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Tests and Measures in the Social Sciences: Tests Available in Compilation Volumes

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Full Instruments Available in:

Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions. [716 full text instruments]
Find THIS BOOK IN A LIBRARY NEAR YOU: http://www.worldcat.org/oclc/839783327

Abstractness (2005)
Aggarwal, Pankaj; Law, Sharmistha
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1
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Acceptability of Alternative Service Providers (2003)
Patterson, Paul G.; Smith, Tasman
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 2
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Account Planner Evaluation (Awards) (2003)
Morrison, Margaret A.; Haley, Eric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 3
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Account Planner Evaluation (Market Metrics) (2003)
Morrison, Margaret A.; Haley, Eric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 4
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Account Planner Evaluation (Personal Feedback) (2003)
Morrison, Margaret A.; Haley, Eric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 5
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Accountability (Outcome) (2005)
Zhang, Yinlong; Mittal, Vikas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 6
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Accountability (Procedural) (2005)
Zhang, Yinlong; Mittal, Vikas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 7
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Accountability Degree (2005)
Zhang, Yinlong; Mittal, Vikas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 8
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Achievement Importance [part of the Schwartz Value Survey] (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 9-10
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Action Tendency (2005)
Chandran, Sucharita; Morwitz, Vicki G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 11
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Ad-evoked Product Usage Thoughts (2004)
Escalas, Jennifer Edson; Luce, Mary Francis
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 12
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Aesthetic Appeal of Interior Design (2003)
Arnold, Mark J.; Reynolds, Kristy E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 13
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Aesthetic Evaluation (1991)
Bell, Stephen S.; Holbrook, Morris B.; Solomon, Michael R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 14
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Affective Response (General) (1987)
Stuart, Elnora W.; Shimp, Terence A.; Engle, Randall W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 15
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Affective Response (Negative) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 16-19
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Affective Response (Negative) (2003)
Spangenberg, Eric R.; Sprott, David E.; Grohmann, Bianca; Smith, Ronn J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 20
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Affective Response (Negative) (2002)
Moorman, Marjolein; Neijens, Peter C.; Smit, Edith G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 21
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Affective Response (Positive) [part of PANAS] (1988)
Watson, David; Clark, Lee Anna; Tellegen, Auke
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 22-24
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Affective Response (Positive) (1994)
Elliot, Andrew J.; Devine, Patricia G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 25
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Affective Response (Positive) (2002)
Moorman, Marjolein; Neijens, Peter C.; Smit, Edith G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 26
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Affective Response (Positive) (2003)
Zhou, Rongrong; Soman, Dilip
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 27
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Affective Response (Positive) (2004)
Shiv, Baba; Nowlis, Stephen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 28
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Affective Response to the Ad (Approval) (2003)
Bhat, Subodh; Leigh, Thomas W.; Wardlow, Daniel L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 29-30
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Affective Response to the Ad (Disapproval) (1998)
Bhat, Subodh; Leigh, Thomas W.; Wardlow, Daniel L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 31-32
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Affective Response to the Ad (Empathy) (2003)
Escalas, Jennifer Edson; Stern, Barbara B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 33
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Affective Response to the Ad (Positive) (1990)
Yi, Youjae
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 34
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Affective Response to the Ad (Positive) (1996)
Moore, David J.; Harris, William D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 35-36
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Affective Response to the Ad (Positive) (2004)
Ahluwalia, Rohini; Burnkrant, Robert E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 37
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Affective Response to the Ad (Sympathy) (2003)
Escalas, Jennifer Edson; Stern, Barbara B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 38
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Ambivalence of Product Evaluation (2001)
Nowlis, Stephen M.; Kahn, Barbara E.; Dhar, Ravi
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 39
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Anger [part of Differential Emotions Scale (DES II & DES III)] (1977)
Izard, Carroll E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 40-41
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Anxiety (1995; 2002)
Lovibond, Peter F.; Lovibond, Sydney H.; Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 42-43
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Anxiety (Technological) (2005)
Meuter, Matthew L.; Bitner, Mary Jo; Ostrom, Amy L.; Brown, Stephen W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 44
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Arousal (1974)
Mehrabian, Albert; Russell, James A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 45-47
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Attention to Ad (Message Relevance) (1990)
Muehling, Darrel D.; Stoltman, Jeffrey J.; Grossbart, Sanford
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 48-49
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Attention to the Ad (General) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 50-51
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Attention to the Commercials (2004)
Jin, Hyun Seung
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 52
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Attitude Strength (2004)
Priester, Joseph R.; Nayakankuppam, Dhananjay; Fleming, Monique A.; Godek, John
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 53
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Attitude Toward Advertising (Role Portrayals) (1993)
Ford, John B.; LaTour, Michael
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 54
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Attitude Toward Advertising (Skepticism) (1998)
Obermiller, Carl; Spangenberg, Eric R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 55-56
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Attitude Toward Health Risk (2002)
Menon, Geeta; Block, Lauren G.; Ramanathan, Suresh
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 57
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Attitude Toward Political Advertising (Negative) (2002)
Pinkleton, Bruce E.; Um, Nam-Hyun; Austin, Erica Weintraub
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 58
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Attitude Toward Private Label Brands (1998)
Burton, Scot; Lichtenstein, Donald R.; Netemeyer, Richard G.; Garretson, Judith A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 59-60
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Attitude Toward Product Placement (2002)
Russell, Cristel Antonia
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 61-62
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Attitude Toward Selling the Object (2003)
McGraw, Peter A.; Tetlock, Philip E.; Kristel, Orie V.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 63
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Attitude Toward Store Background Music (1992)
Baker, Julie; Levy, Michael; Grewal, Dhruv
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 64-65
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Attitude Toward Teenage Smokers (2002)
Pechmann, Cornelia; Knight, Susan J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 66
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Attitude Toward the Act (General) (1980)
Ajzen, Icek; Fishbein, Martin
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 67-70
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Attitude Toward the Act (Boycotting) (2004)
Klein, Jill Gabrielle; Smith, Craig N.; John, Andrew
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 71
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Attitude Toward the Act (Purchase) (2005)
Berens, Guido; van Riel, Cees B. M.; van Bruggen, Gerrit H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 72
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Attitude Toward the Ad (General) (1998)
De Pelsmacker, Patrick; Decock, Ben; Geuens, Maggie
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 73-74
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Attitude Toward the Ad (Affective) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 75-78
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Attitude Toward the Ad (Affective) (2004)
Pham, Michel Tuan; Avnet, Tamar
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 79
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Attitude Toward the Ad (Believability) (1982)
Beltramini, Richard F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 80-81
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Attitude Toward the Ad (Cognitive) (1995; (1998)
Homer, Pamela M.; Stafford, Marla Royne
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 82-83
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Attitude Toward the Ad (Confusion) (1983)
Lastovicka, John L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 84-85
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Attitude Toward the Ad (Entertaining) 86 (2002)
Edwards, Steven M.; Li, Hairong; Lee, Joo-Hyun
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 86
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Attitude Toward the Ad (Evaluative Judgments) (1986)
Burke, Marian C.; Edell, Julie A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 87-88
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Attitude Toward the Ad (General) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 89-101
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Attitude Toward the Ad (Humor) (1990)
Chattopadhyay, Amitava; Basu, Kunal
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 102-103
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Attitude Toward the Ad (Humor) 104 (2003)
Cline, Thomas W.; Altsech, Moses B.; Kellaris, James J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 104
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Attitude Toward the Ad (Informativeness) (2002)
Edwards, Steven M.; Li, Hairong; Lee, Joo-Hyun
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 105
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Attitude Toward the Ad (Informativeness) (2004)
Pham, Michel Tuan; Avnet, Tamar
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 106
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Attitude Toward the Ad (Intrusiveness) (2002)
Li, Hairong; Edwards, Steven M.; Lee, Joo-Hyun
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 107-108
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Attitude Toward the Ad (Nostalgia) (2002)
Pascal, Vincent J.; Sprott, David E.; Muehling, Darrel D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 109
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Attitude Toward the Ad (Unipolar) (1993)
Henthorne, Tony L.; LaTour, Michael S.; Nataraajan, Rajan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 110-111
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Attitude Toward the Advertiser (1989)
Mackenzie, Scott B.; Lutz, Richard J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 112-113
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Attitude Toward the Advertiser (2004)
Jain, Shailendra Pratap; Posavac, Steven S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 114
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Attitude Toward the Article (2002)
Menon, Geeta; Block, Lauren G.; Ramanathan, Suresh
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 115
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Attitude Toward the Brand (2002)
Sengupta, Jaideep; Johar, Gita Venkataramani
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 116
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Attitude Toward the Brand & Product Category (1991)
Park, C. Whan; Milberg, Sandra; Lawson, Robert
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 117-118
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Attitude Toward the Brand (Search Costs) (2004)
Erdem, Tulin; Swait, Joffre
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 119
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Attitude Toward the Brand (Trustworthiness) (2004)
Erdem, Tulin; Swait, Joffre
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 120
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Attitude Toward the Brand Name (2002)
Desai, Kalpesh Kaushik; Keller, Kevin Lane
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 121
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Attitude Toward the Charity (2002)
Dean, Dwane Hal
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 122
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Attitude Toward the Company (Employee Relations) (2004)
Lichtenstein, Donald R.; Drumwright, Minette E.; Braig, Bridgette M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 123
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Attitude Toward the Company (General) (2004)
Mathwick, Charla; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 124
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Attitude Toward the Company (General) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 125-126
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Attitude Toward the Company (General) (1994)
Javalgi, Rajshekhar G.; Traylor, Mark B.; Gross, Andrew C.; Lampman, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 127
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Attitude Toward the Company (Social Responsibility) (2004)
Lichtenstein, Donald R.; Drumwright, Minette E.; Braig, Bridgette M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 128
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Attitude Toward the Company's Altruism (Negative) (2002)
Dean, Dwane Hal
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 129
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Attitude Toward the Company's Altruism (Positive) (2002)
Dean, Dwane Hal
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 130
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Attitude Toward the Company's Altruism (Positive) (2004)
Rifon, Nora J.; Choi, Sejung Marina; Trimble, Carrie S.; Li, Hairong
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 131
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Attitude Toward the Coupon Promotion (2004)
Raghubir, Priya
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 132
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Attitude Toward the Loyalty Program (2003)
Yi, Youjae; Jeon, Hoseong
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 133
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Attitude Toward the Manufacturer (Trust) (1999)
Dean, Dwane Hal
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 134-135
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Attitude Toward the Object (Affective) (2004)
