS].
(1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 12-13.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Alienation, consumer.
(1988).
Sighn, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 14-15.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Anger, part of the Differetial emotions scale. [DES II].
(1977).
Izard, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 16-19.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Anonymity of responses.
(1993).
Fisher, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 20-21.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Anxiety; distress.
(1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 22-23.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Anxiety social; Fear of negative evaluation. [FNE].
(1969).
Watson, D.; Friend, R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 24-26.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Arousal.
(1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 27-28.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Arousal.
(1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 29-30.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Arousal.
(1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 31-32.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward a brand of beer, comparative.
(1991).
Sirgy, M.J.; Johar, J.S.; Samli, A.C.; Claiborne, C.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 38-39.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward a country. [CETSCALE].
(1991).
Netemeyer, R.G.; Durvasula, S.; Lichtenstein, D.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 40-41.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward complaining, personal norms.
(1982, 1983, 1990).
Richins, M.L.; Singh, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 42-44.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward complaining, societal benefits.
(1990).
Singh, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 45-46.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward gambling, negative beliefs.
(1990).
Mascarenhas, O.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 47-48.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward gambling, positive beliefs.
(1990).
Mascarenhas, O.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 49-50.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward product endorser.
(1993, 1994).
Fisher, R.J.; Price, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 51-52.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward self-service stores.
(1991).
Forman, A.M.; Sriram, V.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 53-54.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward store background music.
(1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 55-56.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Act.
(1990).
Maherswaran, D.; Meyers-Levy, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 57-58.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Act, Semantic Differential.
( 1991, 1992).
Sawyer, A.G.; Howard, D.J.; Bagozzi, R.P.; Baumgartner, H.; Yi, Y.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 59-61.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Act, Semantic Differential.
( 1980).
Ajzen, I.; Fishbein, M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 62-67.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Brand.
( 1990).
Chattopadhyay, A.; Basu, K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 68-69.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Brand, Comparative.
(1991).
Sirgy, M.J.; Johar, J.S.; Samli, A.C.; Claiborne, C.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 70-71.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Company.
(1993).
Boulding, W.; Kirmani, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 72-73.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward the offer.
(19, 1989).
Burton, S.; Lichtenstein, D.R.; Bearden, W.O.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 74-76.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Product/Brand.
(1990).
Maherswaran, D.; Sternthal, B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 77-78.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Product/Brand, Hedonic.
(1988).
Batra, R.; Ahtola, O.T.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 79-80.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Product/Brand, Semantic Differential. Attitude Toward the Product/Brand, Semantic Differential.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 81-100.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Product/Brand, Utilitarian.
(1988).
Batra, R.; Ahtola, O.T.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 101-102.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Product Idea.
(1991).
Ratneshwar, S.; Chaiken, S.
IN: runer, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 103-104.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude toward trying to lose weight.
(1990).
Bagozzi, R.P.; Warshaw, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 105-106.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Autonomy, female.
(1972).
Arnott, C.C.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 107-108.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Behavioral intention. Behavioral intention.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 109-114.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Behavioral intention, blood test.
(1990).
Maherswaran, D.; Meyers-Levy, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 115-116.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Belief confidence.
(1992).
Kardes, F.R.; Kalyanaram, G.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 117-119.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Belief confidence, soft drink.
(1993).
Smith, R.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 120-121.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Benefit perception, composite.
(1985).
Murray, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 122-123.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Black racial identification.
(1991).
Whittler, T.; Calantone, R.J.; Young, M.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 124-125.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Brand Beliefs, 35mm Camera.
(1993).
Laczniak, R.N.; Muehling, D.D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 126-127.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Brand beliefs, shampoo.
(1991).
MacInnis, D.J.; Park, C.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 128-129.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Brand beliefs, soft drink.
(1993).
Smith, R.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 130-131.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Brand beliefs, tape player.
(1991).
Muehling, D.D.; Laczniak, R.N.; Stoltman, J.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 132-133.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Brand popularity.
(1993).
Mishra, S.; Umesh, U.N.; Stem Jr, D.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 134-135.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Brand preference.
(1992).
Costley, C.L.; Brucks, M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 136-137.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Buy american-made products, importance.
1993).
Olsen, J.E.; Granzin, K.L.; Biswas, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 138-139.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Calmness.
(1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 140-141.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Change seeker index.
(1992).
Steenkamp, J.E.M.; Baumgartner, H.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 142-146.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Cognitive age.
(1981).
Barak, B.; Schiffman, L.G.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 147-148.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Cognitive effort, choice.
(1993, 1994).
Cooper-Martin, E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 149-150.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Communion with nature.
(1993).
Arnould, E.J.; Price, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 151-152.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Communion with others.
(1993).
Arnould, E.J.; Price, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 153-154.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Company reputation.
(1990).
Goldberg, M.E.; Hartwick, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 155-156.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Complaint intentions, private.
(1990).
Singh, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 157-158.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Complaint intentions, third party.
(1990).
Singh, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 159-160.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Complaint intentions, voice.
(1990).
Singh, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 161-162.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Complaint success likelihood.
(1990).
