Visuals
The University of Texas at Arlington Libraries visual identity is incredibly important and many times the first connection users have with our organization. We must balance the University's Branding Identity while creating space for our brand personality on campus. Much like our communications, it is imperative that we remain consistent and relevant to our users.
Below is a guide to our visual identity including logos, fonts, colors, and guidelines for photography and images.
We utilize the university-approved department signature. There are vertical and horizontal versions.
We strive for consistency and ask that the primary logo placement be in the bottom right-hand corner of visual communications when possible. If that cannot work due to the accessibility of the visuals, please place the logo in the top right-hand corner.
Our logo cannot be attached to other trademarks or logos and the colors cannot be changed or manipulated. If you have questions about logo size, placement, or need to request a logo that you do not see in our website, please submit a marketing request.
For instructions on how to use the logo with different background colors, please see the UTA Brand Guidelines.
When creating flyers, handouts, or other materials, we encourage you to follow our typography guidelines below. These guidelines are for both print and web communications.
| Heading One <h1> | Open Sans – Regular, 22pt, UTA blue (automatically applied to page titles) |
| Heading Two <h2> | Open Sans – Regular, 18pt, UTA blue |
| Heading Three <h3> | Open Sans – Regular, 16pt, Black |
|
Body Text |
Montserrat – Light, 12pt, Black |
Primary Colors
Blue #0064b1 rgb(0,100,177) cmyk(100,62,0,0) | Orange #f58025 rgb(245,128,37) cmyk(0,61,97,0) |
NOTE: For accessibility, do not use orange for text (or reversed text on orange), but for design elements and accents.
Secondary Colors
Dark Blue #003865 rgb(0,56,101) cmyk(100,60,10,53) | Dark Orange #e04e39 rgb(224,78,57) cmyk(1,83,85,0) | Grey #c4bcb7 rgb(96,188,183) cmyk(5,8,10,16) | Light Blue #bdd6e6 rgb(189,214,230) cmyk(27,4,1,1) |
For additional secondary colors, see UTA Brand Guidelines.
More Secondary Colors
Download secondary colors (pdf) from the UTA Brand Guidelines.
Photography and videography help visually tell our brand story. The images we use in our communications must reflect our personality and our values. We value authenticity, diversity, and inclusivity, and these values directly impact the types of images we take and use in our communications. We prioritize the use of real photos of real people taken in our Libraries.
If you would like to request photos be taken of your event, program, or for updated communications content, please submit a marketing request.
We do have access to stock photography, but use it sparingly. Please email librarynews@uta.edu to request stock photography images.