Cohen, Joel B.; Andrade, Eduardo B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 136
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Attitude Toward the Object (Disgusting) (2004)
Shimp, Terence A.; Stuart, Elnora W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 137
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Attitude Toward the Object (Fun) (2005)
Nysveen, Herbjorn; Pederson, Per E.; Thorbjornsen, Helge
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 138
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Attitude Toward the Object (General) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 139-140
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Attitude Toward the Object (General) (2003)
Yi, Youjae; Jeon, Hoseong
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 141
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Attitude Toward the Political Ad (1997)
Pinkleton, Bruce
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 142-143
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Attitude Toward the Product (2003)
Ziamou, Paschalina; Ratneshwar, S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 144
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Attitude Toward the Product (Achievement Goal) (2005)
Bosmans, Anick; Baumgartner, Hans
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 145-146
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Attitude Toward the Product (Affective) (2002)
McAlexander, James H.; Schouten, John W.; Koenig, Harold F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 147
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Attitude Toward the Product (High Tech) (2005)
Tybout, Alice M.; Sternthal, Brian; Malaviya, Prashant; Bakamitsos, Georgios A.; Park, Sebum
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 148
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Attitude Toward the Product (Knowledge Function) (2004)
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 149
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Attitude Toward the Product (Necessity-Luxury Status) (1982)
Bearden, William O.; Etzel, Michael J.,
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 150
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Attitude Toward the Product (Nutritiousness) (2003)
Kozup, John C.; Creyer, Elizabeth H.; Burton, Scot
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 151
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Attitude Toward the Product (Protection Goal) (2005)
Bosmans, Anick; Baumgartner, Hans
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 152-153
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Attitude Toward the Product (Public-Private Consumption) (1982)
Bearden, William O.; Etzel, Michael J.,
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 154-155
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Attitude Toward the Product (Social-Adjustive Function (2004)
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 156
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Attitude Toward the Product (Utilitarian Function) (2004)
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 157
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Attitude Toward the Product (Value-Expressive Function) (2004)
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 158
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Attitude Toward the Product in the Ad (2003)
Lepkowska-White, Elzbieta; Brashear, Thomas G.; Weinberger, Marc G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 159
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Attitude Toward the Product Price (2003)
Suri, Rajineesh; Monroe, Kent B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 160
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Attitude Toward the Product Price (2002)
Adaval, Rashmi; Monroe, Kent B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 161
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Attitude Toward the Product-Brand (General Evaluative) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 162-180
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Attitude Toward the Product-Brand (General Evaluative) (1994)
Peracchio, Laura A.; Meyers-Levy, Joan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 181-182
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Attitude Toward the Product-Brand (Healthiness) (2004)
Shiv, Baba; Nowlis, Stephen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 183
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Attitude Toward the Product-Brand (Hedonic) (2003)
Voss, Kevin E.; Spangenberg, Eric R.; Grohmann, Bianca
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 184-185
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Attitude Toward the Product-Brand (Hedonic) (2004)
Shiv, Baba; Nowlis, Stephen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 186
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Attitude Toward the Product-Brand (Utilitarian) (2003)
Voss, Kevin E.; Spangenberg, Eric R.; Grohmann, Bianca
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 187-188
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Attitude Toward the Spokesperson (General) (2004)
Martin, Brett A. S.; Lee, Christina Kwai-Choi; Yang, Feng
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 189
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Attitude Toward the Spokesperson (Likeability) 190 (1991)
Whittler, Tommy E.; DiMeo, Joan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 190
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Attitude Toward the TV Program (2002)
Russell, Cristel Antonia
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 191
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Attitude Toward the Website (Absence of Errors) (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 192
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Attitude Toward the Website (Affective) (2004)
Sundar, Shyam S.; Kalyanaraman, Sriram
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 193
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Attitude Toward the Website (Attractiveness) (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavol, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 194
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Attitude Toward the Website (Clarity of Privacy Policy) (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 195
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Attitude Toward the Website (Cognitive) (2004)
Sundar, Shyam S.; Kalyanaraman, Sriram
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 196
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Attitude Toward the Website (Community Features) (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 197
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Attitude Toward the Website (Community) (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavol, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 198
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Attitude Toward the Website (Content Interactivity) (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavol, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 199
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Attitude Toward the Website (Credibility) (1990; 2004)
Ohanian, Roobina; Rodgers, Shelly
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 200
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Attitude Toward the Website (Cultivation) (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavol, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 201
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Attitude Toward the Website (Customer Care) (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavol, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 202
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Attitude Toward the Website (Customization) (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavol, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 203
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Attitude Toward the Website (Design Clarity) (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 204
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Attitude Toward the Website (Design) [part of eTailQ] (2003)
Wolfinbarger, Mary; Gilly, Mary C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 205
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Attitude Toward the Website (Economic Value) (2001)
Mathwick, Charla; Malhotra, Naresh; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 206-207
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Attitude Toward the Website (Entertaining) (2001)
Mathwick, Charla; Malhotra, Naresh; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 208-209
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Attitude Toward the Website (Entertaining) (2004)
Vrechopoulos, Adam P.; O'Keefe, Robert M.; Doukidis, Georgios I.; Siomkos, George J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 210
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Attitude Toward the Website (Escapism) (2001)
Mathwick, Charla; Malhotra, Naresh; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 211-212
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Attitude Toward the Website (Fulfillment Reliability) (2003)
Wolfinbarger, Mary; Gilly, Mary C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 213
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Attitude Toward the Website (General) (1999)
Chen, Qimei; Wells, William D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 214-215
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Attitude Toward the Website (General) (2003; 2001; 2004)
Becker-Olson, Karen L.; Coyle, James R.; Thorson, Esther; Mathwick, Charla; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 216
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Attitude Toward the Website (Order Fulfillment) (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 217
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Attitude Toward the Website (Pleasantness) (2002)
Menon, Satya; Kahn, Barbara
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 218
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Attitude Toward the Website (Product Assortment) (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavol, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 219
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Attitude Toward the Website (Quality Image) (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 220
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Attitude Toward the Website (Safety) [part of eTailQ] (2003)
Wolfinbarger, Mary; Gilly, Mary C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 221
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Attitude Toward the Website (Security) (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 222
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Attitude Toward the Website (Service) [part of eTailQ] (2003)
Wolfinbarger, Mary; Gilly, Mary C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 223
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Attitude Toward the Website (Shopping Assistance) (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 224
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Attitude Toward the Website (Shopping Efficiency) (2001)
Mathwick, Charla; Malhotra, Naresh; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 225-226
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Attitude Toward the Website (Trust) (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 227
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Attitude Toward the Website (Visual Appeal) (2001)
Mathwick, Charla; Malhotra, Naresh; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 228-229
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Attitude Toward the Website (Visual Appeal) (2003)
Montoya-Weiss, Mitzi M.; Voss, Glenn B.; Grewal, Dhruv
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 230
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Attitude Toward Voting (2002)
Pinkleton, Bruce E.; Um, Nam-Hyun; Austin, Erica Weintraub
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 231
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Attitude Towards the Spokesperson (2002)
Whipple, Thomas W.; McManamon, Mary K.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 232-233
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Attractiveness of Competitors (2004)
Bansal, Harvir S.; Irving, P. Gregory; Taylor, Shirley F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 234-235
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Authenticity Evidence (2004)
Grayson, Kent; Martinec, Radan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 236
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Behavioral Control (2005)
Nysveen, Herbjorn; Pederson, Per E.; Thorbjornsen, Helge
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 237-238
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Behavioral Intention (Brand) (2002)
Krishnamurthy, Parthasarathy; Sivaraman, Anuradha
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 239
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Behavioral Intention (General) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 240-245
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Behavioral Intention Toward the Product in the Ad (2004)
Sundar, Shyam S.; Kalyanaraman, Sriram
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 246
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Behavioral Intention Toward the Product in the Ad (2005)
Petrova, Petia K.; Cialdini, Robert B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 247
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Believability of the Information (2000)
Gurhan-Canli, Zeynep; Maheswaran, Durairaj
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 248-249
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Benevolence Importance [part of the Schwartz Value Survey] (1992)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 250-251
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Benevolence of the Business (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 252
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Benevolence of the Employees (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 253
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Biotech Companies' Compliance with Regulation (2005)
Sinclair, Janas; Irani, Tracy
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 254
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Biotech Companies' Efficacy (2005)
Sinclair, Janas; Irani, Tracy
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 255
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Biotech Regulation (2005)
Sinclair, Janas; Irani, Tracy
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 256
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Boycotting Counterarguments (2004)
Klein, Jill Gabrielle; Smith, Craig N.; John, Andrew
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 257-258
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Boycotting Effectiveness (2004)
Klein, Jill Gabrielle; Smith, Craig N.; John, Andrew
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 259
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Brand Community Engagement (2005)
Algesheimer, Rene; Dholakia, Utpal M.; Herrmann, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 260
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Brand Community Identification (2005)
Algesheimer, Rene; Dholakia, Utpal M.; Herrmann, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 261
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Brand Community Interest (2002)
McAlexander, James H.; Schouten, John W.; Koenig, Harold F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 262
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Brand Community Loyalty (2005)
Algesheimer, Rene; Dholakia, Utpal M.; Herrmann, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 263
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Brand Equity (2000)
Yoo, Boonghee; Donthu, Naveen; Lee, Sungho
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 264-265
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Brand Expansion Plausibility (2002)
Desai, Kalpesh Kaushik; Keller, Kevin Lane
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 266
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Brand Extension Fit (General) (1992)
Keller, Kevin Lane; Aaker, David A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 267
