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Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes

These pages are provided for information purposes only.
Due to US copyright laws and my professional position, I am unable to provide copies of these instruments.
To obtain any of these resources, you may:
1. Check the library closest to you to determine if it has the source volume;
2. Contact YOUR library Interlibrary Loan department or other services available at your institution.

Full Instruments Available in:

Bearden, W. O., Netemeyer, R. G., & Haws, K. L. (Eds.). (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3rd ed.). Thousand Oaks, CA: Sage. [183 full text instruments]
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Ten-item and five-item personality inventories. (2003).
Gosling, S. D., Rentfrow , P. J., & Swann, W. B., Jr.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 15-17
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029

Consumer self-confidence: CSC. (2001).
Bearden, W. O., Hardesty, D. M., & Rose, R. L.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 18-21
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Interpersonal orientation: CAD scale. (1967).
Cohen, J. B.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 22-25
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Long-term orientation: LTO. (2006).
Bearden, W. O., Money, R. B., & Nevins, J. L.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 26-28
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Maximization. (2002, 2008).
Schwartz, B., Ward, A., Monterosso , J., Lyubomirsky , S., White, K., Lehman, D. R., . . . Hulland , J.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 29-31
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Need for cognition: NFC. (1982).
Cacioppo , J. T., & Petty, R. E.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 32-35
May be available online at http://psychology.uchicago.edu/people/faculty/cacioppo/jtcreprints/cp82c.pdf;
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Need to evaluate: NES. (1996).
Jarvis, W. B. G., & Petty, R. E.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 36-38
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Need for touch: NFT. < (2003).
Peck, J., & Childers, T. L.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 39-41
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Consumer's need for uniqueness: CNFU. (2001).
Tian , K. T., Bearden, W. O., & Hunter, G. L.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 42-45
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Preference for consistency: PFC. (1995).
Cialdini , R. B., Trost , M. R., & Newsom, J. T.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 46-48
May be available online at http://osil.psy.ua.edu/~Rosanna/Soc_Inf/week9/PFC.pdf
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Independent and interdependent self-construals . (1994).
Singelis , T. M.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 49-51
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Horizontal and vertical individualism and collectivism. (1995, 1998).
Singelis , T. M., Triandis , H. C., Bhawuk , D. P. S., & Gelfand , M. J.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 52-55
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Self-concept clarity: SCC. (1996).
Campbell, J. D., Trapnell , P. D., Heine, S. J., Katz, I. M., Lavallee , L. E., & Lehman, D. R.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 56-58
May be available online at http://www.paultrapnell.com/reprints/selfconceptclarity_jpsp96.pdf ;
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Self-concepts, person concepts, and product concepts. (1981).
Malhotra , N. K.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 59-61
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Vanity: Trait aspects of vanity. (1995).
Netemeyer , R. G., Burton, S., & Lichtenstein, D. R.
[Traits and individual difference variables: Scales related to interpersonal orientation, Needs/Preferences, and self-concept].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 62-64
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Compulsive buying index (CBI): An expanded measure. (2008).
Ridgway, N. M., Kukar -Kinney, M., & Monroe, K. B.
[Traits and individual difference variables: Scales related to consumer compulsiveness and impulsiveness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 65-67
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Compulsive consumption: A diagnostic Tool/Clinical screener for classifying compulsive consumers. (1989, 1992).
Faber, R. J., & O'Guinn , T. C.
[Traits and individual difference variables: Scales related to consumer compulsiveness and impulsiveness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 68-70
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Hyperopia. (2008).
Haws, K. L., & Poynor , C.
[Traits and individual difference variables: Scales related to consumer compulsiveness and impulsiveness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 71-72
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Impulsiveness: Buying impulsiveness scale. (1995).
Rook, D. W., & Fisher, R. J.
[Traits and individual difference variables: Scales related to consumer compulsiveness and impulsiveness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 73-74
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Impulsiveness: Consumer impulsiveness scale: CIS. (1996).
Puri , R.
[Traits and individual difference variables: Scales related to consumer compulsiveness and impulsiveness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 75-77
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

General self-control. [SCS] . (2004).
Tangney, J. P., Baumeister , R. F., & Boone, A. L.
