Dr. Narayan Janakiraman
Presented to The University of Texas at Arlington Libraries on the occasion of Promotion to Associate Professor, Dr. Narayan Janakiraman, Marketing, Fall 2019.
Item(s) added to the Libraries' collection:
Handbook of Research on Identity Theory in Marketing
Honoree's Remarks
In one of our recent papers in the Journal of Marketing we look at how a local identity makes individuals use price as a signal of quality more than do people with a global identity. Along with3 other PhD students we are looking at interesting questions such as how identity influences variety seeking, creativity and rent vs buy decisions.