Dr. Fred Miao
Presented to The University of Texas at Arlington Libraries on the occasion of Promotion to Professor, Dr. Fred Miao, Marketing, Fall 2022.
Item(s) added to the Libraries' collection:
The social psychology of creativity
Amabile, & Amster, H. (1983). The social psychology of creativity. Springer-Verlag.
This book holds great significance to me from both a professional and a personal standpoint. I read through this interesting book when I was a doctoral student, which later inspired my own creative work culminating in my dissertation. Indeed, this book marked the beginning of my academic career. From a personal perspective, I believe this book speaks true to how my passion about marketing research (aka intrinsic motivation) drives my creativity in studying various marketing phenomena while finding happiness in pursuit of truth. I hope more students can benefit from this book and find happiness in becoming a more creative person in work and life.