[Traits and individual difference variables: Scales related to consumer compulsiveness and impulsiveness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 78-79
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Consumer spending self-control: CSSC. (2010).
Haws, K. L., & Bearden, W. O.
[Traits and individual difference variables: Scales related to consumer compulsiveness and impulsiveness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 80-81
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Country image scale. (1993).
Martin, I. M., & Eroglu , S.
[Traits and individual difference variables: Scales related to country image and affiliation].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 82-84
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Country-of-origin scale. (1994, 1992).
Parameswaran , R., & Pisharodi , R. M.
[Traits and individual difference variables: Scales related to country image and affiliation].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 85-89
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Ethnocentrism: Consumer ethnocentrism: CETSCALE. (1987).
Shimp , T. A., & Sharma, S.
[Traits and individual difference variables: Scales related to country image and affiliation].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 90-92
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Market maven: Propensity to provide marketplace and shopping information. (1987).
Feick , L. F., & Price, L. L.
[Traits and individual difference variables: Scales related to consumer opinion leadership and opinion seeking].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 93-95).
Thousand Oaks, CA: Sage.
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Opinion leadership. (1986, 1970).
Childers, T. L., King, C. W., & Summers, J. O.
[Traits and individual difference variables: Scales related to consumer opinion leadership and opinion seeking].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 96-100
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Opinion leadership and information seeking. (1971).
Reynolds, F. D., & Darden, W. R.
[Traits and individual difference variables: Scales related to consumer opinion leadership and opinion seeking].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 101-102
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Opinion leaders and opinion seekers: OL and OS. (1996).
Flynn, R., Goldsmith, R. E., & Eastman, J. K.
[Traits and individual difference variables: Scales related to consumer opinion leadership and opinion seeking].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 103-105
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Cognitive and sensory innovativeness. (1990).
Venkatraman , M. P., & Price, L. L.
[Traits and individual difference variables: Scales related to innovativeness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 106-108
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Domain specific innovativeness: DSI. (1991).
Goldsmith, R. E., & Hofacker , C. F.
[Traits and individual difference variables: Scales related to innovativeness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 109-111
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

High in emergent nature consumers. (2010).
Hoffman, D. L., Kopalle , P. K., & Novak, T. P.
[Traits and individual difference variables: Scales related to innovativeness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 112-114
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Innovativeness: Consumer innovativeness. [Consumer independent judgment-making, CIJM; consumer novelty seeking, CNS]. (1995).
Manning, K. C., Bearden, W. O., & Madden, T. J.
[Traits and individual difference variables: Scales related to innovativeness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 115-117
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Innovativeness: Use innovativeness. (1983).
Ridgway, N. M., & Ridgway, N. M.
[Traits and individual difference variables: Scales related to innovativeness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 118-120
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

The technology readiness index (or TECHQUAL�); optimism (OPT), innovativeness (INN), discomfort (DIS), insecurity (INS). (2000).
[Traits and individual difference variables: Scales related to innovativeness].
Parasuraman , A.
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 121-123
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Uniqueness: Desire for unique consumer products: DUCP. (1997).
Lynn, M., & Harris, J.
[Traits and individual difference variables: Scales related to innovativeness].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 124-126
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Attention to social comparison information: ATSCI. (1984).
Lennox, R. D., & Wolfe, R. N.
[Traits and individual difference variables: Scales related to consumer social influence].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 127-128
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Balanced inventory of desirable responding: BIDR 6 - self-deceptive enhancement (SDE), impression management (IM). (1993).
Paulhus , D. L.
[Traits and individual difference variables: Scales related to consumer social influence].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 129-132
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Intergenerational communication and influence on consumption: IGEN scales. (2000).
Viswanathan , M., Childers, T. L., & Moore-Shay, E.
[Traits and individual difference variables: Scales related to consumer social influence].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 133-135
FIND THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/849043029
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Interpersonal influence: Consumer susceptibility to interpersonal influence. (1989).
Bearden, W. O., Netemeyer , R. G., & Teel, J. E.
[Traits and individual difference variables: Scales related to consumer social influence].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 136-139
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Reference group influence: Consumer susceptibility to reference group influence.
