TMdb: Bruner James Hensel 2001

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Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes

These pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am unable to provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available at your institution.

Full Instruments Available in:

Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing scales handbook: A compilation of multi-item measures. Vol. 3. Chicago: American Marketing Association. [941 full text instruments]
FIND IN THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/25965149

Affect (general). (1987).
Stuart, E.W.; Shimp, T.A.; Engle, R.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 3.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect (music). (1984).
Dillon, W.R.; Mulani, N.; Frederk, D.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 4-6.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affect intensity (measure). [AIM]. (1984).
Larsen, R.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 7-9.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective Response (Evaluation of Service Environment). (1997).
Hui, M.K.; Dube, L.; Chebat, J.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 10.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). [PANAS]. (1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 11-12.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 13.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1995).
Derbaix, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 14.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1995).
Derbaix, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 15.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (negative). (1996).
Murray Jr, J.P.; Dacin, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 16-17.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Taylor, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 18.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). [PANAS]. (1988).
Watson, D.; Clark, L.A.; Tellegen, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 19-21.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 22-23.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Derbaix, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 24.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1995).
Derbaix, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 25.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective response (positive). (1996).
Murray Jr, J.P.; Dacin, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 26-27.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Affective Response to Waiting. (1997).
Hui, M.K.; Dube, L.; Chebat, J.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 28.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Air pollution (social norms). (1997).
Osterhus, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 29.
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Alienation (consumer). (1990).
Singh, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 30-31.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Amused. (1985).
Asmus, E.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 32-33.
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Anger. (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 34-35.
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Anticipated Interaction with Salesperson. (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 36.
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Anticipated negative consequences. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 37.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anxiety state. (1996).
Pham, M.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 38.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Anxious. (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 39-40.
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Arousal. (1995).
Broach, V.C.,J.r.; Page Jr, T.J.; Wilson, R.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 41.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Arousal. (1993).
Mehrabian, A.; Russell, J.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 42-44.
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Arousal. (1995).
Darden, W.R.; Babin, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 45.
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Arousal. (1993).
Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 46-47.
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Attitude toward complaining (personal norms). (1982).
Richins, M.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 48-49.
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Attitude toward cosmetic pharmaceuticals. (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 50.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward coupon use. (1994).
Mittal, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 51.
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Attitude toward drug use. (1996).
Schoenbachler, D.D.; Whittler, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 52.
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Attitude Toward New Uses for Product. (1994).
Wansink, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 53-54.
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Attitude toward nicotine patch. (1996).
Keller, P.A.; Block, L.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 55.
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Attitude toward ordering option. (1994).
Dabholkar, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 56.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward political candidate. (1997).
Pinkleton, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 57-58.
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Attitude toward store background music. (1992).
Baker, J.; Levy, M.; Grewal, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 59-60.
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Attitude Toward the Act (Semantic Differential). (1980).
Fishbein, M.; Ajzen, I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 61-64.
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Attitude Toward the Bank. (1997).
Hui, M.K.; Dube, L.; Chebat, J.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 65.
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Attitude Toward the Brand. (1994).
Putrevu, S.; Lord, K.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 66.
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Attitude Toward the Brand. (1994).
Peracchio, L.A.; Meyers-Levy, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 67-68.
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Attitude Toward the Brand (Food). (1994).
Prasad, V.K.; Smith, L.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 69.
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Attitude Toward the Brand (Status). (1997).
Rosenberg, E.; Pieters, R.; Wedel, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 70.
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Attitude Toward the Brand (Unipolar). (1994, 1996).
LaTour, M.S.; Henthorne, T.; Snipes, R.L.; Bliss, S.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 71-72.
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Attitude Toward the Brand Name. (1994).
Schmitt, B.H.; Pan, Y.; Tavassoli, N.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 73.
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Attitude Toward the Business (Originality). (1995).
Homer, P.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 74.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Business (Overall). (1995).
Homer, P.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 75.
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Attitude Toward the Conservation Activity. (1997).
Osterhus, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 76.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the English Language. (1994).
Koslow, S.; Shamdasani, P.N.; Touchstone, E.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 77-78.
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Attitude Toward the Object. (1994).
Lord, K.R.; Lee, M.; Sauer, P.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 79.
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Attitude toward the offer. (1988, 1989).
Burton, S.; Lichtenstein, D.R.; Bearden, W.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 82-82.
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Attitude Toward the Organization. (1995).
Moore, D.J.; Harris, W.D.; Chen, H.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 83.
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Attitude Toward the Product/Brand (Semantic Differential) (Varied.) Attitude Toward the Product/Brand (Semantic Differential) (Varied.)
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 84-93.
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Attitude Toward the Service Provider. (1986).
Stafford, M.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 94-95.
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Attitude Toward the Spanish Language. (1994).
Koslow, S.; Shamdasani, P.N.; Touchstone, E.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 96-97.
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Attribute favorability. (1994).
Aaker, J.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 98-99.
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Attribution of Blame. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 100.
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Authority, part of Narcissistic personality inventory. [NPI]. (1988).
Raskin, R.; Terry, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 101-102.
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Behavioral intention. (varied. Behavioral intention. (varied.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 103-107.
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Behavioral intention. (1997).
Oliver, R.L.; Rust, R.T.; Varki, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 108.
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Behavioral intention (external response). (1996).
Zeithaml, V.A.; Berry, L.L.; Parasuraman, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 109.
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Body consciousness (public). (1981).
Miller, L.C.; Murphy, R.; Buss, A.H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 110-111.
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Brand Beliefs for a Luxury Sedan (Comparative). (1994).
Neese, W.T.; Taylor, R.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 112.
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Brand Beliefs for a Luxury Sedan (Noncomparative). (1994).
Neese, W.T.; Taylor, R.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 113.
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Brand consciousness. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 114.
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Brand consciousness. (1986, 1996).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 115.
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Brand differences. (1996).
van Trijp, H.C.M.; Hoyer, W.D.; Inman, J.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 116.
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Brand equity. (1996).
Ha, L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 117-118.
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Brand familiarity. (1993).
Machleit, K.A.; Allen, C.T.; Madden, T.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 119.
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Brand loyalty. (1994).
Putrevu, S.; Lord, K.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 120.
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Brand loyalty. (1994).
Mittal, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 121.
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Brand personality (competence). (1997).
Aaker, J.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 122.
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Brand personality (excitement). (1997).
Aaker, J.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 123.
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Brand personality (ruggedness). (1997).
Aaker, J.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 124.
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Brand personality (sincerity). (1997).
Aaker, J.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 125.
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Brand personality (sophistication). (1997).
Aaker, J.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 126.
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Brand preference. (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 127.
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Budget constraints. (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 128.
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Calm. (1985).
Asmua, E.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 129-130.
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Choice confusion. (1986, 1996).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 131.
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Choice task meaningfulness. (1997).
Sen, S.; Johnason, E.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 132.
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Clothing concern. (1979).
Gurel, L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 133-134.
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Clothing style preference. (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 135.
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Collectivism (coworkers). (1988).
Hui, C.H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 136-137.
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Collectivism (parents). (1988).
Hui, C.H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 138-139.
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Commitment (organizational). (1994).
Kelley, S.W.; Davis, M.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 140-141.
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Commitment (store). (1997).
Bettencourt, L.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 142.
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Comparison shopping (check prices). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 143.
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Comparison shopping (initial). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 144.
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Comparison shopping (multiple stores). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 145.
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Comparison shopping (product attributes). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 146.
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Comparison shopping (routine). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 147.
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Comparison shopping (unit prices). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 148.
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Complaint intentions (private). (1988).
Singh, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 149-150.
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Complaint intentions (third party). (1988).
Singh, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 151-152.
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Complaint intentions (voice). (1988).
Singh, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 153-154.
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Complaint likelihood (direct). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 155.
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Compulsive buying. (1992).
Faber, R.J.; O'Guinn, T.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 156-157.
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Confidence (task). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 158.
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Conformity motivation (consumption). (1995).
Kahle, L.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 159.
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Conservation (energy). (1997).
Osterhus, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 160.
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Contribution to Purchase Decision (Initiation Stage). (1994).
Beatty, S.E.; Talpade, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 161-162.
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Contribution to Purchase Decision (Search/Decision Stage). (1994).
Beatty, S.E.; Talpade, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 163-164.
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Cooperation. (1997).
Battencourt, L.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 165-166.
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Cosmetics use. (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 167.
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Country of Origin Image (People). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 168-169.
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Country of Origin Image (Similarity). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 170-171.
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Country of Origin Product Image (Cars). (1986, 1992).
Pisharodi, R.M.; Rarameswaran, R.; Yaprak, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 172-173.
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Country of Origin Product Image (Desirable Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 174-175.
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Country of Origin Product Image (Desirable Blender Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 176-177.
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Country of Origin Product Image (Distribution/Advertising). (1986, 1992).
Pisharodi, R.M.; Rarameswaran, R.; Yaprak, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 178-179.
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Country of Origin Product Image (Positive Blender Attributes). (1994).
Maherswaran, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 180.
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Country of Origin Product Image (Undesirable Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 181-182.
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Country of Origin Product Image (Undesirable Blender Attributes). (1992).
Pisharodi, R.M.; Rarameswaran, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 183-184.
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Coupon use (economic benefits). (1994).
Mittal, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 185.
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Coupon use (others). (1994).
Tat, P.K.; Bejou, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 186.
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Coupon use (time costs). (1994).
Mittal, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 187.
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Coupon use limitations. (1994).
Tat, P.K.; Bejou, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 188.
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Cultural openness. (1995).
Sharma, S.; Shimp, T.A.; Shin, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 189-190.
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Dangerous. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 191.
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Dangerous. (1987, 1995).
Meyerowitz, B.E.; Chaiken, S.; Block, L.G.; Keller, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 192.
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Deal opportunities (grocery). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 193.
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Deal proneness. (1994).
Roy, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 194.
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Deal proneness (in store promotions). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 195.
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Decision action control orientation. (1985).
Kuhl, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 196-198.
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Decision Maker Role (Major Products for Family). (1997).
Kim, C.; Lee, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 199-200.
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Decision Maker Role (Minor Products for Child). (1997).
Kim, C.; Lee, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 201-202.
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Decision Maker Role (Minor Products for Family). (1997).
Kim, C.; Lee, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 203-204.
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Decision making style. (1985).
Buck, J.N.; Daniels, M.H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 205-206.
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Delay duration. (1994).
Taylor, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 207.
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Disconfirmation (museum services). (1995).
Bhattacharya, C.B.; Rao, H.; Glynn, M.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 208.
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Discount age segmentation cue. (1994).
Tepper, K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 209.
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Discount credibility. (1994).
Tepper, K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 210.
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Discount usage (perceived self devaluation). (1994).
Tepper, K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 211.
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Discount usage (perceived stigma). (1994).
Tepper, K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 212-214.
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Discount usage intention. (1994).
Tepper, K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 215-216.