Singh, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 163-164.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Complaint worthiness.
(1990).
Singh, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 165-166.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Compulsivity, General , Scale 7 subset, Minnesota Multiphasic Personality Inventory.
(1982, 1989).
Dahlstrom, W.G.; Welsh, G.S.; Dahlstrom, L.E.; O'Guinn, T.C.; Faber, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 167-168.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Compulsivity, purchase.
(1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 169-170.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Confidence, computer use.
(1992).
Ozanne, J.L.; Brucks, M.; Grewal, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 171-172.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Conformity motivation.
(1984).
Lennox, R.D.; Wolfe, R.N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 173-175.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Consumption motivation, objective.
(1978).
Moschis, G.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 176-177.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Consumption motivation, social.
(1978).
Moschis, G.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 178-179.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Contempt , part of the Differential emotions scale. [DES II].
(1977).
Izard, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 180-183.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Control.
(1992).
Bateson, J.E.; Hui, M.K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 184-185.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Coviewing tv, parent/child.
(1988).
Carlson, L.; Grossbard, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 186-187.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Credibility, company.
(1992).
Keller, K.L.; Aaker, D.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 188-189.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Crowding.
(1992).
Bateson, J.E.; Hui, M.K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 190-191.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Crowding.
(1987).
Bateson, J.E.; Hui, M.K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 192-193.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Crowding.
(1980).
Harrell, G.D.; Hutt, M.D.; Anderson, J.C.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 194-195.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Customer Orientation, Customer's Perception of Salespeople.
(1991).
Brown, G.; Widing II, R.E.; Coulter, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 196-198.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Deal retraction.
(1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 199-200.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Decision action control orientation.
(1983).
Kuhl, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 201-204.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Decision difficulty, electronic decision aid.
(1993).
Widing II, R.E.; Talarzyk, W.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 205-207.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Decision quality, electronic decision aid.
(1993).
Widing II, R.E.; Talarzyk, W.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 208-210.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Derogatory beliefs against blacks.
(1967).
Woodmansee, J.J.; Cook, S.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 211-212.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Desire to Win.
(1991).
Corfman, K.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 213-214.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Desired picture quality, camera.
(1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 215-216.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Desires congruency, camera picture quality.
(1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 217-218.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Dieter, health.
(1993).
Moorman, C.; Matulich, E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 219-220.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Disconfirmation.
(1993).
Oliver, R.L.; Swan, J.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 221-224.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Disconfirmation, camera picture quality.
(1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 225-226.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Discount size.
(1993).
Biswas, A.; Burton, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 227-228.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Disgust, part of the Differential emotions scale. [DES II; DES III].
(1977).
Izard, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 229-232.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Dominance.
(1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 233-234.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Donor motivation, blood.
(1992).
Allen, C.T.; Machleit, K.A.; Kleine, S.S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 235-236.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Donor motivation, charity administration importance.
(1990).
Harvey, J.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 237-238.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Donor motivation, charity cause importance.
(1990).
Harvey, J.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 239-240.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Donor motivation, charity curative services importance.
(1990).
Harvey, J.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 241-242.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Donor Motivation, Charity fundraising Pressure Importance.
(1990).
Harvey, J.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 243-244.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Donor motivation, charity wellness services importance.
(1990).
Harvey, J.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 245-246.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Egalitarianism.
(1975).
Scanzoni, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 247-249.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Elation.
(1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 250-251.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Emotional valence, mellow.
(1971, 1987, 1991).
Wells, W.D.; Leavitt, C.; McConville, M.; Edell, J.A.; Burke, M.C.; MacInnis, D.J.; Park, C.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 252-253.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Emotional valence, positive.
(1971, 1987, 1991).
Wells, W.D.; Leavitt, C.; McConville, M.; Edell, J.A.; Burke, M.C.; MacInnis, D.J.; Park, C.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 254-255.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Envy.
(1984, 1995).
Belk, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 256-258.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Ethnocentrism. [CETSCALE].
(1986).
Shimp, T.A.; Sharma, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 259-262.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Evaluation, appeal.
(1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 263-264.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Evaluation, interest.
(1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 265-266.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Evaluation, need.
(1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 267-268.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Evaluation, positivity.
(1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 269-270.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Evaluation, value.
(1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 271-272.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Expected picture quality, camera.
(1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 273-274.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Expertise, information source.
(1992).
Netemeyer, R.G.; Bearden, W.O.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 275-276.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Expertise, product development.
(1991).
Ratneshwar, S.; Chaiken, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 277-278.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Family brand belief.
(1993).
Loken, B.; John, D.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 279-280.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Fantasizing.
(1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 281-282.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Fashion consciousness.
(1971).
Wells, R.E.; Tigert, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 283-285.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Fear, part of the Differential emotions scale. [DES II].
(1977).
Izard, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 286-289.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Fearfulness.
(1990).
Maherswaran, D.; Meyers-Levy, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 290-291.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Femininity, Bem sex role inventory.
(1974).
Bem, S.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 292-294.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Fit, brand/company.
(1992).
Keller, K.L.; Aaker, D.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 295-296.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Generosity.