Park, C. W., & Lessig , V. P.
[Traits and individual difference variables: Scales related to consumer social influence].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 140-142
May be available online at https://kuscholarworks.ku.edu/dspace/bitstream/1808/10101/1/Students%20and%20Housewives.pdf
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Self-monitoring scale. (1974).
Snyder, M.
[Traits and individual difference variables: Scales related to consumer social influence].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 143-145
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Self-monitoring scale: Revised form. (1984).
Lennox, R. D., & Wolfe, R. N.
[Traits and individual difference variables: Scales related to consumer social influence].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 146-147
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TV program connectedness scale. (2004).
Russell, C. A., Norman, A. T., & Heckler, S. E.
[Traits and individual difference variables: Scales related to consumer social influence].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 148-150
May be available online at http://escholarshare.drake.edu/bitstream/handle/2092/496/normanjcr.pdf
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List of values: LOV. (1983).
Kahle , L. R.
[Values and goals: General values].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 151-154
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The Rokeach value survey: RVS. (1968, 1973).
Rokeach , M.
[Values and goals: General values].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 155-160
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Moral identity. (2002).
Aquino, K., & Reed, A., II.
[Values and goals: General values].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 162-164
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Attitudes influencing monetary donations to charitable organizations; Attitude toward helping others (AHO), attitude toward charitable orgranization (ACO).&). (2000)
Webb, D. J., Green, C. L., & Brashear, T. G.
[Values and goals: Values related to environmentalism and socially responsible consumption].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 165-167
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Environmentally responsible consumers: ECOSCALE. (1995).
Stone, G., Barnes, J. H., & Montgomery, C.
[Values and goals: Values related to environmentalism and socially responsible consumption].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 168-171
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GREEN consumer values. (2010).
Haws, K. L., Winterich , K. P., & Naylor, R. W.
[Values and goals: Values related to environmentalism and socially responsible consumption].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 172-173
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Health consciousness scale: HCS. (1988).
Gould, S. J.
[Values and goals: Values related to environmentalism and socially responsible consumption].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 174-175
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Leisure: Subjective leisure scales: SLS. (1983).
Unger, L. S., & Kernan , J. B.
[Values and goals: Values related to environmentalism and socially responsible consumption].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 176-178
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. Socially responsible consumption behavior: SRCB. (1984, 1979).
Antil , J. H., & Bennett, P. D
[Values and goals: Values related to environmentalism and socially responsible consumption].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 179-182
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Voluntary simplicity scale: VSS. (1986, 1981).
Cowles, D., Crosby, L. A., & Leonard-Burton, D.
[Values and goals: Values related to environmentalism and socially responsible consumption].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 183-187
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Consumer attitudes to debt. (1995).
Lea, S. E. G., Webley , P., & Walker, C. M.
[Values and goals: Values related to materialism and Possessions/Objects].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 188-189
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Frugality scale. (1999).
Lastovicka , J. L., Bettencourt, L. A., Hughner , R. S., & Kuntze , R. J.
[Values and goals: Values related to materialism and Possessions/Objects].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 190-191
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Materialism measure. (1987).
Richins , M. L.
[Values and goals: Values related to materialism and Possessions/Objects].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 192-193
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Material values (MVS): Short forms. (2004).
Richins , M. L.
[Values and goals: Values related to materialism and Possessions/Objects].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 194-196
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Materialism scales. (1984, 1985).
Belk, R. W.
[Values and goals: Values related to materialism and Possessions/Objects].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 197-200
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Materialistic attitudes: MMA. (1978).
Moschis , G. P., & Churchill, G. A., Jr.
[Values and goals: Values related to materialism and Possessions/Objects].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 201-202
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Material values. (1992).
Richins , M. L., & Dawson, S.
[Values and goals: Values related to materialism and Possessions/Objects].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 203-206
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Nostalgia scale. (1993).
Holbrook, M. B.
[Values and goals: Values related to materialism and Possessions/Objects].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 207-209
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Possessions: Attachment to possessions. (1992).
Ball, A. D., & Tasaki, L. H.
[Values and goals: Values related to materialism and Possessions/Objects].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 210-211
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Product retention tendency: PRT. (2010).