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Discount usage social visibility. (1994).
Tepper, K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 217.
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Dominance. (1995).
Darden, W.R.; Babin, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 218.
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Dominant language (spanish). (1994).
Koslow, S.; Shamdasani, P.N.; Touchstone, E.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 219-220.
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Economic threat (domestic). (1995).
Sharma, S.; Shimp, T.A.; Shin, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 221.
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Economic threat (personal). (1995).
Sharma, S.; Shimp, T.A.; Shin, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 222.
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Emotion (empathy). (1995).
Moore, D.J.; Harris, W.D.; Chen, H.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 223.
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Emotion (negative). (1995).
Moore, D.J.; Harris, W.D.; Chen, H.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 224.
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Emotion (positive). (1995).
Moore, D.J.; Harris, W.D.; Chen, H.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 225.
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Energy Problems (Attribution of Responsibility). (1997).
Osterhus, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 226.
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Entitlement. (1988).
Raskin, R.; Terry, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 227-228.
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Environmental paradigm. (1978).
Van Liere, K.D.; Dunlap, R.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 229-230.
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Ethical perspective (idealism) Ethics perception questionnaire. [EPQ]. (1980, 1994).
Treise, D.; Weigold, M.F.; Conna, J.; Garrison, H.; Forsyth, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 231-232.
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Ethical perspective (relativism) Ethics perception questionnaire. [EPQ]. (1980, 1994).
Treise, D.; Weigold, M.F.; Conna, J.; Garrison, H.; Forsyth, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 233-234.
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Ethicality (moral equity/relativism dimension), Multidimensional ethics scale. [MES]. (1988, 1990).
Reidenbach, R.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 235-237.
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Ethnic identification. (1994).
Donthu, N.; Cherian, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 238-239.
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Ethnocentrism. [CETSCALE]. (1987).
Shimp, T.A.; Sharma, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 240-243.
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Exhibitionism, part of Narcissistic personality inventory. [NPI]. (1988).
Raskin, R.; Terry, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 244-245.
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Experiential Response to Music. (1988).
Mizerski, R.; Pucely, M.J.; Perrewe, P.; Baldwin, L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 246.
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Exploitativeness, part of Narcissistic personality inventory. [NPI]. (1988).
Raskin, R.; Terry, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 247-248.
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Exploratory consumer tendencies. (1995).
Menon, S.; Kahn, B.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 249-251.
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External search (friends' advice). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 252.
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Exuberance. (1985).
Asmus, E.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 253-254.
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Familiarity of Purchase Situation. (1997).
Shapiro, S.; MacInnis, D.J.; Heckler, S.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 255-256.
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Family meal importance. (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 257.
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Family resources (intangible). (1997).
Rindfleisch, A.; Burroughs, J.E.; Denton, F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 258-259.
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Family resources (tangible). (1997).
Rindfleisch, A.; Burroughs, J.E.; Denton, F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 260-261.
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Family stressors. (1997).
Rindfleisch, A.; Burroughs, J.E.; Denton, F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 262-263.
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Fanaticism. (1996).
Wakefield, K.L.; Barnes, J.H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 264.
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Fashion consciousness. (1986, 1995).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 265.
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Fear. (1996).
Keller, P.A.; Block, L.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 266.
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Financial health. (1995).
Mittal, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 267.
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Flattery. (1995).
Howard, D.J.; Gengler, C.; Jain, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 268.
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Frustration. (1994).
Taylor, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 269.
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Glamorous. (1994).
Pechmann, C.; Ratneshwar, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 270.
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Grandiosity. (1985).
Robbins, S.B.; Patton, M.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 271-272.
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Grocery market knowledge. (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 273.
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Grocery market knowledge (price). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 274.
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Grocery market knowledge (specialty departments). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 275.
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Helplessness. (1988).
Holbrook, M.B.; Batra, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 276.
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Heroic. (1985).
Asmus, E.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 277-278.
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Homemaker pride. (1994).
Mittal, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 279.
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Identification with organization. (1988).
Mael, F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 280-281.
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Imagery quantity. (1997).
Babin, L.A.; Burns, A.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 282.
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Imaginal Response to Music. (1994).
Lacher, K.T.; Mizerski, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 283-284.
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Imaginary audience. (1997).
Schoenbachler, D.D.; Whittler, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 285-288.
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Impulse buying. (1995).
Rook, D.W.; Fisher, R.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 289-290.
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Impulse buying. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 291.
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Impulse buying. (1993).
Weun, S.; Jones, M.A.; Beatty, S.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 292-293.
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Impulse buying. (1986, 1995).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 294.
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Impulse buying (music). (1986, 1995).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 295.
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Innovativeness. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 296.
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Innovativeness (domain specific). (1991).
Goldsmith, R.E.; Hofacker, C.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 297-299.
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Intellectual environment. (1994).
Halstead, D.; Hartman, D.; Schmidt, S.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 300.
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Intention to Use Credit Card. (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 301.
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Interpersonal influence susceptibility, Consumer susceptibility to interpersonal influence. [CSII]. (1989).
Bearden, W.O.; Netemeyer, R.G.; Teel, J.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 302-304.
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Intolerance for Ambiguity. (1962).
Budner, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 305-306.
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Involvement (cents off offers). (1995).
Lichtenstein, D.R.; Burton, S.; Netemeyer, R.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 307-308.
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Involvement (contests/sweepstakes). (1995).
Lichtenstein, D.R.; Burton, S.; Netemeyer, R.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 309-310.
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Involvement (coupons). (1990).
Lichtenstein, D.R.; Burton, S.; Netemeyer, R.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 311-313.
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Involvement (coupons). (1994).
Tat, P.K.; Bejou, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 314.
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Involvement (coupons). (1994).
Mittal, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 315.
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Involvement (coupons). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 316.
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Involvement (ego). (1994).
Neese, W.T.; Taylor, R.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 317.
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Involvement (End of Aisle Displays). (1995).
Lichtenstein, D.R.; Burton, S.; Netemeyer, R.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 318-319.
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Involvement (enduring). (1985).
Zaichkowsky, J.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 320-323.
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Involvement (environment). (1995).
Schuhwerk, M.E.; Lefkoff-Hagius, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 324.
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Involvement (experimental task). (1996).
Pham, M.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 325.
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Involvement (premiums). (1995).
Lichtenstein, D.R.; Burton, S.; Netemeyer, R.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 326-327.
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Involvement (product class). (1994).
Beatty, S.E.; Talpade, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 328-329.
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Involvement (product class). (1996).
van Trijp, H.C.M.; Hoyer, W.D.; Inman, J.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 330.
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Involvement (product class). (1997).
Moorthy, S.; Ratchford, B.T.; Talukdar, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 331.
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Involvement (product related pleasure). (1990).
Jain, K.; Srinivasan, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 332-333.
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Involvement (product related relevance). (1990).
Jain, K.; Srinivasan, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 334-335.
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Involvement (product related risk importance). (1990).
Jain, K.; Srinivasan, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 336-337.
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Involvement (product related risk probability). (1990).
Jain, K.; Srinivasan, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 338-339.
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Involvement (product related sign). (1990).
Jain, K.; Srinivasan, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 340-341.
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Involvement (rebates). (1995).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 342-343.
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Involvement (sales promotion deals). (1995).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 344-345.
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Involvement (sales). (1993).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 346-347.
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Involvement (situational). (1990).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 348-349.
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Involvement (televised soccer game). (1995).
Tavassoli, N.T.; Shultz II, C. J.; Fitzsimons, G.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 350-351.
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Involvement (two for one deals). (1995).
Lichtenstein, D.R.; Netemeyer, R.G.; Burton, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 352-353.
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Justice (distributive). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 354-355.
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Justice (interactional). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 356-357.
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Justice (procedural). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 358-359.
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Knowledge (cars). (1991).
Srinivasan, N.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 360-361.
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Knowledge (product class). (1994).
Park, C.W.; Mothersbaugh, D.L.; Feick, L.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 362.
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Knowledge (product class). (1994).
Beatty, S.E.; Talpade, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 363.
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Knowledge (product class). (1996).
Flynn, L.R.; Goldsmith, R.E.; Eastman, J.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 364-365.
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Love (romantic). (1997).
Richins, M.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 366.
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Love (tender). (1997).
Richins, M.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 367.
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Loyalty (organizational). (1996).
Zeithaml, V.A.; Berry, L.L.; Parasuraman, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 368-369.
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Loyalty proneness. (1986, 1995).
Sproles, G.B.; Kendall, E.L.; Shim, S.; Gehrt, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 370.
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Market maven. (1987).
Feick, L.F.; Price, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 371-372.
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Marriage role attitude. (1950).
Jacobson, A.H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 373-374.
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Materialism (centrality). (1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 375-377.
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Materialism (happiness). (1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 378-379.
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Materialism (student). (1994).
Brand, J.E.; Greenberg, B.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 380.
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Materialism (success). (1990).
Richins, M.L.; Dawson, S.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 381-383.
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Mood. (1995).
Howard, D.J.; Gengler, C.; Jain, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 384.
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Mood (global). (1993).
Swinyard, W.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 385-386.
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Need for Cognition. (1984).
Cacioppo, J.T.; Petty, R.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 387-389.
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Need to Reexperience Music. (1994).
Lacher, K.T.; Mizerski, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 390.
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Normative evaluation. (1995).
Rook, D.W.; Fisher, R.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 391-392.
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Normativeness of Situation (Sending Card). (1996).
Houston, M.B.; Walker, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 393.
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Nostalgia proneness. (1993).
Holbrook, M.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 394-395.
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Opinion leadership (domain specific). (1996).
Flynn, L.R.; Goldsmith, R.E.; Eastman, J.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 396-397.
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Opinion leadership (domain specific). (1986).
Childers, T.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 398-400.
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Opinion seeking (domain specific). (1996).
Flynn, L.R.; Goldsmith, R.E.; Eastman, J.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 401-402.
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Optimism. (1997).
Richins, M.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 403.
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Ordering Option Beliefs (Ease of Use). (1994).
Dabholkar, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 404-405.
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Ordering option beliefs (fun). (1994).
Dabholkar, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 406-407.
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Ordering option beliefs (performance). (1994).
Dabholkar, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 408-409.
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Organizational prestige. (1988, 1995).
Mael, F.; Bhattacharya, C.B.; Rao, H.; Glynn, M.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 410.
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Participation. (1997).
Bettencourt, L.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 411.
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Patriotism/conservatism. (1995).
Sharma, S.; Shimp, T.A.; Shin, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 412-413.
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Attitude Toward the Ad (Claim). (1995).
Derbaix, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 414-413.
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Performance (service provider). (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 414-415.
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Personal fable coping response (drug usage). (1996).
Schoenbachler, D.D.; Whittler, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 416-417.
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Pleasantness. (1995).
Broach, V.C.,J.r.; Page Jr, T.J.; Wilson, R.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 418-419.
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Pleasure. (1974).