(1984, 1995).
Belk, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 297-299.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Guilt, part of the Differential emotions scale. [DES II].
(1977).
Izard, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 300-303.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Health behavioral control.
(1993).
Moorman, C.; Matulich, E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 304-305.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Health information sources, nonpersonal.
(1993).
Moorman, C.; Matulich, E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 306-307.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Health motivation.
(1990, 1993).
Moorman, C.; Matulich, E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 308-310.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Imagery quality/quantity.
(1991, 1993).
Ellen, P.S.; Bone, P.F.; Burns, A.C.; Biwas, A.; Bibin, L.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 311-313.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Imagery quantity/ease.
(1991).
Bone, P.F.; Ellen, P.S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 314-316.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Imagery vividness, general.
(1991).
Bone, P.F.; Ellen, P.S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 317-319.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Imagery vividness, visual.
(1973).
Marks, D.F.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 320-322.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Imagery vividness, multiple senses.
(1992).
Miller, D.W.; Marks, L.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 323-326.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Importance of Social Approval, From Best Friend.
(1993).
Fisher, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 327-328.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Importance of Social Approval, From Friends.
(1993).
Fisher, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 329-330.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Importance of Social Approval, From Others.
(1993).
Fisher, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 331-332.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Indexicality, music.
(1991).
MacInnis, D.J.; Park, C.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 333-334.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Influence on Family Decision Making.
(1991).
Corfman, K.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 335-336.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Information relevance.
(1993).
Mishra, S.; Umesh, U.N.; Stem Jr, D.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 337-338.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Innovativeness, product specific.
(1991).
Goldsmith, R.E.; Hofacker, C.F.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 339-341.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Intention to Choose Best Alternative.
(1993).
Cooper-Smith, E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 342-343.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Intention to Recommend School.
(1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 344-345.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Interaction with health care professionals.
(1993).
Moorman, C.; Matulich, E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 346-347.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Interest, part of the Differntial emotions scale. [DES II].
(1977).
Izard, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 348-350.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Interest, object.
(1993).
Machleit, K.A.; Allen, C.T.; Madden, T.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 351-352.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Internal search tendency.
(1985).
Murray, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 353-354.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Interpersonal influence susceptibility, media-normative.
(1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 355-356.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Interpersonal influence susceptibility, parent-informative.
(1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 357-358.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Interpersonal influence susceptibility, parent-normative.
(1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 359-360.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Interpersonal influence susceptibility, peer-informative.
(1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 361-362.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Interpersonal influence susceptibility, peer-normative.
(1993).
Mascarenhas, O.A.; Higby, M.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 363-364.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, choice task.
(1993).
Mishra, S.; Umesh, U.N.; Stem Jr, D.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 365-366.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, coupons.
(1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 367-369.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, Enduring Personal involvement inventory. [PII].
(1985).
Zaichkowsky, J.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 370-377.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, experiment.
(1993).
Swinyard, W.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 378-379.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, processing nutritional information.
(1990).
Moorman, C.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 380-381.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, product.
(1987).
Srinivasan, N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 382-383.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, product class.
(1987, 1991).
Keller, K.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 384-386.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, product class.
(1979).
Lastovicka, J.L.; Gardner, D.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 387-389.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, Situational Personal involvement inventory. [PII].
(1985).
Zaichkowsky, J.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 390-392.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, social.
(1992).
Wilkes, R.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 393-394.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Involvement, study task.
(1992).
Ozanne, J.L.; Brucks, M.; Grewal, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 395-396.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Joy, part of the Differential emotions scale. [DES II].
(1977).
Izard, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 397-400.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Knowledge, cars.
(1987).
Srinivasan, N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 401-402.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Knowledge, food product.
(1993).
Cole, C.A.; Balasubramanian, S.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 403-404.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Knowledge, product.
(1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 405-406.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Knowledge, product class.
(1992).
Smith, D.C.; Park, C.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 407-408.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Knowledge, purchasing car.
(1992).
Ozanne, J.L.; Brucks, M.; Grewal, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 409-410.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Life-balance.
(1993).
Moorman, C.; Matulich, E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 411-412.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Locus of Control, Health.
(1993).
Moorman, C.; Matulich, E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 413-415.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Loneliness Abridged revised UCLA loneliness scale.
(1980).
Russell, D.; Peplau, L.A.; Cutrona, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 416-417.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Loyalty proneness, product.
(1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 418-419.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Masculinity, Bem sex role inventory. [BSRI].
(1974).
Bem, S.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 420-422.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Materialism.
(1978).
Mochis, G.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 423-425.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Materialism, centrality.
(1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 426-428.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Materialism, happiness.
(1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 429-431.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Materialism, success.
(1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 432-434.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Mood.
(1990).
Yi, Y.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 435-436.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Mood, global.
(1983).
Peterson, R.A.; Sauber, M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 437-439.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Mood, global.
(1993).
Swinyard, W.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 440-441.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Need for Cognition.
(1984).
Cacioppo, J.T.; Petty, R.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 442-444.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Non-search purchase tendency.
(1985).
Murray, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 445-446.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Normative outcomes.
(1993).