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Brand Extension Fit (General) (2005)
DelVecchio, Devon; Smith, Daniel C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 268
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Brand Extension Fit (Usage-Based) (2001)
Martin, Ingrid M.; Stewart, David W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 269-270
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Brand Personality (Excitement) (1997)
Aaker, Jennifer L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 271-272
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Brand Personality (Integrity) (2005)
Venable, Beverly T.; Rose, Gregory M.; Bush, Victoria D.; Gilbert, Faye W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 273
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Brand Personality (Nurturance) (2005)
Venable, Beverly T.; Rose, Gregory M.; Bush, Victoria D.; Gilbert, Faye W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 274
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Brand Personality (Ruggedness) (1997)
Aaker, Jennifer L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 275-276
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Brand Personality (Sincerity) (1997)
Aaker, Jennifer L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 277-278
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Brand Personality (Sophistication) (1997)
Aaker, Jennifer L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 279-280
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Brand Prominence (2005)
DelVecchio, Devon; Smith, Daniel C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 281
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Brand Similarity (2002)
Desai, Kalpesh Kaushik; Keller, Kevin Lane
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 282
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Brand Switcher (2003)
Coulter, Robin A.; Price, Linda L.; Feick, Lawrence F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 283
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Calmness (2004)
Gorn, Gerald J.; Chattopadhyay, Amitava; Sengupta, Jaideep; Tripathi, Sashank
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 284
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Change Seeking [CSI (Change Seeker Index) short form] (1995)
Steenkamp, Jan-Benedict E. M.; Baumgartner, Hans
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 285-286
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Charity Donation Requests (Corporate) (2004)
Lichtenstein, Donald R.; Drumwright, Minette E.; Braig, Bridgette M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 287
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Charity Support Importance (2004)
Lichtenstein, Donald R.; Drumwright, Minette E.; Braig, Bridgette M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 288
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Choice Difficulty (2005)
Laroche, Michel; Yang, Zhiyong; McDougall, Gordon H. G.; Bergeron, Jasmin
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 289
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Closure Concern (2004)
Kardes, Frank R.; Cronley, Maria L.; Kellaris, James J.; Posavac, Steven S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 290
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Commitment to the Brand (1988)
Beatty, Sharon E.; Kahle, Lynn R.; Homer, Pamela M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 291-292
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Commitment to the Brand (2003)
Coulter, Robin A.; Price, Linda L.; Feick, Lawrence F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 293
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Commitment to the Company (Affective) (2004)
Bansal, Harvir S.; Irving, P. Gregory; Taylor, Shirley F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 294-295
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Commitment to the Company (Affective) (2002)
Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, Janny C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 296-297
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Commitment to the Company (Affective) (2005)
Gustafsson, Anders; Johnson, Michael D.; Roos, Inger
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 298
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Commitment to the Company (Calculative) (2002)
Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, Janny C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 299-300
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Commitment to the Company (Calculative) (2005)
Gustafsson, Anders; Johnson, Michael D.; Roos, Inger
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 301
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Commitment to the Company (Continuance) (2004)
Bansal, Harvir S.; Irving, P. Gregory; Taylor, Shirley F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 302
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Commitment to the Company (General) (1999)
Garbarino, Ellen; Johnson, Mark S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 303
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Commitment to the Company (General) (2002)
Lemon, Katherine N.; White, Tiffany Barnett; Winer, Russell S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 304-305
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Commitment to the Company (General) (2004)
Aaker, Jennifer L.; Fournier, Susan; Brasel, S. Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 306
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Commitment to the Company (Normative) (2004)
Bansal, Harvir S.; Irving, P. Gregory; Taylor, Shirley F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 307
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Commitment to the Dealership (2005)
Brown, Tom J.; Barry, Thomas E.; Dacin, Peter A.; Gunst, Richard F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 308
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Commitment to the Service Provider (2003)
Patterson, Paul G.; Smith, Tasman
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 309
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Commitment to the Store (Affective) (1998)
Hess, Jeffrey Scott
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 310
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Communication Openness (Patient-Physician) (2004)
Hausman, Angela
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 311
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Community Value (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 312
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Comparison Shopping Necessity (2005)
Louro, Maria J.; Pieters, Rik; Zeelenberg, Marcel
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 313
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Comparison Valence of the Ad (2004)
Jain, Shailendra Pratap; Posavac, Steven S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 314
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Compatibility of the Product (2005)
Meuter, Matthew L.; Bitner, Mary Jo; Ostrom, Amy L.; Brown, Stephen W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 315
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Competence of the Airline (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 316
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Competence of the Employee (Social) (2001)
Mathwick, Charla; Malhotra, Naresh; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 317-318
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Competence of the Employee (Task) (2002)
van Dolen, Willemijn; Lemmink, Jos; de Ruyter, Ko; de Jong, Ad
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 319
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Competence of the Employees (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 320
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Competence of the Store (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 321
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Complaint Behavior (2003)
Bougie, Roger; Pieters, Rik; Zeelenberg, Marcel
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 322
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Complaint Intentions (Third Party) (1988)
Singh, Jagdip
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 323-324
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Complaint Success Likelihood (1988)
Singh, Jagdip
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 325-326
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Complementarity of Products (2003)
Ruth, Julie A.; Simonin, Bernard L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 327
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Complexity of the Service (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 328
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Compliance with Physician's Instructions (2001)
Hausman, Angela
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 329
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Compliance with Weight Loss Program (2004)
Dellande, Stephanie; Gilly, Mary C.; Graham, John L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 330
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Compulsive Buying (1990)
d'Astous, Alain; Maltais, Julie; Roberge, Caroline
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 331-332
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Computer Importance in the Home (2004)
Shih, Chuan-Fong; Venkatesh, Alladi
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 333
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Computer's Effect on Home Activities (2004)
Shih, Chuan-Fong; Venkatesh, Alladi
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 334
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Confidence (General) (2002)
Petty, Richard E.; Bri??ol, Pablo; Tormala, Zakary L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 335-336
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Confidence (Voter) (2002)
O'cass, Aron
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 337
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Conflict (Decision) (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 338-339
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Conformity Importance [part of the Schwartz Value Survey] (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 340-341
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Congruence (General) (2004)
Rifon, Nora J.; Choi, Sejung Marina; Trimble, Carrie S.; Li, Hairong
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 342
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Congruence (Self with Brand) (2003)
Escalas, Jennifer Edson; Bettman, James R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 343
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Congruence of the Ad (2003)
Mantel, Susan Powell; Kellaris, James J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 344
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Congruence of the Ad (External) (2005)
Martin, Ingrid M.; Stewart, David W.; Matta, Sashi
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 345
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Connectedness with Television Program (2004)
Russell, Cristel Antonia; Norman, Andrew T.; Heckler, Susan E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 346-347
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Consistency Motivation (Internal) (2004)
Moorman, Christine; Diehl, Kristin; Brinberg, David; Kidwell, Blair
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 348
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Consumption Affect (2004)
Kahn, Barbara E.; Wansink, Brian
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 349
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Consumption Affect (Anticipated) (2004)
Kahn, Barbara E.; Wansink, Brian
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 350
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Consumption Assortment Aesthetic Evaluation (2004)
Kahn, Barbara E.; Wansink, Brian
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 351
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Consumption Occasion (Hedonic-Utilitarian) (2003)
Wakefield, Kirk L.; Inman, J. Jeffrey
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 352
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Control of Shopping Process (2005)
Chandran, Sucharita; Morwitz, Vicki G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 353
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Coping Strategy (Action) (2005)
Duhachek, Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 354
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Coping Strategy (Avoidance) (2005)
Duhachek, Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 355
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Coping Strategy (Denial) (2005)
Duhachek, Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 356
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Coping Strategy (Emotional Support) (2005)
Duhachek, Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 357
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Coping Strategy (Emotional Venting) (2005)
Duhachek, Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 358
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Coping Strategy (Instrumental Support) (2005)
Duhachek, Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 359
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Coping Strategy (Positive Thinking) (2005)
Duhachek, Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 360
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Coping Strategy (Rational Thinking) (2005)
Duhachek, Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 361
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Corporate Community Relations (2002)
Dean, Dwane Hal
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 362-363
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Corporate Social Responsibility (Treatment of Workers) 364 (2004)
Lichtenstein, Donald R.; Drumwright, Minette E.; Braig, Bridgette M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 364
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Credibility (Attractiveness) (1990)
Ohanian, Roobina
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 365-366
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Credibility (Expertise) (1990)
Ohanian, Roobina
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 367-369
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Credibility (Expertise) (2001)
Newell, Stephen J.; Goldsmith, Ronald E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 370
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Credibility (General) (2005)
Williams, Patti; Drolet, Aimee
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 371
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Credibility (Trustworthiness) (1991)
Ohanian, Roobina
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 372-375
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Credibility (Trustworthiness) (1991)

IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 376
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Credibility of the Company (1992)
Keller, Kevin Lane; Aaker, David A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 377-378
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Crowding (1987)
Bateson, John E. G.; Hui, Michael K.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 379-380
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Cultural Orientation (Horizontal Collectivism) (1995)
Singelis, Theodore M.; Triandis, Harry C.; Bhawuk, Dharm P. S.; Gelfand, Michele J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 381-382
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Cultural Orientation (Horizontal Individualism) (1995)
Singelis, Theodore M.; Triandis, Harry C.; Bhawuk, Dharm P. S.; Gelfand, Michele J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 383-384
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Curiosity about the Product (2002)
Menon, Satya; Soman, Dilip
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 385
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Cynicism (Political) (2002)
Pinkleton, Bruce E.; Um, Nam-Hyun; Austin, Erica Weintraub
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 386
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Cynicism (Political) (2001)
Kaid, Lynda Lee
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 387-388
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Depression [Center for Epidemiology Dression scale (CES-D)] (1977)