Haws, K. L., Naylor, R. W., Bearden, W. O., & Coulter, R. A.
[Values and goals: Values related to materialism and Possessions/Objects, appendix].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 212-213
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The spendthrift-tightwad scale: ST-TW. (2008).
Rick, S. I., Cryder , C. E., & Loewenstein , G.
[Values and goals: Values related to materialism and Possessions/Objects, appendix].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 216-218
May be available online at http://apps.olin.wustl.edu/faculty/cryder/papers.htm
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Behavioral inhibition and behavioral activation systems: BIS/BAS scales. (1994).
Carver, C. S., & White, T. L.
[Values and goals: Values related to goal orientations and planning].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 219-221
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Elaboration on potential outcomes: EPO scale. (2008).
. Nenkov , G. Y., Inman, J. J., & Hulland , J.
[Values and goals: Values related to goal orientations and planning].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 222-224). Thousand Oaks, CA: Sage.
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A generalizable scale of propensity to plan. (2010).
Lynch,John G., Jr., Netemeyer , R. G., Spiller, S. A., & Zammit , A.
[Values and goals: Values related to goal orientations and planning].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 225-227
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Polychronic attitude index: PAI. (1991).
Kaufman, C. J., Lane, P. M., & Lindquist, J. D.
[Values and goals: Values related to goal orientations and planning].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 228-229
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Regulatory focus composite scale: RF-COMP. (2010).
Haws, K. L., Dholakia , U. M., & Bearden, W. O.
[Values and goals: Values related to goal orientations and planning].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 230-231
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Regulatory focus questionnaire: RFQ. (2001).
Higgins, E. T., Friedman, R. S., Harlow, R. E., Idson , L. C., Ayduk , O. N., & Taylor, A.
[Values and goals: Values related to goal orientations and planning].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 232-234). Thousand Oaks, CA: May be available online at http://www.sjdm.org/dmidi/Regulatory_Focus_Questionnaire.html
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Temporal focus scale: TFS. (2009).
Shipp, A. J., Edwards, J. R., & Lambert, L.
[Values and goals: Values related to goal orientations and planning].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 235-236
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Components of involvement: CP. (1979).
Lastovicka , J. L., & Gardner, D. M.
[Involvement, information processing, and affect: Involvement general to several product classes].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 237-239
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Consumer involvement profiles: CIP and Jain and Srinivasan (1990) CIP scale. (1985; 1990).
Laurent, L., Kapferer , J., Jain, K., & Srinivasan , N.
[Involvement, information processing, and affect: Involvement general to several product classes].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 240-246
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Enduring involvement index. (1986).
Bloch, P. H., Sherrell , D. L., & Ridgway, N. M.
[Involvement, information processing, and affect: Involvement general to several product classes].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 247-248
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New involvement profile: NIP. (1990).
Jain, K., & Srinivasan , N.
[Involvement, information processing, and affect: Involvement general to several product classes].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 249-251
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Personal involvement inventory: PII. (1985).
Zaichkowsky , J. L.
[Involvement, information processing, and affect: Involvement general to several product classes].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 252-255
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PII for advertising: PIIA. (1994).
Zaichkowsky , J. L.
[Involvement, information processing, and affect: Involvement general to several product classes].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 256-257
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Product intelligence. (2007).
Rijsdijk , S. A., Hultink , E. J., & Diamantopoulos, A.
[Involvement, information processing, and affect: Involvement general to several product classes].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 258-261
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RPII and OPII. (1986).
McQuarrie , E. J., & Munson, J. M.
[Involvement, information processing, and affect: Involvement general to several product classes].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 262-264
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Purchase decision involvement: PDI. (1989).
Mittal, B.
[Involvement, information processing, and affect: Purchasing involvement].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 265-266
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Purchasing involvement: PI. (1985).
Slama , M., & Tashchian , A.
[Involvement, information processing, and affect: Purchasing involvement].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 267-269
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Appendix to involvement: Comparing four modified involvement scales; modified PII, modified CIP, modified PDI, modified FCB . (1995).
Mittal, B.
[Involvement, information processing, and affect: Purchasing involvement].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 270-271
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Arousal seeking tendency: AST. (1974).
Mehrabian , A., & Russell, J.