Mehrabian, A.; Russell, J.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 420-422.
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Pleasure. (1995).
Darden, W.R.; Babin, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 423.
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Pleasure. (1995).
Babin, B.J.; Darden, W.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 423.
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Prepurchase planning (grocery shopping). (1992).
Putrevu, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 424.
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Pressures to be Thin. (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 425.
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Price consciousness. (1996).
Shin, S.; Gehrt, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 426.
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Price dispersion (grocery stores). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 427.
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Price dispersion (grocery stores/products). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 428-429.
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Price perception. (1995).
Folker, V.; Wheat, R.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 430.
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Price consciousness. Price consciousness.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 431-433.
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Price prestige relationship. (1993).
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 434-435.
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Product evaluation. (1994).
Lim, J.S.; Darley, W.K.; Summers, J.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 436-437.
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Product evaluation. (1996).
Meyers-Levy, J.; Peracchio, L.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 438-439.
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Product evaluation (beverage). (1997).
Meyers-Levy, J.; Tybout, A.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 440-441.
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Product evaluation (camera). (1996).
Malaviya, P.; Kisielius, J.; Sternthal, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 442-443.
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Product evaluation (food). (1997).
Meyers-Levy, J.; Tybout, A.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 444.
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Product evaluation (food). (1994).
Park, C.W.; Mothersbaugh, D.L.; Feick, L.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 445-446.
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Product experience. (1994).
Park, C.W.; Mothersbaugh, D.L.; Feick, L.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 447.
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Product experience. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 448.
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Program liking. (1992).
Murray Jr, J.P.; Lastovicka, J.L.; Singh, S.N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 449.
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Program reality. (1996).
Murray Jr, J.P.; Dacin, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 450.
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Program relevance. (1996).
Murray Jr, J.P.; Dacin, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 451.
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Provision of Extras (Service Provider). (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 452.
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Purchase intention. (1994).
Putrevu, S.; Lord, K.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 453.
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Purchase intention. (1977).
Baker, M.J.; Churchill Jr., G.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 454-456.
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Purchase intention (service). (1994).
Taylor, S.A.; Baker, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 457.
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Purchase involvement (affective). (1987).
Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 458-459.
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Purchase involvement (cognitive). (1987).
Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 460-461.
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Quality (apartment). (1997).
Urbany, J.E.; Bearden, W.O.; Kaicker, A.; Smith de Borrero, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 462.
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Quality consciousness. (1996).
Shim, S.; Gehrt, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 463.
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Quality of Service Environment (Stadium). (1996).
Wakefield, K.L.; Barnes, J.H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 464.
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Rage. (1994).
Lacher, K.T.; Mizerski, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 465-466.
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Repatronage intentions. (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 467-468.
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Resource expenditures. (1995).
Darden, W.R.; Babin, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 469.
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Response difficulty. (1995).
Menon, G.; Raghubir, P.; Schwartz, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 470.
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Responsiveness to Patient Requests (Medication). (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 471.
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Risk (financial). (1982).
Shimp, T.A.; Bearden, W.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 472-473.
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Risk (performance). (1982).
Shimp, T.A.; Bearden, W.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 474-475.
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Risk attraction. (1996).
Griffin, M.; Babin, B.J.; Attaway, J.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 476.
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Risk aversion. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 477.
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Risk aversion. (1997).
Moorthy, S.; Ratchford, B.T.; Talukdar, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 478.
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Sadness. (1994).
Lacher, K.T.; Mizerski, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 479-480.
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Sadness. (1997).
Nyer, P.U.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 481.
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Salesperson listening (evaluating). (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 482-483.
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Salesperson listening (responding). (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 484.
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Salesperson listening (sensing). (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 485.
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Salesperson typicality manipulation. (1995).
Babin, B.J.; Boles, J.S.; Darden, W.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 486.
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Satisfaction (generalized). (1996).
Spreng, R.A.; Mackroy, R.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 487-488.
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Satisfaction (generalized). (1987, 1990, 1996).
Crosby, L.A.; Stephens, N.; Eroglu, S.A.; Machleit, K.A.; Spreng, R.A.; MacKenzie, S.B.; Olshavsky, R.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 489-490.
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Satisfaction (generalized). (1981, 1991).
Westbrook, R.A.; Oliver, R.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 491-493.
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Satisfaction (global). (1994).
Taylor, S.A.; Baker, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 494.
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Satisfaction (with Activity). (1991).
Fisher, R.J.; Price, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 495-496.
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Satisfaction (with Health Club). (1994).
Kelley, S.W.; Davis, M.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 497.
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Satisfaction (with Hospital). (1996).
Dube, L.; Morgan, M.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 498.
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Satisfaction (with Salesperson). (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 499.
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Satisfaction (with Server). (1997).
Winsted, K.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 500-501.
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Satisfaction (with Store). (1997).
Bettencourt, L.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 502.
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Satisfaction (with University Selection). (1993, 1994).
Boulding, W.; Kalra, A.; Staelin, R.; Zeithaml, V.A.; Halstead, D.; Hardman, D.; Schmidt, S.L.; Mano, H.; Oliver, R.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 503.
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Self actualization. (1986).
Jones, A.; Crandall, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 504-505.
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Self esteem. (1965, 1992).
Rosenberg, M.I.; Richins, M.L.; Dawson, S.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 506-508 .
Online at:http://www.bsos.umd.edu/socy/grad/socpsy_rosenberg.html
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Self esteem. (1994).
Boush, D.M.; Friestad, M.; Rose, G.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 509.
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Self esteem (appearance). (1991).
Heatherton, T.F.; Polivy, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 510-511.
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Self image congruence. (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 512-513.
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Self image congruence (college major). (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 514-515.
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Self Image Congruence (Focal verses Referent Brand). (1997).
Sirgy, M.J.; Grewal, D.; Mangleburg, T.F.; Park, J.O.; Chon, K.S.; Claiborne, C.B.; Johar, J.S.; Berkman, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 516-517.
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Self sufficiency. (1988).
Raskin, R.; Terry, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 518-519.
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Selling Orientation/Customer Orientation (Customer's Perception of Specific Salesperson. (1982).
Saxe, R.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 520-521.
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Selling Orientation/Customer Orientation (Customer's Perception of Salespeople in General. (1982).
Saxe, R.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 522-524.
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Sensation seeking
v.2, pg. 594-596. (1992).
Steenkamp, J.E.M.; Baumgartner, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 525-528.
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Server encounter behavior (authenticity). (1997).
Winsted, K.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 529.
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Server encounter behavior (civility). (1997).
Winsted, K.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 530-531.
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Server encounter behavior (congeniality). (1997).
Winsted, K.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 532-533.
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Server encounter behavior (conversation). (1997).
Winsted, K.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 534-535.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Server encounter behavior (personalization). (1997).
Winsted, K.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 536-537.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Server encounter behavior (responsiveness). (1997).
Winsted, K.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 538-539.
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Service evaluation (airline cabin condition). (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 540.
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Service evaluation (airline check in). (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 541.
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Service evaluation (airline meal). (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 542.
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Service evaluation (general airline flight). (1994).
Taylor, S.; Claxton, J.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 543.
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Service quality. (1994).
Baker, J.; Grewal, D.; Parasuraman, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 544.
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Service quality (assurance) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 545-547.
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Service quality (assurance) part of SERVQUAL. (1988).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 548-549.
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Service quality (convenience). (1994).
Andaleeb, S.S.; Basu, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 550.
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Service quality (empathy) part of SERVQUAL. [SERVQUAL]. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 551-553.
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Service quality (empathy) part of SERVQUAL. [SERVQUAL]. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 554-555.
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Service quality (empathy). (1994).
Andaleeb, S.S.; Basu, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 556-557.
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Service quality (employees). (1996).
Hartline, M.D.; Ferrell, O.C.; Bush, R.P.; Bush, A.J.; Ortinau, D.J.; Hair Jr., J.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 558-559.
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Service quality (fairness). (1994).
Andaleeb, S.S.; Basu, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 560.
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Service quality (global). (1994).
Taylor, S.A.; Baker, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 561.
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Service quality (global). (1996).
Spreng, R.A.; Mackroy, R.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 562.
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Service quality (health club). (1994).
Kelley, S.W.; Davis, M.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 563-564.
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Service Quality (Personal Interaction of Retailer). (1996).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 565-566.
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Service Quality (Reliability of Retailer). (1994).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 565-566.
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Service quality (personalization). (1996).
Mittal, B.; Lassar, W.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 567-568.
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Service Quality (Physical Aspects of Retailer). (1996).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 569-570.
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Service Quality (Reliability of Retailer). (1996).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 571-572.
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Service quality (reliability) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 573-575.
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Service quality (reliability) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 576-578.
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Service quality (reliability). (1994).
Andaleeb, S.S.; Basu, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 579.
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Service quality (responsiveness) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 580-582.
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Service quality (responsiveness) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 583-585.
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Service quality (responsiveness). (1994).
Andaleeb, S.S.; Basu, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 586.
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Service quality (retailer policy). (1996).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 587-588.
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Service quality (retailer problem solving). (1996).
Dabholkar, P.A.; Thorpe, D.I.; Rentz, J.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 589.
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Service quality (tangibles) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 590-592.
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Service quality (tangibles) part of SERVQUAL. (1994).
Parasuraman, A.; Zeithaml, V.A.; Berry, L.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 593-595.
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Service recovery expectations (health club). (1994).
Kelley, S.W.; Davis, M.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 596-598.
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Shame. (1997).
Richins, M.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 599.
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Shopping convenience. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 600.
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Shopping enjoyment. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 601-602.
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Shopping enjoyment. (1996).
Shim, S.; Gehrt, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 603.
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Shopping enjoyment (grocery). (1996).
Urbany, J.E.; Dickson, P.R.; Kalapurakal, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 604.
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Shopping enjoyment (grocery). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 605.
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Shopping orientation (acquisition). (1985, 1994).
Roy, A.; Westbrook, R.A.; Black, W.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 606.
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Shopping orientation (recreation). (1985).
Westbrook, R.A.; Black, W.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 607.
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Shopping value (hedonic). (1994).
Babin, B.J.; Darden, W.R.; Griffin, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 608-609.
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Shopping value (utilitarian). (1994).
Babin, B.J.; Darden, W.R.; Griffin, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 610-611.
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Skepticism. (1988).
Holbrook, M.B.; Batra, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 612.
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Skin cancer knowledge. (1995).
Block, L.G.; Keller, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 613.
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Skin lotion beliefs. (1995).
Muthukrishnan, A.V.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 614.
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Smartness. (1994).
Pechmann, C.; Ratneshwar, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 615.
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Social desirability bias, Marlowe-Crowne. (1960).
Crowne, D.P.; Marlowe, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 616-619.
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Status concern. (1957).
Kaufman, W.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 620-621.
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Status consumption. (1993).
Kilsheimer, J.C.,(Eastman).
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 622-623.
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Store design. (1994).