Fisher, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 447-449.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Nostalgia proneness.
(1993).
Holbrook, M.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 450-451.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Novelty experience seeking.
(1992).
Steenkamp, J.E.M.; Baumgartner, H.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 452-456.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Opinion leadership, price.
(1990).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 457-458.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Parental style, concept-orientation.
(1988, 1978).
Carlson, L.; Grossbard, S.; Walsh, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 459-460.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Personal growth.
(1993).
Arnould, E.J.; Price, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 461-462.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Personal outcomes.
(1993).
Fisher, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 463-465.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Personal source confidence.
(1985).
Murray, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 466-467.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Personal source usage.
(1985).
Murray, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 468-469.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Personalizing shopper.
(1991).
Forman, A.M.; Sriram, V.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 470-471.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Pleasure.
(1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 472-475.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Possessiveness.
(1984, 1995).
Belk, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 478-480.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Power, reward.
(1992).
Netemeyer, R.G.; Bearden, W.O.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 481-482.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Preference heterogeneity.
(1992).
Feick, L.F.; Higie, R.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 483-484.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Prepurchase trial tendency.
(1985).
Murray, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 485-486.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Price consciousness.
(1993).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 487-488.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Price reduction believability.
(1991).
Lichtenstein, D.R.; Burton, S.; Karson, E.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 489-490.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Price-prestige relationship.
(1991).
Lichtenstein, D.R.; Burton, S.; Karson, E.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 491-492.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Price-quality relationship.
(1991).
Gotlieb, J.B.; Sarel, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 493-494.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Price-quality relationship.
(1993).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 495-496.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Product attribute correlation.
(1990).
Dick, A.; Chakravarti, D.; Bietal, G.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 497-498.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Product experience.
(1985).
Murray, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 499-500.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Product expertise.
(1993).
Mishra, S.; Umesh, U.N.; Stem Jr, D.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 501-502.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Purchase intention.
(1992).
Bone, P.F.; Ellen, P.S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 503-504.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Purchase intention.
(1991).
Dodds, W.B.; Grewal, D.; Monroe, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 505-506.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Purchase intention.
(1977).
Baker, M.J.; Churchill Jr., G.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 507-509.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Purchase influence, child's.
(1988).
Carlson, L.; Grossbard, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 510-511.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Quality, audio/video product.
(1991).
Gotlieb, J.B.; Sarel, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 512-513.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Quality brand.
(1992).
Keller, K.L.; Aaker, D.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 514-515.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Quality, product.
(1991).
Dodds, W.B.; Grewal, D.; Monroe, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 516-517.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Quality, relative product performance.
(1993).
Boulding, W.; Kirmani, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 518-519.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Quality evaluation mode.
(1992).
Smith, D.C.; Park, C.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 520-521.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Quietness.
(1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 522-523.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Refusal of Child's Purchase Requests, With Explanation.
(1988, 1978).
Grossbard, S.; Carlson, L.; Walsh, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 524-525.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Response care.
(1993).
Fisher, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 526-527.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Risk, enjoyment.
(1991).
Venkatraman, M.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 528-529.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Risk, performance /financial.
(1991).
Venkatraman, M.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 530-531.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Risk, purchase.
(1990).
Eroglu, S.A.; Machleit, K.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 532-533.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Risk perception, composite.
(1985).
Murray, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 534-536.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Role overload.
(1992).
Reilly, M.D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 537-539.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Rule-breaking behavior.
(1990).
Cox, D.S.; Cox, A.D.; Moschis, G.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 540-541.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Sadness, part of the Differential emotions scale. [DES II].
(1977).
Izard, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 542-545.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Sadness.
(1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 546-547.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Sale proneness.
(1990).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 548-549.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, generalized.
(1987).
Crosby, L.A.; Stephens, N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 550-552.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, generalized.
(1981).
Westbrook, R.A.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 553-555.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, with activity.
(1993, 1994).
Fisher, R.J.; Price, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 556-557.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, with brand selection.
(1993).
Cole, C.A.; Balasubramanian, S.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 558-559.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, with course.
(1993).
Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 560-561.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, with facility.
(1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 562-563.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, with hospital.
(1991).
Singh, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 564-565.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, with insurance.
(1991).
Singh, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 566-567.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, with marketer.
(1987).
Srinivasan, N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 568-569.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, with physician.
(1991).
Singh, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 570-571.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, with product.
(1987).
Srinivasan, N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 572-573.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction, with products.
(1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 574-575.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Search benefits.
(1987).
Srinivasan, N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 576-577.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Search effort.
(1987).
Srinivasan, N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 578-579.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Search intention, lower price.
(1993).
Biswas, A.; Burton, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 580-581.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Self-confidence, generalized.
(1971, 1974).
Wells, R.E.; Tigert, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 582-584.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Self-consciousness, public.
(1990).
Bearden, W.O.; Rose, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 585-586.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Self-esteem.
(1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 587-588.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Self-esteem.
(1965).
Rosenberg, M.I.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 589-591.
May be available online at: http://www.bsos.umd.edu/socy/grad/socpsy_rosenberg.html
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149
Self-oriented values.