[Involvement, information processing, and affect: Scales related to information processing: Optimal stimulation measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 272-275
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Change seeking index: CSI short form. (1994).
Steenkamp , J. E. M., & Baumgartner, H.
[Involvement, information processing, and affect: Scales related to information processing: Optimal stimulation measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 276-277
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Exploratory buying behavior tendencies: EBBT. (1996).
Baumgartner, H., & Steenkamp , J. E. M.
[Involvement, information processing, and affect: Scales related to information processing: Optimal stimulation measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 278-280
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Exploratory tendencies in consumer behavior scales: ETCBS. (1980).
Raju , P. S.
[Involvement, information processing, and affect: Scales related to information processing: Optimal stimulation measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 281-284
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Analytic/Holistic thinking scale: AHS. (2007).
Choi, I., Koo, S. M., & Choi, J. A.
[Involvement, information processing, and affect: Scales related to processing style].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 286-288
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Behavioral identification form: BIF. (1989).
Vallacher , R. R., & Wegner, D. M.
[Involvement, information processing, and affect: Scales related to processing style].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 289-291
May be available online at http://www.wjh.harvard.edu/~wegner/pdfs/Vallacher%20&%20Wegner%20%28Action%20ID%29%201987.pdf
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Situation-specific thinking styles: STSS. (2009).
Novak, T. P., & Hoffman, D. L.
[Involvement, information processing, and affect: Scales related to processing style].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 292-294
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Style of processing scale: SOP. (1985).
Childers, T. L., Houston, M. J., & Heckler, S. E.
[Involvement, information processing, and affect: Scales related to processing style].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 295-296
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Role overload of the wife. (1982).
Reilly, M. D.
[Involvement, information processing, and affect: Scales related to processing style].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 297-298
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Brief mood introspection scale: BMIS. (1988).
Mayer, J. D., & Gaschke , Y. N.
[Involvement, information processing, and affect: Scales related to affect].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 300-301
May be available online at http://www.unh.edu/personalitylab/Assets/measures-BMIS/bmis.pdf;
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Consumer emotional intelligence scale: CEIS. (2007).
Kidwell, B., Hardesty, D. M., & Childers, T. L.
[Involvement, information processing, and affect: Scales related to affect].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 302-305
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Emotions: Consumption emotions set: CES. (1997).
Richins , M. L.
[Involvement, information processing, and affect: Scales related to affect].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 306-309
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Emotions: Dimensions of emotions: PAD. (1974).
Mehrabian , A., & Russell, J. A.
[Involvement, information processing, and affect: Scales related to affect].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 310-312
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Mood short form: MSF. (1983).
Peterson, R. A., & Sauber , M.
[Involvement, information processing, and affect: Scales related to affect].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 313-314
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Positive and negative affect scales: PANAS. (1988).
Watson, D., Clark, L. A., & Tellegen , A.
[Involvement, information processing, and affect: Scales related to affect].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 315-316
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Feelings toward ads. (1987).
Edell , J. A., & Burke, M. C.
[Reactions to marketing stimuli: Measures related to ad emotions and ad content].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 317-320
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Informational and transformational ad content. (1984).
Puto , C. P., & Wells, W. D.
[Reactions to marketing stimuli: Measures related to ad emotions and ad content].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 321-323
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Response profile: Viewer response profile: VRP. (1979).
Schlinger , M. J.
[Reactions to marketing stimuli: Measures related to ad emotions and ad content].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 324-327
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Expertise, trustworthiness, and attractiveness of celebrity endorsers. (1990).
Ohanian , R.
[Reactions to marketing stimuli: Measures related to ad emotions and ad content].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 328-330
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Public opinion toward advertising. (1993).
Pollay , R. W., & Mittal, B.
[Reactions to marketing stimuli: Measures related to ad emotions and ad content].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 331-332
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Skepticism toward advertising. (1998).
Obermiller , C., & Spangenberg , E. R.
[Reactions to marketing stimuli: Measures related to ad emotions and ad content].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 333-335
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Brand experience scale. (2009).
Brakus , J. J., Schmitt, B. H., & Zarantello , L.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 336-338
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Consumer evaluations of brand extensions. (1990).