Baker, J.; Grewal, D.; Parasuraman, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 624.
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Store image (pleasantness). (1994).
Baker, J.; Grewal, D.; Parasuraman, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 625.
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Store personnel (quantity & quality). (1993).
Baker, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 626-627.
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Superiority part of the Narcissistic personality inventory. [NPI]. (1988).
Raskin, R.; Terry, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 628.
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Supply control (electricity). (1997).
Osterhus, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 629.
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Support for Customers. (1997).
Bettencourt, L.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 630-631.
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Time pressure. (1994).
Mittal, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 632.
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Time pressure (grocery shopping). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 633.
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Transaction utility. (1997).
Urbany, J.E.; Bearden, W.O.; Kaicker, A.; Smith de Borrero, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 634.
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Trust in Salesperson. (1997).
Ramsey, R.P.; Sohi, R.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 635.
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Trust in Source's Position Toward the Environment. (1997).
Osterhus, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 636-637.
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Understanding. (1995).
Price, L.L.; Arnould, E.J.; Tierney, P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 638.
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Value (Ability to Judge). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 639.
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Value (offer). (1988).
Urbany, J.E.; Bearden, W.O.; Weilbaker, D.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 640-641.
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Value (offer). (1980, 1988).
Berkowitz, E.N.; Walton, J.R.; Burton, S.; Lichtenstein, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 642-644.
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Value (offer). (1996).
Wakefield, K.L.; Barnes, J.H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 645.
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Value consciousness. (1994).
Donthu, N.; Cherian, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 646.
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Vanity (achievement concern). (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 647-648.
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Vanity (achievement view). (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 649-650.
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Vanity (physical concern). (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 651-652.
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Vanity (physical view). (1995).
Netemeyer, R.G.; Burton, S.; Lichtenstein, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 653-654.
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Variety seeking tendency. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 655.
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Variety seeking tendency (entertainment). (1996).
Wakefield, K.L.; Barnes, J.H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 656.
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Word of Mouth Intentions (Negative). (1997).
Blodgett, J.G.; Hill, D.J.; Tax, S.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 657-658.
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Worry part of CES Consumption emotion set. (1997).
Richins, M.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 659.
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Ad avoidance (magazines). (1997).
Speck, P.S.; Elliot, M.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 663.
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Ad avoidance (newspapers). (1997).
Speck, P.S.; Elliot, M.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 664.
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Ad avoidance (radio). (1997).
Speck, P.S.; Elliot, M.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 665.
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Ad avoidance (television). (1997).
Speck, P.S.; Elliot, M.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 666.
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Ad Copy/Ad Picture (Ease of Relating). (1997).
Peracchio, L.A.; Meyers-Levy, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 667.
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Ad copy/ad picture (relevance). (1997).
Peracchio, L.A.; Meyers-Levy, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 668.
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Ad credibility. (1994).
Putrevu, S.; Lord, K.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 669.
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Ad credibility (claim). (1994).
Kent, R.J.; Allen, C.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 670.
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Ad medium effectiveness (enthusiasm). (1997).
King, K.W.; Reid, L.N.; Morrison, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 671.
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Ad medium effectiveness (sales impact). (1997).
King, K.W.; Reid, L.N.; Morrison, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 672.
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Ad medium effectiveness (sales representatives). (1997).
King, K.W.; Reid, L.N.; Morrison, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 673.
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Ad medium effectiveness (targeting). (1997).
King, K.W.; Reid, L.N.; Morrison, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 674.
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Ad medium effectiveness (versatility). (1997).
King, K.W.; Reid, L.N.; Morrison, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 675.
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Ad message involvement. (1994).
Ha, L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 676.
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Ad size manipulation. (1995).
Homer, P.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 677.
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Affective Response to Ad (Fear). (1996).
Keller, P.A.; Block, L.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 678.
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Affective Response to Ad (Negative Feelings). (1987, 1988, 1996).
Edell, J.A.; Burke, M.C.; Madden, T.J.; Allen, C.T.; Twible, J.L.; Mooradian, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 679-681.
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Affective Response to Ad (Uneasy Feelings). (1990, 1996).
Goodstein, R.C.; Edell, J.A.; Moore, M.A.; Mooradian, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 682.
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Affective Response to Ad (Upbeat Feelings). (1971).
Wells, W.D.; Leavitt, C.; McConville, M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 683-685.
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Affective Response to Ad (Warm Feelings). (1987).
Edell, J.A.; Burke, M.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 686-687.
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Argument strength. (1991, 1995, 1996).
Lord, K.R.; Lee, M.; Sauer, P.L.; Pham, M.T.; Whittler, T.E.; DiMeo, J.; Zhang, Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 688-689.
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Arousal (energy) part of the Activation deactivation checklist. (1978).
Thayer, R.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 690-691.
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Arousal (tension) part of the Activation deactivation checklist. (1978).
Thayer, R.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 692-693.
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Attitude toward advertising. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 694.
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Attitude Toward Advertising of Cosmetic Pharmaceuticals. (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 695-696.
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Attitude toward advertising (overall). (1987).
Muehling, D.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 697-698.
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Attitude toward advertising (vehicle specific). (1996).
Ha, L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 699.
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Attitude toward direct marketing. (1996).
Donthu, N.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 700.
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Attitude Toward Pharmaceutical Advertising to Consumers. (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 701.
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Attitude Toward Pharmaceutical Advertising to Physicians. (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 702.
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Attitude toward political ad (credibility). (1997).
Pinkleton, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 703.
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Attitude toward political ad (relevance). (1997).
Pinkleton, B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 704.
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Attitude toward public service announcement. (1996).
Schoenbachler, D.D.; Whittler, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 705.
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Attitude Toward Sex in Advertising. (1994).
Treise, D.; Weigold, M.F.; Conna, J.; Garrison, H.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 706.
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Attitude Toward the Ad. (1987, 1994).
Neese, W.T.; Taylor, R.D.; Holmes, J.H.; Crocker, K.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 707-708.
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Attitude Toward the Ad. (1995).
Kamp, E.; MacInnis, D.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 709.
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Attitude Toward the Ad (Affective Component). (1985, 1986, 1988, 1989, 1991, 1996, 1997).
Kilbourne, W.E.; Painton, S.; Ridley, D.; Laczniak, R.N.; Muehling, D.D.; Okechuku, C.; Wang, G.; Olney, T.J.; Holbrook, M.B.; Petroshius, S.M.; et al.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 710-714.
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Attitude Toward the Ad (Cognitions). (1995).
Homer, P.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 715.
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Attitude Toward the Ad (Cognitive Component). (1985, 1986, 1988, 1989, 1991, 1992, 1994, 1995).
Burton, S.; Lichtenstein, D.R.; Donthu, N.; Kilbourne, W.E.; Painton, S.; Ridley, D.; Lord, K.R.; Lee, M.S.; Sauer, P.L.; Miniard, P.W.; et al.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 716-719.
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Attitude Toward the Ad (Humor). (1996).
Zhang, Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 720.
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Attitude Toward the Ad (Nonclaim). (1995).
Derbaix, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 721.
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Attitude Toward the Ad (Overall). (various. http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude Toward the Ad (Unipolar). (1993).
Henthorne, T.; LaTour, M.S.; Nataraajan, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 730-731.
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Attitude Toward the Ad (Uniqueness). (1995).
Homer, P.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 732.
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Attitude Toward the Advertiser (Semantic Differential). (1987, 1989, 1996).
MacKenzie, S.B.; Lutz, R.J.; Muehling, D.D.; Simpson, P.M.; Horton, S.; Brown, G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 733-734.
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Attitude Toward the Institution of Advertising. (1987).
Muehling, D.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 735-736.
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Attitude Toward the Instruments of Advertising. (1980).
Sandage, C.H.; Leckenby, J.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 737-738.
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Attitude Toward the TV Commercial. (1994).
Prasad, V.K.; Smith, L.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 739.
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Attitude Toward TV Advertising (Disbelief in Ad Claims). (1994).
Boush, D.M.; Friestad, M.; Rose, G.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 740-741.
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Attitude Toward TV Advertising (Frequency and Content). (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 742-743.
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Attitude toward tv advertising (helpfulness). (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 744.
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Attitude Toward TV Advertising (informational Benefits). (1994).
Boush, D.M.; Friestad, M.; Rose, G.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 745-746.
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Attitude Toward TV Advertising (Mistrust of Advertiser Motives). (1994).
Boush, D.M.; Friestad, M.; Rose, G.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 747-748.
Find this book in a library near you: http://www.worldcatlibraries.org/wcpa/oclc/25965149

Attitude toward tv advertising (offensive). (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 749.
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Attitude toward tv advertising (uninformative). (1992).
Alwitt, L.F.; Prabhaker, P.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 750-751.
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Competitive ad influence. (1997).
Ha, L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 752.
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Credibility. (1995).
Block, L.G.; Keller, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 753.
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Credibility (manufacturer). (1997).
Kirmani, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 754.
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Ease of Ad Claim Substantiation. (1995).
Meyers-Levy, J.; Peracchio, L.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 755.
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Emotional/rational appeal. (1995).
Stafford, M.R.; Day, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 756.
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Emotional reaction (strength) part of the Differential emotions scale. [DES III]. (1979).
Izard, C.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 757-758.
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Emotional Reaction to Ad (Strength). (1996).
Moore, D.J.; Harris, W.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 759.
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Endorser/product fit. (1997).
Sengupta, J.; Goodstein, R.C.; Boninger, D.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 760.
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Endorser status. (1996).
Pham, M.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 761.
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Expertise (source). (1992, 1994).
Tripp, C.; Jensen, T.; Carlson, L.; Netemeyer, R.G.; Bearden, W.O.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 762-763.
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External search (advertised specials). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 764.
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External search (grocery related articles). (1997).
Putrevu, S.; Ratchford, B.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 765.
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External search (quantity). (1997).
Moorthy, S.; Ratchford, B.T.; Talukdar, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 766.
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Imagery elaboration. (1997).
Babin, L.A.; Burns, A.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 767.
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Involvement (advertisement). (1994, 1995).
Lord, K.R.; Lee, M.; Sauer, P.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 768-769.
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Involvement (advertisement). (1995).
Jahar, G.V.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 770-771.
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Likeability (source). (1994).
Tripp, C.; Jensen, T.; Carlson, L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 772.
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Persuasiveness of brochure. (1997).
Block, L.G.; Keller, P.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 773-774.
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Pharmaceutical Ad Influence on Prescription Drug Writing Habits. (1995).
Petroshius, S.M.; Titus, P.A.; Hatch, K.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 775.
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Resource demands. (1997).
Keller, P.A.; Block, L.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 776.
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Self /brand image congruity. (1995).
Kamp, E.; MacInnis, D.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 777.
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Self referencing. (1995).
Burnkrant, R.E.; Unnava, H.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 778.
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Source credibility (general). (1982).
Harmon, R.R.; Coney, K.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 779-780.