Radloff, Lenore S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 389-390
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Depression (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 391-392
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Desirable Responding (1984)
Paulhus, Delroy L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 393-395
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Discomfort (Psychological) (1994)
Elliot, Andrew J.; Devine, Patricia G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 396
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Discomfort (Psychological) (2002)
Williams, Patti; Aaker, Jennifer L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 397
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Disconfirmation )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 398-400
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Dissatisfaction (2003)
Bougie, Roger; Pieters, Rik; Zeelenberg, Marcel
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 401
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Donation Likelihood (2005)
Venable, Beverly T.; Rose, Gregory M.; Bush, Victoria D.; Gilbert, Faye W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 402
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Ease of Generating Reasons (2005)
Tybout, Alice M.; Sternthal, Brian; Malaviya, Prashant; Bakamitsos, Georgios A.; Park, Sebum
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 403
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Ease of Use (1994)
Dabholkar, Pratibha A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 404-405
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Ease of Use (2005)
Meuter, Matthew L.; Bitner, Mary Jo; Ostrom, Amy L.; Brown, Stephen W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 406
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Ease of Use (2005)
Thompson, Debora Viana; Hamilton, Rebecca W.; Rust, Roland T.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 407-408
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Ease of Use (2005)
Nysveen, Herbjorn; Pederson, Per E.; Thorbjornsen, Helge
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 409
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Easiness (2005)
Tybout, Alice M.; Sternthal, Brian; Malaviya, Prashant; Bakamitsos, Georgios A.; Park, Sebum
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 410
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Efficacy (Political) (2002)
Pinkleton, Bruce E.; Um, Nam-Hyun; Austin, Erica Weintraub
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 411
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Efficacy (Website Quality Judgment) (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 412
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Employee Effort (2004)
Mattila, Anna S.; Patterson, Paul G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 413
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Envy (1984)
Belk, Russell W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 414-415
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Ethicality (1988)
Reidenbach, R. Eric; Robin, Donald P.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 416-417
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Ethnocentrism [CETSCALE] (1987)
Shimp, Terence A.; Sharma, Subhash
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 418-421
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Expertise (General) (1993)
Mishra, Sanjay; Umesh, U. N.; Stem, Donald E., Jr.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 422
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Expertise (Personal) (2005)
Thompson, Debora Viana; Hamilton, Rebecca W.; Rust, Roland T.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 423-424
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Expertise (Product Prices) (2003)
Kopalle, Praveen K.; Lindsey-Mullikin, Joan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 425
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Expertise (Source) (1992)
Netemeyer, Richard G.; Bearden, William O.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 426-427
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Exploratory Consumer Tendencies )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 428-431
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Expressiveness of Product Usage (2005)
Nysveen, Herbjorn; Pederson, Per E.; Thorbjornsen, Helge
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 432
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Extra-Role Behaviors (Service Rep) (2003)
Maxham, James G., III; Netemeyer, Richard G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 433
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Factory Closing Egregiousness (2004)
Klein, Jill Gabrielle; Smith, Craig N.; John, Andrew
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 434
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Fairness of the Offer (2002)
Hardesty, David M.; Carlson, Jay P.; Bearden, William O.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 435
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Fallibility (2004)
Aaker, Jennifer L.; Fournier, Susan; Brasel, S. Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 436
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Familiarity of the Object (1985)
Oliver, Richard L.; Bearden, William O.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 437
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Familiarity of the Object (1998)
Simonin, Bernard L.; Ruth, Julie A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 438-439
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Familiarity with the Product Category & Brand (2001)
Martin, Ingrid M.; Stewart, David W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 440-441
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Family Communication (Concept-Oriented, Child's View) (1998)
Mangleburg, Tamara F.; Bristol, Terry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 442-443
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Family Communication (Socio-Oriented, Child's View) 444 (1998)
Mangleburg, Tamara F.; Bristol, Terry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 444-445
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Family Importance (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 446
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Family Resources (1997)
Rindfleisch, Aric; Burroughs, James E.; Denton, Frank
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 447-448
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Family Stressors (1997)
Rindfleisch, Aric; Burroughs, James E.; Tanner, John F., Jr.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 449-450
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Fear of Disapproval 451 (2002)
Keller, Punan Anand; Lipkus, Issac M.; Rimer, Barbara K.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 451
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Fearfulness (2005)
Duhachek, Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 452
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Financial Needs (2003)
Arnett, Dennis B.; German, Steve D.; Hunt, Shelby D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 453
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Fit (Company with Industry) (2003)
Becker-Olson, Karen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 454
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Flow (Shopping) (1994)
Bloch, Peter; Ridgway, Nancy M.; Dawson, Scott
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 455
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Food Fat Knowledge (Subjective) (2004)
Moorman, Christine; Diehl, Kristin; Brinberg, David; Kidwell, Blair
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 456
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Fun (1994)
Dabholkar, Pratibha A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 457-458
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Generality of Product Image (2005)
Laroche, Michel; Yang, Zhiyong; McDougall, Gordon H. G.; Bergeron, Jasmin
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 459
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Generosity (1984)
Belk, Russell W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 460-461
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Goal Attainment (2004)
Dellande, Stephanie; Gilly, Mary C.; Graham, John L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 462
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Goal Similarity (Fit) (2001)
Martin, Ingrid M.; Stewart, David W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 463-464
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Goal Similarity (Ideal Attributes) (2001)
Martin, Ingrid M.; Stewart, David W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 465-466
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Headline Meaning Openness (2002)
Mothersbaugh, David L.; Huhmann, Bruce A.; George R. Franke, George R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 467
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Help Provision Likelihood (Customer to Business) (2004)
Aggarwal, Pankaj
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 468
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Honesty (2004)
Wirtz, Jochen; Kum, Doreen
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 469
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Iconicity with Fiction (2004)
Grayson, Kent; Martinec, Radan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 470
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Iconicity with History (2004)
Grayson, Kent; Martinec, Radan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 471
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Iconicity with Old Things (2004)
Grayson, Kent; Martinec, Radan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 472
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Identification with Brand (2004)
Aaker, Jennifer L.; Fournier, Susan; Brasel, S. Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 473
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Identification with Brand (2005)
Algesheimer, Rene; Dholakia, Utpal M.; Herrmann, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 474
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Identification with Role 475 (2004)
Bolton, Lisa E.; Reed, Americus, II
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 475
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Identity Appraisal (Reflected) 476 (2002)
Laverie, Debra A.; Kleine, Robert E., III; Kleine, Susan Schultz
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 476
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Identity Appraisal (Self) (2002)
Laverie, Debra A.; Kleine, Robert E., III; Kleine, Susan Schultz
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 477
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Image of the Political Candidate (1977)
Sanders, Keith; Pace, T.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 478
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Imagery Vividness (Multiple Senses) (1967)
Sheehan, Peter Winston
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 479-482
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Imagery Vividness (Visual) (1973)
Marks, David F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 483-484
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Importance (Product Attribute) (2002)
Desai, Kalpesh Kaushik; Keller, Kevin Lane
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 485
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Impulse Buying (1995)
Rook, Dennis W.; Fisher, Robert J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 486-487
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Independence (2004)
Choi, Yung Kyun; Miracle, Gordon E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 488
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Independence-Interdependence (1994)
Singelis, Theodore M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 489-491
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Indexicality (Actual Contact) (2004)
Grayson, Kent; Martinec, Radan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 492
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Indexicality (Hypothetical Contact) (2004)
Grayson, Kent; Martinec, Radan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 493
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Indexicality (Telepresence) (2004)
Grayson, Kent; Martinec, Radan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 494
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Indexicality With Era (2004)
Grayson, Kent; Martinec, Radan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 495
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Innovativeness (Product Trial) (2003)
Steenkamp, Jan-Benedict E. M.; Gielens, Katrijn
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 496
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Innovativeness (Use) (2004)
Shih, Chuan-Fong; Venkatesh, Alladi
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 497
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Intangibility (Mental) (2005)
Laroche, Michel; Yang, Zhiyong; McDougall, Gordon H. G.; Bergeron, Jasmin
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 498
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Intention to Get a Mammogram (2003)
Keller, Punan Anand; Lipkus, Issac M.; Rimer, Barbara K.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 499
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Intention to Recommend (2002)
Maxham, James G., III; Netemeyer, Richard G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 500-501
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Interdependence (2004)
Choi, Yung Kyun; Miracle, Gordon E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 502
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Interest (General) (2002)
Moorman, Marjolein; Neijens, Peter C.; Smit, Edith G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 503-504
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Interest in Advertisements (2004)
Jin, Hyun Seung
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 505
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Interest in the Ad Vehicle (2002)
De Pelsmacker, Patrick; Geuens, Maggie; Anckaert, Pascal
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 506
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Internet Search Skill (2004)
Mathwick, Charla; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 507
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Internet Shopping (Convenience) (2000)
Szymanski, David M.; Hise, Richard T.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 508-509
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Internet Shopping (Site Design) 510 (2000)
Szymanski, David M.; Hise, Richard T.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 510-511
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Internet Usage (Convenience Motivation) (2005)
Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 512
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Internet Usage (Entertainment Motivation) (2005)
Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 513
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Internet Usage (Information Motivation) (2005)
Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 514
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Internet Usage (Social Motivation) (2005)
Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 515
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Internet Usage (Time) (2004)
Mathwick, Charla; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 516
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Internet Usage Control (2004)
Mathwick, Charla; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 517
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Internet Usage Skill (2004)
Mathwick, Charla; Rigdon, Edward
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 518
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Intimacy with Company (2004)
Aaker, Jennifer L.; Fournier, Susan; Brasel, S. Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 519
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Investment Strategy (Prevention Benefits) (2005)
Hamilton, Rebecca W.; Biehal, Gabriel J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 520
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Investment Strategy (Promotion Benefits) (2005)
Hamilton, Rebecca W.; Biehal, Gabriel J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 521
