Dr. Ritesh Saini
Presented to The University of Texas at Arlington Libraries on the occasion of Promotion to Professor, Dr. Ritesh Saini, Marketing, Fall 2023.
Item(s) added to the Libraries' collection:
Misbehaving: the making of behavioral economics
Citation
Thaler. (2015). Misbehaving : the making of behavioral economics (First edition.). W.W. Norton & Company.
Honoree's Remarks
"Misbehaving" delves into the fascinating world of how individuals deviate from “rational” economic models due to cognitive biases. I find Thaler's work to be both enlightening and thought-provoking as it sheds light on the nuances of human decision-making, which is at the core of my research interests.