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Source credibility (trustworthiness). (1989, 1990, 1991, 1994, 1996).
Bobinski Jr, G. S.; Cox, D.S.; Cox, A.D.; Lichtenstein, D.R.; Bearden, W.O.; Moore, D.J.; Mowen, J.C.; Readen, R.; Ohanian, R.; Tripp, C.; et al.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 781-784.
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Visual imaging. (1991).
Unnava, H.R.; Burnkrant, R.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 785.
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Vividness. (1991).
Ellen, P.F.; Bone, P.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 786-787.
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Vividness. (1997).
Keller, P.A.; Block, L.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 788.
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Absence of Bottom Line Orientation. (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 791-792.
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Acceptance (authority/direction). (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 793.
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Acceptance (performance reviews). (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 794.
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Acceptance (teamwork/cooperation). (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 795.
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Account loss attributions (external). (1996).
DeCarlo, T.E.; Leigh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 796-797.
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Account loss attributions (internal ability). (1996).
DeCarlo, T.E.; Leigh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 798-799.
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Account loss attributions (internal motivation). (1996).
DeCarlo, T.E.; Leigh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 800-801.
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Activity control (information). (1996).
Challagalla, G.N.; Shervani, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 802-803.
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Activity control (punishments). (1996).
Challagalla, G.N.; Shervani, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 804-805.
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Activity control (rewards). (1996).
Challagalla, G.N.; Shervani, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 806-807.
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Adaptability (employee). (1996).
Hartline, M.D.; Ferrell, O.C.; Bush, R.P.; Bush, A.J.; Ortinau, D.J.; Hair Jr., J.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 808-809.
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Adaptation (product). (1994).
Cavusgil, S.T.; Zou, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 810-811.
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Adaptation (promotion). (1994).
Cavusgil, S.T.; Zou, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 812-813.
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Anticipated effort (salesperson). (1997).
Brown, S.P.; Cron, W.L.; Slocum Jr, J.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 814.
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Attitude Toward Salespeople in General. (1995).
Brown, S.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 815-816.
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Attitude Toward the Product. (1995).
Brown, S.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 817-818.
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Attitude Toward the Salesperson. (1995).
Brown, S.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 819-820.
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Attraction (social). (1996).
DeCarlo, T.E.; Leigh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 821-822.
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Attraction (task). (1996).
DeCarlo, T.E.; Leigh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 823-824.
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Attractiveness (supplier). (1995).
Kumar, N.; Scheer, L.K.; Steenkamp, J.E.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 825-826.
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Attractiveness (supplier). (1993).
Ping Jr, R.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 827-828.
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Behavioral Intentions to Reciprocate. (1994).
Dorsch, M.J.; Kelley, S.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 829-830.
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Brand positioning (quality). (1996).
Frazier, G.L.; Lassar, W.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 831.
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Brand sales volume. (1996).
Frazier, G.L.; Lassar, W.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 832.
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Capability control (information). (1996).
Challagalla, G.N.; Shervani, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 833-834.
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Capability control (punishments). (1996).
Challagalla, G.N.; Shervani, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 835-836.
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Capability control (rewards). (1996).
Challagalla, G.N.; Shervani, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 837-838.
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Career success. (1995).
Anderson, E.; Robertson, T.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 839.
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Centralization. (1968).
Aiken, M.; Hage, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 840.
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Centralization. (1995).
Heide, J.B.; Weiss, A.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 841-842.
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Centralization. (1984).
John, G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 843-844.
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Centralization (gasoline station decisions). (1995).
Dahlstrom, R.; Nygaard, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 845-846.
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Centralization (new product decisions). (1997).
Ayers, D.; Dahlstrom, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 847-848.
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Centralization (sales force). (1996).
Sohi, R.S.; Smith, D.C.; Ford, N.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 849-850.
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Challenge California life goals evalution schedule security scale. (1966).
Hahn, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 851-852.
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Character/motives (partner). (1997).
Smith, J.B.; Barclay, D.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 853-854.
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Coercion (supplier's use). (1994).
Gassenheimer, J.B.; Ramsey, R.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 855.
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Commitment (compliance). (1995).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 856-857.
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Commitment (Distributor to Relationship with Manufacturer). (1996).
Andaleeb, S.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 858-859.
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Commitment (internalization). (1995).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 860-861.
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Commitment (new product success). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 862-863.
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Commitment (organizational). (1979).
Porter, L.W.; Steers, R.M.; Mowday, R.T.; Boulian, P.V.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 864-866.
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Commitment (organizational). (1996).
Ganesan, S.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 867.
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Commitment (organizational). (1984).
Meyer, J.P.; Allen, N.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 868-869.
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Commitment to Export Venture. (1994).
Cavusgil, S.T.; Zou, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 870-871.
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Commitment to Manufacturer. (1996).
Mohr, J.J.; Fisher, R.J.; Nevin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 872.
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Commitment to Private Label (Firm). (1995).
Anderson, E.; Robertson, T.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 873-874.
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Commitment to Service Quality (Management). (1996).
Hartline, M.D.; Ferrell, O.C.; Bush, R.P.; Bush, A.J.; Ortinau, D.J.; Hair Jr., J.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 875-876.
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Commitment to Supplier. (1995).
Kumar, N.; Scheer, L.K.; Steenkamp, J.E.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 877-878.
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Communication (formality). (1987).
Anderson, E.; Lodish, L.M.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 879-880.
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Communication (information exchange). (1992, 1997).
Heide, J.B.; John, G.; Li, Z.G.; Dant, R.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 881-882.
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Communication Bidirectionality (Marketing and Engineering). (1997).
Fisher, R.J.; Maltz, E.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 883-884.
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Communication quality. (1995).
Mohr, J.J.; Sohi, R.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 885-886.
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Competitive intensity. (1977).
Khandwalla, P.N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 887.
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Competitive intensity. (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 888-889.
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Conceptual utilization processes. (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 890-891.
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Conflict (interdepartmental). (1993).
Jaworski, B.J.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 892-893.
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Conflict (supplier). (1995).
Kumar, N.; Scheer, L.K.; Steenkamp, J.E.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 894-895.
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Conflict (with Manufacturer). (1990).
Anderson, J.C.; Narus, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 896.
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Conformity (Need for). (1967).
Jackson, D.N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 897-898.
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Confrontive coping. (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 899-900.
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Connectedness (interdepartmental). (1993).
Jaworski, B.J.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 901-902.
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Contracting over roles (explicit). (1996).
Lusch, R.F.; Brown, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 903-904.
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Contracting over roles (normative). (1996).
Lusch, R.F.; Brown, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 905-906.
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Control (interpersonal). (1981).
Paulhus, D.L.; Christie, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 907-908.
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Control (wholesaler over retailer) subscale. (1995).
Chatterjee, S.C.; Hyvonen, S.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 909-910.
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Control system/goal differences (partner). (1997).
Smith, J.B.; Barclay, D.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 911-912.
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Coordination (with Manufacturer). (1980).
Guiltinan, J.; Rejab, I.; Rodgers, W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 913-914.
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Coordination efforts (behavior based). (1996).
Celly, K.S.; Frazier, G.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 915-916.
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Coordination efforts (outcome based). (1996).
Celly, K.S.; Frazier, G.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 917-918.
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Corporate culture (communication openness). (1995).
Kitchell, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 919-920.
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Corporate culture (flexibility). (1995).
Kitchell, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 921-922.
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Corporate culture (future oriented). (1995).
Kitchell, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 923-924.
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Corporate ethical values. [CEV]. (1989).
Hunt, S.D.; Wood, V.R.; Chonko, L.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 925-926.
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Coworker competence. (1994).
Kohli, A.K.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 927.
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Creativity (marketing program). (1996).
Andrews, J.; Smith, D.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 928-929.
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Cross functional integration. (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 930-931.
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Cultural problems. (1997).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 932.
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Customer orientation (soco). (1982).
Saxe, R.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 933-935.
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Decision difficulty. (1996).
DeCarlo, T.E.; Leigh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 936-937.
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Dependence (buyer). (1994).
Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 938-939.
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Dependence (Distributor on Manufacturer). (1996).
Andaleeb, S.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 940-941.
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Dependence (Major Supplier on Wholesaler). (1996).
Lusch, R.F.; Brown, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 942-943.
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Dependence (Retailer on Vendor). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 944-945.
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Dependence (Retailer's Perception of Vendor). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 946-947.
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Dependence (supplier). (1994).
Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 948-949.
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Dependence (Vendor on Retailer). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 950-951.
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Dependence (Vendor's Perception of Retailer). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 952-953.
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Dependence (Wholesaler on Major Supplier). (1996).
Lusch, R.F.; Brown, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 954-955.
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Dependence on the Firm (Salesperson). (1995).
Anderson, E.; Robertson, T.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 956-957.
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Directed problem solving. (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 958-959.
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Discretion usage (creative). (1996).
Kelley, S.W.; Longfellow, T.; Malehorn, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 960-961.
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Discretion usage (deviant). (1996).
Kelley, S.W.; Longfellow, T.; Malehorn, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 962-963.
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Discretion usage (routine). (1996).
Kelley, S.W.; Longfellow, T.; Malehorn, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 964-965.
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Distribution intensity. (1996).
Frazier, G.L.; Lassar, W.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 966-967.
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Dynamism (market). (1996).
Maltz, E.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 968-969.
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Dynamism (marketing program). (1988).
Achrol, R.S.; Stern, L.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 970-971.
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Dynamism (strategic unit). (1996).
Maltz, E.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 972-973.
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Emotions (salesperson negative). (1995).
Bagozzi, R.P.; Baumgartner, H.; Pieters, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 976-977.
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Emotions (salesperson positive). (1995).
Bagozzi, R.P.; Baumgartner, H.; Pieters, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 978-979.
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Empowerment (employee). (1996).
Hartline, M.D.; Ferrell, O.C.; Bush, R.P.; Bush, A.J.; Ortinau, D.J.; Hair Jr., J.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 980-981.
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Environmental dynamism (technical/market). (1986).
Miller, D.; Droge, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 982.
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Environmental uncertainty. (1988, 1989, 1994, 1995, 1996).
Heide, J.B.; John, G.; Celly, K.S.; Frazier, G.L.; Ganesan, S.; Weitz, B.A.; Kumar, N.; Scheer, L.K.; Steenkamp, J.E.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 983-986.
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Ethical climate. (1997).
Schwepker Jr, C.H.; Ferrell, O.C.; Ingram, T.N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 987-988.
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Ethics position questionnaire (idealism) part of Ethics perception questionnaire. [EPQ]. (1980).
Forsyth, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 989-990.
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Ethics position questionnaire (relativism) part of Ethics perception questionnaire. [EPQ]. (1980).
Forsyth, D.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 991-992.
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Evaluation (behavior based). (1990, 1996).
Hartline, M.D.; Ferrell, O.C.; Bush, R.P.; Bush, A.J.; Ortinau, D.J.; Hair Jr., J.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 993-994.
