Full Instruments Available in:

Bearden, W. O.; Netemeyer, R. G., Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ. [125 full text instruments]
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Social Character [I-O Social Preference Scale]. (1962).
Kassarjian WM.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 12-17
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Interpersonal Orientation [CAD Scale]. (1967).
Cohen JB.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 17-19
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Consumer Self-Actualization Test [CSAT]. . (1975).
Brooker G.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 20-22
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Self-Concepts, Person Concepts, and Product Concepts. (1981).
Malhotra NK.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 23-24
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Need for Cognition [NFC]. (1982).
Cacioppo JT; Petty RE.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 25-27
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Index to Measure "Hispanicness". (1985).
Valencia H.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 28-29
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Maven Scale. (1987).
Feick LF; Price LL.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 30-31
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Consumer Ethnocentrism [CETSCALE]. (1987).
Shimp TA; Sharma S.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 32-33
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Sexual Identity Scale [SIS]. (1987).
Stern BA; Barak B; Gould SJ.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 34-35
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Diagnostic Tool for Classifying Compulsive Consumers. (1989).
Faber RJ; O'Guinn TC.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 36-37
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Country-of-Origin Scale. (1991).
Pisharodi RM; Parameswaran R.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 38-39
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Opinion Leadership. (1970,1986).
King CW; Summers JO; Childers.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 40-43
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Opinion Leadership and Information Seeking. (1971).
Reynolds FR; Darden WR.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 44-
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Self-Monitoring Scale. (1974).
Snyder M.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 45-47
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Revised Self-Monitoring Scale. (1984).
Lennox RD; Wolfe RN.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 48-49
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Innovativeness (Openness of Information Processing) . (1975, 1988).
Leavitt C; Walton JR.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 50-53
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Innovativeness Factors. (1975).
Craig CS; Ginter JL.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 50-53
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Use Innovativeness. (1983).
Price LL; Ridgeway NM.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 54-56
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Cognitive and Sensory Innovativeness. (1990).
Venkatraman MP; Price LL.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 57-58
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Domain Specific Innovativeness [DSI] . (1991).
Goldsmith RE; Hofacker C.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 59-60
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Consumer Discontent Scale. (1976).
Lundstrom WJ; Lamont LM.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 61-64
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Consumer Alienation From the Marketplace. (1974).
Pruden HF; Shuptrine; K; Longman DS.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 65-66
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Consumer Alienation From the Marketplace. (1978).
Allison NK.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 67-69
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Assertiveness, Aggressiveness, and Complaining Behavior. (1979).
Fornell C; Westbrook RA.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 70-71
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Consumer Assertiveness and Aggressiveness. br> Richins ML.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 72-74
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Consumer Susceptibility to Reference Group Influence. (1977).
Park CW; Lessig VP.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 75-77
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Consumer Susceptibility to Interpersonal Influence. (19 89).
Bearden WO; Netemeyer RG; Teel JE.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 78-80
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Rokeach Value Survey [RVS]. (1968, 1973).
Rokeach M.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 83-88
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Values and Lifestyle Typology [VALS]. (1983).
Mitchell A.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 89-94
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List of Values [LOV]. (1983).
Kahle LR.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 95-98
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Socially Responsible Consumption Behavior [SRCB] (1979, 1984).
Antil JA; Bennett PD.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 100-102
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Voluntary Simplicity Scale [VSS]. (1981).
Leonard-Barton D.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 103-107
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Subjective Leisure Scales [SLS]. (1983).
Unger L; Kernan JB.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 108-110
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Motivational Tendencies of Drinking-Driving [MTDD] . (1987).
Lastovicka JL; Murray JP Jr; Joachimstahler EA; Bhalla G; Scheurich J.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 111-112
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Value Consciousness and Coupon Proneness [VC and CP]. (1990).
Lichtenstein DR; Netemeyer RG; Burton S.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 113-114
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Measure of Materialistic Attitudes [MMA]. (1978).
Moschis GP; Churchill GA Jr.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 115-116
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Materialism-Post Materialism Scale. (1981).
Inglehart R.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 116-117
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Belief in Material Growth Scale [BIMG. (1984).
Taschian A; Slama ME; Taschian R.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 118-119
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Belk's Materialism Scales. (1984, 1985).
Belk RW.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 120-122
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Richins' Materialism Measure. (1987).
Richins ML.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 123-124
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Possession Satisfaction Index [PSI]. (1990).
Scott C; Lundstrom WJ.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 125-126
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Material Values. (1992).