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Involvement (Enduring) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 522-527
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Involvement (Situational) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 528-529
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Involvement in the Experimental Task (2004)
Pham, Michel Tuan; Avnet, Tamar
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 530
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Involvement in the Message (Motivation) (2004)
Shiv, Baba; Nowlis, Stephen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 531
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Involvement in the Message (Processing Effort) (2005)
Wheeler, S. Christian; Petty, Richard E.; Bizer, George Y.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 532
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Involvement in the Task (Distraction) (2005)
Nowlis, Stephen M.; Shiv, Baba
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 533
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Involvement in the Task (Processing Effort) (2004)
Shiv, Baba; Britton, Edell; Payne, John W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 534
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Involvement with Coupons (1990)
Lichtenstein, Donald R.; Netemeyer, Richard G.; Burton, Scot
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 535-537
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Involvement with Politics (2003)
O'cass, Aron
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 538
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Involvement with Reading Task (2003)
Suri, Rajineesh; Monroe, Kent B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 539
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Involvement with Sales Promotion Deals (1995)
Lichtenstein, Donald R.; Netemeyer, Richard G.; Burton, Scot
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 540-541
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Involvement with Store Type (2005)
Seiders, Kathleen; Voss, Glenn B.; Grewal, Dhruv; Godfrey, Andrea L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 542
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Involvement with the Brand (Interest) (2003)
Voss, Kevin E.; Spangenberg, Eric R.; Grohmann, Bianca
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 543-544
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Involvement with the Brand (Pleasure) (2003)
Voss, Kevin E.; Spangenberg, Eric R.; Grohmann, Bianca
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 545-546
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Involvement with the Brand (Risk Importance) (2003)
Voss, Kevin E.; Spangenberg, Eric R.; Grohmann, Bianca
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 547-548
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Involvement with the Brand (Risk Probability) (2003)
Voss, Kevin E.; Spangenberg, Eric R.; Grohmann, Bianca
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 549-550
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Involvement with the Brand (Signal) (2003)
Voss, Kevin E.; Spangenberg, Eric R.; Grohmann, Bianca
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 551-552
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Involvement with the Product (2003)
Voss, Kevin E.; Spangenberg, Eric R.; Grohmann, Bianca
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 553
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Involvement with the Product (2004)
Chandrasekaran, Rajesh
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 554
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Involvement with the Product Category (2003)
Coulter, Robin A.; Price, Linda L.; Feick, Lawrence F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 555-556
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Involvement with the Product's Description (1995)
Johar, Gita Venkataramani
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 557-558
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Involvement with the Voting Decision (2002)
O?��Cass, Aron
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 559
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Joy [part of Differential Emotions Scale (DES II 8 DES III)] (1977)
Izard, Carroll E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 560-562
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Justice (Distributive) (1998; 1999)
Tax, Stephen S.; Brown, Stephen W.; Chandrashekaran, Murali; Smith, Amy K.; Bolton, Ruth N.; Wagner, Janet
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 563-564
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Justice (Distributive) (2002)
Maxham, James G., III; Netemeyer, Richard G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 565-566
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Justice (Distributive) (2005)
Homburg, Christian; Furst, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 567
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Justice (Interactional) (1999)
Smith, Amy K.; Bolton, Ruth N.; Wagner, Janet
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 568-569
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Justice (Interactional) (2002)
Maxham, James G., III; Netemeyer, Richard G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 570-571
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Justice (Interactional) (2005)
Homburg, Christian; Furst, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 572
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Justice (Procedural) (2002)
Maxham, James G., III; Netemeyer, Richard G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 573-574
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Justice (Procedural) (2005)
Homburg, Christian; Furst, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 575
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Justifiability of the Decision (2002)
Inman, Jeffrey J.; Zeelenberg, Marcel
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 576
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Knowledge (Subjective) (2003)
Gurhan-Canli, Zeynep
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 577
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Knowledge of the Brand (2005)
Algesheimer, Rene; Dholakia, Utpal M.; Herrmann, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 578
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Knowledge of the Product Class (1992)
Smith, Daniel C.; Park, C. Whan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 579-580
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Knowledge of the Product Class (1996)
Flynn, Leisa R.; Goldsmith, Ronald E.; Eastman, Jacqueline K.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 581-582
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Knowledge of the Product Class (2002)
Roehm, Michelle L., ; Pullins, Ellen Bolman; Roehm, Harper A., Jr.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 583
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Knowledge of the Product Class (2004)
Chang, Chingching
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 584
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Knowledge of the Product Class (2005)
Laroche, Michel'Yang, Zhiyong; McDougall, Gordon H. G.; Jasmin Bergeron, Jasmin
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 585-586
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Knowledge of the Product Class (2005)
Coulter, Robin A.; Price, Linda L.; Feick, Lawrence; Micu, Camelia
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 587
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Knowledge of the Product Class (2005)
Lambert-Pandraud, Rapha?�lle; Gilles Laurent, Gilles; Lapersonne, Eric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 588
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Locus of Control (General) (1972)
Valecha, G. K.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 589-590
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Locus of Control (Health) (2002)
Keller, Punan Anand; Lipkus, Issac M.; Rimer, Barbara K.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 591-592
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Loyalty (Action) (2004)
Harris, Lloyd C.; Goode, Mark M. H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 593
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Loyalty (Active) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 594-596
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Loyalty (Active) (2005)
Brady, Michael K.; Knight, Gary A.; Cronin, J. Joseph, Jr.; Hult, G. Tomas, M.; Keillor, Bruce D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 597
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Loyalty (Affective) (2004)
Harris, Lloyd C.; Goode, Mark M. H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 598
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Loyalty (Brand) (2005)
Algesheimer, Rene; Dholakia, Utpal M.; Herrmann, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 599
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Loyalty (Cognitive) (2004)
Harris, Lloyd C.; Goode, Mark M. H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 600
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Loyalty (Conative) (2004)
Harris, Lloyd C.; Goode, Mark M. H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 601
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Loyalty (Passive) (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavol, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 602
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Loyalty Proneness (Product) (1990)
Lichtenstein, Donald R.; Netemeyer, Richard D. ;Burton, Scot
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 603-604
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Loyalty to Company (Post-Complaint) (2005)
Homburg, Christian; Furst, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 605
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Loyalty to the Airline (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 606
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Loyalty to the e-Retailer (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavolu, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 607
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Loyalty to the Financial Adviser (2005)
Bell, Simon J.; Auh, Seigyoung; Smalley, Karen
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 608
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Loyalty to the Store (1998)
Hess, Jeffrey Scott
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 609
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Loyalty to the Store (2002; 2003)
Nijssen, Edwin; Singh, Jagdip; Sirdeshmuk, Deepak; Holzm??eller, Hartmut; Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 610-611
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Machiavellianism (Mach IV) (1970)
Christie, Richard; Geis, Florence L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 612-613
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Mammogram Costs (2003)
Keller, Punan Anand; Lipkus, Issac M.; Rimer, Barbara K.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 614
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Market Mavenism (2003)
Steenkamp, Jan-Benedict E. M.; Gielens, Katrijn
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 615
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Materialism (Centrality) (1990)
Richins, Marsha L.; Dawson, Scott
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 616-618
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Materialism (General) (1987)
Richins, Marsha L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 619-620
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Materialism (Happiness) (1990)
Richins, Marsha L.; Dawson, Scott
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 621-623
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Materialism (Success) (1990)
Richins, Marsha L.; Dawson, Scott
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 624-626
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Meaningfulness (General) (1993)
Mano, Haim; Oliver, Richard L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 627-628
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Mood (1989)
Allen, Chris T.; Janiszewski, Chris A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 629
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Need for Cognition (1984)
Cacioppo, John T.; Petty, Richard E.; Kao, Chuan Feng
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 630-634
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Need for Cognitive Closure (1993)
Kruglanski, Arie W.; Webster, Donna M.; Klem, Adena
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 635-636
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Need For Evaluation (1996)
Jarvis, W. Blair; Petty, Richard E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 637-638
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Need for Humor (2003)
Cline, Thomas W.; Altsech, Moses B.; Kellaris, James J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 639-640
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Need for Interaction (Service Encounters) (2002)
Dabholkar, Pratibha A.; Bagozzi, Richard P.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 641
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Need for Touch (Autotelic) (2003)
Peck, Joann; Childers, Terry L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 642-643
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Need for Touch (Instrumental) (2003)
Peck, Joann; Childers, Terry L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 644-645
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Need for Touch (Instrumental) (2003)
Citrin, Alka Varma; Stem, Donald E.; Spangenberg, Eric R.; Clark, Michael J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 646
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Need for Unique Products (1997)
Lynn, Michael; Harris, Judy
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 647-648
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Need for Uniqueness (General) [NFU] (1977)
Snyder, C. Rick; Frompkin, Howard L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 649-651
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Neuroticism (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 652-653
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New Product Attributes (Value Added) (2001)
Mukherjee, Ashesh; Hoyer, Wayne D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 654-655
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Normative Compliance (Usage of Product) (2005)
Nysveen, Herbjorn; Pederson, Per E.; Thorbjoprnsen, Helge
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 656
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Novelty (General) (2002)
Cox, Dena S.; Cox, Anthony
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 657-658
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Nutrition Information Interest (2002)
Balasubramanian, Siva K.; Cole, Catherine
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 659
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Nutrition Interest (2003)
Desai, Kalpesh Kaushik; Ratneshwar, S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 660
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Nutrition Knowledge (Subjective) (2004)
Moorman, Christine; Diehl, Kristin; Brinberg, David; Kidwell, Blair
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 661
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Optimism (2004)
Grewal, Dhruv; Mehta, Raj; Kardes, Frank R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 662
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Ordering Option Beliefs (Ease of Use) (1994)
Dabholkar, Pratibha A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 663-664
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Organizational Prestige (1995)
Bhattacharya, C. B.; Rao, Hayagreeva; Glynn, Mary Ann
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 665-666
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Originality (2003)
Im, Subin; Bayus, Barry L.; Mason, Charlotte H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 667-668
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Outcome Status (2005)
Agrawal, Nidhi; Maheswaran, Durairaj
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 669
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Participative Decision-Making (Patient-Physician Interaction) (2004)