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Exit intentions. (1993).
Ping Jr, R.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 995-996.
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Experience (commissioning consulting). (1997).
Patterson, P.G.; Johnson, L.W.; Spreng, R.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 997-998.
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Experience (distributor). (1996).
Celly, K.S.; Frazier, G.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 999.
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Experience (with New Product). (1995).
Olson, E.M.; Walker Jr, O.C.; Ruekert, R.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1000-1001.
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Expertise (salesperson). (1997).
Doney, P.M.; Cannon, J.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1002.
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Export channel performance (economic). (1997).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1003-1004.
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Export channel performance (selling). (1997).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1005-1006.
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Export channel performance (strategic). (1997).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1007-1008.
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Extent of Supervision. (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1009-1010.
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External information source preference. (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1011.
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Fairness (distributive). (1995).
Kumar, N.; Scheer, L.K.; Steenkamp, J.E.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1012-1013.
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Fairness (procedural). (1995).
Kumar, N.; Scheer, L.K.; Steenkamp, J.E.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1014-1015.
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Fairness in Reward Allocation. (1997).
Netemeyer, R.G.; Boles, J.S.; McKee, D.O.; McMurrian, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1016-1017.
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Familiarity (supplier's product market). (1996).
Celly, K.S.; Frazier, G.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1018-1019.
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Fanciful escapism. (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1020-1021.
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Feedback (coercive actions). (1996).
DeCarlo, T.E.; Leigh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1022-1023.
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Feedback (negative). (1994).
Sujan, H.; Weitz, B.A.; Kumar, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1024-1025.
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Feedback (negative behavioral). (1994).
Kohli, A.K.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1026-1027.
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Feedback (nonpunitive actions). (1996).
DeCarlo, T.E.; Leigh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1028-1029.
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Feedback (positive). (1994).
Sujan, H.; Weitz, B.A.; Kumar, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1030-1031.
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Feedback (positive behavioral). (1994).
Kohli, A.K.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1032-1033.
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Feedback (positive output). (1994).
Kohli, A.K.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1034-1035.
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Feedback (self behavioral). (1994).
Kohli, A.K.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1036.
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Firm structure (coordination). (1986).
Miller, D.; Droge, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1037.
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Firm structure (control systems). (1986).
Miller, D.; Droge, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1038.
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Firm structure (decentralization). (1986).
Miller, D.; Droge, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1039.
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Firm structure (formalization).
Eastern Michigan University Center For Entrepreneurship.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1040.
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Firm structure (product differentiation). (1988).
Miller, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1041.
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Fixed commitments (receiving firm). (1995).
Robertson, T.S.; Eliashberg, J.; Rymon, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1042-1043.
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Flexibility (Parties to Agreement). (1997).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1044-1045.
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Flexibility (supplier relationship). (1996).
Dahlstrom, R.; McNeilly, K.M.; Speh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1046-1047.
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Forbearance from Opportunism. (1997).
Smith, J.B.; Barclay, D.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1048-1049.
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Formalization. (1995).
Heide, J.B.; Weiss, A.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1050.
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Formalization. (1984).
John, G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1051-1052.
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Formalization (gasoline station decisions). (1995).
Dahlstrom, R.; Nygaard, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1053.
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Formalization (manufacturer/dealer relationship). (1995).
Mohr, J.J.; Sohi, R.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1054.
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Formalization (new product decisions). (1997).
Ayers, D.; Dahlstrom, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1055-1056.
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Formalization (planning process). (1996).
Andrews, J.; Smith, D.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1057.
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Formalization (sales force). (1996).
Sohi, R.S.; Smith, D.C.; Ford, N.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1058-1059.
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Formalization (supplier relationship). (1996).
Dahlstrom, R.; McNeilly, K.M.; Speh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1060-1061.
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Frequency of Contact with Salesperson. (1997).
Doney, P.M.; Cannon, J.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1062.
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Good Ethics is Good Business. (1995).
Singhapakdi, A.; Kraft, K.L.; Vitell Jr, S.J.; Rallapalli, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1063-1064.
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Hazard (customer loyalty). (1995).
Anderson, E.; Robertson, T.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1065.
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Hazard (job mobility). (1995).
Anderson, E.; Robertson, T.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1066.
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Identification (relative functional). (1997).
Fisher, R.J.; Maltz, E.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1067-1068.
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Indebtedness (toward salesperson). (1994).
Dorsch, M.J.; Kelley, S.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1069-1070.
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Influence strategy (information exchange). (1995).
Venkatesh, R.; Kohli, A.K.; Zaltman, G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1071-1072.
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Influence strategy (legalistic pleas). (1995).
Venkatesh, R.; Kohli, A.K.; Zaltman, G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1073-1074.
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Influence strategy (promises). (1995).
Venkatesh, R.; Kohli, A.K.; Zaltman, G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1075-1076.
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Influence strategy (recommendations). (1995).
Venkatesh, R.; Kohli, A.K.; Zaltman, G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1077-1078.
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Influence strategy (requests). (1995).
Venkatesh, R.; Kohli, A.K.; Zaltman, G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1079-1080.
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Influence strategy (threats). (1995).
Venkatesh, R.; Kohli, A.K.; Zaltman, G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1081-1082.
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Information acquisition processes. (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1083-1084.
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Information exchange (major supplier to wholesaler), Supplier keeps wholesaler informed. [SINFO]. (1996).
Lusch, R.F.; Brown, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1085-1086.
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Information exchange (supplier relationship). (1996).
Dahlstrom, R.; McNeilly, K.M.; Speh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1087-1090.
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Information search (purchasing). (1996).
Lusch, R.F.; Brown, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1091-1092.
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Information Sharing (Distortion and Withholding). (1994).
Bunn, M.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1093.
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Information sharing (functional). (1995).
Mohr, J.J.; Sohi, R.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1094-1095.
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Information sharing (norms). (1997).
Fisher, R.J.; Maltz, E.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1096.
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Information transmission processes. (1995).
Mohr, J.J.; Sohi, R.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1097-1098.
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Information Exchange (Wholesaler to Major Supplier). (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1099-1098.
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Information use (manager). (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1099-1100.
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Information Use (by Engineering). (1997).
Fisher, R.J.; Maltz, E.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1101-1102.
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Innovativeness (new product). (1997).
Gatignon, H.; Xuerub, J.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1103-1104.
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Instrumental utilization processes. (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1105-1106.
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Intangible attribute certainty. (1995).
Smith, D.C.; Andrews, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1107-1108.
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Intangible attribute fit. (1995).
Smith, D.C.; Andrews, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1109-1110.
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Integration (committees). (1994).
Germain, R.; Droge, C.; Daughterty, P.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1111-1112.
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Integration (mechanisms). (1994).
Germain, R.; Droge, C.; Daughterty, P.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1113-1114.
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Intent to Leave. (1996).
Good, L.K.; Page Jr, T.J.; Young, C.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1115-1116.
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Intention to Use Again. (1997).
Patterson, P.G.; Johnson, L.W.; Spreng, R.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1117-1118.
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Interdependence (Engineering on Marketing). (1997).
Fisher, R.J.; Maltz, E.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1119-1120.
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Interdependence (Marketing on Engineering). (1997).
Fisher, R.J.; Maltz, E.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1121-1122.
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Interdependency (functional). (1995).
Olson, E.M.; Walker Jr, O.C.; Ruekert, R.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1123-1124.
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Investment in Relationship. (1993).
Ping Jr, R.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1125-1126.
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Investments (buyer). (1996).
Stump, R.L.; Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1127-1128.
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Investments (supplier). (1996).
Stump, R.L.; Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1129-1130.
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Involvement in Self and Surroundings (ISS). (1995).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1131-1132.
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Job creativity. (1996).
Ganesan, S.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1133.
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Job description index. [JDI]. (1969).
Smith, P.C.; Kendall, L.M.; Hulin, C.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1138-1138.
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Job motivation (intrinsic). (1996).
Ganesan, S.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1139-1140.
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Job risk taking. (1996).
Ganesan, S.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1141.
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Judgment quality (partner). (1997).
Smith, J.B.; Barclay, D.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1142-1143.
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Knowledge of Product/Customer. (1995).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1144-1145.
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Knowledge of Product/Customer. (1995).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1146-1147.
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Likeability (salesperson). (1997).
Doney, P.M.; Cannon, J.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1148.
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Logistical services (level). (1996).
Dahlstrom, R.; McNeilly, K.M.; Speh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1149-1150.
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Long term Orientation (Retailer). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1151-1152.
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Long term Orientation (Vendor). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1153-1154.
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Machiavellianism (mach iv). (1970).
Christie, R.; Geis, F.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1155-1157.
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Manipulation (by Salesperson). (1994).
Dorsch, M.J.; Kelley, S.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1158-1159.
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Manufacturer control. (1996).
Mohr, J.J.; Fisher, R.J.; Nevin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1160.
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Market intelligence (new product). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1161-1162.
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Market intelligence quality (piq). (1996).
Maltz, E.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1163-1164.
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Market intelligence use. (1996).
Maltz, E.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1165-1166.
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Market orientation. (1996).
Pelham, A.M.; Wilson, D.T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1167-1168.
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Market potential. (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1169-1170.
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Market volatility. (1997).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1171-1172.
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Marketing intelligence (dissemination) part. (1993).
Jaworski, B.J.; Kohi, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1173-1174.
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Marketing intelligence (generation) part. (1993).
Jaworski, B.J.; Kohi, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1175-1176.
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Marketing mix problems. (1995).
Roth, M.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1177.
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Mentoring Ability and Willingness. (1996).
Pullins, E.B.; Fine, L.M.; Warren, W.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1178-1179.
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Middleman expenditures. (1995).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1180-1181.
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Monitoring of Supplier. (1996).
Stump, R.L.; Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1182.
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Motivation (extrinsic). (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1183.
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Motivation (intrinsic). (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1184.
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Motivation to Plan Marketing (Intrinsic). (1996).
Andrews, J.; Smith, D.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1185-1186.
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Motivational orientation (learning). (1994).
Sujan, H.; Weitz, B.A.; Kumar, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1187-1188.
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Motivational orientation (performance). (1994).
Sujan, H.; Weitz, B.A.; Kumar, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1189-1190.
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Negative avoidance. (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1191-1192.
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New product development integration (engineering involvement). (1997).
Ayers, D.; Dahlstrom, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1193-1194.
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New product development integration (information exchange). (1997).
Ayers, D.; Dahlstrom, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1195-1196.
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New product development integration (marketing involvement). (1997).
Ayers, D.; Dahlstrom, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1197-1198.
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New product development proficiency (commercialization). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1199-1200.
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New Product Development Proficiency (Idea Generation and Screening). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1201-1202.
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New product development proficiency (marketing). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1203-1204.
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New product development proficiency (opportunity analysis). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1205-1206.
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New product development proficiency (product testing). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1207-1208.
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New product development proficiency (technical development). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1209-1211.
