Social Media

• When posting to a group, please post as yourself, not as UTA Libraries, and please do not post to the main UTA Libraries page. For now, Marketing and Communications will maintain the voice and posting for UTA Libraries.
• Please only use Marketing and Communications provided graphics for social media banners. We want to maintain continuity of branding and accessibility compliance. You can request these banners through the marketing request form. 
• Facebook Groups are designed to encourage the community to create and share content. As such, we encourage admins to post less to allow the community to interact with one another.
  • You might consider posting questions to encourage the group to interact with one another.

• This article from Sprout Social is a great starting place: https://sproutsocial.com/insights/marketing-tips-facebook-groups/ 
• This course in LinkedIn Learning is also helpful, though some of the information won’t apply since we are a nonprofit and won’t be monetizing groups: https://www.linkedin.com/learning/marketing-on-facebook-groups/using-groups-as-a-business-function-for-your-company?u=56687537 

These guidelines are subject to change.

UTA Libraries uses StreamYard to host its livestreams on Facebook, YouTube, Twitch, and Periscope (Twitter). Instagram Lives are still hosted through the Instagram app until StreamYard offers support for this platform.

StreamYard has created a fantastic playlist of tutorials for their product that offers tips and tricks for every level of streamer, and we recommend our staff begin with this playlist before testing out StreamYard for themselves.

In addition to this, we have a few recommendations for how to make your livestreams successful:

• When possible, record your livestream with a laptop and HD webcam. If you must use your cellphone, we recommend turning it in the landscape position to give your audience the best view of your stream. (Note: This is not supported for IG Live – IG Live only supports a portrait orientation for livestreams.)
• Find the light! Make sure you are recording in a well-lit area that shows your face and anything else you are wanting to highlight on your stream.
• Use a high-quality microphone to capture the best sound – especially if you are giving a presentation or audio is the main feature of your stream. High-quality audio is just as (if not more) important than high quality video.
• Practice your stream before you go live. Test the software as well as the placement of your equipment. If the camera will be in a fixed position while you move about the room, it’s important to find the best placement for that before the red LIVE light is on.
• Have fun! Interact as much as you can with your audience and keep your energy up throughout the stream to maintain engagement.