Aaker , D. A., & Keller, K. L.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 339-340
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Brand personality. (1997).
Aaker , J.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 341-343
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Gender dimensions of brand personality, masculine brand personality (MBP), feminine brand personality (FBP). (2009).
Grohmann , B.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 344-346
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New measure of brand personality: NMBP. (2009).
Gruens , M., Weijters , B., & De Wulf , K.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 347-349
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Meaning of branded products scale. (2008).
Strizhakova , Y., Coulter, R. A., & Price, L. L.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 350-353
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Centrality of visual product aesthetics: CVPA. (2003).
Bloch, P. H., Brunel, F. F., & Arnold, T. J.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 354-355
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Consumers' emotional attachments to brands. (2005).
Thomson, M., MacInnis , D., & Park, C. W.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 356-357
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Hedonic shopping motivations. (2003).
Arnold, M. J., & Reynolds, K. E.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 358-359
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Hedonic and utilitarian consumer attitudes (1991).
Batra , R., & Ahtola , O. T.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 360-363
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Hedonic and utilitarian consumer attitudes. (2003).
Spangenberg , E. R., Voss, K. E., & Crowley, A. W.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 362-365
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Hedonic/Utilitarian attitudes: HED/UT. (2003).
Voss, K. E., Spangenberg , E. R., & Grohmann , B.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 364-366
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Hedonic and utilitarian shopping values. (1994).
Babin , B. J., Darden, W. R., & Griffin, M.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 367-369
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Attitude toward private label products scale. (1998).
Burton, S., Lichtenstein, D. R., Netemeyer , R. G., & Garretson, J. A.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 370-371
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Self-brand connection. (2003).
Escalas , J. E., & Bettman , J. R.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 372-373
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Shopping styles: Consumer styles inventory: CSI. (1986, 1990).
Sproles , G. B., Kendall, E. L., & Sproles , E. K.
[Reactions to marketing stimuli: Measures related to brand/product responses and shopping styles].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 374-377
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Price perception scales. (1993).
Lichtenstein, D. R., Ridgway, N. M., & Netemeyer , R. G.
[Reactions to marketing stimuli: Measures related to pricing responses].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 378-379
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Pricing tactic persuasion knowledge: PTPK. (2007).
Hardesty, D. M., Bearden, W. O., & Carlson, J. P.
[Reactions to marketing stimuli: Measures related to pricing responses].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 380-383
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Value consciousness and coupon proneness: VC and CP. (1990).
Lichtenstein, D. R., Netemeyer , R. G., & Burton, S
[Reactions to marketing stimuli: Measures related to pricing responses].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 384-386
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Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Consumer attitudes toward marketing and consumerism. (1972).
Barksdale, H. C., & Darden, W. R.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 387-391
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Consumer attitudes toward marketplace globalization: GCO. (2006).
Alden, D. L., Steenkamp , J. E. M., & Batra , R.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 392-393
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Customer-based reputation of a service firm: CBR scale. (2007).
Walsh, G., & Beatty, S. E.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 394-396
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Experiential value scale: EVS. (2001).
Mathwick , C., Malhotra , N. K., & Rigdon , E.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 397-398
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Sentiment: The index of consumer sentiment toward marketing. (1986).
Gaski , J. F., & Etzel , M. J.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 399-401
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Service quality: SERVQUAL. (1986, 1988).
Parasuraman , A., Zeithaml , V. A., & Berry, L. L.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 402-405
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Service quality of retail stores. (1996).
Dabholkar , P. A., Thorpe, D. I., & Rentz , J. O.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 406-409
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Electronic service quality: E-S-QUAL. (2005).
Parasuraman , A., Zeithaml , V. A., & Malhotra , A.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 410-412
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The eTail quality scale: ETailQ. (2003).
Wolfinbarger , M., & Gilly , M. C.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 413-415
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Service convenience: SERVCON. (2007).
Seiders , K., Voss, G. B., Godfrey, A. L., & Grewal , D.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 416-418
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Organizational service orientation: SERV*OR. (1998).
Lytle, R. S., Hom , P. W., & Mokwa , M.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 419-422
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Service quality: Physical distribution service quality. (1997).