Hausman, Angela
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 670
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Patronage Frequency (2003)
Hess, Ronald L., Jr.; Ganesan, Shankar; Klein, Noreen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 671
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Performance Quality (1994)
Dabholkar, Pratibha A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 672-673
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Persuasiveness of the Ad (2003)
Chang, Chingching
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 674
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Persuasiveness of the Ad (2004)
Pham, Michel Tuan; Avnet, Tamar
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 675
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Persuasiveness of the Information (2000)
Gurhan-Canli, Zeynep; Maheswaran, Durairaj
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 676-677
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Planning (Product Usage) (2004)
Escalas, Jennifer Edson; Luce, Mary Francis
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 678
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Pleasantness \ (1995)
Broach, V. Carter, Jr., ; Page, Thomas J. , Jr.; Wilson, R. Dale
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 679-680
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Pleasure )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 681-683
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Popularity of the Object (1991)
Bell, Stephen S.; Holbrook, Morris B.; Solomon, Michael R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 684
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Possessiveness (1984)
Belk, Russell W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 685-686
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Power (Expert) (1974)
Holzbach, Robert Lawrence, Jr.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 687-688
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Power Importance [part of the Schwartz Value Survey] (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 689-690
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Powerlessness (2005)
Fisher, Robert J.; Dube, Laurette
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 691
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Price as a Quality Indicator (2005)
Darke, Peter R.; Chung, Cindy M. Y.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 692
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Price Comparison Likelihood (2004)
Srivastava, Joydeep; Lurie, Nicholas H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 693
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Price Fairness (2004)
Gourville, John T.; Moon, Youngme
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 694
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Price Perception (Internal Reference) (2005)
Darke, Peter R.; Chung, Cindy M. Y.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 695
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Price Perception (Store Comparison) (2004)
Srivastava, Joydeep; Lurie, Nicholas H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 696
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Price Perception (Store Comparison) (2004)
Srivastava, Joydeep; Lurie, Nicholas H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 697
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Price-Consciousness )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 698-700
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Price Consciousness (2003)
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 701-702
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Price-Consciousness (2003)
Wakefield, Kirk L.; Inman, J. Jeffrey
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 703
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Price-Quality Relationship (1993)
Lichtenstein, Donald R.; Ridgway, Nancy M.; Netemeyer, Richard G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 704-705
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Pride (2002)
Laverie, Debra A.; Kleine, Robert E., III; Kleine, Susan Schultz
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 706
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Problem-Solving Orientation of the Airline (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 707
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Problem-Solving Orientation of the Employees (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 708
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Problem-Solving Orientation of the Store (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 709
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Processing Goals (Advertisement) (2005)
Garretson, Judith A.; Burton, Scot
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 710
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Product Innovativeness (2004)
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 711
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Product Replacement Motivation (2004)
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 712-713
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Product/Story Connection (2002)
Russell, Cristel Antonia
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 714
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Proximity (2005)
Argo, Jennifer J.; Dahl, Darren W.; Manchanda, Rajesh V.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 715
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Purchase Experience (2004)
Wallace, David W.; Giese, Joan L.; Johnson, Jean L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 716
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Purchase Intention (1977)
Baker, Michael J.; Churchill, Gilbert A. Jr
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 717-719
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Purchase Intention (1991)
Dodds, William B.; Monroe, Kent B.; Grewal, Dhruv
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 720-721
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Purchase Intention (1999)
Burton, Scot; Garretson, Judith A.; Velliquette, Anne M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 722
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Purchase Intention (2002)
Maxham, James G., III; Netemeyer, Richard G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 723-724
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Purchase Intention (2004)
Rodgers, Shelly
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 725
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Purchase Intention (2005)
Chandran, Sucharita; Morwitz, Vicki G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 726
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Purchase Intention Toward the Product in the Ad (2003)
Lepkowska-White, Elzbieta; Brashear, Thomas G.; Weinberger, Marc G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 727-728
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Purchase Intention Toward the Product in the Ad (2004)
Sundar, Shyam S.; Kalyanaraman, Sriram
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 729
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Purchase Secrecy (2005)
Bristol, Terry; Mangleburg, Tamara F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 730
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Purchase-Related Communication (Parent's View) (1988)
Carlson, Les; Grossbart, Sanford
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 731-732
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Quality of the Brand (1992)
Keller, Kevin Lane; Aaker, David A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 733-734
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Quality of the Clothing (2004)
Chandrasekaran, Rajesh
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 735
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Quality of the Food (2002)
Olsen, Svein Ottar
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 736
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Quality of the Grocer's Products (2004)
Gomez, Miguel I., ; McLaughlin, Edward W.; Wittink, Dick R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 737
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Quality of the Product (1998)
Grewal, Dhruv; Krishnan, R.; Baker, Julie; Borin, Norm; Monroe, Kent B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 738-739
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Quality of the Product (2004)
Sprott, David E.; Shimp, Terence A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 740
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Quality of the Product (2002)
Adaval, Rashmi; Monroe, Kent B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 741
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Quality of the Restaurant (2003)
Hess, Ronald L., Jr.; Ganesan, Shankar; Klein, Noreen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 742
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Reason Generation Difficulty (2005)
Tybout, Alice M.; Sternthal, Brian; Malaviya, Prashant; Bakamitsos, Georgios A.; Park, Sebum
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 743
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Reciprocity (Organization-Individual) (2003)
Arnett, Dennis B.; German, Steve D.; Hunt, Shelby D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 744
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Recycling (Social Norms) (2003)
Spangenberg, Eric R.; Sprott, David E.; Grohmann, Bianca; Smith, Ronn J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 745
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Refund Claim Likelihood (2004)
Srivastava, Joydeep; Lurie, Nicholas H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 746
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Regret (Decision) (2002)
Inman, Jeffrey J.; Zeelenberg, Marcel
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 747
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Relational Bonds (Financial) (2005)
Hsieh, Yi-Ching; Chiu, Hung-Chang; Chiang, Mei-Yi
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 748
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Relational Bonds (Social) (2005)
Hsieh, Yi-Ching; Chiu, Hung-Chang; Chiang, Mei-Yi
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 749
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Relational Bonds (Structural) (2005)
Hsieh, Yi-Ching; Chiu, Hung-Chang; Chiang, Mei-Yi
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 750
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Relative Advantage of the Product (2005)
Meuter, Matthew L.; Bitner, Mary Jo; Ostrom, Amy L.; Brown, Stephen W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 751
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Relevance of the Information (2000)
Gurhan-Canli, Zeynep; Maheswaran, Durairaj
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 752-753
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Relevance of the Product Attribute (2005)
Miyazaki, Anthony D.; Grewal, Dhruv; Goodstein, Ronald C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 754
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Religion Importance (1961)
Putney, Snell; Middleton, Russell
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 755
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Repatronage Intention (2003)
Hess, Ronald L., Jr.; Ganesan, Shankar; Klein, Noreen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 756
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Repatronage Intention (2004)
Hui, Michael K.; Zhao, Xiande; Fan, Xiucheng; Au, Kevin
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 757
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Resource Demands (2005)
Zhu, Rui (Juliet); Meyers-Levy, Joan
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 758
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Response Difficulty (1995)
Menon, Geeta; Raghubir, Priya; Schwarz, Norbert
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 759-760
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Results of the Store?��s High Prices (2004)
Srivastava, Joydeep; Lurie, Nicholas H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 761
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Risk (Financial) (2005)
DelVecchio, Devon; Smith, Daniel C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 762
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Risk (Food Product Quality) (2005)
Tsiros, Michael; Heilman, Carrie M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 763-764
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Risk (General) (2005)
Laroche, Michel; Yang, Zhiyong; McDougall, Gordon H. G.; Bergeron, Jasmin
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 765
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Risk (Performance) (2004)
Gurhan-Canli, Zeynep; Batra, Rajeev
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 766
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Risk (Performance) (2005)
DelVecchio, Devon; Smith, Daniel C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 767
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Risk (Personal) (2005)
Tsiros, Michael; Heilman, Carrie M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 768-769
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Risk of Self-Service Technology (2005)
Meuter, Matthew L.; Bitner, Mary Jo; Ostrom, Amy L.; Brown, Stephen W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 770
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Sadness (2002)
Williams, Patti; Aaker, Jennifer L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 771-772
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Satisfaction (General) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 773-775
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Satisfaction (General) (1991)
Westbrook, Robert A.; Oliver, Richard L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 776-777
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Satisfaction (General) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 778-780
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Satisfaction (General) (2003)
Magi, Anne W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 781
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Satisfaction (Voter) (2002)
O'Cass, Aron
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 782
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Satisfaction with Car Brand (2005)
Brown, Tom J.; Barry, Thomas E.; Dacin, Peter A.; Gunst, Richard F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 783
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Satisfaction with Car Dealership (2005)
Brown, Tom J.; Barry, Thomas E.; Dacin, Peter A.; Gunst, Richard F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 784
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Satisfaction with Choice of Service Provider (2003)
Patterson, Paul G.; Smith, Tasman
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 785
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Satisfaction with Company (Post Complaint) 786 (2005)
Homburg, Christian; Furst, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 786
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Satisfaction with Complaint Process (2005)
Homburg, Christian; Furst, Andreas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 787
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Satisfaction with Educational Institution (2003)
Arnett, Dennis B.; German, Steve D.; Hunt, Shelby D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 788
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Satisfaction with Encounter (2002)
van Dolen, Willemijn; Lemmink, Jos; de Ruyter, Ko; de Jong, Ad
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 789
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Satisfaction with Grocer's Customer Service (2004)
Gomez, Miguel I.; McLaughlin, Edward W.; Wittink, Dick R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 790
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Satisfaction with Health Plan (2003)
Caparo, Anthony J.; Broniarczyk, Susan; Srivastava, Rajendra K.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 791
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Satisfaction with Hypothetical Experience (2005)
Homburg, Christian; Koschate, Nicole; Hoyer, Wayne D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 792
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Satisfaction with Internet Search Process (2005)
Diehl, Kristin; Zauberman, Gal