(1991).
Corfman, K.P.; Lehmann, D.R.; Narayanan, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 592-593.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Sensation seeking.
(1992).
Steenkamp, J.E.M.; Baumgartner, H.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 594-596.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, access SERVQUAL.
(1990, 1988).
Carman, J.M.; Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 597-598.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service Quality, Assurance, part of SERVQUAL.
(1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 599-601.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, assurance.
(1990).
Carman, J.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 602-603.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service Quality, Assurance of Professors.
(1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 604-605.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, education tangibles.
(1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 606-607.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, empathy.
(1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 608-611.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service Quality, Empathy of Professors.
(1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 612-613.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, hospital admission.
(1990).
Carman, J.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 614-615.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, hospital billing.
(1990).
Carman, J.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 616-617.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, hospital discharge procedures.
(1990).
Carman, J.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 618-619.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, hospital explanations.
(1990).
Carman, J.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 620-621.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, hospital food.
(1990).
Carman, J.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 622-623.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, hospital nurses.
(1990).
Carman, J.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 624-625.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service Quality, Overall, part of SERQUAL.
(1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 626-628.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service Quality, Reliability, part of SERVQUAL.
(1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 629-632.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service Quality, Reliability of Professors.
(1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 633-634.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service Quality, Responsiveness, part of SERVQUAL.
(1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 635-638.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service Quality, Responsiveness of Professors.
(1992).
Boulding, W.; Staelin, R.; Kalra, A.; Zeithaml, V.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 639-640.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, security.
(1990).
Carman, J.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 641-642.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service Quality, Tangibles, part of SERVQUAL.
(1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 643-646.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Service quality, tangible hospital accommodations.
(1990).
Carman, J.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 647-648.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shop with children.
(1988).
Carlson, L.; Grossbard, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 649.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopper, conservative.
(1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 651-652.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopping competitiveness.
(1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 653-654.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopping enjoyment.
(1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 655-606.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopping enjoyment.
(1991).
Marmorstein, H.; Grewal, D.; Fische, R.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 657-658.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopping enjoyment.
(1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 659-600.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopping guilt.
(1989).
O'Guinn, T.C.; Faber, R.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 661-662.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopping intention.
(1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 663-664.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopping intention.
(1993).
Biswas, A.; Burton, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 665-666.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopping intention.
(1993).
Swinyard, W.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 667-668.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopping motivation, experiential.
(1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 669-670.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shopping motivation, product.
(1990).
Ridgway, N.M.; Dawson, S.A.; Bloch, P.H.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 671-672.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Shyness, part of the Differential emotions scale. [DES II].
(1977).
Izard, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 673-676.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Sleepiness.
(1991, 1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 677-678.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Social desirability bias, Marlowe-Crowne.
(1960).
Crowne, D.P.; Marlowe, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 679-685.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Social position, personal.
(1990).
Dickson, J.P.; MacLachlan, D.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 686-687.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Social position, store.
(1990).
Dickson, J.P.; MacLachlan, D.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 688-689.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Social values.
(1991).
Corfman, K.P.; Lehmann, D.R.; Narayanan, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 690-691.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Store conveniences, neatness.
(1990).
Dickson, J.P.; MacLachlan, D.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 692-693.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Store conveniences, personnel & services.
(1990).
Dickson, J.P.; MacLachlan, D.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 694-696.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Store depersonalization.
(1991).
Forman, A.M.; Sriram, V.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 697-698.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Store image, overall.
(1992).
Kerin, R.A.; Jain, A.; Howard, D.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 699-700.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Store image, price/value.
(1990).
Dickson, J.P.; MacLachlan, D.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 701-702.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Store image, product prices.
(1992).
Kerin, R.A.; Jain, A.; Howard, D.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 703-704.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Store image, product quality.
(1992).
Kerin, R.A.; Jain, A.; Howard, D.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 705-706.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Store loyalty.
(1991).
Sirgy, M.J.; Johar, J.S.; Samli, A.C.; Claiborne, C.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 707-708.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Store personnel, quantity & quality.
(1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 709-710.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Store-price image.
(1990).
Cox, A.D.; Cox, D.S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 711-712.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Study realism.
(1992).
Feick, L.F.; Higie, R.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 713-714.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Surprise, part of the Differential emotions scale. [DES II, DES III].
(1977).
Izard, C.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 715-717.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Taste evaluation.
(1989).
Meyers-Levy, J.; Tybout, A.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 718-719.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Time pressure.
(1987).
Srinivasan, N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 720-721.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Time use, polychronic behavior.
(1991).
Kaufman, C.F.; Lane, P.M.; Lindquist, J.D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 722-723.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Tolerance for Ambiguity.
(1992).
McQuarrie, E.F.; Mick, D.G.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 724-726.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Typicality.
(1990).
Loken, B.; Ward, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 727-729.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Value, bundle.
(1993).
Yadav, M.S.; Monroe, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 730-731.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Value, items purchased separately.
(1993).
Yadav, M.S.; Monroe, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 732-733.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Value, offer.
(1980).
Berkowitz, E.N.; Walton, J.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 734-737.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Value, product.