. Bienstock , C. C., Mentzer , J. T., & Bird, M. M.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Consumer attitudes toward business practices and marketing].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 423-426
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Alienation: Consumer alienation from the marketplace. (1978).
Allison, N. K.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Scales related to post-purchase behavior: Consumer discontent].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 429-431
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Assertiveness and aggressiveness. (1983).
Richins , M. L.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Scales related to post-purchase behavior: Consumer discontent].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 432-434
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Coping. (2005).
Duhachek , A.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Scales related to post-purchase behavior: Consumer discontent].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 435-438
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Discontent: Consumer discontent scale. (1976).
Lundstrom , W. J., & Lamont, L. M.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Scales related to post-purchase behavior: Consumer discontent].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 439-443
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Regret experience measure: REM. (1999).
Creyer , E. H., & Ross, W. T.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Scales related to post-purchase behavior: Consumer discontent].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 444-445
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Business ethics: Ethical behavior in research organizations. (1988).
Ferrell, O. C., & Skinner, S. J.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Scales related to post-purchase behavior: Consumer discontent].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 446-447
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Ethics: Improving evaluations of business ethics. (1990).
Reidenbach , R. E., & Robin, D. P.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Scales related to post-purchase behavior: Consumer discontent].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 448-450
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Ethics: Corporate ethics scale: CEP. (1989).
Hunt, S. D., Wood, V. R., & Chonko , L. B.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Scales related to post-purchase behavior: Consumer discontent].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 451-452
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Ethics: Marketing norms ethics scale. (1993).
. Vitell , S. J., Rallapalli , K., & Singhapakdi , A.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Scales related to post-purchase behavior: Consumer discontent].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 453-455
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Measure of CRM process and its impact on performance. 2004).
Reinartz , W., Krafft , M., & Hoyer, W. D.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Business attitudes toward the marketplace].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 456-458
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Culture: Organizational culture. (1993).
. Deshpande , R., Farley, J. U., & Webster, F. E., Jr.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Business attitudes toward the marketplace].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 459-461
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Customer orientation. (1993).
Deshpande , R., Farley, J. U., & Webster, F. E., Jr.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Business attitudes toward the marketplace].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 462-463
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Interaction orientation. (2008).
Ramani , G., & Kumar, V.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Business attitudes toward the marketplace].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 464-466
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Market orientation. (1990).
Narver , J. C., & Slater, S. F.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Business attitudes toward the marketplace].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 467-469
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Market orientation: MARKOR. (1993).
Kohli , A. K., Jaworski , B. J., & Kumar, A.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Business attitudes toward the marketplace].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 470-472
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Marketing research: Trust and use of market research. (1992).
Moorman, C., Zaltman , G., & Deshpande , R.
[Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace: Business attitudes toward the marketplace].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 473-476
May be available online at https://faculty.fuqua.duke.edu/~moorman/Publications/JM1993.pdf
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Agents' socially desirable responding: ASDR scale. (2009).
Manning, K. C., Bearden, W. O., & Tian , K. T.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Job satisfaction measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 477-479
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Job characteristic inventory: JCI. (1979).
Sims, H. R., Szilagyi , A., & Keller, R.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Job satisfaction measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 480-483
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Job satisfaction of industrial salesperson: INDSALES. (1974).
Churchill, G. A., Jr., Ford, N., & Walker, O. C., Jr.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Job satisfaction measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 484-492
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Role ambiguity: Multifaceted, multidimensional role ambiguity: MULTIRAM. (1991).
Singh, J., & Rhoads, G. K.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Role Perceptions/Conflict].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 498-500
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Role conflict and role ambiguity. (1970).
Rizzo, J. R., House, R. J., & Lirtzman , S. I.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Role Perceptions/Conflict].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 501-503
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Work-family conflict and family-work conflict scales. (1996).
Netemeyer , R. G., Boles, J. S., & McMurrian , R.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Role Perceptions/Conflict].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 504-506
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Burnout in customer service representatives. (1994).
Singh, J., Goolsby , J. R., & Rhoads, G. K.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Job Burnout/Tension].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 507-509
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Tension: Job-induced tension. (1972).