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 793
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Satisfaction with Life (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 794
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Satisfaction with Most Recent Experience (2003)
Matilla, Anna
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 795
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Satisfaction with Performance (2000)
Tsiros, Michael; Mittal, Vikas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 796-797
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Satisfaction with Problem Resolution (2002)
Maxham, James G., III; Netemeyer, Richard G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 798-799
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Satisfaction with Purchase Experience (2002)
Maxham, James G., III; Netemeyer, Richard G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 800-801
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Satisfaction with Retailers (1986)
Gaski, John F.; Etzel, Michael J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 802-803
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Satisfaction with Service (1998)
Voss, Glenn B.; Parasuraman, Ananthanarayanan "Parsu"; Grewal, Dhruv
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 804
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Satisfaction with Service (2002)
Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, Janny C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 805-806
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Satisfaction with Service (2004)
Hui, Michael K.; Zhao, Xiande; Fan, Xiucheng; Au, Kevin
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 807
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Satisfaction with Service Provider (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 808
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Satisfaction with Service Provider (2005)
Gustafsson, Anders; Johnson, Michael D.; Roos, Inger
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 809
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Satisfaction with Shopping Experience (2005)
Seiders, Kathleen; Voss, Glenn B.; Grewal, Dhruv; Godfrey, Andrea L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 810
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Satisfaction with Store (2000)
Cronin, J. Joseph, Jr.; Brady, Michael K.; Hult, G. Tomas, M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 811
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Satisfaction with Weight Loss Program (2004)
Dellande, Stephanie; Gilly, Mary C.; Graham, John L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 812
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Security Importance [part of the Schwartz Value Survey] )
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 813-814
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Security of Internet Financial Transactions (2003)
Montoya-Weiss, Mitzi M.; Voss, Glenn B.; Grewal, Dhruv
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 815
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Self-Confidence (Bargaining Tactics) (2001)
Bearden, William O.; Hardesty, David M.; Rose, Randall L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 816
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Self-Confidence (Expressing Opinions in Stores) (2001)
Bearden, William O.; Hardesty, David M.; Rose, Randall L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 817
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Self-Confidence (Judgment Correctness) (2001)
Bearden, William O.; Hardesty, David M.; Rose, Randall L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 818
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Self-Consciousness (Private) (1975)
Feningstein, Allan; Scheier, Michael F.; Buss, Arnold H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 819
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Self-Consciousness (Public) (1975)
Feningstein, Allan; Scheier, Michael F.; Buss, Arnold H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 820-821
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Self-Direction Importance [part of the Schwartz Value Survey] )
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 822-823
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Self-Efficacy (2005)
Meuter, Matthew L.; Bitner, Mary Jo; Ostrom, Amy L.; Brown, Stephen W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 824
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Self-Efficacy (Resisting Pressure to Smoke) (2003)
Pechmann, Cornelia; Zhao, Guangzhi; Goldberg, Marvin E.; Reibling, Ellen Thomas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 825
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Self-Monitoring (1986)
Snyder, Mark; Gangestad, Steve
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 826-827
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Self-Referencing (2004)
Martin, Brett A. S.; Lee, Christina Kwai-Choi; Yang, Feng
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 828
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Self-Regulatory Focus (Prevention) (2001)
Higgins, E. Tory; Friedman, Ronald S.; Harlow, Robert E.; Idson, Lorraine Chen; Ayduk, Ozlem N.; Taylor, Amy
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 829-830
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Self-Regulatory Focus (Promotion) (2001)
Higgins, E. Tory; Friedman, Ronald S.; Harlow, Robert E.; Idson, Lorraine Chen; Ayduk, Ozlem N.; Taylor, Amy
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 831-832
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Self-View in Choice Task (2005)
Hamilton, Rebecca W.; Biehal, Gabriel J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 833
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Service Failure Attributions (Internal) (2004)
Mattila, Anna S.; Patterson, Paul G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 834
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Service Failure Cause Permanency (2003)
Hess, Ronald L., Jr.; Ganesan, Shankar; Klein, Noreen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 835
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Service Failure Severity (2003)
Hess, Ronald L., Jr.; Ganesan, Shankar; Klein, Noreen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 836
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Service Failure Typicality (2003)
Hess, Ronald L., Jr.; Ganesan, Shankar; Klein, Noreen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 837
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Service Personalization Effort (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 838
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Service Quality (Empathy) (2004)
Hausman, Angela; Mader, Deanna
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 839
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Service Quality (Global) (1994)
Taylor, Steven A.; Baker, Thomas L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 840
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Service Quality (Heterogeneity) (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 841
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Service Quality (Outcome-Related for Financial Adviser) (1999)
Sharma, Neeru; Patterson, Paul G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 842
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Service Quality (Process-Related for Financial Adviser) (2005)
Bell, Simon J.; Auh, Seigyoung; Smalley, Karen
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 843
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Service Quality of the Employee (2004)
Hui, Michael K.; Zhao, Xiande; Fan, Xiucheng; Au, Kevin
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 844
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Service Quality of the Employees (2005)
Brady, Michael K.; Knight, Gary A.; Cronin, J. Joseph, Jr.; Hult, G. Tomas, M.; Keillor, Bruce D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 845
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Service Quality of the Store's Employees (1994)
Baker, Julie; Grewal, Dhruv; Parasuraman, Ananthanarayanan "Parsu"
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 846-847
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Service Quality of the Website (2003)
Montoya-Weiss, Mitzi M.; Voss, Glenn B.; Grewal, Dhruv
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 848-849
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Service Quality of the Website (2004)
Harris, Lloyd C.; Goode, Mark M. H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 850-851
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Service Recovery Expectations (2003)
Hess, Ronald L., Jr.; Ganesan, Shankar; Klein, Noreen M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 852
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Service Usage Breadth (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 853
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Shame (1997; 2002)
Richins, Marsha L.; Laverie, Debra A.; Kleine, Robert E., III; Kleine, Susan Schultz
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 854-855
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Shame (2004)
Wirtz, Jochen; Kum, Doreen
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 856-857
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Shame (2005)
Louro, Maria J.; Pieters, Rik; Zeelenberg, Marcel
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 858
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Shopping Convenience (Check-Out) (2005)
Seiders, Kathleen; Voss, Glenn B.; Grewal, Dhruv; Godfrey, Andrea L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 859
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Shopping Convenience (Finding Products) (2005)
Seiders, Kathleen; Voss, Glenn B.; Grewal, Dhruv; Godfrey, Andrea L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 860
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Shopping Convenience (Post-Purchase Activities) (2005)
Seiders, Kathleen; Voss, Glenn B.; Grewal, Dhruv; Godfrey, Andrea L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 861
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Shopping Convenience (Store Access) (2005)
Seiders, Kathleen; Voss, Glenn B.; Grewal, Dhruv; Godfrey, Andrea L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 862
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Shopping Convenience (Store Selection) (2005)
Seiders, Kathleen; Voss, Glenn B.; Grewal, Dhruv; Godfrey, Andrea L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 863
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Shopping Costs (2002)
Baker, Julie; Parasuraman, Ananthanarayanan "Parsu"; Grewal, Dhruv; Voss, Glenn B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 864
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Shopping Enjoyment (1990)
Dawson, Scott; Bloch, Peter H.; Ridgway, Nancy M.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 865
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Shopping Enjoyment (2002)
Roehm, Michelle L.; Pullins, Ellen Bolman; Roehm, Harper A., Jr.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 866
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Shopping Enjoyment (2005)
Taylor, Gail Ayala; Neslin, Scott A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 867
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Shopping Intention (2002)
Baker, Julie; Parasuraman, Ananthanarayanan "Parsu"; Grewal, Dhruv; Voss, Glenn B.; Levy, Michael
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 868-869
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Shopping Orientation (Adventure) (2003)
Arnold, Mark J.; Reynolds, Kristy E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 870
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Shopping Orientation (Apathetic) (2003)
Magi, Anne W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 871
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Shopping Orientation (Economic) (2003)
Magi, Anne W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 872
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Shopping Orientation (Gratification) (2003)
Arnold, Mark J.; Reynolds, Kristy E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 873
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Shopping Orientation (Personalizing) (1983; 1984; 2004)
Arnold, Mark J.; Reynolds, Kristy E.; Hawes, Jon M.; Lumpkin, James R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 874
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Shopping Orientation (Personalizing) (2003)
Magi, Anne W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 875
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Shopping Orientation (Role) (2003)
Arnold, Mark J.; Reynolds, Kristy E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 876
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Shopping Orientation (Staying Informed) (2002)
Arnold, Mark J.; Reynolds, Kristy E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 877
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Shopping Orientation (Value) (2003)
Arnold, Mark J.; Reynolds, Kristy E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 878
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Shopping Smart (1998)
Burton, Scot; Lichtenstein, Donald R.; Netemeyer, Richard G.; Garretson, Judith A.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 879
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Shopping with Friends (2005)
Bristol, Terry; Mangleburg, Tamara F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 880
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Smoking Intention (2003)
Pechmann, Cornelia; Zhao, Guangzhi; Goldberg, Marvin E.; Reibling, Ellen Thomas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 881
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Smoking Intention (2004)
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot; Moberg, Paul D.; Christiansen, Ann
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 882
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Smoking-Related Beliefs (Negative) (2004)
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot; Moberg, Paul D.; Christiansen, Ann
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 883-884
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Social Acceptance Importance (2003)
Pechmann, Cornelia; Zhao, Guangzhi; Goldberg, Marvin E.; Reibling, Ellen Thomas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 885
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Social Acceptance of Smoking (2003)
Pechmann, Cornelia; Zhao, Guangzhi; Goldberg, Marvin E.; Reibling, Ellen Thomas
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 886
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Social Attraction (2005)
Escalas, Jennifer Edson; Bettman, James R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 887
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Social Comparison Tendency (1999)
Gibbons, Frederick; Buunk, Bram
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 888-889
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Social Desirability Bias 890 (1960)
Crowne, Douglas P.; Marlowe, David
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 890-894
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Social Desirability of Eating Particular Food (2005)
Ding, Min, Grewal, Rajdeep; Liechty, John
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 895
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Social Identification (1985)
Callero, Peter
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 896-897
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Social Identification (2004)
Reed, Americus II
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 898
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Social Identification (2005)
Escalas, Jennifer Edson; Bettman, James R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 899
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Special Treatment from the Service Provider (2003)
Patterson, Paul G.; Smith, Tasman
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 900
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Speed (2004)
Gorn, Gerald J.; Chattopadhyay, Amitava; Sengupta, Jaideep; Tripathi, Sashank
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 901
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Sponsor's Self-Interest (2004)
Williams, Patti; Fitzsimons, Gavan J.; Block, Lauren G.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 902