(1991).
Dodds, W.B.; Grewal, D.; Monroe, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 738-739.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Value, total savings.
(1993).
Yadav, M.S.; Monroe, K.B.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 740-741.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Value consciousness.
(1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 742-744.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Verbal/visual processing style.
(1985).
Childers, T.L.; Houston, M.J.; Heckler, S.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 745-748.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Visibility, product usage.
(1993, 1994).
Fisher, R.J.; Price, L.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 749-750.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Voluntary simplicity, ecological awareness.
(1981).
Leonard-Barton, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 751-752.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Voluntary simplicity, material.
(1981).
Leonard-Barton, D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 753-754.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Voluntary simplicity, self-determination.
(1981, 1990).
Leonard-Barton, D.; Richins, M.L.; Dawson, S.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 755-756.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Work-oriented.
(1992).
Wilkes, R.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 757-758.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Ad impressions.
(1983).
Bello, D.C.; Pitts, R.E.; Etzel, M.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 761-762.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attention to Ad, Advertised Product/Message/Visual Aspects of the ad.
(1989).
Laczniak, R.N.; Muehling, D.D.; Grossbard, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 763-765.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attention to Ad, Brand Evaluation.
(1988).
Andrews, J.C.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 766-767.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attention to Ad, Message Relevance.
(1991).
Andrews, J.C.; Durvasula, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 768-770.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attention to Ad, Task Relevance.
(1991).
Andrews, J.C.; Durvasula, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 771-772.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attention toward advertised brand, computer.
(1989).
Laczniak, R.N.; Muehling, D.D.; Grossbard, S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 773-774.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Advertiser.
(1991).
Milliman, R.E.; Fugate, D.L.; Rahim, M.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 775-776.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad.
(1993).
Henthorne, T.; LaTour, M.S.; Nataraajan, R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 777-778.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Believability.
(1982).
Beltramini, R.F.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 779-781.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Brand Reinforcement, part of Leo Burnett viewer response K1 Attitude Toward the Ad, Brand Reinforcement, part of Leo Burnett viewer response profile.
(1979).
Schlinger, M.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 782-785.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Company Image.
(1993).
Ford, J.B.; LaTour, M.S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 786-787.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Confusion.
(1983).
Lastovicka, J.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 788-790.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Empathy.
(1979).
Schlinger, M.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 791-792.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Evaluation Judgments.
(1989).
Burke, M.C.; Edell, J.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 793-795.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Familiarity.
(1979).
Schlinger, M.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 796-798.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Humor.
(1990).
Chattopadhyay, A.; Basu, K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 799-800.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Purchase Intention.
(1993).
Ford, J.B.; LaTour, M.S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 801-802.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Relevant News part of Leo Burnett viewer response profile.
(1979).
Schlinger, M.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 803-806.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Role Portrayals.
(1993).
Ford, J.B.; LaTour, M.S.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 807-808.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Semantic Differential. Attitude Toward the Ad, Semantic Differential.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 809-825.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Ad, Stimulation.
(1979, 1993).
Schlinger, M.J.; Stout, P.A.; Rust, R.T.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 826-827.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Brand in the Ad.
(1985).
Gardner, M.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 828-829.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Company in the Ad.
(1992).
Peterson, R.A.; Wilson, W.R.; Brown, S.P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 830-831.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Attitude Toward the Testimonial.
(1992).
Feick, L.F.; Higie, R.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 832-833.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Beliefs About TV Advertising, Evaluations of how TV commercial Are Executed.
(1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 834-835.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Beliefs About TV Advertising, Perceptions of Offensive Aspects of TV Advertising.
(1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 836-837.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Beliefs About TV Advertising, Perceptions of the Personal and Social Benefits or Costs of TV Advertising.
(1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 838-839.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Beliefs About TV Advertising, Perceptions that TV Advertisements Are Shown Too Often or Too Much.
(1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 840-841.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Beliefs About TV Advertising, Perceptions that TV Advertising Does Not Offer Information.
(1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 842-843.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Beliefs About TV Advertising, Perceptions that TV Advertising is Deceptive.
(1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 844-845.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Credibility, source.
(1990).
Ohanian, R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 846-849.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Endorser attractiveness.
(1992).
Feick, L.F.; Higie, R.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 850-851.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Endorser experience.
(1992).
Feick, L.F.; Higie, R.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 852-853.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Endorser similarity.
(1992).
Feick, L.F.; Higie, R.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 854-855.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Endorser trustworthiness.
(1992).
Feick, L.F.; Higie, R.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 856-857.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Functions of TV Advertising Items, Affirmation of Value Function.
(1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 858-859.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Functions of TV Advertising Items, Hedonic Function.
(1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 860-861.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Functions of TV Advertising Items, Knowledge Function.
(1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 862-863.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Functions of TV Advertising Items, Social Learning Function.
(1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 864-865.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Importance of Information Sources, Independent Experts.
(1974).
Klippel, R.E.; Sweeney, T.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 866-867.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Importance of Information Sources, Interpersonal.
(1974).
Klippel, R.E.; Sweeney, T.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 868-869.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Importance of Information Sources, Marketing.