House, R. J., & Rizzo, J. R.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Job Burnout/Tension].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 510-511
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Organizational citizenship behaviors: OCBs. (1993).
MacKenzie , S. B., Podsakoff , P. M., & Fetter, R.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Performance measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 512-514
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Sales force theory-of-mind scale: SToM . (2009).
Dietvorst , R. C., Verbeke , W. J. M. I., Bagozzi , R. P., Yoon, C., Smits, M., & van der Lugt , A.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Performance measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 515-517
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Sales performance scale. (1982).
Behrman, D. N., & Perreault , W. D., Jr.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Performance measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 518-519
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Salesperson performance. (1994).
Sujan , H., Weitz , B. A., & Nirmalya , K.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Performance measures].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 520-521
May be available online at http://warrington.ufl.edu/centers/retailcenter/docs/papers/Sujan1994.pdf
Preview may be available for some sections: http://books.google.com/books?id=Bv0fQp0S3rIC

Control: Supervisory control. (1996).
Challagalla , G., & Shervani , T. A.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Control and leadership].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 522-525
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Perceived leader behavior scales. (1974).
House, R. J., & Dessler , G.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Control and leadership].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 528-530
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Occupational and organizational commitment. (1993).
Meyer, J. P., Allen, N. J., & Smith, C. A.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Organizational commitment].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 531-534
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Organizational commitment: OCQ. (1979).
Mowday , R. T., Steers, R. M., & Porter, L. W.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Organizational commitment].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 535-537
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Organizational commitment. (1985).
Hunt, S. D., Chonko , L. B., & Wood, V. R.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Organizational commitment].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 538-539
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Organizational justice. (2001).
Colquitt, J. A.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Organizational commitment].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 540-541
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Adaptive selling: ADAPTS. (1990).
Spiro, R. L., & Weitz , B. A.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Sales/Selling approaches].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 542-544
May be available online at http://warrington.ufl.edu/departments/mkt/docs/weitz/Adaptive_Selling.pdf
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Customer orientation of salespeople: SOCO. (1982).
Saxe, R., & Weitz , B. A.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Sales/Selling approaches].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 545-548
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Alliance competence and alliance resources. (2002).
Lambe , C. J., Spekman , R. E., & Hunt, S. D.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Inter-/ Intrafirm issues of influence and power].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 549-551
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Alliance orientation. (2006).
Kandemir , D., Yaprak , A., & Cavusgil , S. T.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Inter-/ Intrafirm issues of influence and power].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 552-553
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Influence strategies in marketing channels. (1992).
Boyle, B., Dwyer, F. R., Robicheaux , R. A., & Simpson, J. T.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Inter-/ Intrafirm issues of influence and power].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 554-557
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Power: Dependence-based measure of interfirm power in channels. (1983).
Frazier, G. L.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Inter-/ Intrafirm issues of influence and power].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 558-560
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Power: Distributor, manufacturer, and customer market power. (1988).
Butaney , G. T., & Wortzel , L. H.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Inter-/ Intrafirm issues of influence and power].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 561-564
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Power and influence in group settings. (1989).
Kohli , A. K.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Inter-/ Intrafirm issues of influence and power].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 565-568
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Power sources in a marketing channel. (1985).
Gaski , J. F., & Nevin , J. R.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Inter-/ Intrafirm issues of influence and power].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 569-573
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Economic and social satisfaction. (2000).
Geyskens , I., & Steenkamp , J. E. M.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Other measures related to interfirm issues].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 574-575
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Managers' perceptions of relationship marketing in inter-organizational exchanges. (2007).
McNally, R. C., & Griffin, A.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Other measures related to interfirm issues].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 576-577
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Norms: Relational norms. (1992).
Heide , J. B., & John, G.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Other measures related to interfirm issues].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 578-579
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Performance: Supplier perceptions of reseller performance. (1992).
Kumar, N., Stern, L. W., & Achrol , R. S.
[Sales, sales management, organizational behavior, and interfirm-intrafirm issues: Other measures related to interfirm issues].
IN W. O. Bearden; R. G. Netemeyer; K. L. Haws (Eds.), (2011), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. (3rd ed.). Thousand Oaks, CA: Sage.
Page(s) 580-583
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