Richins ML; Dawson S.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 127-129
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Fashion Involvement Index [FII] and the Fashion Involvement Factor [FIF]. (1976).
Tigert DJ; Ring RL; King CW.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 133-135
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Involvement With a Product Class - Automobiles [IPCA]. (1981).
Bloch PH.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 136-138
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Components of Involvement [CP]. (1979).
Lastovicka JL; Gardner DM.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 139-140
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General Scale to Measure Involvement With Products [GSMI]. (1984).
Traylor MB; Joseph WB.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 141-142
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Consumer Involvement Profiles [CIP]. (1985; 1990).
Laurent G; Kapferer JN; Jain K; Srinivasan N.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 143-146
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Personal Involvement Inventory [PII]. (1985).
Zaichkowsky JL.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 147-149
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RPII and OPII. (1986).
McQuarrie EF; Munson JM.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 150-151
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Enduring Involvement Scale [EIS]. (1988).
Higie RA; Feick LF.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 152-153
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PII (Personal II ) for Advertising [PIIA]. (1990).
Zaichkowsky JL.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 154-155
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Revised RPII [RRPII]. (1991).
McQuarrie EF; Munson JM.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 156-157
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Enduring Involvement Index. (1986).
Bloch PH; Sherrell DL; Ridgeway NM.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 158-159
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Foote, Cone and Belding Involvement Subscale [FCBI]. (1987, 1986).
Ratchford BT; Vaughn R.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 160-161
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New Involvement Inventory [NIP]. (1990).
Jain K; Srinivasan N.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 162-163
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Purchasing Involvement [PI]. (1985).
Slama MK; Tashchian A.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 164-165
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Purchase Decision Involvement [PDI]. (1989).
Mittal B.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 166-167
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Arousal Seeking Tendency [AST]. (1974).
Mehrabian A; Russell J.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 168-171
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Form V Sensation Seeking Scale [SS]. (1979).
Zuckerman M.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 172-176
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Exploratory Tendencies in Consumer Behavior Scales [ETCBS]. (1980).
Raju PS.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 177-179
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Dimensions of Emotions [PAD]. (1974).
Mehrabian A; Russell J.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 180-182
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Consumer Image of Retail Stores [CIRS]. (1977).
Dickson J; Albaum G.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 183-184
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Role Overload of the Wife. (1982).
Reilly MD.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 185-186
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Mood Short Form [MSF]. (1983).
Peterson RA; Sauber M.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 187-188
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Spousal Conflict Arousal Scale [SCAS]. (1984).
Seymour D; Lessne G.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 189-191
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Attention to Social Comparison Information [ATSCI]. (1984).
Lennox RD; Wolfe RN.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 192-193
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Style of Processing Scale [SOP]. (1985).
Childers TL; Houston MJ; Heckler S.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 194-195
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Polychronic Attitude Index [PAI]. (1991).
Kaufman CF; Lane PM; Lindquist JD.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 196-
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Emotional Quotient Scale [EQ] and Reaction Profile. (1964).
Wells WD.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 199-201
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Leavitt's Reaction Profile. (1970).
Leavitt C.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 202-204
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Viewer Response Profile [VRP]. (1979).
Schlinger MJ.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 205-207
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Relevance, Confusion, and Entertainment. (1983).
Lastovicka JL.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 208-209
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Informational and Transformational Ad Content. (1984).
Puto CP; Wells WD.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 210-212
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Feelings Toward Ads. (1987).
Edell JA; Burke MC.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 213-215
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Standardized Emotional Profile [SEP]. (1987).
Holbrook MB; Batra R.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 216-218
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VASE Scales (Sexual Embeds in Advertising). (1991).
Widing RE II; Hoverstad R; Coulter R; Brown G.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 219-220
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TV Advertising Believability Scale. (1982).
Beltramini RF.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 221-222
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Expertise, Trustworthiness, and Attractiveness of Celebrity Endorsers. (1990).
Ohanian R.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 223-224
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Children's Attitudes Toward TV Commercials. (1977).
Rossiter JR.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 225-227
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Preschool Nonverbal (Brand) Attitude Scale [PAS]. (1990).
Macklin MC; Machleit KA.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 228-229
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Social Responsibility Scale for Marketing Personnel. (1972).
Peters WH.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 231-233
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Public Attitudes Regarding Welfare Programs (Acceptance of Welfare Scale). (1979).
Ahmed SA; Jackson DN.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 234-236
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Attitudes of Consumers and Business People Toward Consumerism. (1982).