(1974).
Klippel, R.E.; Sweeney, T.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 870-871.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Importance of Information Sources, Mass Media.
(1974).
Klippel, R.E.; Sweeney, T.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 872-873.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Intrinsic Involvement in the Ad.
(1993).
Lord, K.R.; Burnkrant, R.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 874-875.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Mood Rating Scale for Advertisement.
(1980).
Plutchik, R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 876-877.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Reaction to Ad, Deactivation Sleep, Fatigue, Activation deactivation adjectKve T1 Reaction to Ad, Deactivation Sleep, Fatigue, Activation deactivation adjective checklist dimension.
(1978).
Thayer, R.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 878-879.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Reaction to Ad, General Activation, Energy.
(1978).
Thayer, R.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 880-882.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Reaction to Ad, General Deactivation, Calmness, Activation deactivation adjective T1 Keaction to Ad, General Deactivation, Calmness, Activation deactivation adjective checklist dimension.
(1978).
Thayer, R.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 883-884.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Reaction to Ad, High Activation, Tension.
(1978).
Thayer, R.E.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 885-887.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Realism.
(1992).
Feick, L.F.; Higie, R.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 888-889.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Source perception, ability to identify with the actor in ad.
(1991).
Kelman, T.; DiMeo, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 890-891.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Source perception, actor's likeability.
(1991).
Whittler, T.E.; DiMeo, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 892-893.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Source Perception, Similarity to the Actor in the Ad.
(1983).
McKirnan, D.J.; Smith, C.E.; Hamayan, E.V.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 894-895.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Validity of the Ad Message Claims.
(1991).
Whittler, T.E.; DiMeo, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 896-897.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Commitment, organizational.
(1972).
Hrebiniak, L.G.; Alutto, J.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 901-903.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Complaint Responsiveness, Probability of Success.
(1983).
Richins, M.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 904-905.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Consumer desires, desires.
(1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 906-907.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Consumer desires, desires congruency.
(1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 908-909.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Consumer Desires, Disconfirmation of Expectations.
(1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 910-911.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Consumer desires, expectation.
(1993).
Spreng, R.A.; Olshavsky, R.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 912-913.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Customer orientation-motivational direction.
(1992).
Kelley, S.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 914-915.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Customer orientation-organizational climate.
(1992).
Kelley, S.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 916-917.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Customer orientation-organizational socialization.
(1992).
Kelley, S.W.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 918-919.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Deontological norms. [DN].
(1991).
Singhapakdi, A.; Vitell Jr, S.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 920-921.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Emotional Reactions and Salesperson Motivation, Expectancy Estimates.
(1986).
Holbrook, M.B.; Batra, R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 922-923.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Emotional Reactions and Salesperson Motivation, Motivation.
(1986).
Holbrook, M.B.; Batra, R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 924-925.
Find this book in a library near you: www.worldcat.org/oclc/25965149
External and Internal Supplier Influences-Boundary Role Performance. [BRP].
(1993).
Gassenheimer, J.B.; Scandura, T.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 926-927.
Find this book in a library near you: www.worldcat.org/oclc/25965149
External and Internal Supplier Influences-Dealer Satisfaction.
(1993).
Gassenheimer, J.B.; Scandura, T.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 928-929.
Find this book in a library near you: www.worldcat.org/oclc/25965149
External and Internal Supplier Influences-Supplier Control.
(1993).
Gassenheimer, J.B.; Scandura, T.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 930-931.
Find this book in a library near you: www.worldcat.org/oclc/25965149
External and Internal Supplier Influences-Supplier Pressure.
(1993).
Gassenheimer, J.B.; Scandura, T.A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 932-933.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Feelings of Success.
(1978).
Hall, D.T.; Goodale, J.; Rabinowitz, S.; Morgan, M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 934-935.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Index of Services Marketing Excellence, Marketing Organization. [ISME].
(1991).
Berry, L.L.; Conant, J.S.; Parasuraman, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 936-937.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Index of Services Marketing Excellence, Marketing Orientation. [ISME].
(1991).
Berry, L.L.; Conant, J.S.; Parasuraman, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 938-939.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Index of Services Marketing Excellence, New Customer Marketing. [ISME].
(1991).
Berry, L.L.; Conant, J.S.; Parasuraman, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 940-941.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Job accomplishment measure.
(1883).
Hafer, J.; Sirgy, M.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 942-943.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Job description index. [JDI].
(1969).
Smith, P.C.; Kendall, L.M.; Hulin, C.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 944-948.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Job image.
(1990).
Wotruba, T.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 949-950.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Job performance.
(1990).
Lucas Jr., G.H.; Babakus, E.; Ingram, T.N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 951-952.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Job satisfaction.
(1951).
Brayfield, A.H.; Rothe, H.F.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 953-954.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Job satisfaction.
(1990).
Lucas Jr., G.H.; Babakus, E.; Ingram, T.N.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 955-956.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Marketing Norms Scale-General Honesty and Integrity.
(1993).
Vitell Jr, S.J.; Rallapalli, K.C.; Singhapakdi, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 957-958.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Marketing Norms Scale-Information and Contract Norms.