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New product success (relative). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1212-1213.
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Novelty (new product). (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1214-1215.
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Openers. (1996).
Pullins, E.B.; Fine, L.M.; Warren, W.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1216-1217.
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Organizational bureaucratization. (1997).
Moorman, C.; Miner, A.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1218-1219.
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Organizational citizenship behavior (civic virtue). (1994).
Podsakoff, P.M.; MacKenzie, S.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1220-1221.
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Organizational citizenship behavior (global). (1997).
Netemeyer, R.G.; Boles, J.S.; McKee, D.O.; McMurrian, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1222-1223.
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Organizational citizenship behavior (helping). (1994).
Podsakoff, P.M.; MacKenzie, S.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1224-1225.
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Organizational citizenship behavior (sportsmanship). (1994).
Podsakoff, P.M.; MacKenzie, S.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1226-1227.
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Organizational culture (adhocracy). (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1228-1229.
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Organizational culture (clan). (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1230-1231.
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Organizational culture (hierarchy). (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1232-1233.
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Organizational culture (market). (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1234-1235.
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Organizational culture index (bureaucratic). [OCI]. (1968, 1983, 1984).
Litwin, G.H.; Stringer, R.A.J.; Wallach, E.J.; Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1236-1237.
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Organizational culture index (innovative). [OCI]. (1968, 1983, 1984).
Litwin, G.H.; Stringer, R.A.J.; Wallach, E.J.; Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1238-1239.
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Organizational culture index (supportive). [OCI]. (1968, 1983, 1984).
Litwin, G.H.; Stringer, R.A.J.; Wallach, E.J.; Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1240-1241.
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Organizational memory dispersion. (1997).
Moorman, C.; Miner, A.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1242-1243.
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Organizational memory level. (1997).
Moorman, C.; Miner, A.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1244-1245.
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Organization's Commitment to Learning. (1997).
Sinkula, J.M.; Baker, W.E.; Noordewier, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1246-1247.
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Organization's open mindedness. (1997).
Sinkula, J.M.; Baker, W.E.; Noordewier, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1248-1249.
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Organization's shared vision/purpose. (1997).
Sinkula, J.M.; Baker, W.E.; Noordewier, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1250.
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Orientation (technology). (1997).
Gatignon, H.; Xuerub, J.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1251-1252.
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Output control (information). (1996).
Challagalla, G.N.; Shervani, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1253-1254.
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Output control (punishments). (1996).
Challagalla, G.N.; Shervani, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1255-1256.
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Output control (rewards). (1996).
Challagalla, G.N.; Shervani, T.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1257-1258.
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Output controls. (1997).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1259-1260.
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Participation in Decision making (Supplier Relationship). (1996).
Dahlstrom, R.; McNeilly, K.M.; Speh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1261-1262.
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Participation (leadership style). (1997).
Netemeyer, R.G.; Boles, J.S.; McKee, D.O.; McMurrian, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1263-1264.
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Participative decision making. (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1265.
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Patent protection. (1995).
Robertson, T.S.; Eliashberg, J.; Rymon, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1266-1267.
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Pay as a Control Mechanism. (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1268-1269.
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Performance (behavioral). (1982, 1994).
Behrman, D.N.; Perreault Jr, W.D.; Kohli, A.K.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1270-1271.
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Performance (company). (1995).
Dahlstrom, R.; Nygaard, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1272-1273.
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Performance (departmental). (1995).
Olson, E.M.; Walker Jr, O.C.; Ruekert, R.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1274-1275.
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Performance (growth/share).
Eastern Michigan University Center For Entrepreneurship.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1276.
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Performance (information gathering) part. (1982).
Behrman, D.N.; Perreault Jr, W.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1277-1278.
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Performance (market share). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1279-1280.
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Performance (meeting sales objectives). (1994).
Sujan, H.; Weitz, B.A.; Kumar, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1281-1282.
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Performance (meeting sales objectives) part. (1982).
Behrman, D.N.; Perreault Jr, W.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1283-1284.
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Performance (new product). (1997).
Gatignon, H.; Xuerub, J.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1285-1286.
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Performance (new product). (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1287-1288.
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Performance (new product profitability). (1979).
Cooper, R.G.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1289-1290.
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Performance (new product sales). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1291-1292.
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Performance (profitability).
Eastern Michigan University Center For Entrepreneurship.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1293.
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Performance (relative). (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1294-1295.
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Performance (sales expense control) part. (1982).
Behrman, D.N.; Perreault Jr, W.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1296-1298.
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Performance (sales force financial). (1996).
Sohi, R.S.; Smith, D.C.; Ford, N.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1299.
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Performance (sales presentation planning) part. (1982).
Behrman, D.N.; Perreault Jr, W.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1300-1301.
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Performance (salesperson). (1997).
Rich, G.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1302.
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Performance (salesperson). (1994).
Podsakoff, P.M.; MacKenzie, S.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1303-1304.
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Performance (salesperson objective outcomes). (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1305-1306.
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Performance (salesperson paper inputs). (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1307-1308.
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Performance (salesperson self report) part. (1982).
Behrman, D.N.; Perreault Jr, W.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1309-1311.
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Performance (salesperson self report). (1996).
Babin, B.J.; Boles, J.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1312.
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Performance (salesperson subjective inputs). (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1313-1314.
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Performance (supplier demand stimulation). (1995).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1315-1316.
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Performance (supplier relationship). (1996).
Dahlstrom, R.; McNeilly, K.M.; Speh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1317-1318.
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Performance (supplier support). (1995).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1319-1320.
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Performance (supplier's logistical services). (1994).
Gassenheimer, J.B.; Ramsey, R.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1321.
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Performance (supplier's product support). (1994).
Gassenheimer, J.B.; Ramsey, R.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1322-1323.
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Performance (supplier's sales support). (1994).
Gassenheimer, J.B.; Ramsey, R.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1324-1325.
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Performance (wholesaler). (1996).
Lusch, R.F.; Brown, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1326-1327.
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Performance ambiguity. (1996).
Stump, R.L.; Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1328.
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Performance control (external). (1974, 1994).
Khandwalla, P.N.; Germain, R.; Droge, C.; Daughterty, P.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1329.
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Performance control (internal). (1974, 1994).
Khandwalla, P.N.; Germain, R.; Droge, C.; Daughterty, P.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1330.
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Performance documentation. (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1331.
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Person organization fit. (1997).
Netemeyer, R.G.; Boles, J.S.; McKee, D.O.; McMurrian, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1332-1333.
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Physical distribution service quality (availability) subscale. [PDSQ]. (1997).
Beinstock, C.C.; Mentzer, J.T.; Bird, M.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1334-1335.
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Physical distribution service quality (condition) subscale. [PDSQ]. (1997).
Beinstock, C.C.; Mentzer, J.T.; Bird, M.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1336-1337.
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Physical distribution service quality (timeliness) subscale. [PDSQ]. (1997).
Beinstock, C.C.; Mentzer, J.T.; Bird, M.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1338-1339.
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Planning (account). (1997).
Brown, S.P.; Cron, W.L.; Slocum Jr, J.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1340-1341.
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Planning (territory). (1997).
Brown, S.P.; Cron, W.L.; Slocum Jr, J.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1342-1343.
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Planning for the Sale. (1994).
Sujan, H.; Weitz, B.A.; Kumar, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1344-1345.
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Positive reinterpretation. (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1346-1347.
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Power (coercive). (1997).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1348-1349.
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Power (dealer supplier symmetry). (1997).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1350-1351.
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Power (expert). (1997).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1352-1353.
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Power (functional unit). (1997).
Fisher, R.J.; Maltz, E.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1354-1355.
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Power (information). (1997).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1356-1357.
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Power (legitimate). (1997).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1358-1359.
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Power (referent). (1997).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1360-1361.
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Power (reward). (1997).
Brown, J.R.; Lusch, R.F.; Nicholson, C.Y.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1362-1363.
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Power (salesperson). (1997).
Doney, P.M.; Cannon, J.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1364.
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Prior experience (purchase). (1995).
Heide, J.B.; Weiss, A.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1365.
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Proactive focus (purchasing). (1994).
Bunn, M.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1366-1367.
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Procedural control. (1994).
Bunn, M.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1368-1369.
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Procedural knowledge. (1996).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1370.
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Process control. (1997).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1371-1372.
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Product development (customer involvement). (1997).
Ittner, C.D.; Larcker, D.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1373-1374.
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Product Development (Use of Supplier). (1997).
Ittner, C.D.; Larcker, D.F.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1375-1376.
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Product differentiation. (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1377-1378.
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Product line sophistication. (1995, 1997).
Bello, D.C.; Lohtia, R.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1379-1380.
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Product quality. (1997).
Menon, A.; Jaworski, B.J.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1381.
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Product relative advantage. (1997).
Gatignon, H.; Xuerub, J.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1382-1383.
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Product relative costs. (1997).
Gatignon, H.; Xuerub, J.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1384.
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Product Similarity (to Competition). (1997).
Gatignon, H.; Xuerub, J.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1385-1386.
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Profits are not paramount. (1995).
Singhapakdi, A.; Kraft, K.L.; Vitell Jr, S.J.; Rallapalli, K.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1387-1388.
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Promotion from Within. (1996).
Ganesan, S.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1389.
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Promotion opportunity. (1996).
Ganesan, S.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1390.
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Psychological distance. (1997).
Fisher, R.J.; Maltz, E.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1391-1392.
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Purchase importance. (1996).
Stump, R.L.; Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1393-1394.
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Purchase importance. (1995).
Heide, J.B.; Weiss, A.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1395.
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Qualification of Supplier (Ability). (1996).
Stump, R.L.; Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1396-1397.
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Qualification of Supplier (Motivation). (1996).
Stump, R.L.; Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1398-1399.
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Quality (relationship). (1995).
Kumar, N.; Scheer, L.K.; Steenkamp, J.E.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1400-1402.
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Quantitative analysis (purchasing). (1994).
Bunn, M.D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1403-1404.
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Reaction aggressiveness. (1995).
Robertson, T.S.; Eliashberg, J.; Rymon, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1405-1406.
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Relational norms (conflict harmonization). (1997).
Ayers, D.; Dahlstrom, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1407-1408.
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Relational norms (flexibility). (1997).
Ayers, D.; Dahlstrom, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1409-1410.
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Relational norms (solidarity). (1997).
Ayers, D.; Dahlstrom, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1411-1412.
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Relationalism (mutuality). (1997).
Li, Z.G.; Dant, R.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1413-1414.
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Relationalism (role integrity). (1997).
Li, Z.G.; Dant, R.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1415-1416.
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Relationalism (solidarity). (1997).
Li, Z.G.; Dant, R.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1417-1418.
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Relationship continuity expectation. (1996).
Lusch, R.F.; Brown, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1419-1420.
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Relationship Effectiveness (Marketing with Engineering). (1997).
Fisher, R.J.; Maltz, E.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1421-1422.