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Spousal Influence Strategy (Coercive) (2003)
Su, Chenting; Fern, Edward F.; Ye, Keying
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 903
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Spousal Influence Strategy (Non-Coercive) (2003)
Su, Chenting; Fern, Edward F.; Ye, Keying
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 904
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Stimulation Importance [part of the Schwartz Value Survey] (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 905-906
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Stimulation Potential (2005)
Roehm, Harper A., Jr.; Roehm, Michelle L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 907
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Stimulation Preference (2005)
Roehm, Harper A., Jr.; Roehm, Michelle L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 908
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Store Atmosphere (1994)
Baker, Julie; Grewal, Dhruv; Parasuraman, Ananthanarayanan "Parsu"
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 909-910
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Store Atmosphere Evalutation (2001; 2002)
Baker, Julie; Parasuraman, Ananthanarayanan "Parsu"; Grewal, Dhruv; Voss, Glenn B.; Matilla, Anna; Wirtz, Jochen
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 911-912
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Store Design (1994)
Baker, Julie; Grewal, Dhruv; Parasuraman, Ananthanarayanan "Parsu"
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 913-914
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Store Personnel (Quantity & Quality) (1992)
Baker, Julie; Levy, Michael; Parasuraman, Ananthanarayanan "Parsu"
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 915-916
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Store's Provision of Information (2005)
Louro, Maria J.; Pieters, Rik; Zeelenberg, Marcel
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 917
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Stress (1995; 2002)
Burroughs, James E.; Rindfleisch, Aric; Lovibond, Peter F.; Lovibond, Sydney H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 918-919
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Susceptibility to Peer Influence )
Bearden, William O.; Netemeyer, Richard G.; Teel, Jesse E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 920-922
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Switching Costs (Benefits Lost) (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 923
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Switching Costs (Brand Relationship Loss) (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 924
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Switching Costs (Economic) (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 925
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Switching Costs (Evaluation) (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 926
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Switching Costs (General) )
Many authors; see Brunner 2009 volume for references related to this measure
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 927-928
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Switching Costs (General) (2005)
Meuter, Matthew L.; Bitner, Mary Jo; Ostrom, Amy L.; Brown, Stephen W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 929
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Switching Costs (Learning) (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 930
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Switching Costs (Personal Relationships Lost) (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 931
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Switching Costs (Setup) (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 932
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Switching Costs (Setup) (2005)
Bell, Simon J.; Auh, Seigyoung; Smalley, Karen
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 933
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Switching Experience (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 934
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Switching Experience (2003)
Burnham, Thomas A.; Frels, Judy K.; Mahajan, Vijay
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 935
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Switching Intention (2003)
Bougie, Roger; Pieters, Rik; Zeelenberg, Marcel
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 936
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Tangibility (Physical) (2001)
Laroche, Michel; Bergeron, Jasmin; Goutaland, Christine
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 937
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Taste-Fat Relationship (2003)
Desai, Kalpesh Kaushik; Ratneshwar, S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 938
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Thought Focus (Others) (2005)
Hamilton, Rebecca W.; Biehal, Gabriel J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 939
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Thought Focus Self) (2005)
Hamilton, Rebecca W.; Biehal, Gabriel J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 940
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Time Pressure (2003)
Suri, Rajineesh; Monroe, Kent B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 941
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Tolerance for Ambiguity (1992)
McQuarrie, Edward F.; Mick, David Glen
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 942-943
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Tradition Importance [part of the Schwartz Value Survey] (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 944-945
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Trust (General) (2004)
Bansal, Harvir S.; Irving, P. Gregory; Taylor, Shirley F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 946-947
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Trust in the Company (2002)
Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, Janny C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 948-949
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Trust in the Company (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 950-951
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Trust in the Company (2004)
Aaker, Jennifer L.; Fournier, Susan; Brasel, S. Adam
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 952
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Trust in the Employees (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 953-954
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Trust in the Service Provider (2004)
Hui, Michael K.; Zhao, Xiande; Fan, Xiucheng; Au, Kevin
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 955
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Trust in the Service Provider (2004)
Harris, Lloyd C.; Goode, Mark M. H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 956
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TV Viewing (Attention) (1988)
Rubin, Alan M.; Perse, Elizabeth M.; Taylor, Donald S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 957
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TV Viewing (Time Spent) (2005)
Shrum, L. J.; Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 958
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Uniqueness of Product's Attributes (2003)
Gurhan-Canli, Zeynep
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 959
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Unity in the Object (1991)
Bell, Stephen S.; Holbrook, Morris B.; Solomon, Michael R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 960
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Universalism Importance [part of the Schwartz Value Survey] (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 961-962
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Usage Clarity (2005)
Meuter, Matthew L.; Bitner, Mary Jo; Ostrom, Amy L.; Brown, Stephen W.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 963
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Usefulness (General) (2002)
Cox, Dena S.; Cox, Anthony
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 964
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Usefulness of the Object (2005)
Nysveen, Herbjorn; Pederson, Per E.; Thorbjornsen, Helge
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 965
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Value Consciousness (1990)
Lichtenstein, Donald R.; Netemeyer, Richard G.; Burton, Scot
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 966-967
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Value of External Information (2002)
O'Cass, Aron
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 968-969
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Value of Supermarket Offers (2004)
Gomez, Miguel I.; McLaughlin, Edward W.; Wittink, Dick R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 970
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Value of the Added Service (2004)
Aggarwal, Pankaj
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 971
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Value of the Loyalty Program (2003)
Yi, Youjae; Jeon, Hoseong
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 972
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Value of the Offer (1998)
Grewal, Dhruv; Monroe, Kent B.; Krishnan, R.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 973-974
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Value of the Offer (2002)
Hardesty, David M.; Carlson, Jay P.; Bearden, William O.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 975
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Value of the Offer (2003)
Hardesty, David M.; Bearden, William O.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 976
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Value of the Offer (2005)
Darke, Peter R.; Chung, Cindy M. Y.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 977
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Value of the Offer (2005)
Okada, Erica Mina
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 978
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Value of the Product (2002)
Raghubir, Priya; Srivastava, Joydeep
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 979
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Value of the Product (2002)
Adaval, Rashmi; Monroe, Kent B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 980
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Value of the Store's Products (2002)
Baker, Julie; Parasuraman, Ananthanarayanan "Parsu"; Grewal, Dhruv; Voss, Glenn B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 981-982
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Value of the Store's Products (2004)
Harris, Lloyd C.; Goode, Mark M. H.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 983
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Value of the Store's Products (2005)
Brady, Michael K.; Knight, Gary A.; Cronin, J. Joseph, Jr.; Hult, G. Tomas, M.; Keillor, Bruce D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 984
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Value of the Transaction (2002)
Sirdeshmukh, Deepak; Singh, Jagdip; Sabol, Barry
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 985-986
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Variability (2003)
Gurhan-Canli, Zeynep
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 987
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Variety Within Assortment (2004)
Kahn, Barbara E.; Wansink, Brian
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 988
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Verbal-Visual Processing Style (1985)
Childers, Terry L.; Houston, Michael J.; Heckler, Susan E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 989-991
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Visibility of Product (Social) (2005)
DelVecchio, Devon; Smith, Daniel C.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 992
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Visual Aesthetics Centrality (2003)
Bloch, Peter H.; Brunel, Frederic F.; Arnold, Todd J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 993-994
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Visual Appeal (2002)
Cox, Dena S.; Cox, Anthony
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 995
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Vividness (General) (2005)
Petrova, Petia K.; Cialdini, Robert B.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 996
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Vividness of Product Presentation at Website (2003)
Schlosser, Ann E.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 997
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Website Comparison Shopping (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavol, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 998
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Website Ease-of-Use (2002)
Srinivasan, Srini S.; Anderson, Rolph; Ponnavol, Kishore
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 999
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Website Ease-of-Use (2003)
Montoya-Weiss, Mitzi M.; Voss, Glenn B.; Grewal, Dhruv
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1000
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Website Ease-of-Use (2004)
Vrechopoulos, Adam P.; O'Keefe, Robert M.; Doukidis, Georgios I.; Siomkos, George J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1001
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Website Interactivity (Content Usefulness) (2005)
Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1002
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Website Interactivity (Engaging) (2002)
McMillan, Sally J.; Hwang, Jang-Sun
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1003-1004
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Website Interactivity (General) (2005)
Sicilia, Maria; Ruiz, Salvador; Munuera, Jose L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1005
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Website Interactivity (Human-Human) (2001)
Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1006
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Website Interactivity (Real-Time Communication) (2002)
McMillan, Sally J.; Hwang, Jang-Sun
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1007-1008
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Website Interactivity (Speed) (2002)
McMillan, Sally J.; Hwang, Jang-Sun
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1009-1010
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Website Preference (Exciting) (2002)
Menon, Satya; Kahn, Barbara
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1011
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Website Usage Intention (2005)
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; Urban, Glen L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1012
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Website Usefulness (2003)
Montoya-Weiss, Mitzi M.; Voss, Glenn B.; Grewal, Dhruv
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1013
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Website Usefulness (2004)
Vrechopoulos, Adam P.; O'Keefe, Robert M.; Doukidis, Georgios I.; George J. Siomkos, George J.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1014
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Website Visit Intention (2004)
Rodgers, Shelly
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1015
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Well-Being [ Index of General Affect part of the Index of Well-Being] (1976)
Campbell, Angus, ; Converse, Phillip E.; Rodgers, Willard L.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1016
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Word-of-Mouth (Positive) (2003)
Arnett, Dennis B.; German, Steve D.; Hunt, Shelby D.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1017
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Word-of-Mouth (Positive) (2005)
Brown, Tom J.; Barry, Thomas E.; Dacin, Peter A.; Gunst, Richard F.
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1018
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327

Work Importance (2002)
Burroughs, James E.; Rindfleisch, Aric
IN: Bruner, Gordon C., II. (2009). Marketing scales handbook: A compilation of multi-item measures for consumer behavior and advertising research, Vol. 5. Carbondale, IL: GCBII Productions.
Page(s) 1019
Find this resource in a library near you: http://www.worldcat.org/oclc/839783327