Klein GD.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 237-239
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Attitudes Toward the Social Role of Corporations. (1982).
Williams PF.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 240-241
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Consumer Satisfaction With Social Services. (1984).
Reid PN; Gundlach JH.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 242-244
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index of Consumer Sentiment Toward Marketing. (1986).
Gaski JF; Etzel MJ.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 245-246
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Service Quality [SERVQUAL]. (1986, 1988).
Parasuraman A; Zeithaml V; Berry LL.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 247-250
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Scale to Measure Ethical Behavior in Research Organizations. (1988).
Ferrell OC; Skinner SJ.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 251-252
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Corporate Ethics Scale [CEP]. (1989).
Hunt SD; Wood VR; Chonko LB.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 253-254
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Scale for Improving Evaluations of Business Ethics. (1990).
Reidenbach RE; Robin DP.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 255-256
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Management Conservatism. (1985).
Sturdivant FD; Ginter JL; Sawyer AG.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 257-259
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Scale to Measure Excellence in Business [EXCEL]. (1990).
Sharma S; Netemeyer RG; Mahajan V.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 260-261
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Market Orientation. (1990).
Narver JC; Slater SF.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 262-264
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Industrial Salesperson Job Satisfaction [INDSALES]. (1974).
Churchill G; Ford NM; Walker OC.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 266-271
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Job Characteristic Inventory [JCI]. (1979).
Sims HP Jr; Szilagyi AD; Keller RT.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 272-274
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Job Satisfaction. (1986).
Wood VR; Chonko LB; Hunt S.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 275-276
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Job in General Scale [JIG]. (1989).
Ironson GH; Smith PC; Brannick MT; Gibson WM; Paul KB..
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 277-278
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Role Conflict and Ambiguity. (1970).
Rizzo JR; House RJ; Lirtzman SI.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 283-285
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Role Conflict and Ambiguity Scales for Industrial Salespeople. (1975).
Ford NM; Walker OC Jr; Churchill GA Jr.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 286-290
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Role Conflict and Ambiguity Scales for Salespeople. (1986).
Chonko LB; Howell RD; Bellenger D.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 291-294
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Multifaceted, Multidimensional Role Ambiguity [MULTIRAM]. (1991).
Singh J; Rhoads GK.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 295-298
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Job Induced Tension. (1972).
House RJ; Rizzo JR.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 299-300
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Sales Performance Scale. (1982).
Behrman D; Perreault WD Jr.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 301-302
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Retail Salesperson Performance. (1990).
Bush RP; Bush AJ; Ortinau DJ; Hair JF.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 303-304
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Perceived Leadership Behavior Scales. (1974).
House RJ; Dessler G.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 305-307
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Leadership Role Clarity and Consideration. (1978).
Schriesheim CA.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 308-309
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Organizational Commitment [OCQ]. (1979).
Mowday RT; Steers RM; Porter LW.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 310-312
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Organizational Commitment. (1985).
Hunt SD; Chonko LB; Wood VR.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 313-314
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Customer Orientation of Salespeople [SOCO]. (1982).
Saxe R; Weitz BA.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 315-317
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Salesperson Adaptive Selling [ADAPTS]. (1990).
Spiro RL; Weitz BA.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 318-319
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Social Power Scales. (1979).
Swasy JL.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 320-322
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Dependence Based Measure of Interfirm Power in Channels. (1983).
Frazier GL.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 323-324
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Channel Leadership Behavior. (1983).
Schul PL; Pride WH; Little TL.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 325-326
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Channel Member Satisfaction [SATIND and SATDIR]. (1984).
Ruckert RW; Churchill GA Jr.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 327-330
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Holzbach's Attributed Power Index [AP]I. (1984).
Comer JM.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 331-333
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Power Sources in a Marketing Channel. (1985).
Gaski JF; Nevin J.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 334-337
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Buyclass Framework Scales. (1987).
Anderson E; Chu W; Weitz BA.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 338-340
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Distributor, Manufacturer, and Customer Market Power. (1988).
Butaney G; Wortzel LH.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 341-343
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Multiple Influences in Buying Centers. (1988).
Kohli AK; Zaltman G.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 344-345
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Power and Influence in Group Settings. (1989).
Kohli AK.
IN: Bearden, W. O.; Netemeyer, R. G.; Mobley, M. F. (1993). Handbook of marketing scales: Multi item measures for marketing and consumer behavior research. Newbury Park, CA: Sage Publ.
Page(s) 346-349
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