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Relationship flexibility. (1994).
Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1423-1424.
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Relationship Investment and Communication Openness (RICOMM). (1997).
Smith, J.B.; Barclay, D.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1425-1426.
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Relationship with Product Planners (Effectiveness). (1997).
Ayers, D.; Dahlstrom, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1427-1428.
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Replaceability (supplier). (1996).
Celly, K.S.; Frazier, G.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1429.
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Reputation (company). (1995).
Anderson, E.; Robertson, T.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1430-1431.
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Reputation (company). (1995).
Brown, S.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1432-1433.
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Reputation (partner). (1997).
Smith, J.B.; Barclay, D.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1434-1435.
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Reputation (retailer). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1436-1437.
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Reputation (supplier). (1997).
Doney, P.M.; Cannon, J.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1438.
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Reputation (vendor). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1439-1440.
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Resource constraints (supplier). (1996).
Celly, K.S.; Frazier, G.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1441.
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Resource inadequacy. (1997).
Bello, D.C.; Gilliland, D.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1442-1443.
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Reward system (market based). (1997).
Menon, A.; Jaworski, B.J.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1444-1445.
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Risk aversion (top manager's). (1997).
Menon, A.; Jaworski, B.J.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1446-1448.
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Risk taking (Marketing Program Development). (1996).
Anderson, E.; Smith, D.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1449-1448.
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Rivalry (interfunctional). (1996).
Maltz, E.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1449-1450.
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Role ambiguity. (1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1451-1454.
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Role ambiguity (customer facet) part of MULTIRAM. (1991).
Singh, J.; Rhoads, G.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1455-1456.
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Role clarity (behavioral). (1994).
Kohli, A.K.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1457-1458.
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Role clarity (output). (1994).
Kohli, A.K.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1459-1460.
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Role competence (partner). (1997).
Smith, J.B.; Barclay, D.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1461-1462.
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Role conflict. (1970).
Rizzo, J.R.; House, R.J.; Lirtzman, S.I.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1463-1466.
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Role conflict. (1983).
Chonko, L.B.; Burnett, J.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1467-1469.
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Role modeling. (1997).
Rich, G.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1470-1471.
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Sales presentation effectiveness. (1990).
Saxe, R.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1472-1474.
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Salesperson adaptability (adapts). (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1475-1476.
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Satisfaction (dealer). (1994).
Gassenheimer, J.B.; Ramsey, R.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1477-1478.
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Satisfaction (job). (1996).
Hartline, M.D.; Ferrell, O.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1479-1480.
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Satisfaction (job). (1984).
Hunt, S.D.; Chonko, L.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1481-1482.
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Satisfaction (job). (1997).
Rich, G.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1483.
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Satisfaction (job). (1997).
Netemeyer, R.G.; Boles, J.S.; McKee, D.O.; McMurrian, R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1484-1485.
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Satisfaction (manufacturer distributor relationship). (1996).
Andaleeb, S.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1486-1487.
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Satisfaction (participant). (1980).
Van de Ven,Andrew H.; Ferry, D.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1488-1489.
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Satisfaction (relationship). (1997).
Li, Z.G.; Dant, R.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1490-1491.
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Satisfaction (Relationship with Manufacturer). (1996).
Mohr, J.J.; Fisher, R.J.; Nevin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1492-1493.
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Satisfaction (wholesaler). (1997).
Ping Jr, R.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1494-1495.
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Satisfaction (with Consulting Firm). (1997).
Patterson, P.G.; Johnson, L.W.; Spreng, R.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1496-1497.
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Satisfaction (with Coworker). (1994).
Kohli, A.K.; Jaworski, B.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1498-1499.
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Satisfaction (with Past Outcomes). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1500-1501.
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Satisfaction with Job (General) short version; Job diagnostic survey. (1974).
Hackman, J.R.; Oldham, G.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1502-1504.
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also: Appendix B in Retaining Valued Employees by Rodger W. Griffeth & Peter W. Hom. Thousand Oaks, Calif.: Sage Publications, 2001.

Satisfaction with Job (Sales Force). (1996).
Sohi, R.S.; Smith, D.C.; Ford, N.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1505-1506.
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Seeking distance. (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1507-1508.
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Seeking social support. (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1509-1510.
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Selectivity (brand). (1997).
Fein, A.J.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1511-1512.
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Selectivity (territory). (1997).
Fein, A.J.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1513-1514.
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Self control. (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1515-1516.
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Self determination. (1995).
Strutton, D.; Pelton, L.E.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1517-1518.
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Self efficacy. (1994).
Sujan, H.; Weitz, B.A.; Kumar, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1519-1520.
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Self efficacy (employee). (1996).
Hartline, M.D.; Ferrell, O.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1521-1522.
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Signal credibility. (1995).
Robertson, T.S.; Eliashberg, J.; Rymon, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1523-1524.
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Signal hostility. (1995).
Robertson, T.S.; Eliashberg, J.; Rymon, T.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1525-1526.
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Similarity to Others in Firm (Salesperson). (1997).
Doney, P.M.; Cannon, J.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1527.
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Size (supplier). (1997).
Doney, P.M.; Cannon, J.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1528.
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Skepticism of Salesperson Advice (Business Customer). (1995).
Anderson, E.; Robertson, T.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1529-1530.
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Skills and Resources (Marketing). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1531-1532.
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Skills and Resources (Technical). (1997).
Song, X.M.; Parry, M.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1533-1534.
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Solidarity (Major Supplier with Wholesaler). (1996).
Lusch, R.F.; Brown, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1535-1536.
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Solidarity (supplier relationship). (1996).
Dahlstrom, R.; McNeilly, K.M.; Speh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1537-1538.
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Solidarity (Wholesaler with Major Supplier). (1996).
Lusch, R.F.; Brown, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1539-1540.
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Specialization. (1994).
Germain, R.; Droge, C.; Daughterty, P.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1541-1542.
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Spiritually based coping tactics. (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1543-1544.
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Strategy (innovation).
Eastern Michigan University Center For Entrepreneurship.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1545-1546.
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Strategy (low cost).
Eastern Michigan University Center For Entrepreneurship.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1547.
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Supervisory consideration. (1996).
Ramaswami, S.N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1548.
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Supervisory knowledge. (1996).
Ramaswami, S.N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1549.
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Supervisory participation. (1996).
Ramaswami, S.N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1550.
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Supervisory support. (1996).
Babin, B.J.; Boles, J.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1551-1552.
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Support (organizational) Survey of perceived organizational support. [SPOS]. (1986).
Eisenberger, R.; Huntington, R.; Hutchinson, S.; Sowa, D.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1553-1554.
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Support to Foreign Distributor/Subsidiary. (1994).
Cavusgil, S.T.; Zou, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1555-1556.
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Supportive actions (wholesaler). (1995).
Chatterjee, S.C.; Hyvonen, S.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1557-1558.
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Switching costs. (1993).
Ping Jr, R.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1559-1560.
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Switching costs (vendor related). (1995).
Heide, J.B.; Weiss, A.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1561.
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Taking responsibility. (1994).
Strutton, D.; Lumpkin, J.R.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1562-1563.
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Tangible attribute certainty. (1995).
Smith, D.C.; Andrews, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1564-1565.
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Tangible attribute fit. (1995).
Smith, D.C.; Andrews, J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1566-1567.
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Target market focus. (1996).
Frazier, G.L.; Lassar, W.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1568.
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Task difficulty. (1980).
Van de Ven,Andrew H.; Ferry, D.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1569-1570.
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Task performance (partner relationship). (1997).
Smith, J.B.; Barclay, D.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1571-1572.
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Technological change. (1995).
Heide, J.B.; Weiss, A.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1573.
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Technological compatibility. (1995).
Heide, J.B.; Weiss, A.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1574.
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Technological heterogeneity. (1995).
Heide, J.B.; Weiss, A.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1575-1576.
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Technological unpredictability. (1996).
Stump, R.L.; Heide, J.B.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1577.
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Time pressure (work). (1996).
Andrews, J.; Smith, D.C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1578-1579.
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Timeliness (new product). (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1580.
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Transaction flows. (1980).
Van de Ven,Andrew H.; Ferry, D.L.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1581-1582.
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Transaction specific investments (retailer). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1583-1584.
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Transaction Specific Investments (Retailer's Perception of Vendor). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1585-1586.
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Transaction specific investments (vendor). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1587-1588.
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Transaction Specific Investments (Vendor's Perception of Retailer). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1589-1590.
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Trust (Distributor in Manufacturer). (1996).
Andaleeb, S.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1591-1592.
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Trust in Manager. (1997).
Rich, G.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1593-1594.
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Trust in Retailer (Benevolence). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1595-1596.
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Trust in Retailer (Credibility). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1597-1598.
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Trust in Salesperson. (1997).
Doney, P.M.; Cannon, J.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1599-1600.
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Trust in Sales Manager (Interpersonal). (1995).
Dahlstrom, R.; Nygaard, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1601-1602.
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Trust in Source of Market Intelligence. (1996).
Maltz, E.; Kohli, A.K.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1603-1604.
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Trust in Supplier. (1995).
Kumar, N.; Scheer, L.K.; Steenkamp, J.E.M.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1605-1606.
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Trust in Supplier Firm. (1997).
Doney, P.M.; Cannon, J.P.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1607-1608.
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Trust in Vendor (Benevolence). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1609-1610.
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Trust in Vendor (Credibility). (1994).
Ganesan, S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1611-1612.
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Turbulence (competitive intensity). (1995).
Moorman, C.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1613-1614.
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Turbulence (market). (1993).
Jaworski, B.J.; Kohi, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1615-1616.
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Turbulence (technological). (1993).
Jaworski, B.J.; Kohi, A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1617-1618.
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Turnover intentions. (1996).
Ganesan, S.; Weitz, B.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1619.
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User investment (supplier). (1996).
Dahlstrom, R.; McNeilly, K.M.; Speh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1620-1621.
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Voice. (1993).
Ping Jr, R.A.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1622.
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Warehousing uncertainty. (1996).
Dahlstrom, R.; McNeilly, K.M.; Speh, T.W.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1623-1624.
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Work controls (output). (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1625-1626.
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Work controls (process). (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1627-1628.
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Work controls (professional). (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1629-1630.
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Work controls (self). (1989).
Jaworski, B.J.; MacInnis, D.J.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1631.
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Work involvement. (1996).
Babin, B.J.; Boles, J.S.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1632.
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Work/family conflict. (1996).
Good, L.K.; Page Jr, T.J.; Young, C.E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1633-1634.
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Working hard. (1994).
Sujan, H.; Weitz, B.A.; Kumar, N.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1635.
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Working smart. (1994).
Oliver, R.L.; Anderson, E.
IN: Bruner, G. C., II; James, K.; Hensel, P. J. (2001). Marketing Scales Handbook: A Compilation of Multi-item Measures. Vol. 3. Chicago, IL: American Marketing Association.
Page(s) 1636.
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