(1993).
Vitell Jr, S.J.; Rallapalli, K.C.; Singhapakdi, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 959-960.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Marketing Norms Scale-Obligation and Disclosure Norms.
(1983).
Vitell Jr, S.J.; Rallapalli, K.C.; Singhapakdi, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 961-962.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Marketing Norms Scale-Price and Distribution Norms.
(1993).
Vitell Jr, S.J.; Rallapalli, K.C.; Singhapakdi, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 963-964.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Marketing Norms Scale-Product and Promotion Norms.
(1993).
Vitell Jr, S.J.; Rallapalli, K.C.; Singhapakdi, A.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 965-966.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Motivation to Work, Generalized, Commitment to Work, Achievement motivation.
(1969).
Duncan, O.D.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 967-969.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Organizational Structure and Climate-Concentration of Authority. [CONT].
(1984).
Gupta, A.K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 970-971.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Organizational Structure and Climate Encouragement of Risk Taking. [RISK].
(1984).
Gupta, A.K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 972-973.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Organizational Structure and Climate-Formalization. [FORM].
(1984).
Gupta, A.K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 974-975.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Organizational Structure and Climate-Participation in Decision Making. [PART].
(1984).
Gupta, A.K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 976-977.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Organizational Structure and Climate-Quality of R&D-Marketing Relations. [RELATE].
(1984).
Gupta, A.K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 978-979.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Organizational Structure and Climate-Senior Management Values Integration. [VALUE].
(1984).
Gupta, A.K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 980-981.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Perceived fairness.
(1991).
Sager, J.K.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 982-983.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Performance, behavioral aspects.
(1991).
Ingram, T.N.; Lee, K.S.; Lucas Jr., G.H.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 984-985.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Performance Sensitivity, Job, Internal work motivations scale short form.
(1986, 1974).
Dubinsky, A.J.; Hartley, S.W.; Hackman, J.R.; Oldham, G.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 986-988.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Power bases, sales manager.
(1984).
Skinner, S.J.; Dubinsky, A.J.; Donnelly, J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 989-990.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Psychological climate, franchisee-autonomy.
(1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 991-992.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Psychological climate, franchisee-cohesion.
(1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 993-994.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Psychological climate, franchisee-fairness.
(1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 995-996.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Psychological climate, franchisee-innovation.
(1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 997-998.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Psychological climate, franchisee-pressure.
(1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 999-1000.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Psychological climate, franchisee-recognition.
(1993).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1001-1002.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Role Ambiguity, Salesperson and Product Manager.
(1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1003-1007.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Role clarity, salesperson.
(1980).
Busch, P.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1008-1009.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Role conflict, ethical situations.
(1983).
Chonko, L.B.; Burnett, J.J.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1010-1012.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Role Conflict, Salesperson and Product Manager.
(1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1013-1017.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Sales training index, directing.
(1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1018-1019.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Sales training index, organization.
(1984).
Futrell, C.M.; Berry, L.L.; Bowers, M.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1020-1021.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Sales Training Index, Planning and Evaluation.
(1984).
Futrell, C.M.; Berry, L.L.; Bowers, M.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1022-1023.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction With Job, General short version; Job diagnostic survey. (1974, 1975).
Hackman, J.R.; Oldham, G.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1024-1026.
Find this book in a library near you: www.worldcat.org/oclc/25965149
also: Appendix B in Retaining Valued Employees by Rodger W. Griffeth & Peter W. Hom. Thousand Oaks, Calif.: Sage Publications, c2001
Satisfaction with job, generalized.
(1972, 1976).
Pruden, H.O.; Reese, R.M.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1027-1029.
Find this book in a library near you: www.worldcat.org/oclc/25965149
Satisfaction with supervisor; Job diagnostic survey.
(1974, 1975).
Hackman, J.R.; Oldham, G.R.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1030-1031.
Find this book in a library near you: < http://www.worldcat.org/oclc/25965149
also: Appendix B in Retaining Valued Employees by Rodger W. Griffeth & Peter W. Hom. Thousand Oaks, Calif.: Sage Publications, c2001.
Sex-role inventory. [BSRI].
(1974).
Bem, S.L.
IN: Bruner, G. C., II; Hensel, P. J. (1996). Marketing scales handbook: A compilation of multi-item measures. Vol. 2. Chicago, IL: American Marketing Association.
Page(s) 1032-1033.
Find this book in a library near you: www.worldcat.org/oclc/25965149
The TMdb
pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am unable to provide copies of these instruments.
To obtain any of these resources, you can:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available
at your institution.
Compiled by Helen Hough, Systems
Librarian, Hough@uta.edu
with Burt King
Central Library,
Box 19497
University of Texas at Arlington,
Arlington, Texas 76019
As a contents listing of a
published work, validity and accuracy of this page does not change over time. The TMdb pages are usually developed from information provided in a variety of locations within the original resource. If these pages are copied for modification on another site, please provide proper attribution. Created 1999, this page covered by all applicable copyright laws. Updated:
05/19/2014
http://libraries.uta.edu/TMdb/TOC/BrunerHensel1996v2.html