Who We Are

"A brand is the promise of an experience."

A brand is an image of an organization. It encompasses our visual identity as well as our reputation. A brand reflects an organization's personality and helps others understand what experience they can expect from the organization.

The University of Texas at Arlington Libraries has built the following pages to help you better understand who we are, how we provide services and programming, and what to expect when you experience our Libraries.

We have provided tools and guidelines for Libraries staff to implement aspects of our brand successfully in their own work, as well as means of connecting with the Marketing and Communications team to collaborate as appropriate.